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Marigold Engage+

Marigold Engage+
Formerly Cheetah Messaging or Cheetah Mail

Overview

What is Marigold Engage+?

Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.

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Recent Reviews

TrustRadius Insights

Cheetah Messaging offers a range of use cases that have proven valuable for various companies. Users have found that the segmentation …
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Expensive Service

1 out of 10
April 08, 2014
CheetahMail is used across most departments within our organization. We use their self-service option and to do so requires tech support …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Marigold Engage+?

Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Product Details

What is Marigold Engage+?

Designed for high-volume, cross-channel campaigns, Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is used by marketers to deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.


Marigold Engage+ Features

  • Supported: Mobile marketing
  • Supported: Offline
  • Supported: Event triggers
  • Supported: Send time optimization
  • Supported: Spam detection
  • Supported: Segmentation, clustering, and audience targeting tools
  • Supported: Journey orchestration
  • Supported: APIs

Marigold Engage+ Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.

Epsilon PeopleCloud and Salesforce Marketing Cloud are common alternatives for Marigold Engage+.

The most common users of Marigold Engage+ are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(37)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Cheetah Messaging offers a range of use cases that have proven valuable for various companies. Users have found that the segmentation feature of Cheetah Messaging allows for the creation of different segments for promotional and trigger campaigns, enabling the sending of dynamic campaigns to users. This has resulted in a good click-through rate for various campaigns. Additionally, CheetahMail, which is utilized as the current solution for email marketing across all areas of a company, has been beneficial in sending out emails to the masses and for specific remarketing purposes. The tracking and internal management system provided by CheetahMail is helpful for managing email programs and reporting on promotional campaigns. It is particularly useful for day-to-day marketing and editorial emails, promoting newsletters, events, etc. Multiple publications within companies have used CheetahMail to cater to their varying communication needs. The program enables professional communication with subscribers, offering features such as unsubscribing and attribute management. Furthermore, CheetahMail assists in ad operations by allowing easy tracking of clicks and opens for sponsored emails. With the ability to schedule and automate email deployments, even during non-business hours, CheetahMail helps to organize and streamline communications with subscribers, ensuring professionalism and efficiency. It has been widely used across organizations to provide email management for each specific product brand/website. Its integration with the OMS/fulfillment warehouse facilitates transactional communications and automated marketing email deliveries. By enabling data-driven workflow and segmentation based on customer data, CheetahMail enhances the effectiveness of email marketing efforts. Users have noted that the program saves time as it allows small teams to manage email marketing for all lines of business in the organization. It has been utilized by most departments within organizations, often requiring tech support and design team involvement. From sale emails to subscriber base management, CheetahMail serves cross-departmental purposes effectively while managing a large volume of email records and facilitating messaging dissemination. It has also been used as one of multiple ESPs by agencies for transactional messaging and batch email delivery.

Based on user reviews, thoroughly scoping the integration process is recommended, particularly for beginners in marketing. It helps ensure a smooth transition and implementation of the software. Despite an initially complicated user interface, users mention that the software becomes a great tool once you get past this learning curve. It is highly recommended for professionals due to its user-friendly interface and great features. Additionally, the software is well-suited for managing less sophisticated campaigns. Users find it very easy to use, providing easy-to-read feedback and tracking of subscribers. For small businesses that do not require advanced features or automation, using email is recommended.

Attribute Ratings

Reviews

(1-10 of 10)
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Gulam Gaus Warsi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Cheetah Messaging solves all kinds of promotional and trigger campaigns by creating different segmentation, while taking into account sending dynamic campaigns to the users. It is easy to use. The segmentation allows a good click through rate to almost all of our campaigns. So I would say it is a very good tool for marketers.
Duncan Hernandez | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
CheetahMail is our current solution for emails for all areas of our company, especially marketing. For sending out emails to the masses or for specific remarketing purposes, CheetahMail is our answer. The segmentation and customization of when/what email is sent is what CheetahMail is primarily used for. The tracking and internal management system that CheetahMail also provides is helpful as well.
September 01, 2015

CheetahMail Review

Robin Brannin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using CheetahMail as our email platform for all promotional and transactional email programs. We are a full-service client of CheetahMail. Our account team does the set-up of our email program, pulls segmentation lists based on our direction and reporting of our promotional email campaigns. They also provide recommendations on improved customer contact strategies, re-engagement and overall best practices.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I worked at an agency that used multiple ESPs and CheetahMail was one that we had expertise in a pool of 10 ESPs that we developed in to support our clients. It solved transactional real time messaging for order and shipping confirmations and batch and blast to large lists very quickly. This was an excellent tool to get out a lot of emails quickly.
Score 9 out of 10
Vetted Review
Verified User
Incentivized

We utilize CheetahMail to send our day to day marketing and editorial emails to our client base of subscribers. It is mainly used by the marketing department in marketing emails that are sent out to promote newsletters, events, etc. It used in the this capacity several times a day, and we also follow up and keep track of metrics using the excellent metrics tools. In addition, the editorial team uses it to send out newsletters on a daily basis and track their performance. Our company has several publications and all of them use CheetahMail. Some use the program more than others as they have a higher level of communication needs.

The program works really well for our particular department because it allows us to communicate with our subscribers in a professional manner on a daily basis. We have it setup to allow unsubscribing and management of attributes for our subscribers across our website. It is very useful when it comes to ad operations because they can easily track the clicks and opens for any email that was sponsored by an advertiser. These metrics are hugely important when it comes to showing clients that their ad dollars are paying off.

CheetahMail has also been very useful in allowing our team to set up email deployments ahead of time and schedule them to go out without having to actually be online for the actual send. This is very important because we sometimes send out newsletters that are going out in the middle of the night so this automation step is very convenient.

Overall, CheetahMail has helped us to be organized, professional and streamlined in the way we send and track our communications with subscribers.

Score 8 out of 10
Vetted Review
Verified User
CheetahMail is being utilized across the entire organization, supplying email management for each specific product brand / website. Its main integration is with the OMS / fulfillment warehouse to facilitate the ongoing transactional communications (confirmations, notifications). The integration then extends into automated marketing email deliveries for each brand's overall customer relationship management strategy. This implementation and data-driven workflow allows for more in-depth focus on results and ongoing improvements of the program, as baseline segmentation and product advertising mixes are based on customer data, rather than ongoing manual segmentation/list pulls for day to day email marketing efforts. The efficiency of people's time to really maximize the program is the biggest win, and also allows for a very small team to manage the entire program for all lines of business in the organization.
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