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Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
Overview
What is Cision Communications Cloud?
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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What is Cision Communications Cloud?
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Cision Communications Cloud?
Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.
Cision Communications Cloud Features
- Supported: Media Monitoring and Analytics
- Supported: Media Relationship Management
- Supported: Social Listening
Cision Communications Cloud Screenshots
Cision Communications Cloud Videos
Media Relationship Management
Cision Social Listening
Cision Communications Cloud Competitors
Cision Communications Cloud Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.
Reviewers rate Implementation Rating highest, with a score of 10.
The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.
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Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.
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Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.
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Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.
User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.
Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.
Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.
Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.
Attribute Ratings
Reviews
(176-200 of 279)Companies can't remove reviews or game the system. Here's why
May 21, 2018
Results = Very Happy!
We're currently using Cision Communications Cloud (TrendKite)* for our APAC digital marketing needs; mainly to keep an eye on any notable local news spikes.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Customer service is excellent; they respond immediately.
- The platform is very easy to understand and use.
- The onboard process was quick and painless.
- Including Baidu and Naver and international search engines in country specific results.
My agencies use Cision daily for information on media professionals. About 80% of our company is pitching media daily, so this tool is essential for getting information about publications, members of the press, locations, etc. It's most useful when we're investigating a new publication or contact, and often has information you can't find anywhere else, especially emails and phone numbers. I know their teams verify contact information, but it's not always up to date. There are also a lot of people in Cision who aren't traditional journalists too, so you do still have to have some expertise to do successful media relations outreach with this tool.
- Media contact sourcing
- Inside details on reporters
- Media movement and new beats
- Researching media in new geographies or industries
- The contact information isn't always accurate or up to date.
- There are many contacts in Cision who aren't traditional reporters, whether they are bloggers or sponsorship contacts.
- The search and list-building functions can be hard to use.
Cision Communications Cloud (TrendKite)* is being used exclusively by our communications and marketing department to determine ad equivalency of our media coverage.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Customer service - very responsive and flexible!
- Ad equivalency - a great metric to show to our board members and agency-wide what our coverage looks like in terms of ad $$
- Highest readership - we are easily able to find articles that are making the biggest impact
- Sometimes toggling between dashboards can get confusing
- There are a few widgets we don't benefit from
April 15, 2018
Cision Communication Cloud's pros and cons
The marketing team uses Cision Communications Cloud (TrendKite)* to track various keywords and themes, as well as to create and distribute a brand reputation report to key stakeholders. It allows us to be daily involved in the tracking and monitoring of our company's name and our overall brand in the marketplace.
- Cision Communications Cloud* is very easy to use, from the dashboard to the searches to the reports. After just a short amount of time, our team has been able to learn the functionalities it offers and use them, even at their most basic level.
- I appreciate Cision Communications Cloud's* quick access to customer service. From reports not generating correctly to help creating a search term, a representative is always just a chat away.
- Our team's onboarding was a bit of a hodge-podge and could have been more streamlined so that everyone felt equipped. It would be beneficial to have a complete guide to refer back to and share.
- The search function works well, but I would like to have an up-to-the-minute or as-it-happens function that alerts me by email as soon as my search term pops up online (like Google Alerts).
April 13, 2018
Cision Communications Cloud + PR = Awesome!
Cision Communications Cloud (TrendKite)* is being used by across our whole organization to help quantify our PR efforts.
- Cision aggregates coverage, so you never miss an article that mentions a client or a client's competitor.
- Cision makes it easy to present media mentions by making it easy to build graphs that can then be presented.
- Cision customer service is exceptional and can really help with anything. They are on 24/7 and are always friendly and ready to help.
- Cision's platform seems to work a tad slow at times.
- Cision needs a better method to measure ad equivalency and distinguish between print and online.
Cision Communications Cloud (TrendKite)* is used mostly in the communication department, but it provides valuable insights for the whole company. Especially the reports feature.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Industry dashboard is a very comprehensive way to track the communication landscape around the company and brands.
- Reporting features of Cision Communications Cloud are very powerful. It creates reports in a snap and the reports can be easily modified.
- I like the opportunity to drill-down on individual widgets to see the information in more detail.
- It is tracking publicity globally and it is a bit hard to narrow searches just to one particular language or country.
- I would like to use some other features, but I am lacking the budget for those. Maybe some option to buy services for shorter period, i.e. campaign, instead of yearly contract will help.
- Sometimes I get lost in searches. I am not sure if they are still relevant over the time.
April 06, 2018
Great Distribution and Reporting Tool
We use it in the marketing department for distribution of press releases and reporting on any coverage our company receives. It allows us to distribute company news quickly and efficiently as well as collect information that can help us develop better press releases in the future.
- Distribution of press releases down the wire.
- Report building and analytics tracking.
- Media monitoring.
- There is room for improvement in reporting. There can always be more information to collect.
- The system at times slows down when you have to select a lot of press hits.
April 03, 2018
Cision Communications Cloud Review
We use Cision Communications Cloud (TrendKite)* in the PR department here at the company to monitor mentions across both national and international media and to produce coverage reports for the senior management. It's a big time saver for us as a department given that we have control over the search criteria and the ease in which you can customise and produce the reports using Cision.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Reporting - Quick, easy to use and the reports are fully customisable and interactive
- Mention Tracking - Detailed and interactive breakdown of mentions day-by-day that has replaced our previous tracker
- Searches - Very helpful when tracking different products that have different target audiences and media
- Filtering out content - Difficult to filter out some mentions that are irrelevant to the product in question, particularly when there is just a passing mention
March 29, 2018
Cision Communications Cloud Stands Out
Cision Communications Cloud (TrendKite)* is used across the organization, but the use depends on the client account and specific project. I've personally used it on projects previously to monitor earned media coverage and to gain an understanding of a particular industry or topic's media coverage.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- The flexibility and customization options for the dashboard
- The options for media coverage
- Reporting options
- I don't have any off the top of my head - Cision has been a vast improvement from our previous software.
March 23, 2018
A multifaceted tool for multitaskers!
Cision Communications Cloud (TrendKite)* is managed by the marketing and communications team at my organization and we use it to share news in the nanotechnology field. Media monitoring is a time-consuming task for public relations professionals like myself. Cision is not only useful, it is a necessity that literally saves hours of work every day.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Cision is able to tailor your search query to your specific needs
- Cision is entirely automated once set up which makes it easier for your organization.
- Cision has a terrific earned media coverage estimator.
- Cision can sometimes send irrelevant articles that drive employees away from actually reading email notifications.
- Cision is expensive for start-up organizations, making it difficult to justify its subscription to senior management.
March 21, 2018
Trust Trending
Being used by the Marketing & PR department.
It helped us measure the return on investment on our media relations efforts and prove the value of PR efforts to the organization.
It helped us measure the return on investment on our media relations efforts and prove the value of PR efforts to the organization.
- Beautiful interactive reports.
- Easy to use.
- Responsive to specific needs of our organization.
- I'd like to be able to archive critical mention TV clips.
- The dashboard could be easier to use - not always as intuitive.
March 19, 2018
Better Than The Others
Southwestern University’s Office of Marketing and Communications uses Cision Communications Cloud (TrendKite)* in our public relations efforts. It’s a great tool to find influencers to write stories about SU, monitor the chatter about SU and show our public relations ROI to our executives.
*This review was written before Cision acquired TrendKite. TrendKite is now part of the Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of the Cision Communications Cloud.
- Giving your public relations efforts an actual ROI
- Customer service (super quick and easy to work with)
- Competitor analysis. It’s great to see how we stack up agains our like schools.
- Dashboard customization. Would love the ability to change the colors so it’s easy for an executive to see SU vs our competitors on graphs.
March 16, 2018
Why we chose Cision Communications Cloud
Augusta University Division of Communications & Marketing uses Cision Communications Cloud (Trendkite)* to communicate the value and impact of earned media.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- The searches, dashboards, reports and alerts are easy to create and refine.
- Customer service is accessible and almost always immediate.
- Most importantly for us, Cision is always expanding and improving the platform based off of our needs and feedback.
- Some of the items that are undergoing refinement and could use further update include auto-generated newsletters. Daily alerts are automatic, but for the most professional and useful round-ups of media, we find that they have to be hand-crafted.
March 08, 2018
Cision Communications Cloud Review
We use Cision Communications Cloud (Trendkite)* on our communications team for media tracking and analysis.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- We find the tool to be very comprehensive and useful and the support team to be a great resource, quick to respond to any issues and a pleasure to work with.
- We love the tools for showing social shares and for setting up key messages and alerts.
- I'd like to be able to search the coverage for specific words rather than always setting up the key words widget.
September 21, 2017
Use with caution
Score 1 out of 10
Vetted Review
Verified User
I purchased Cision to help with media monitoring for clients and to use the media database.
- The media database is OK but by no means definitive.
- The customer service is appalling.
- They miss a lot of press cuttings (I'd estimate around two-thirds?).
- The user interface is clunky at best.
- There's no notice period, so you're stuck with their awful service.
August 10, 2017
Cision - an invaluable PR tool with some notable flaws
We use Cision to find the contact information of journalists, for the purpose of pitching them about our clients. It is used across the whole organization and is meant to save time and provide information that would otherwise only be available to those that have developed personal relationships with those journalists.
- The interface is clear and easy to use
- The product can anticipate what you are searching for and will show suggestions in a drop down menu as you are typing someone's name into the search tab.
- It's a reliable source of information about publications including reach and UVM.
- The platform can sometimes be very slow when conducting searches.
- There are many reputable journalists and publications that are not included in Cision's database.
- Sometimes information is out of date and an email address will be incorrect.
April 10, 2017
Cision Communications Cloud Review
We use Cision Communications Cloud (Trendkite)* at NadaMoo! to analyze online press hits and compare the press we have received to that of our competitors.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- It compares our share of the press space to our competitors that we entered into the system.
- The dashboard gives a quick look at press hits.
- Cision has great customer support and are available to quickly answer any questions.
- I wish there was a way to incorporate a full press picture into Cision and not just online articles.
- I would like access to current, up-to-date press emails.
- I would like to see more social interactions included in the picture for Trendkite like Facebook likes, Twitter retweets, Instagram engagement and YouTube listening.
We use Cision Communications Cloud (TrendKite)* to track and analyze media mentions of Wesleyan University, our faculty and alumni. It is used primarily by myself and a colleague in the office of communications. It allows us to better understand how Wesleyan and its people are being talked about in the world and follow coverage trends.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Cision does a great job of finding media mentions in a wide range of media, from TV and radio to major newspapers and small blogs.
- Cision offers easy and attractive reporting features to share analysis over time with others in an organization.
- Cision is always innovating, and is highly responsive to customer feedback.
- Cision's customer support is extremely quick and helpful.
- Cision's platform can be a bit slow and finicky at times. Some of its features are difficult to use on a small laptop screen.
- Cision does still miss some media mentions, including those in major publications.
- Cision's radio capturing technology does not seem to be functioning properly. I have difficulty locating the mention of Wesleyan within the audio clip.
- I wish it was possible to see how many readers a particular article has, rather than an average of monthly visitors to a general website.
- Some of the new features introduced by Cision (eg. SEO impact, total coverage vs. total web traffic) are not easy to understand, or I don't feel they relate important or usable information.
April 04, 2017
Well-rounded platform with great customer support
We use TrendKite to monitor our PR performance across various regions (NA, EMEA, APAC). The tool gives us insights into our overall coverage, our share against competitors and performance reviews of individual releases to measure the interest of our target audience for specific topics.
- Unlimited amount of searches for maximum flexibility - big point for TrendKite.
- Good customer support via live chat - problems are usually addressed within 24 hours and quickly resolved, plus we had a detailed onsite session at the Austin office when we started with TrendKite to address all our needs and wishes.
- Regular implementation of new features to improve the platform.
- A lot of pages still show content that is merely linked on a page (via "related articles" for example) as an actual release, thus providing wrong links and an inaccurate count of total coverage.
- Copying entire dashboards and then altering the searches would be an easier way to create new dashboards when there is already a similar structure in place.
We are using Cision Communications Cloud (TrendKite)* to change how we measure PR, moving away from a strictly quantitative approach that measures volume to one that also measures quality of said volume. By using the Google Analytics integration we have a real-time view on how links put out by the PR team are impacting traffic to our website.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Reasonably priced. Yes, there are cheaper solutions out there but also more expensive.
- Good value for the money.
- Unique measurement tools not available in other platforms.
- The data is only as good as you make it. You need to put in the work with the data Cision outputs as the search results are sometimes too broad.
- When using the Google Analytics functionalities, a basic understanding of UTM codes, SEO and Google Analytics is useful. I've finally started putting in this work myself, but at first it did feel like flying a bit blindly and relying on marketing ops colleagues to help me distill the impact of the data of our Google Analytics/Cision tie-in.
- Pushy sales. The sales group was a little too aggressive. Our decision was being made toward the end of a quarter and even when I said we'd go with them, just not in this quarter due to a variety of challenges they continuously applied pressure for us to close that quarter.
March 31, 2017
Great interactive and easy coverage reporting tool
Cision Communications Cloud (Trendkite)* is used by two users within the Communications Department. It is used for tracking coverage, we use the coverage search per topic a lot, to show how a certain press release or topic has done. We use the coverage tracking to report to our Exec Board in terms of media coverage numbers and create monthly coverage reports so that does not need to be done manually.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Interactive reporting - great to have reports that are interactive and link to articles
- Ease of breaking down coverage per topic, especially handy if you are a research organisation or advocacy and you want to see how well you do on certain missions
- Cision has a great interactive dashboard where you can have everything you need to know one page - including readership, articles with highest readership etc
- Customer service during GMT hours (although I think that is coming)
- Find an easier way to star top content for reporting
- Does not always pick up all the broadcast clips - sometimes not in full
March 31, 2017
A potential mastermind in the PR world
Gorkana was a great alternative to Cision due to the red button and updated information. We used it to update and maintain media lists as well as reporter moves.
- Updated information with notes is amazing. Gives more detail for reporters than Cision
- Red button-- allows us to send inquiries with immediate responses
- Red button was not as efficient as when we first started with the database
- Some information started becoming out of date
- No broadcast statistics
March 29, 2017
Happy
Our company uses Cision Communications Cloud (TrendKite)* to track media publications. It is department specific - specifically marketing and public relations. It assists us with tracking our story sell through and to measure the SEO impact of media partners.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Customer service is incredible. Knowledgeable and friendly.
- Pulling reports. Easy to manipulate data to use for reporting. Straightforward to compare date ranges as well.
- Does a great job sifting through content with key words.
- When a publication is added that Cision did not find, difficult time accurately measuring readership.
- Cannot add in video or vlog information.
March 29, 2017
We Love Cision Communications Cloud!
We use Cision Communications Cloud (TrendKite)* to track media hits and share of voice. Also, we create reports that also track readership, search engine optimization, etc. We give the reports to the assistant vice president and senior vice president to track our progress and evaluate our efforts. Currently, we use Cision for our department, but we are strongly encouraging university communications and other departments to drop Meltwater and purchase Cision Communications Cloud. In public relations, it sometimes gets tricky to track project success. But, Cision makes it easy to see if our efforts and strategic plans are panning out.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- We love the reports that show how we are doing against competing institutions in share of voice.
- Cision allows us to track how hot a research topic is from week-to-week or month-to-month.
- I love that I can create annual reports and compare our efforts from one year to the next.
- The aggregated readership numbers are way to large! There is no way we have a billion readers!
- The sentiment measurement is useless. It never gets it right.
- We sometimes get random hits in our searches. So, the searches have to be very concise.
March 28, 2017
Cision: Awesome.
Cision Communications Cloud (TrendKite)* is being used by our PR team both in North America and internationally to track how effective our press releases and responses to media queries are in furthering our brand's exposure. We also use the platform's benchmarking function to compare how our share of voice ranks against our competitors. While we use it internally, we've shared plenty of these insights with our whole company.
- Interactive reporting - This is the single best feature of Cision Communications Cloud, as it has allowed us to communicate our PR efforts with our broader team and show how much our company is mentioned in the media.
- Competitor analysis - Being able to see how our efforts are not only generating great exposure for our company, but seeing how these efforts have set us aside from the competition has been incredibly valuable in showing us that our efforts are working.
- Support - The team always responds very quickly and handles all queries very quickly. They are incredibly understanding with any issues that come up, and handle things very creatively and are extremely polite.
- Generating reports - this is one area where the process could be simplified. While the output is great, there are quite a few steps to get there which are easy to forget, so hopefully this is something that can be streamlined a bit more in the near future.
- It would be great if there was some sort of function to see "trending topics" - it's likely hard to do that by keywords since so many articles will have a lot of crossover and not be about the same topic in the end, but that could be a really helpful insight down the road.