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Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
Overview
What is Cision Communications Cloud?
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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What is Cision Communications Cloud?
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Cision Communications Cloud?
Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.
Cision Communications Cloud Features
- Supported: Media Monitoring and Analytics
- Supported: Media Relationship Management
- Supported: Social Listening
Cision Communications Cloud Screenshots
Cision Communications Cloud Videos
Media Relationship Management
Cision Social Listening
Cision Communications Cloud Competitors
Cision Communications Cloud Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.
Reviewers rate Implementation Rating highest, with a score of 10.
The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.
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Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.
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Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.
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Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.
User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.
Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.
Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.
Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.
Attribute Ratings
Reviews
(76-100 of 279)Companies can't remove reviews or game the system. Here's why
October 28, 2019
Solid media coverage tool
We use it for tracking conversation about a brand in the news.
- Tracking media mentions.
- Sentiment coding.
- Full text of media articles mentioning my brand.
- Updated boolean query options.
October 22, 2019
Cision Communications Cloud Review
We used Cision Communications Cloud (TrendKite)* for media monitoring to support the Secret Service. We created a daily news summary with it.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Breadth of sources: We could always find reports.
- Query language is intuitive and help menu detailed enough to help you write advanced queries easily.
- Features were complementary and useful.
- We didn't use most of the features, as we had no need for them.
- News sources were often spam or not meaningful. Some of these could be addressed in the query, but often there were no options.
- Paywall sources such as LexisNexis and Bloomberg gave just enough to get you an article hit, but failed at giving you the whole story, which made them useless.
October 12, 2019
Lots going on - for good or bad
We use Cision Communications Cloud (TrendKite)* across all PR departments at our company. We use it to track coverage of our clients and news to share PR results with teams.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Cision Communications Cloud has print, broadcast, online and radio all in one place, rather than using different monitoring services for broadcast versus online.
- Cision Communications Cloud has a ton of data on viewership and the impact of each story.
- Cision Communications Cloud saves reports and coverage all in one place making it easy to return to coverage that was pulled.
- There is room for improvement with advanced searches. Rather than having to code out if you want just U.S. coverage or any other specific filters, there should be dropdowns allowing you to fully customize your search.
- I always receive errors when trying to search just one type of media i.e. just selecting broadcast, or just selecting online, rather than all. The page will continue to refresh and never pull just one type of media which is what we need sometimes.
- I will still notice coverage results missing and find stories on Google that Cision did not pick up.
October 12, 2019
Alert Emails - An Important Part of My Daily Routine
It is used in the Marketing Department.
- I rely on the daily alert emails to see what articles have been published in our company.
- The alert email could provide a summary of what types of coverage were received on that day, as well as YTD summaries.
October 09, 2019
Cision Communications Cloud is a PR professional's tool with a ton of features, some better than others
Our Communications Team uses Cision Communications Cloud (TrendKite)* for media monitoring and analytics. Real-time alerts on relevant media coverage goes out to other departments in the organisation.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Media analytics.
- Real-time media monitoring.
- Boolean search that the media monitoring uses can result in false positives/negatives.
- The current media database capabilities are not great. Once Gorkana's capabilities are eventually integrated in the platform, I expect it will be much better.
September 28, 2019
No system is perfect, but Cision Communication Cloud shines
We are using Cision Communications Cloud (TrendKite)* to monitor our media relations efforts. We are gathering data on important KPIs, generating reports both in and out of the platform, and sharing the results in hopes to better their PR/Marketing strategies moving forward.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- It has a great data set.
- I's UI is very easy to use.
- The customer service is great.
- They often have repeat articles.
- They can't differentiate between broadcast commercials and legitimate hits.
- They don't have a permissions level style platform. We'd love to grant view access to some of our clients.
- Syndication removal is difficult, and there's no easy way around it.
September 27, 2019
Powerful tool, patchy service
Cision Communications Cloud (TrendKite)* is being used as a tool to monitor online and print media coverage for the organization. It is used by me and the publicity team to gauge the success of campaigns and for analytics.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Gauge engagement of coverage
- Add real insight into the success of certain aspects of a PR campaign.
- Assess which publications are hitting the mark with their content.
- The functionality has taken a dip recently: social integration hasn't been feeding through, requiring regular going-back to the account manager to resolve incorrect numbers. This meant that the tool was dropped from being used totally due to the time and effort required to get accurate results.
- The American support team was great with their onboarding, they suggest ways in which the platform can be used. I don't feel the London team has the same handle on the platform and they offer help on the platform if there are issues, but don't go the extra mile to understand how the tool could be used better or in the way it isn't being used currently.
- Still very USA-centric with the results, the regional information that comes through is all USA focused—particularly Texas. I don't get the impression the platform has been thought through end-to-end for an international market. I've used it both in Australia and in the UK and it was the same in both places.
- The general feel of TrendKite was that it was a start-up with a passionate staff that was keen to show what it did. Since its sale to Cision, it feels as though it's one part of a much larger organisation and the account managers have less sway - I found myself having to inform them about a third party service they offer as they couldn't get the information
- It is very expensive for what it is.
September 21, 2019
Using Cision Communications Cloud in the Healthcare PR Space
Cision Communications Cloud (TrendKite)* is being used to monitor coverage for campaigns we are interested in and to keep track of our clients' media. We have used the service when creating our competitor analysis decks and results reports from our medical meetings. We use it across many teams as a supplemental way to track real-time coverage. It helps give us another way to track our clients daily traditional media coverage.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Real-time updates of earned media. Its a great way to be on top of coverage since our Google Alerts are delayed and doing a manual search more tedious than helpful.
- Cision TrendKite support. We use an additional service for our social monitoring and the customer service and reply time TrendKite gives is leaps and bounds better. Every time I contact support, they have been extremely helpful and gotten back to me in a timely manner.
- It is an easy and user-friendly back end. I have gone and edited searches on my own and it's been very easy and quick.
- Cision Communications Cloud needs a function that allows you to filter out syndication. It's very difficult to do it manually and time heavy.
- I wish there were more customization of tagging articles and being able to filter by those tags.
September 20, 2019
Loving Cision Communications Cloud after our Meltwater breakup!
The communications team (part of the marketing dept) uses Cision Communications Cloud (TrendKite)* to track the coverage and impact of publicity efforts. These impact analytics give us a sense of what platforms/channels to prioritize as part of our broader digital strategy.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Social integration.
- Competitor comparison.
- Impact metrics.
- It's difficult to limit search terms for our needs.
- It's difficult to separate product offerings that have overlapping campaigns and search terms.
- Lack of performing arts expertise.
September 16, 2019
Cision Communications Cloud strengthens PR efforts
Public Relations Department uses this tool. It provides us with analysis and tools to communicate those results. We also use it to research media contacts and outlets, measure results and track messages.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Communications Tools: once you create the initial reporting request, it will create graphics, newsletters, and PowerPoints for you to share these results with others.
- Dashboard: It gives you a quick peek at trends based on areas you identify (share of voice, messages, spokespeople, competitors).
- Customer Service: The chat function is fast and efficient. Requests are responded to quickly. Everyone is positive and helpful.
- Needs to fully merge under one roof and price its Cision media database. The PinPoint tool is nice, but the general media database is not robust.
- Too much confusion over what you get and don't get in the price you pay.
September 11, 2019
Simple and easy to use
We use it in multiple ways. It is used primarily to analyze earned media, to track media, and to get a better view of where our earned media is appearing.
- Useful dashboard.
- Intuitive manipulation of graphics.
- Solid customer service.
- Up-to-date information gathering.
- Developing of reports is clunky.
- Tracking subscription-based media.
September 10, 2019
Tech Agency Review of Cision Communications Cloud
It is being used across some, but not all, of our client accounts in the PR agency. The main problem it helps us address is evaluations of client campaigns and presenting hard metrics that can help us illustrate value.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Tailored reporting
- Quant metrics
- Clear analysis and visual interpretations
- Sentiment nuances
- Breadth of media covered
- Picking up incorrect/irrelevant articles
September 03, 2019
Cision Communications Cloud - one among many
We use Cision Communications Cloud (TrendKite)* service both as a global solution and for the specific segments and markets/regions. In my case I monitor all Russian-language publications. I mainly use it as an instrument for monitoring and evaluating the efforts of my department both quantity and quality wise. Also, I monitor competitor's activity via this tool.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Reporting and visuals features are quite good - excellent for presentations
- Representation of the regional publications (non-English)
- Customer Service - quick and responsive.
- Regional journalists database still requires serious update. For example, in Russia (big one, obviously) there are thousands of regional publications, influencing regional agenda more than federal or all-Russia media. Cision (TrendKite) has poor representativeness of these kind of media, thus missing the point of high-quality service provider. I could not rely 100% on Cision because of this.
We use Cision Communications Cloud (TrendKite)* to monitor earned media coverage for our brands. Analytics uses it most heavily, but some other teams use it also to provide daily or weekly brand monitoring. We pull metrics such as estimated reach, social shares, and SEO impact in order to provide a picture of campaign performance, and we also use it to monitor competitive coverage and share of voice.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Capturing media coverage across the web.
- Providing metrics like readership from an industry-trusted source, SimilarWeb.
- Online chat support.
- The boolean language used is far from standard, and requires a great deal of investment to understand and work with. It is also not as flexible as it should be (no wildcard operators, no ability to specify text case).
- It's too reliant on dashboard output vs. data exports. If you want to do deeper analysis by exporting raw data and manipulating or visualizing it yourself, you're in for a lot of extra work and frustration.
- It's inable to easily track sub-queries within a query, and has very limited ability to customize metrics. Measuring on-message mentions is a big use case for PR, but it's virtually impossible to do this. My team has lost many hours trying to find workarounds due to this gap in functionality.
Cision Intelligence Cloud (TrendKite)* is used to monitor media mentions of our company and our competitors. We use it to monitor mentions in print, broadcast (TV & radio) and online publications. The program is used by the Public Relations department and addresses our need to listen to the media and analyze our impact.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Cision's dashboards are incredibly helpful for tracking our earned and social media mentions against our competitors.
- The customizable Newsletters are a great way to share media coverage with anyone in the company.
- Our customer service from our account rep is great, but contacting the Support team for minor issues can be somewhat frustrating.
- There have been instances where the platform has missed media mentions from smaller publications, but that has quickly been remedied by customer service when it's brought to their attention.
August 24, 2019
Cision Communications Cloud Rocks!
The Corporate Affairs team at Centrica is using Cision Communications Cloud (Trendkite)* to solve a long-standing problem of an inability to demonstrate the value of utilizing media. Cision Communications Cloud has been able to help Centrica demonstrate the impact of a commercial campaign. Cision Communications Cloud allows for ad hoc analysis, tracking of website visitors across multiple online sources and overall brand impact.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Cision has been able to help Centrica demonstrate the impact of a commercial campaign.
- Cision Communications Cloud allows for ad hoc analysis.
- Cision Communications Cloud allows for tracking of website visitors across multiple online sources.
- Ease of intuitive navigation
August 23, 2019
Great service and partner for media monitoring
Our communications department uses it to monitor our global coverage.
- Monitors coverage very well.
- Able to make good analyses reports.
- I think advance searches should be easier to do. The fact that we need to "code" the search makes it a bit intimidating. It should be as easy as typing key words.
August 15, 2019
Cision Communications Cloud
I use Cision Communications Cloud (TrendKite)* to track coverage across the Asia Pacific region and develop monthly reports for business stakeholders.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- The newsletter function is great. It's easy to use and repeat successful formats with updated content.
- The tagging system is great, allowing you and other team members to track a theme or coverage from a campaign across geographies.
- The training options are good, with options to learn more about the product's features.
- Cision does not track print coverage at all, and there is no way to track this, missing a large and important media source.
- Cision's coverage of media outlets in non-USA regions could be significantly improved. I've had major metro newspapers coded as "blog" in countries like Australia, which is impossible to change and has a negative impact on results when read by stakeholders unfamiliar with the market.
August 09, 2019
A First Glance into the PR World
Cision Communications Cloud (Trendkite)* is currently used by multiple divisions of our company. Our PR and marketing teams use it for the traditional use case of monitoring our own brands and initiatives, and my team uses it to monitor and report on the PR value of our sponsors in order to provide a deeper look at how partnering with us provides that additional brand value.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Customer Service: our account manager has gone above and beyond to help make sure everything is set up and running the way we need it.
- Customization: the platform is very flexible and they will work with you to create templates that work best for your use cases.
- Presentation: their dashboards are clear and concise and easy to share within the organization.
- There are some data points that they report on that are outdated and can be misleading to someone who doesn't understand traditional PR terms and reporting.
- Pieces of their platform are not user friendly and require an account manager's assistance to set up.
- While the overall dashboards are clear, getting into the details can become a bit confusing with the way things are structured.
I have been using Cision Communications Cloud (TrendKite)* since I joined my current company at the end of March 2019, because a predecessor had signed up for the account and the company had been using it. After using it for a few weeks, I decided to renew the contract because it's one of the best tools I've used in my 25+ yr career. In addition to me and my Communications team, our social media lead uses it as well as a colleague who does Marketing Analytics.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- alerts work well
- capturing all media coverage - very comprehensive
- analytics tools are intuitive
- I really can't think of any at the moment
July 30, 2019
Cision Communications Cloud Review
Cision Communications Cloud (TrendKite)* is being used by our whole organization, specifically from team members who work on and lead public relations accounts. Our client focus is hospitality and travel. Cision Communications Cloud allows us to monitor digital coverage and client's share of voice. We create monthly reports that are shared with our clients.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of the Cision Communications Cloud.]
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of the Cision Communications Cloud.]
- Share of Voice comparision
- Visual, interactive reports
- Digital media monitoring
- The monitoring parameters, it should be more user friendly to input "not" search words and terms, versus leaning on the customer support.
July 28, 2019
Cision Communications Cloud Review
The platform is used by the PR team in the company to do media monitoring, especially with campaigns and big events like MWC, CES, and IFA.
- Strong in oversea media monitoring. Big database.
- Can also monitor the social impact of each article.
- Not enough Chinese media in the database, not accurate with Chinese media.
- Platform is sometimes pretty slow in reaction or searching.
July 17, 2019
Bells and whistles but more substance is needed
We use Cision Communications Cloud (TrendKite)* to:
- Identify reporters to whom we want to pitch stories.
- Find the contact information of reporters.
- Build mailing lists.
- Send press releases.
- Find out more about media outlets, such as unique visitors per month.
- Create media monitoring reports.
- Create a quarterly report for leadership and different teams.
- Visually appealing.
- Lists articles reporters have written recently so that I can pitch the right content to the right reporters.
- Provides real-time customer service via chat.
- It does not have contact information for many reporters whom I want to contact.
- It does not allow us to customize the look and feel of our reports.
- Cision Communications Cloud has limited information on news outlets. For example, it does not include the number of print subscribers.
- Story Kit has limitations, including requiring teams to link their corporate email accounts, which is a privacy/HIPAA risk for healthcare users.
It is being used by our international PR teams and helps us with tracking coverage and reporting.
- Great at pulling readership.
- Great at pulling ad value.
- The customer service team is very responsive.
- It doesn't always pick up multiple articles, and we have to manually add the ones missed.
- It doesn't always determine ad value or reach form for manually added articles.
July 10, 2019
Cision Communications Cloud for Social Media
Our media relations and social media teams in our Office of Public Affairs and Communications are using Cision Communications Cloud (TrendKite)* for media and social media monitoring. We create reports on major events and track day-to-day metrics on Instagram, Twitter, and Facebook through the Cision Communications Cloud (UnionMetrics) social listening component.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Report creation.
- Owned account tracking.
- Including social data in overall media monitoring reports.
- The social component could be upgraded to more accurately collect metrics on ephemeral content.
- Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section.
- Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.