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Marigold Engage+

Marigold Engage+
Formerly Cheetah Messaging or Cheetah Mail

Overview

What is Marigold Engage+?

Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.

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Recent Reviews

TrustRadius Insights

Cheetah Messaging offers a range of use cases that have proven valuable for various companies. Users have found that the segmentation …
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Expensive Service

1 out of 10
April 08, 2014
CheetahMail is used across most departments within our organization. We use their self-service option and to do so requires tech support …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Marigold Engage+?

Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Product Details

What is Marigold Engage+?

Designed for high-volume, cross-channel campaigns, Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is used by marketers to deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.


Marigold Engage+ Features

  • Supported: Mobile marketing
  • Supported: Offline
  • Supported: Event triggers
  • Supported: Send time optimization
  • Supported: Spam detection
  • Supported: Segmentation, clustering, and audience targeting tools
  • Supported: Journey orchestration
  • Supported: APIs

Marigold Engage+ Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.

Epsilon PeopleCloud and Salesforce Marketing Cloud are common alternatives for Marigold Engage+.

The most common users of Marigold Engage+ are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(37)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Cheetah Messaging offers a range of use cases that have proven valuable for various companies. Users have found that the segmentation feature of Cheetah Messaging allows for the creation of different segments for promotional and trigger campaigns, enabling the sending of dynamic campaigns to users. This has resulted in a good click-through rate for various campaigns. Additionally, CheetahMail, which is utilized as the current solution for email marketing across all areas of a company, has been beneficial in sending out emails to the masses and for specific remarketing purposes. The tracking and internal management system provided by CheetahMail is helpful for managing email programs and reporting on promotional campaigns. It is particularly useful for day-to-day marketing and editorial emails, promoting newsletters, events, etc. Multiple publications within companies have used CheetahMail to cater to their varying communication needs. The program enables professional communication with subscribers, offering features such as unsubscribing and attribute management. Furthermore, CheetahMail assists in ad operations by allowing easy tracking of clicks and opens for sponsored emails. With the ability to schedule and automate email deployments, even during non-business hours, CheetahMail helps to organize and streamline communications with subscribers, ensuring professionalism and efficiency. It has been widely used across organizations to provide email management for each specific product brand/website. Its integration with the OMS/fulfillment warehouse facilitates transactional communications and automated marketing email deliveries. By enabling data-driven workflow and segmentation based on customer data, CheetahMail enhances the effectiveness of email marketing efforts. Users have noted that the program saves time as it allows small teams to manage email marketing for all lines of business in the organization. It has been utilized by most departments within organizations, often requiring tech support and design team involvement. From sale emails to subscriber base management, CheetahMail serves cross-departmental purposes effectively while managing a large volume of email records and facilitating messaging dissemination. It has also been used as one of multiple ESPs by agencies for transactional messaging and batch email delivery.

Based on user reviews, thoroughly scoping the integration process is recommended, particularly for beginners in marketing. It helps ensure a smooth transition and implementation of the software. Despite an initially complicated user interface, users mention that the software becomes a great tool once you get past this learning curve. It is highly recommended for professionals due to its user-friendly interface and great features. Additionally, the software is well-suited for managing less sophisticated campaigns. Users find it very easy to use, providing easy-to-read feedback and tracking of subscribers. For small businesses that do not require advanced features or automation, using email is recommended.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
April 08, 2014

Expensive Service

Score 1 out of 10
Vetted Review
Verified User
CheetahMail is used across most departments within our organization. We use their self-service option and to do so requires tech support and your own design team.
  • Has many refinements for segmentation such as location, transaction data, opens...
  • Tracks many metrics for reporting such as transaction data, open data, click data...
  • Much flexibility for design
  • Navigation is not intuitive.
  • Tech support is lacking. An account representative with no technical knowledge is your main contact and there is a long lag when technical issues arise because the account representative has to wait on their tech team. There also often is a communication gap as to what the technical issues are as you are not allowed to talk directly to tech support and the account representative must mediate.
  • Most innovative solutions require much more money and are not included in the basic (self-service) CheetahMail package. For example, integrating with other data sources and having advanced segmentation require you to purchase an outside service that is compatible with CheetahMail but not included in the CheetahMail package. CheetahMail is drastically behind in terms of technology. So much so that we had an experience where we've tried to integrate with certain third parties but were unable to because CheetahMail was not as advanced as the other email providers.
  • Extremely manual process for setup and reporting. There is no automation or anything easily accessible to the marketers without tech support. They are significantly worse than any other competitor.
In exploring other email service providers, I have found CheetahMail to be the most lacking. While CheetahMail has a lot of functionality, it is all completely manual so you better have a lot of tech support on your hands to make it work. All of CheetahMail's innovation comes from the use of third parties, which is extremely costly. Their service is not very good and they do not provide any training for someone trying to learn the program from scratch. Many other email providers do a better job at giving you a simpler navigation with more accessible sets of metrics/segmentation for less money. If you are a small business with not a large budget, I would not recommend this service unless you go with a full service rather than self service contract. If you are a large company, I would suggest looking into Experian's Cross Marketing Platform rather than CheetahMail as they are spending more time and energy on that platform.
  • Faster lead conversion
We've evaluated 6 other email service providers and have come to the conclusion that CheetahMail is extremely lacking and consistently on the decline. They lack in innovation, in having the option to integrate data from other sources, in functionality when it comes to automating the email process. If you are going for their self-service option, stay away! I doubt they will still be in business give or take 5 years.
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
No
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
When it came time to renew our contract with CheetahMail, it really came down to timing and cost. CheetahMail gave us a huge price break to stay on their service and so we decided to do so rather than seek out another email service provider and go through the trouble of switching. It was a big mistake, we definitely should have switched as we've seen a huge decline in service in the past year and just a lack of innovation and capabilities that other platforms provided.
I would go for functionality over price because at the end of the day, we would be saving money since we had to integrate with a number of third parties to get CheetahMail into a place where it would work for us. We wouldn't have to do so with a different platform.
  • Self-taught
Extremely chaotic and hard to learn. We asked for training materials from Experian but didn't receive them so it was all self taught. I would not recommend this way of learning but also find that there isn't necessarily a better way as you need to have a lot of time familiarizing yourself with the program (because it's not intuitive) to use it.
Yes
Because we use the self-service option, it is imperative that you have access to account reps as it is a very manual program and requires many hours of tech support to get things moving.
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Yes
Bugs take months to get fixed and oftentimes they come back and tell you there's just nothing they can do about it...
I think the one area where Experian really did rise above and beyond is in new campaign planning and brainstorming ideas.
  • Email creation
  • Segmentation
  • Navigation
  • Integration with Demandware and Omniture
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
The account representatives are not easy to work with. They don't have a deep enough understanding to help with technical issues. Our rep has also given us a lot of bad information about best practices and even basic steps pertaining to how to get certain types of data within the CheetahMail platform that had to be corrected later on.
If you are already in a contract and looking to renew, threaten to go with a competitor and they will give you a price break.
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