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Cheetah Digital Customer Engagement Suite (discontinued)

Cheetah Digital Customer Engagement Suite (discontinued)

Overview

What is Cheetah Digital Customer Engagement Suite (discontinued)?

The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.

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Learn from top reviewers

Ch- Ch- Ch- Cheetah!

Rating: 8 out of 10
November 10, 2019
IncentivizedVetted ReviewVerified User
Cheetah is used across our organization and is the primary tool we use for our customer communications.
Continue reading
Verified user
Manager
Cheetah Digital Customer Engagement Suite (discontinued)1 year of experience

Difficult to use, but a good complete marketing tool

Rating: 6 out of 10
October 17, 2019
IncentivizedVetted ReviewVerified User
Cheetah DMS is being used by the online department as a central hub for online marketing and communication. The main advantage is the multiplicity of services it provides as w...
Continue reading
Gabriela Band
Manager - Sales
Sales Specialist
Ogilvy
Cheetah Digital Customer Engagement Suite (discontinued)2 years of experience
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Pricing

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Cheetah Digital Customer Engagement Suite (discontinued)

Cheetah Digital Customer Engagement Suite (discontinued)

N/A
Unavailable

What is Cheetah Digital Customer Engagement Suite (discontinued)?

The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cheetah Digital Customer Engagement Suite (discontinued)?

The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.

Cheetah Digital Customer Engagement Suite (discontinued) Features

  • Supported: zero-party data
  • Supported: cross-channel management
  • Supported: customer data platform
  • Supported: loyalty management
  • Supported: Engagement Data Platform
  • Supported: Loyalty
  • Supported: Experiences
  • Supported: Messaging

Cheetah Digital Customer Engagement Suite (discontinued) Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.

Cheetah Digital Customer Engagement Suite (discontinued) Integrations

Cheetah Digital Customer Engagement Suite (discontinued) Competitors

Cheetah Digital Customer Engagement Suite (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews From Top Reviewers

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(1-2 of 2)

Ch- Ch- Ch- Cheetah!

Rating: 8 out of 10
Incentivized
November 10, 2019
Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employees
Vetted Review
Verified User
Cheetah Digital Customer Engagement Suite (discontinued)
1 year of experience
Use Cases and Deployment Scope
Cheetah is used across our organization and is the primary tool we use for our customer communications.
Pros
  • We have a lot of personalization needs and Cheetah has been great at helping achieve our project goals.
  • They have great customer service to help us build new campaigns or troubleshoot our current initiatives.
Cons
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
Likelihood to Recommend
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
Return on Investment
  • Email production made easier.
  • Dynamic content for multiple products.
Alternatives Considered
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
Support Rating
9
I've been very satisfied with the support given by Cheetah, they are always asking and looking for areas where they can help you improve upon your business. They are very knowledgeable and are able to quickly find any answer you are looking for.
Other Software Used

Difficult to use, but a good complete marketing tool

Rating: 6 out of 10
Incentivized
October 17, 2019
GB
Gabriela Band
Sales Specialist
Ogilvy (Internet, 10,001+ employees)
Vetted Review
Verified User
Cheetah Digital Customer Engagement Suite (discontinued)
2 years of experience
View profile
Use Cases and Deployment Scope
Cheetah DMS is being used by the online department as a central hub for online marketing and communication. The main advantage is the multiplicity of services it provides as well as the A/B testing methodology and in-depth reporting the platform provides. It helps us identify users that we impacted via different channels on a single hub.
Pros
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than Mailchimp.
  • Good price.
Cons
  • The support team is not good.
  • It is not easy to use at first, there is a learning curve.
  • User-interface can be improved, as it is a bit confusing.
Likelihood to Recommend
Cheetah DMS works as a central hub for your online customers. You are able to test and measure different marketing campaigns on a variety of channels (programmatic, e-mail, etc). It's useful for big companies that work across the whole online spectrum and are not niche players. Also, the cost makes it impossible for a small player to acquire this product.
Return on Investment
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
Alternatives Considered
I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.
Support Rating
4
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
Other Software Used
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