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Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams …
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What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
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What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
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What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is an email marketing and marketing automation solution from Marigold. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
Engage by Sailthru’s marketing automation software is designed to enable marketers to deliver powerful customer-centric experiences. Their value proposition is that with Marigold Engage by Sailthru, through email, web, and mobile experiences, marketers can improve customer lifetime value, and eliminate churn.
Its key capabilities and functions are:
Engage by Sailthru’s marketing automation software is designed to enable marketers to deliver powerful customer-centric experiences. Their value proposition is that with Marigold Engage by Sailthru, through email, web, and mobile experiences, marketers can improve customer lifetime value, and eliminate churn.
Its key capabilities and functions are:
- Email management
- Site personalization
- Mobile-based campaign management
- Predictive segmentation and analytics
- Retention analytics
Marigold Engage by Sailthru Integrations
Marigold Engage by Sailthru Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
The most common users of Marigold Engage by Sailthru are from Mid-sized Companies (51-1,000 employees).
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(44)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams rely on Sailthru to manage campaigns and lifecycles for triggered email series, saving them valuable time on email setup and allowing them to focus on other tasks. Similarly, engineering teams integrate Sailthru's APIs to seamlessly incorporate features such as triggering email series and setting/getting custom variables for users.
Sailthru's ability to deliver personalized emails efficiently and automatically has been highly praised by users. The platform optimizes engagement with users through personalized send times, ensuring that the right message reaches the right person at the right time. Additionally, Sailthru supports both transactional and campaign emails, making it a valuable tool for SaaS companies looking to enhance their marketing communications and prospecting efforts.
Furthermore, Sailthru proves its worth by providing accurate and detailed reporting on advertisement performance in e-newsletters, aiding clients in making informed decisions. Its effectiveness in managing email campaigns has been recognized by businesses across various domains, including digital publishing, advertising firms, legal divisions, and even business development, sales ops, and marketing departments. In each case, Sailthru streamlines the process of sending newsletters and targeted email sends while offering insights about the customer base and driving personalization efforts.
Overall, Sailthru is appreciated for its efficiency in automated email campaigns and ease of use across different departments. By solving issues related to manual sending, enabling testing and error-checking prior to sending newsletters, and providing valuable insights about the customer base, Sailthru proves to be a valuable asset for organizations seeking effective email marketing solutions.
Note: 264 words
User-Friendly Platform: Many users have found Sailthru to be a user-friendly platform that allows for easy list segmentation and management. Several reviewers mentioned that complex list segmentation is made easy, and they can manage user lists and groups effortlessly.
Intuitive User Interface: The simplicity and intuitiveness of the user interface in Sailthru have been praised by users. They appreciate the ease of navigation and understanding, even for those without advanced coding skills. Users also value the ease of use of the campaign editor and the ability to set up and manage a large number of campaigns quickly.
Effective Personalization Features: Sailthru's personalization features have received high praise from users. Many reviewers mention how Sailthru makes it very easy to build an audience based on specific criteria such as geo-targeting and engagement. Users highly appreciate the ability to personalize content based on user behavior and content consumption, considering it one of the most important aspects of email marketing.
Difficult to filter lists by date: Several users have found it challenging to filter lists by date created or date modified, making it difficult to track down specific lists or remove older ones.
Limited integrations with other applications: Some users have mentioned the lack of breadth and depth of integrations with other common SaaS applications compared to competitors like Mailchimp. This limitation can restrict the overall functionality and productivity for users who rely on seamless integration across different platforms.
Occasional outages during peak send times: A few users have experienced occasional outages during peak send times, such as Black Friday or Cyber Monday. While these issues have improved in recent years, they still pose a challenge for users relying on Sailthru's services during critical sales periods.
Attribute Ratings
Reviews
(1-21 of 21)Companies can't remove reviews or game the system. Here's why
November 11, 2021
Great platform, empowers non-technical marketers to utilize data and provides robust off the shelf analysis
We currently use Sailthru across our business units for email and overlays. Our editorial and marketing staff utilize it to drive personalization and curation. We really value Sailthru's culture to solicit customer feedback and use it to prioritize their roadmap. I also appreciate how the platform lends itself to use by both the technical and non-technical users.
- Personalization of content by interest, category, behavior
- Automation of campaigns
- Customization of user journeys and ability to retarget based on how the audience is responding to the material
- Robust API and data extraction
- Lists are easy to create, but difficult to locate (can't sort by most recent created, etc.). They are always listed in alphabetical order.
- In order to improve their speed to market with features, they had a lot of tech debt to work through in the relatively recent past. This generally seems to have been corrected and their parent company appears to really be investing in their success.
- Their automated campaign feature is due for an upgrade. This is on their roadmap and they have been open about its need to provide more robust functionality.
November 10, 2021
Sailthru adds smarts to any growing customer-focussed business
Our marketing team uses Sailthru to manage campaigns and lifecycles for various triggered series of emails. The engineering team integrates features using Sailthu's APIs including triggering lifecycle email series and setting/getting various custom variables for users, removing sensitive information when requested, triggering individual emails and watching their engagement levels/open rates to gauge their interest in the brand or certain offeres. We also use Sailthru's personalized send times to best optimize for when the user is most likely to engage.
- Manage user lists and groups
- Understand the engagement of the customer
- Manage complicated template logic and email send flow logic over many days
- Allow for split testing of different campaign emails or cadences
- When you are working with a lot of customers with changes made to your custom variables/attributes over time, it can be hard to maintain backward compatibility and run analyses on the full data set
- Sailthru rarely has outages but the most likely time, historically, was during peak send times - example being Black Friday or Cyber Monday. In the last couple of years however, things have gone smoothly
November 08, 2021
An expensive & complicated ESP
Sailthru was being used as our primary ESP and the main communication method with our active customer base. We used Sailthru to support all marketing communications that were sent via email to members. We also tested it as a prospecting channel in attempting to convert leads to customers, with varied success.
- Email Marketing
- Dynamic Email Content
- Messaging Customers
- Clunky User Interface
- Overly Complicated
- Expensive
February 27, 2020
Email has never been easier with Sailthru
We use Sailthru for all of our email campaigns. Our email team is the only department that uses Sailthru. We use Sailthru to send our batch and blast sends and all of our automated email programs. It's helped us send dynamic emails to various lists. It's solved the issue of having to manually send all of our emails.
- Sailthru is by far the best product when it comes to scheduling emails. You can send emails based on when a person is most likely to open one.
- Very intuitive to set up an email program.
- Customer support is ridiculously good. I can always get a hold of a live person and they do a great job solving issues.
- Our data changes rapidly and Sailthru has a hard time keeping up. Prices might be incorrect when sending dynamic emails.
- The syntax is confusing to add personalized tokens to emails.
- The automation setup is not as flexible as I would like it to be.
February 28, 2019
Honest B2C review of a long time user
Sailthru is currently our primary marketing automation engine. We use it to orchestrate and deploy the majority of our email campaigns, including promotional, lifecycle, and trigger based programs. Additionally we use Sailthru as a source to store and manage customer segmentation for the majority of our campaigns
- The lifecycle optimizer and campaign setup user interfaces are pretty solid and sufficient to manage
- List management is pretty straight forward and easy to set up
- Their pre defined engagement levels for users based on email and site activity are also pretty beneficial to use for targeting
- The audience insights tool is okay but takes a long time to determine counts of segments. A lot of other platforms will return segment sizes within seconds whereas in Sailthru it can take up to 2-5 minutes
- The platform is still in th early stages of integrating with external databases and lists from outside sources. It is set up to support one off promotional campaigns, but we’ve had issues with automating recurring campaigns leveraging audiences from outside systems
- The lifecycle optimizer tool is a little behind in allowing campaigns to be triggered off of relative dates. We’ve had to still run anniversary campaigns manually to this point
November 14, 2018
Sailthru: The Good, The Bad, The Ugly
Sailthru is being used by me and me only as the email marketing manager, meant for the entire company's email program. It helps us get our messaging out and send our email campaigns on a daily basis.
- Personalization - one of the most important things you can utilize when emailing people.
- Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
- Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
- Retention Analytics - I've found this platform from Sailthru very difficult and confusing to use and feel if it were easier, I would get a ton of use from it.
- New Template Editor - it would help if you could somehow save preset settings.
November 14, 2018
I’m sailing smoothly
We’ve been using Sailthru for a few years. It’s relatively easy to set up campaigns and to send them to targeted audiences. Setting up an actual newsletter on a daily basis — as I have for a few years — is a breeze. I have run into only a few issues, the biggest being working around Sailthru’s periodic maintenance.
- Setting up campaigns
- Targeting specific audiences
- Compiling and previewing daily/regular newsletters
- Easy to understand preview platform
- Layout could be a little more intuitive
September 25, 2018
Detailed and accurate results
Sailthru is being used by our department to generate reports on how well advertisements did in our e-newsletters. It helps us give our clients accurate and detailed reporting so they can make informed decisions about which newsletters and days of the week perform best for them. Our team does a lot of reporting, so Sailthru is very helpful to us.
- Generates accurate reports - A benefit, because many companies and teams need to report information to clients
- Gives a lot of detail - this allows us to pick and choose what information we want to supply to each client
- Reporting on text ads would be helpful
- Provide impressions and clicks
May 30, 2018
Sailthru's great with tracking newsletters!
Sailthru is used within the operations and business team. It allows us to test newsletters and see if there are any errors prior to sending it out to our subscribers. Additionally, it allows us to see how many clicks, opens etc., each email gets -- seeing the growth as time progresses.
- Gives analytics on how many opens a newsletter receives.
- Allows your company to input their own personal coding into the platform -- making it more personalized to your own company.
- Allows you to go back to a specific date and compare and contrast the progress certain newsletters have made overtime.
- Sometimes there are glitches in sending newsletter tests over. There are some backend issues that sometimes arise - where we have had to contact customer support to trouble shoot the issue.
April 19, 2018
Great for some, but not all.
We are a digital publishing and advertising firm. We own and operate several websites and collected email addresses on those sites for the purpose of sending newsletters. In the newsletters, we would put advertisements and hopefully drive traffic to our sites to see other advertisements. Another service we offered was targeted email sends for clients based on information collected by Sailthru. Sailthru at the time we implemented said that they wanted to provide support to publishers and we were an ideal new client for them.
- SailThru collects an impressive amount of data on your users allowing you to leverage it for even more targeted sends.
- SailThru has a slick UI on the web that is designed pretty good.
- SailThru provides great training in person and online.
- SailThru never embraced supporting a publisher but rather focused on merchant-based use.
- The reporting SailThru offered always kind of left us wanting a little more.
- Support reps were sometimes difficult to get a hold of.
April 19, 2018
Sailthru Review
At Dotdash, we used Sailthru to manage the creation and deployment of our email newsletters. It was the primary tool used by the email marketing team and it allows us to send personalized email communications through to our newsletter subscribers. The email marketing department at Dotdash was a centralized service, meaning it worked with all of the great brands within the organization. The platform was responsible for sending email newsletters for The Spruce, The Balance, Very well, and the other brands under the DotDash umbrella.
- Personalized content based on user behavior and content consumption.
- Campaign workflow is very simple and allows for a large number of campaigns to be set up and managed in a short period of time.
- Sailthru has a great customer service team. Our account support with Sailthru was top-notch and is a testament to the culture there at the company.
- Sailthru focuses on email marketing. With all of the other "cloud" solutions out there trying to be everything to everyone, they lose focus on the importance of sending the email. This is where Sailthru shines.
- Like all email services providers, reporting could be improved. The platform gives a marketer everything that they need, but more advanced reporting can be a challenge.
January 04, 2018
Sailthru ESP at a glance
We use Sailthru as our main ESP to communicate our content to our entire audience. It's used across our entire organization, across multiple departments. Sailthru's been great at helping us deliver more personalized emails to our audience in a more efficient and automated way. The workflow from start to finish has helped multiple departments spend less time setting up emails and lists and more time solving other problems.
- Complex list segmentation is made easy.
- Triggered email sends and automated email series can be set up without needing a deep technical background.
- Documentation and support are robust and very helpful. If it's not already written down I can get support via email or phone within a few minutes.
- Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
- Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
- Can't set up automated data dumps to an email address, has to be sent via API.
It is used primarily in our Marketing and Technology departments, though its impact on sales effects all others. It covers the majority of our email marketing and marketing automation needs, from promotional campaign blasts to personalized transactional sends. Email is our most effective marketing channel, like many other companies, and sailthru plays a major role in that fact.
- They do a good job at reaching out their community of users, to keep them engaged and up to date with the latest product developments.
- They produce a variety of educational materials in several formats, for all skill levels, which can be consumed in realtime or asynchronously. No matter which part of the product interests you or how you learn best, they're likely to have it covered.
- Setting up complex logical email flows using their Lifecycle Optimizer makes granular event-based segmentation and personalization easier than ever before.
- Some UI changes in my.sailthru.com would be welcome, including the ability to sort any and all lists/tables, as well as searching any such list/table for a specific result. Filtering a view is limited, and the limits vary from view to view.
- Their pricing model is relatively obfuscated to outsiders, which makes it difficult to compare against other similar offerings. If users cannot easily and readily determine how pricing stacks up, that can effect their decision and overall experience with the brand.
- They lack the breadth and depth of integrations with other common SaaS applications that you might find with something like MailChimp. Most of this can be accomplished with their API anyway, but the plug and play aspect is sure to be missed by some.
October 04, 2017
Top of the inbox
We use Sailthru to power email/CRM and product recommendations. It is used across departments, in particular CRM and email teams.
- Dynamic content within email
- Serving prod recs onsite and on email
- Sending segmented emails based off interest
- Reporting by Mobile / Desktop opens
- Having a bigger data file than 10mb for prod content, which powers the prod recs engine
- Better integration with CRM
September 09, 2015
Peddling Pants Through Sailthru
We use Sailthru to manage all of company's email marketing and transactional email strategy. A big reason we switched to Sailthru was to have all of our email efforts under one roof. The platform is primarily used by our ecommerce and engineering teams, who work together to make sure our email strategy is functioning properly and effectively.
- Sailthru QueryBuilder tool is great for getting quick insights into customer groups and building dynamic segments to target.
- Their A/B testing tool is exceptionally easy to use and a very valuable resource.
- Their campaign editor is also very easy to use, even without advanced coding skills.
- Without paying extra for their Advanced Analytics tool, their entry-level analytics platform leaves something to be desired.
- Ideally you could have dynamic lists interact with one another, that's currently not possible.
- I wish there better ways to search for past campaigns. Right now it's tough unless you know what date you're looking for.
January 21, 2015
Good feature set; problems with reliability and customer service
Score 2 out of 10
Vetted Review
Verified User
We are a SaaS company, using Sailthru for both our transactional emails (password resets, billing error emails, etc.) as well as for our campaigns (newsletters, upgrade nudges, etc).
- Feature Set: being able to split-test transactional emails, using their personalized send times to increase open rates, being able to create nudge paths based on user behavior and demographics very easily, are great.
- Build for marketers to use / not needing developers: marketers and sales people can easily build not just a single campaign, but very elaborate nudge campaigns and follow up emails based on easy-to-understand triggers.
- Reliability / bugginess: it feels more often than not, after logging in, there's a message at the top saying which feature currently doesn't work, which exports or reports are delayed. Uploads and downloads get stuck often, sometimes triggers don't actually work, 'smart' lists build based on specific user variables often don't return the right values or stop working after a while. Finally, we had some big problems in two consecutive months where we were not able (even with the help of their support) to get campaign emails send out for 2-3 days straight.
- Customer support: while well reachable, any support requests (even if mission critical) take hours; even if you call them. And there is no understanding of how much trouble their system issues can cause you - good luck trying to get some consideration for real damages that problems with their systems cause...
May 17, 2014
The Ad Ops Account Manager Says...
Score 8 out of 10
Vetted Review
Verified User
We are using SailThru to send newsletters for the publications in our legal division, it is not used across the whole organization. I'm not sure why the company switched from Adestra to SailThru, as I am not a part of the decision making process; they seem to do the same thing.
- The overall UI is easy to use and straight forward
- I like the charts and graphs it produces
- SailThru allows you to drill pretty deep in to the data for each campaign
- I think dashboard should be set differently, based on your campaigns
May 17, 2014
Thoughts on SailThru
Score 5 out of 10
Vetted Review
Verified User
SailThru is used to generate and track most email campaigns through out my company. Its used by the editorial department, advertising operations and the analytic department. It helps manage all email content in one place.
- Content management
- Analytics
- Marketing insights
- Flexibility - many different solutions are provided but you're often locked in
- Clarity - its often hard to find exactly what your are looking for
May 17, 2014
Sailthru is Great!
Score 8 out of 10
Vetted Review
Verified User
ALM uses SailThru to send out or daily and weekly newsletters from various publications. It helps us keep track of how many newsletters were delivered and opened.
- Allows you to easily access the information you need
- Gives a well displayed format of reading statistics
- Has a great platform to send newsletters through.
- One thing I would like to see is for Sailthru to connect with Ad Servers to correlate accurate clicks to ads that were displayed
May 10, 2014
An Experienced Email Marketer's Take on Sailthru
Score 8 out of 10
Vetted Review
Verified User
Sailthru was used by the marketing department to send out weekly newsletters and promotional emails. It addressed the business issue of gaining more insights about our customer base.
- Great UI: Simple functionality for reporting and sending out email deployments.
- Dynamic Content Generation: Offers excellent functionality for sending out relevant content to email subscribers.
- Customer Profiling: Gathers extensive information on each subscriber's interests and content consumption habits.
- I found it a bit challenging to do list segmentation within Sailthru. This may have been due to how data was being pulled from our main CRM database.
- The dynamic content tags didn't prove to be as easy to use as originally presented.
May 08, 2014
Sailing Thru #Startuplife
Score 9 out of 10
Vetted Review
Verified User
Sailthru is being utilized to manage our email campaigns for two product lines - our dinner and catering menu. It is being used by our Business Development, Sales Ops, and Marketing team to send general email blasts as well as personalized follow ups for our customers. Overall it addresses the problem of efficiency not only as an automated email system but as a simple one to use and learn. Even if you aren't using "if" statements and A/B testing or coding, you can use it and experience the value.
- It tracks analytics (open rate, click rate, top users) for every email blast. If we are sending a personalized follow up from a Sales Rep, they could be sending out to 100+ people. Narrowing it down to the 25 people who opened and prioritizing the 10 who clicked helps them know who to track down and close.
- SailThru has the BEST customer service in the world. The people there are nice, efficient, funny, and most of all, helpful. Every single time I have called the problem is fixed within a day and the people on the phone were so positive to make it a memorable customer experience.
- SailThru also has great list tracking. For instance you have the option of having a one off list that maybe is just a random promotion to a specific group of people - or you can track people who are added to your general blast database and see how it has grown over time. It helps us as a company recognize our growth in the area of email marketing.
- The UI could be "prettier", but that is a very small thing. On the other hand, a lot of functionality and use from the user end is knowing the site looks friendly and easy to use. It's a balance.
- The Campaigns and Communications menus show different options. When I want to see a sent campaign only one of the menus goes there, but I always end up clicking both before figuring out the right one. I don't know if it is just me or the vocabulary should be tweaked for user direction.
- When looking at sent campaigns you can't see the subject line beyond the preview (unless I'm blind). Again, not a big deal - just something that's noticeable.