TrustRadius Insights
Cheetah Messaging offers a range of use cases that have proven valuable for various companies. Users have found that the segmentation …
Marigold Engage+Formerly Cheetah Messaging or Cheetah Mail
Overview
What is Marigold Engage+?
Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
N/A
Unavailable
What is Marigold Engage+?
Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
5 people also want pricing
Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Marigold Engage+?
Designed for high-volume, cross-channel campaigns, Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is used by marketers to deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.
Marigold Engage+ Features
- Supported: Mobile marketing
- Supported: Offline
- Supported: Event triggers
- Supported: Send time optimization
- Supported: Spam detection
- Supported: Segmentation, clustering, and audience targeting tools
- Supported: Journey orchestration
- Supported: APIs
Marigold Engage+ Integrations
Marigold Engage+ Competitors
Marigold Engage+ Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.
Epsilon PeopleCloud and Salesforce Marketing Cloud are common alternatives for Marigold Engage+.
The most common users of Marigold Engage+ are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(37)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Cheetah Messaging offers a range of use cases that have proven valuable for various companies. Users have found that the segmentation feature of Cheetah Messaging allows for the creation of different segments for promotional and trigger campaigns, enabling the sending of dynamic campaigns to users. This has resulted in a good click-through rate for various campaigns. Additionally, CheetahMail, which is utilized as the current solution for email marketing across all areas of a company, has been beneficial in sending out emails to the masses and for specific remarketing purposes. The tracking and internal management system provided by CheetahMail is helpful for managing email programs and reporting on promotional campaigns. It is particularly useful for day-to-day marketing and editorial emails, promoting newsletters, events, etc. Multiple publications within companies have used CheetahMail to cater to their varying communication needs. The program enables professional communication with subscribers, offering features such as unsubscribing and attribute management. Furthermore, CheetahMail assists in ad operations by allowing easy tracking of clicks and opens for sponsored emails. With the ability to schedule and automate email deployments, even during non-business hours, CheetahMail helps to organize and streamline communications with subscribers, ensuring professionalism and efficiency. It has been widely used across organizations to provide email management for each specific product brand/website. Its integration with the OMS/fulfillment warehouse facilitates transactional communications and automated marketing email deliveries. By enabling data-driven workflow and segmentation based on customer data, CheetahMail enhances the effectiveness of email marketing efforts. Users have noted that the program saves time as it allows small teams to manage email marketing for all lines of business in the organization. It has been utilized by most departments within organizations, often requiring tech support and design team involvement. From sale emails to subscriber base management, CheetahMail serves cross-departmental purposes effectively while managing a large volume of email records and facilitating messaging dissemination. It has also been used as one of multiple ESPs by agencies for transactional messaging and batch email delivery.
Based on user reviews, thoroughly scoping the integration process is recommended, particularly for beginners in marketing. It helps ensure a smooth transition and implementation of the software. Despite an initially complicated user interface, users mention that the software becomes a great tool once you get past this learning curve. It is highly recommended for professionals due to its user-friendly interface and great features. Additionally, the software is well-suited for managing less sophisticated campaigns. Users find it very easy to use, providing easy-to-read feedback and tracking of subscribers. For small businesses that do not require advanced features or automation, using email is recommended.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
July 07, 2015
Can't Really Fail Using Cheetahmail
Score 8 out of 10
Vetted Review
Verified User
CheetahMail is being utilized across the entire organization, supplying email management for each specific product brand / website. Its main integration is with the OMS / fulfillment warehouse to facilitate the ongoing transactional communications (confirmations, notifications). The integration then extends into automated marketing email deliveries for each brand's overall customer relationship management strategy. This implementation and data-driven workflow allows for more in-depth focus on results and ongoing improvements of the program, as baseline segmentation and product advertising mixes are based on customer data, rather than ongoing manual segmentation/list pulls for day to day email marketing efforts. The efficiency of people's time to really maximize the program is the biggest win, and also allows for a very small team to manage the entire program for all lines of business in the organization.
- CheetahMail's core strength is its data expertise and services. Without their vast knowledge working with so many clients, it would be much more difficult to integrate and create these automated programs. Their development teams for these types of projects are well versed in data set needs per client and mapping to CheetahMail-specific formats.
- Their client services team (especially if you are contracted in a higher plan) is quite good. They are quite responsive and always try to make sure that the client is doing well. This would include the senior manager (initial contracts / reviews); day to day manager (campaign assistance/troubleshooting) and the other specialty teams I mentioned previously.
- Investigations. The teams there are fantastic at answering issues and/or doing analysis to help their clients. For instance, a critical issue with delivery of emails required extensive analysis by all sides, and the CheetahMail team's work was critical in finding the issue with the data sets we were providing the system.
- Although my personal preference is for a bit "older" styled web UI because of my experience, I can see that the CheetahMail main UI system could be improved for better user experience, incorporating more of the recent web standards for code. It can come across a bit "clunky" at first and only after using it for time is it easier to navigate.
- Their online support / guide to use the tool needs updating. This may be more impactful for folks trying to utilize more of their advanced functionality (custom preference center form coding, subscriber report management). Although their client teams are welcome to answer questions, sometimes the need is for self-service, and the user guide isn't the best.
- I mentioned that if you're on one of the higher, dedicated-account manager contracts, your support is quite full. However, if you're on a lower priced tier / essentially a self-service model, it's a bit difficult to get a hold of the general support team (you have more of a "pool") than is desired. I should say that these things are up/down depending on what's happening to their other clients (so basically this isn't really different than most 3rd-party vendors.)
- CheetahMail needs to incorporate / help clients with newer responsive email design capabilities for non-technical users, ie. similar to my first comment regarding overall UI improvements.
- Positive -- From a process efficiency point of view, we were able to scale down the number of individuals managing the entire program (effectively 3), yet adding 5+ new lines of business. This efficiency cannot be stated enough -- I'd estimate at least a 100 man hours on standard campaigns alone saved per year, and the time to market for new product email programs/transactional messaging was literally weeks instead of months. This saved (based on standard project fees) at least 10-15K.
- Positive -- after our installing the platform and all the integrations we implemented, we saw a 10% lift just on our standard campaign returns due to having the ability to better manage and segment our audience (for better personalization), as well as an improved ISP and deliverability score because of their ISP relations team.
- Negative -- some of the later stage integrations we needed (enhancements to existing to extend our segmentation and tracking capabilities) started to become cost prohibitive. This was mainly due to our needing to move our contract tier to a lower level (due to overall company cost saving needs beyond the email channel) and thus, we have to hold on certain desired projects. This has caused some issues as far as attempts to make our revenue targets. So pricing has caused some issues.
- ExactTarget,Epsilon DREAM,Epsilon DREAMmail,Yesmail,StrongMail Message Studio
To be honest, all ESPs at a core level offer the same features to manage an email program effectively. The true decision making then is based on what their specialty service(s) may be. ExactTarget is a wonderful UI and integrations across many channels, but it is quite expensive and really for large enterprise organizations. Yesmail does have a great creative-services department. Strongmail, although good, does not offer any significant difference in the market, but price is slightly less so aren't bad solutions. DREAM is probably the "middle" between a Cheetahmail and ExactTarget from a UI look-and-feel and functionality perspective, and their data access is quite good. Cheetahmail was selected in the end because it offered more than a smaller ESP for functionality for larger enterprises, but was still within a cost range that was affordable for my company. (In fairness, there was also an existing relationship with Experian on non-email data services which also made extending the relationship make sense.)
July 07, 2015
CheetahMail Platform
Score 10 out of 10
Vetted Review
Verified User
- Mailing setup: seamless, great use of personalization and dynamic content.
- Subscription / unsubscription management: easy to manage and report on.
- Subject line testing: ability to automatically select winning subject line.
- Forms: great functionality to support user preferences, acquisition, etc.
- Trigger: easy to set up automated trigger campaigns.
- API: easy integration with other partners and vendors.
- Reporting: already works great, but additional reporting features could be beneficial.
- Efficiency and flexibility.
April 08, 2014
Expensive Service
Score 1 out of 10
Vetted Review
Verified User
CheetahMail is used across most departments within our organization. We use their self-service option and to do so requires tech support and your own design team.
- Has many refinements for segmentation such as location, transaction data, opens...
- Tracks many metrics for reporting such as transaction data, open data, click data...
- Much flexibility for design
- Navigation is not intuitive.
- Tech support is lacking. An account representative with no technical knowledge is your main contact and there is a long lag when technical issues arise because the account representative has to wait on their tech team. There also often is a communication gap as to what the technical issues are as you are not allowed to talk directly to tech support and the account representative must mediate.
- Most innovative solutions require much more money and are not included in the basic (self-service) CheetahMail package. For example, integrating with other data sources and having advanced segmentation require you to purchase an outside service that is compatible with CheetahMail but not included in the CheetahMail package. CheetahMail is drastically behind in terms of technology. So much so that we had an experience where we've tried to integrate with certain third parties but were unable to because CheetahMail was not as advanced as the other email providers.
- Extremely manual process for setup and reporting. There is no automation or anything easily accessible to the marketers without tech support. They are significantly worse than any other competitor.
- Faster lead conversion
We've evaluated 6 other email service providers and have come to the conclusion that CheetahMail is extremely lacking and consistently on the decline. They lack in innovation, in having the option to integrate data from other sources, in functionality when it comes to automating the email process. If you are going for their self-service option, stay away! I doubt they will still be in business give or take 5 years.
No
- Price
- Product Features
- Product Usability
- Product Reputation
When it came time to renew our contract with CheetahMail, it really came down to timing and cost. CheetahMail gave us a huge price break to stay on their service and so we decided to do so rather than seek out another email service provider and go through the trouble of switching. It was a big mistake, we definitely should have switched as we've seen a huge decline in service in the past year and just a lack of innovation and capabilities that other platforms provided.
I would go for functionality over price because at the end of the day, we would be saving money since we had to integrate with a number of third parties to get CheetahMail into a place where it would work for us. We wouldn't have to do so with a different platform.
- Self-taught
Extremely chaotic and hard to learn. We asked for training materials from Experian but didn't receive them so it was all self taught. I would not recommend this way of learning but also find that there isn't necessarily a better way as you need to have a lot of time familiarizing yourself with the program (because it's not intuitive) to use it.
Yes
Because we use the self-service option, it is imperative that you have access to account reps as it is a very manual program and requires many hours of tech support to get things moving.
Yes
Bugs take months to get fixed and oftentimes they come back and tell you there's just nothing they can do about it...
I think the one area where Experian really did rise above and beyond is in new campaign planning and brainstorming ideas.
- Email creation
- Segmentation
- Navigation
- Integration with Demandware and Omniture
If you are already in a contract and looking to renew, threaten to go with a competitor and they will give you a price break.