Skip to main content
TrustRadius
Marigold Engage+

Marigold Engage+
Formerly Cheetah Messaging or Cheetah Mail

Overview

What is Marigold Engage+?

Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.

Read more
Recent Reviews

TrustRadius Insights

Cheetah Messaging offers a range of use cases that have proven valuable for various companies. Users have found that the segmentation …
Continue reading

Expensive Service

1 out of 10
April 08, 2014
CheetahMail is used across most departments within our organization. We use their self-service option and to do so requires tech support …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Marigold Engage+?

Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

4 people also want pricing

Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Return to navigation

Product Details

What is Marigold Engage+?

Designed for high-volume, cross-channel campaigns, Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is used by marketers to deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.


Marigold Engage+ Features

  • Supported: Mobile marketing
  • Supported: Offline
  • Supported: Event triggers
  • Supported: Send time optimization
  • Supported: Spam detection
  • Supported: Segmentation, clustering, and audience targeting tools
  • Supported: Journey orchestration
  • Supported: APIs

Marigold Engage+ Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.

Epsilon PeopleCloud and Salesforce Marketing Cloud are common alternatives for Marigold Engage+.

The most common users of Marigold Engage+ are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(37)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Cheetah Messaging offers a range of use cases that have proven valuable for various companies. Users have found that the segmentation feature of Cheetah Messaging allows for the creation of different segments for promotional and trigger campaigns, enabling the sending of dynamic campaigns to users. This has resulted in a good click-through rate for various campaigns. Additionally, CheetahMail, which is utilized as the current solution for email marketing across all areas of a company, has been beneficial in sending out emails to the masses and for specific remarketing purposes. The tracking and internal management system provided by CheetahMail is helpful for managing email programs and reporting on promotional campaigns. It is particularly useful for day-to-day marketing and editorial emails, promoting newsletters, events, etc. Multiple publications within companies have used CheetahMail to cater to their varying communication needs. The program enables professional communication with subscribers, offering features such as unsubscribing and attribute management. Furthermore, CheetahMail assists in ad operations by allowing easy tracking of clicks and opens for sponsored emails. With the ability to schedule and automate email deployments, even during non-business hours, CheetahMail helps to organize and streamline communications with subscribers, ensuring professionalism and efficiency. It has been widely used across organizations to provide email management for each specific product brand/website. Its integration with the OMS/fulfillment warehouse facilitates transactional communications and automated marketing email deliveries. By enabling data-driven workflow and segmentation based on customer data, CheetahMail enhances the effectiveness of email marketing efforts. Users have noted that the program saves time as it allows small teams to manage email marketing for all lines of business in the organization. It has been utilized by most departments within organizations, often requiring tech support and design team involvement. From sale emails to subscriber base management, CheetahMail serves cross-departmental purposes effectively while managing a large volume of email records and facilitating messaging dissemination. It has also been used as one of multiple ESPs by agencies for transactional messaging and batch email delivery.

Based on user reviews, thoroughly scoping the integration process is recommended, particularly for beginners in marketing. It helps ensure a smooth transition and implementation of the software. Despite an initially complicated user interface, users mention that the software becomes a great tool once you get past this learning curve. It is highly recommended for professionals due to its user-friendly interface and great features. Additionally, the software is well-suited for managing less sophisticated campaigns. Users find it very easy to use, providing easy-to-read feedback and tracking of subscribers. For small businesses that do not require advanced features or automation, using email is recommended.

Attribute Ratings

Reviews

(1-11 of 11)
Companies can't remove reviews or game the system. Here's why
Duncan Hernandez | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
  • Web-based customers have gone up.
  • Though the customers have gone up, we don't see a significant increase in our policies sold.
  • Communicating with CheetahMail is also fair when having to debug problems, which is good but there are a bunch of problems with some emails that lead to communication in the first place.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • The customer service team at CheetahMail was good and efficient. It is always a frustrating experience to call in when your stuck on something but the CS team did a good job of quickly and effectively helping us when we called them for support.
  • Compared to other ESPs that our employees support, this platform was quite easy to learn and the documentation provided often helped us figure things out without having to go and call CS.
Score 8 out of 10
Vetted Review
Verified User
  • Positive -- From a process efficiency point of view, we were able to scale down the number of individuals managing the entire program (effectively 3), yet adding 5+ new lines of business. This efficiency cannot be stated enough -- I'd estimate at least a 100 man hours on standard campaigns alone saved per year, and the time to market for new product email programs/transactional messaging was literally weeks instead of months. This saved (based on standard project fees) at least 10-15K.
  • Positive -- after our installing the platform and all the integrations we implemented, we saw a 10% lift just on our standard campaign returns due to having the ability to better manage and segment our audience (for better personalization), as well as an improved ISP and deliverability score because of their ISP relations team.
  • Negative -- some of the later stage integrations we needed (enhancements to existing to extend our segmentation and tracking capabilities) started to become cost prohibitive. This was mainly due to our needing to move our contract tier to a lower level (due to overall company cost saving needs beyond the email channel) and thus, we have to hold on certain desired projects. This has caused some issues as far as attempts to make our revenue targets. So pricing has caused some issues.
Return to navigation