Difficult to use, but a good complete marketing tool
Rating: 6 out of 10
October 17, 2019
GB
Vetted Review
Verified User
2 years of experience
Cheetah DMS is being used by the online department as a central hub for online marketing and communication. The main advantage is the multiplicity of services it provides as well as the A/B testing methodology and in-depth reporting the platform provides. It helps us identify users that we impacted via different channels on a single hub.
- It offers social media tracking, which is a big competitive advantage against its rivals.
- Email targeting options are better than Mailchimp.
- Good price.
Cons
- The support team is not good.
- It is not easy to use at first, there is a learning curve.
- User-interface can be improved, as it is a bit confusing.
- It has raised costs due to its price, reducing ROI.
- However, we have gotten good results and great CPAs with them, improving margins.
- It has allowed us to be faster on testing, improving ROI in the long term.
I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.