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Monetate

Monetate
Formerly Kibo Personalization, powered by Monetate & Certona

Overview

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…

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Recent Reviews

Ease of use

7 out of 10
September 05, 2023
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
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Quick overview

8 out of 10
April 18, 2023
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests …
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Monetate Review

10 out of 10
February 28, 2023
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.

Monetate Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Monetate Video

Monetate Integrations

Monetate Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(159)

Attribute Ratings

Reviews

(1-25 of 105)
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September 05, 2023

Ease of use

Score 7 out of 10
Vetted Review
Verified User
Incentivized
I think it's great for AB testing, when you may not have other systems that can use this. In my experience, the Support team are very helpful.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Monetate is great if you already have an understanding of HTML and CSS. In that case, it can be very useful and customizable on a brand-by-brand base. However, it is a bit tricky for those who do not have previous HTML and CSS experience to pick up.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is very easy to set up AB tests based on the overall population and can use improvements in setting up personalized and dynamic segmentation. Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
Erik Ickes | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's great for straightforward swapping and moving of elements and has a nice set of pre-built experiences that make it ready right out of the box. There is also very little setup involved.

We haven't found it that effective for converting for revenue in our market but we are not in a traditional e-commerce business. A normal retail site would see bigger benefits that we do.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It seems to be more appropriate for brands who want to expand and improve their business, seeking the best experience for their customers, improve the product recommendations, it's very appropriate for those who wants to grow the business, for those who needs a very good support and starting on the growth methodology.
April 18, 2023

Quick overview

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Monetate is a great solution to enhance customer experience on site through personalization and customer segmentation, we've been able to feed our audience data into the platforms for various inclusion & exclusion lists
Score 2 out of 10
Vetted Review
Verified User
Incentivized
This tool was a great help when used as CMS - I.E.: when we need to quickly make content changes and schedule the updates for a certain time/ date. The downside to this is that there is always a flicker - the time to load the new asset is slow to load so that the user will initially see the existing page. The overall page performance will decrease with the number of tests/ Monetate experience running on the page. The overall platform is pretty difficult to use in my experience. Lastly, the accuracy of their analytics dashboard is really hard to trust.
March 22, 2023

Happy User!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
When hot fixes are needed for website appearance and user experience, and the time and resources needed from internal developer teams is not optimal, Monetate services come to the rescue. The various product recommendations options are in constant use and provide tangible results in traffic and revenue. Lastly, messaging on pages, banners and headers and especially A/B testing, bring even more value to this service. We couldn't succeed without it.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Unfortunately we had a really poor experience with Monetate. Unprofessional, poor communicators and provided no analysis and insight into experiences and tests after I asked multiple times. The platform is quite overwhelming and setting up an experience involves the user going into several different sections on site. Overall, would not recommend them after the experience we had.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate primarily for testing and setting up 100% experiences. We run multiple A/B tests and dynamic tests each month to great success and new learnings. Additionally, if we need to change site content for specific visitors for a short period of time, we use Monetate's 100% experiences to take over a section of site content. We use this the most often when targeting visitors who come to the site from a specific campaign UTM. We do not use Monetate to track sitewide behavior and analytics, even during a testing window. For example, when running a test on the Hamburger menu, we do not have a straightforward way to Monetate to see how those visitors behave during the rest of their time on site. Essentially, it can be tricky to see the detailed full-funnel effect of a test variant. For that information, we often turn to a third-party analytics platform like Google Analytics.
Richard Zuess | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Monetate touts their recommendation engine as their main driver in incremental revenue. Clients who want to focus on that may have better luck with this vendor. Our primary goal is AB testing. While the targeting capabilities are strong, everything after that has failed to meet the basic requirements of a robust testing platform.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Monetate is well suited to an eCommerce business looking to add recommendations to its website. The algorithms are easy to understand and set up. It's also a great platform for A/B testing, as you can build the tests within Monetate without the need for setting up cookies. The testing analytics are available in real-time, as well as provide projected time to reach significance. For additional insight into the tests, Monetate can be linked with GA accounts, which allows us to dive deeper. We use it as a content insertion tool, which can be challenging as it's difficult to remove the flicker from experiences. We are aware that this use is a bit off-label, and while it's sufficient for our current needs, I don't think we'd recommend this platform for that use. The reason we rated the platform so low is our struggle with the customer service/ support end. It's very difficult for us to receive timely responses from support and we often feel as if our account is being ignored.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Kibo Personalization is great at allowing non-developers (marketers) to build simple tests without relying on IT resources. Simple things like lightboxes and banners are easily built and repurposed while more technical builds can be done by internal IT or Kibo Personalization technical resources. This allows for more tests to be built without trying to work all through the internal IT release schedule.
Score 8 out of 10
Vetted Review
Verified User
Monetate is incredibly effective at A/B testing in a variety of scenarios, from the location and display of content to more advanced changes that can be built in Javascript. Monetate also makes it extremely easy to run successfully tested experiences while the product and content teams work through their backlogs of fully implementing them. I do not have experience using Monetate's product recommendations.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In terms of multivariant testing, it is probably one of the most flexible and powerful tools I've used. It's really easy to quickly tweak and change site elements without the need for any coding knowledge. Should you have coding knowledge the tool is even more powerful. The only criticism would be allowing conditional logic in their recommendations engine, i.e. allowing certain logics to fire over others based on what the user is looking at/has carted.
March 25, 2022

Helpful tool!

Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is very helpful for offering extra products to customers that on the whole are relevant to their purchase. It does, however, need to be less likely to offer irrelevant products. It would also be more suitable if for example for lamps, it only offers the correct type of bulb for the lamp or the right batteries for a device.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Out of the gate, we used Monetate to fix things that would have taken weeks to get fixed until a build happened. We also used it to stay agile with customer messaging for COVID. It is well suited to place product recommendations across the site and personalize experiences on site.
Score 9 out of 10
Vetted Review
Verified User
KP is perfect for any company looking to get a start in their experimentation program, or looking to increase their maturity in an existing one. It can be used with a variety of organizational structures and management. Even when a company is not blessed with high traffic rates to their website (the testing Achilles heel) then there are alternative methods available that mean value can be gained from KP where perhaps traditional AB testing is not viable. It may not be appropriate for companies looking to automate all aspects of the testing lifecycle, however, these represent a small minority of the entirety of the global eCommerce sector.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
A simple A/B test is Monetate's bread and butter. Providing you have a developer with the technical ability to acheive what you want, you can easily manipulate page layouts, insert content , remove content to achieve a test.

Whilst the majority fit works well as a low risk way of showing that a test will work, it does not give you learning or insight as to why something does or does not work.
February 06, 2022

Great for Optimization

Score 7 out of 10
Vetted Review
Verified User
Incentivized
For testing scenarios, including conversion rate optimization, Kibo Personalization (we've used it as Monetate) does very well. The interface is fairly intuitive, and it is a very powerful tool, allowing us to make CSS changes easily without needing to do a whole code deployment with our development team. Product Recommendations was a long and painful project. We were promised it would work well with Magento and could display parent/configurable products instead of children/specific variant products. In my experience, they could never get it to work properly, and after many months of struggles with their team, they came back and told us it wasn't recommended that we use it for parent/configs—complete fail.
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