TrustRadius Insights
Campaigner is a versatile marketing tool that solves various problems in the world of email marketing and SMS. Users have found it …
Starting at $59 per month
View PricingOverview
What is Campaigner?
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing,…
Recent Reviews
Reviewer Pros & Cons
Digital Marketing Strategist
New Pig Corporation (Business Supplies & Equipment, 501-1000 employees)
Pricing
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.campaigner.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $59 per month
Product Demos
Oxford Campaigner at Silver Road Demo Oxford
YouTube
A campaigner talks to Sputnik UK about health tourism in Britain at the NHS demo in London
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Campaigner?
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales.
The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing campaigns.
Campaigner Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Additional Features
- Supported: Geolocation
- Supported: Conditional Content
- Supported: Purchase Behaviour
- Supported: Contact Engagement Scoring
- Supported: Exclusion Lists
- Supported: Social Integration
Campaigner Integrations
- Google Analytics
- Adobe Commerce (Magento Commerce)
- FullContact
- SafeOpt
- LiveIntent
- BriteVerify
- Webhooks
- Campaigner Elements
- Sales Force
- Padiact
- Adstation
- NiftyImages
- Surveytown
Campaigner Competitors
Campaigner Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Campaigner starts at $59.
Reviewers rate WYSIWYG email editor and List management and Standard reports highest, with a score of 8.
The most common users of Campaigner are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(18)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Campaigner is a versatile marketing tool that solves various problems in the world of email marketing and SMS. Users have found it particularly useful for mass marketing and email campaigns, as it allows them to combine and group mail in one step. With its fast, simple, and understandable interface, users can easily send a large number of emails at once, saving time and effort. Additionally, Campaigner offers automation and analytic features that address the biggest challenges faced by e-marketers. Users can design plans, automate emails, create responsive landing pages, and customize forms to enhance their marketing efforts.
One of the key advantages of Campaigner is its ability to connect and inform customers effectively. The software tracks email engagement, providing valuable insights that enable users to make informed decisions. It has also been used as a backup email platform when other tools do not allow sending to non-opted-in emails. Moreover, customer support for Campaigner is highly regarded and considered top-tier, ensuring that users receive assistance whenever needed.
However, there are some limitations associated with Campaigner. Some users have reported difficulties in integrating with major platforms like Wordpress, which can impact subscription lists. Additionally, while the software provides responsive design templates, customization can be challenging for some users. Nevertheless, Campaigner's customer support has been commended for their responsiveness and helpfulness.
Overall, Campaigner serves a wide range of purposes for its users. It enables them to market directly to customers, distribute valuable information, conduct media outreach activities, and more. Whether it's creating salesy emails or regular newsletters, businesses like the Brampton Beast utilize Campaigner's functionalities to develop effective email marketing campaigns. It has also been used as a white-label application by companies allowing their clients to send newsletters and eblasts.
In summary, Campaigner proves to be a reliable program for accomplishing various email marketing needs. With its user-friendly interface, powerful automation features, actionable insights through analytics, and top-tier customer support, it has become a go-to tool for businesses looking to engage customers effectively and optimize their marketing efforts.
Reliability: Users consistently mention that Campaigner is a reliable email marketing tool, with no issues of emails being marked as spam. This positive aspect has been mentioned by many reviewers and contributes to their overall satisfaction with the product.
Customer Service Availability: The availability of customer service is highly valued by users, who report that the support team is always accessible and helpful. This positive experience with customer service indicates a strong level of support provided by Campaigner.
Ease of Use: Reviewers find Campaigner easy to set up and use, praising the user-friendly dashboard and features such as split testing and automation. The ease of use and availability of these features contribute to a positive user experience, which has been highlighted by multiple users.
Difficult to unsubscribe: Several users have expressed frustration with Campaigner's unsubscribing process. They have found it challenging to unsubscribe from email campaigns, and some even encountered issues when trying to re-subscribe. This lack of ease in managing subscriptions can lead to a negative user experience and may result in customers feeling trapped or annoyed by unwanted emails.
Branded footer overlaps content on mobile devices: A recurring issue reported by users is that Campaigner's branded footer overlaps with the content when newsletters are viewed on mobile devices, particularly Apple devices. This layout problem can make it difficult for recipients to read the entire newsletter and negatively impacts its visual appeal. It is crucial for businesses using Campaigner to ensure their newsletters are properly displayed across different devices for an optimal user experience.
Lacks critical functionalities and integrations: Users have voiced their disappointment in Campaigner's limited capabilities compared to other email marketing platforms. Specifically, they have highlighted its lack of critical functionalities such as integrations with popular platforms like Wordpress. Additionally, users find it challenging to create attractive sign-up forms for websites or popups within Campaigner's interface. These limitations hinder users' ability to fully leverage their email marketing efforts and may prompt them to explore alternative solutions that better cater to their needs.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
January 26, 2021
Great features but expect to be on your own - weak tech support
We have used Campaigner across our whole organization since 2015. We send a monthly e-newsletter to 70,000+ contacts and a weekly email series to 25,000+ contacts. We also run several autoresponder campaigns when prospects sign up for trials of our software. This is a series of emails based on days from sign up date.
- Workflows to create a series of emails over a long period of time
- List definition to segment contacts by various criteria
- Ability to add and utilize custom fields
- Ability to download contact list in Excel for cleanup and then re-upload into the system
- Technical support experiences have been awful
- Lack of communication about releases, feature changes and issues
- No ability to spam proof sign up forms with captcha
- Workflows stopped working without explanation or notification
- Report features are lacking
- Makes it easy for us to stay in contact via outbound email with 70K plus contacts
- Heavy upfront investment in creating workflows pays off once they are working
- Custom fields and exports to Excel have helped us better understand our customer base
71.25%
7.1
40%
4.0
N/A
N/A
Aweber - used this pre 2015. It did not provide a single opt in option. it allowed us to download our contact list into Excel but we could not re-upload any changes we made to cleanup or add to data.
Campaign monitor - we did not like the user interface as well and as I recall it did not have a similar workflow feature.
Campaign monitor - we did not like the user interface as well and as I recall it did not have a similar workflow feature.
We use Campaigner across our entire company to send out marketing emails twice a week every week and have been using them for eight years now. We use Campaigner to notify customers of potential sales we have and other promotions via marketing campaigns that we create in house.
- Campaigner is easy to use and quite easy to design email marketing campaigns for but not drag and drop like mailchimp.
- Campaigner makes it easy to collect new subscribers from our customers via a simple sign up portal.
- Campaigner allows us to send large amounts of emails without much effort.
- Though I prefer using another tool like photoshop, campaigners campaign creation tool looks quite easy to use.
- Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
- Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
- Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
- Campaigner has cost us valuable time in the times that customers had complained to us that their unsubscribe emails did not go through and we had to manually go into campaigners website and manually remove those emails.
- Campaigner has offered an easy way for us to send marketing emails for quick and effective usage.
80%
8.0
50%
5.0
N/A
N/A
As I have used both I would compare campaigner most closely to Mailchimp, both offer an extremely easy to use and quick method of sending out email marketing campaigns and are both cheap. However, with all the simplicity comes the issue of not being robust enough and after doing trials and working with other companies such as Constant Contact and Zoho I would steer business that is expanding into those two.
No