Ch- Ch- Ch- Cheetah!
Cheetah is used across our organization and is the primary tool we use for our customer communications.
Cheetah Digital Customer Engagement Suite (discontinued)
Overview
What is Cheetah Digital Customer Engagement Suite (discontinued)?
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.
Recent Reviews
Pricing
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What is Cheetah Digital Customer Engagement Suite (discontinued)?
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Cheetah Digital Customer Engagement Suite (discontinued)?
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.
Cheetah Digital Customer Engagement Suite (discontinued) Features
- Supported: zero-party data
- Supported: cross-channel management
- Supported: customer data platform
- Supported: loyalty management
- Supported: Engagement Data Platform
- Supported: Loyalty
- Supported: Experiences
- Supported: Messaging
Cheetah Digital Customer Engagement Suite (discontinued) Screenshots
Cheetah Digital Customer Engagement Suite (discontinued) Integrations
- Everest (Return Path + 250ok)
- Adobe Analytics
- SmarterHQ now part of Wunderkind
- Certona, now part of Kibo Personalization
- Algonomy Omnichannel Personalization
- Meta Business Suite
- Alteryx
- Persado
- Amobee Turn Consumer Intelligence
- Twitter Ads
- Yahoo! Advertising, now Yahoo Gemini (Verizon Media Native)
- Videology
- Movable Ink
- Litmus
- Marigold LiveContent
- Eyeota
- Microsoft Dynamics 365
- MyBuys
- Wyng (formerly Offerpop)
- Oracle DMP (Bluekai)
- Oath Ad Platforms (formerly Brightroll)
- IBM Customer Analytics
- Baynote
- KickDynamic
- Opt Intelligence
- Fluent
Cheetah Digital Customer Engagement Suite (discontinued) Competitors
- Adobe Marketing Cloud
- Salesforce Marketing Cloud
- Oracle Marketing Cloud
Cheetah Digital Customer Engagement Suite (discontinued) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
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Reviews and Ratings
(8)Attribute Ratings
Reviews
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November 10, 2019
Ch- Ch- Ch- Cheetah!
Cheetah is used across our organization and is the primary tool we use for our customer communications.
- We have a lot of personalization needs and Cheetah has been great at helping achieve our project goals.
- They have great customer service to help us build new campaigns or troubleshoot our current initiatives.
- I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
- Continue to improve the user interface to make all features more usable to their users.
- Email production made easier.
- Dynamic content for multiple products.
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
October 17, 2019
Difficult to use, but a good complete marketing tool
Cheetah DMS is being used by the online department as a central hub for online marketing and communication. The main advantage is the multiplicity of services it provides as well as the A/B testing methodology and in-depth reporting the platform provides. It helps us identify users that we impacted via different channels on a single hub.
- It offers social media tracking, which is a big competitive advantage against its rivals.
- Email targeting options are better than Mailchimp.
- Good price.
- The support team is not good.
- It is not easy to use at first, there is a learning curve.
- User-interface can be improved, as it is a bit confusing.
- It has raised costs due to its price, reducing ROI.
- However, we have gotten good results and great CPAs with them, improving margins.
- It has allowed us to be faster on testing, improving ROI in the long term.
I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.