Certona Personalization Software Reviews

4 Ratings
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Score 4.6 out of 100

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March 19, 2018
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Use Cases and Deployment Scope

It is being used mostly by the digital department in terms of deployment, testing, and reporting, however, merchandising and executive teams also receive reports and information from this product. The key use of this tool is personalization and testing across the website.
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Certona Personalization Software Scorecard Summary

What is Certona Personalization Software?

Certona is a real-time omnichannel personalization solution that includes AI-driven individualization. The vendor says Certona powers 73 billion unique experiences each month, and is used by more than 600 brands in 70 countries. The vendor says Certona’s technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints.

Solutions
  • Personalized Browse and Discovery
  • Personalized Content
  • Personalized Search
  • Personalized Recommendations
  • Product and Gift Finder

Benefits & Differentiators
  • Real-time, in-session personalization based on contextual, historical, and behaviorial data
  • Advanced autonomous tools and strategies to individualize experiences at scale
  • Dedicated client services and support to test, optimize, and educate

Integrations & Partners
Certona partners with e-commerce, email, mobile, reviews, search, tagging platforms and providers, including but not limited to:
  • Salesforce Commerce Cloud
  • SAP Hybris
  • Oracle
  • IBM
  • YesMail
  • ExactTarget
  • PowerReviews
  • Bazaarvoice
  • Tealium

Certona Personalization Software Competitors

Certona Personalization Software Technical Details

Operating Systems: Unspecified
Mobile Application:No