Cision Communications Cloud

Cision Communications Cloud

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Score 8.5 out of 100
Top Rated
Cision Communications Cloud


Recent Reviews

PR Simplicity with Great Reach!

9 out of 10
December 05, 2021
We use Cision Communications Cloud for our company's press releases to reach a broad audience. We are a quickly growing small business and …
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Save time with Cision

8 out of 10
May 19, 2021
I use Cision Communications Cloud in the communications department to research media contacts, distribute press releases and media …
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What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Cision Communications Cloud?


Understand a company and brand’s reputation with a complete collection of global online news, blogs, social, print and broadcast channels.​​


Cision Connect is a media and social influencer database offered to improve users' outreach, help build better relationships, and secure more coverage.​


Understand earned audiences, connect PR to the bottom line, and retarget earned media audiences with subsequent marketing efforts.​


Visualize media coverage and build the story around data – tying it back to business results – with analytics.​

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

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Frequently Asked Questions

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

What is Cision Communications Cloud's best feature?

Reviewers rate Implementation Rating highest, with a score of 10.

Who uses Cision Communications Cloud?

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees) and the Public Relations & Communications industry.


(1-25 of 277)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
Cision helped with media monitoring, press releases, and media database for pitching. It helps streamline pitching knowing their database is up to date and accurate which saves time researching reporters' contact information. It also provided timely media monitoring to make sure we were on top of the news that interested us most.
  • Media monitoring
  • Press releases
  • Media contact database
  • The sorting features are clunky and hard to use
  • Media monitoring doesn't seem to catch all
Cision is well suited for PR professionals. I really like the way the database keeps the contacts updated even when you have sorted them into your own categories. If you are just looking for a media monitoring service, I think you can find comparable if not better services out there.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Cision as a media research database for a wide variety of clients in an array of industries, both domestic and international. As an integrated marketing firm, we have teams across many disciplines, but Cision is typically used by those in our PR department only. It's an integral daily tool to develop media lists for PR campaigns.
  • Creating media lists.
  • Researching media targets that may exist for new business opportunities or existing clients.
  • Reporting results.
  • While the content generated through media research is high quality, the interface to get there is often clunky and slow.
  • The reporting features are good but not great. The software still misses a lot, and it takes time to comb through to determine what needs to be added manually.
The real core value in Cision's offering is its robust media database. While some of the other fringe offerings are ok (reporting, reporter inquiries, distribution), they alone would not justify paying for the service because there are other companies out there that do a better and cheaper job with those offerings. The bottom line is that we would not be able to do what we do as effectively without the media database.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Cision Communications Cloud for our media database. We utilize it to find journalists' contact info and details on publications. We've used it for about eight years and will continue to leverage the platform, as it is needed as a PR professional.
  • Easy to use
  • Helpful
  • Good customer service
  • Price
Cision is perfect for a PR firm, or a larger in-house agency. We use the product to find media contacts and you can also use it to monitor trends in news.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Cision Communications Cloud for our company's press releases to reach a broad audience. We are a quickly growing small business and awareness is our biggest challenge. Cision Communications Cloud is a great resource to get our name out there! The [ease] of use in selecting targeted press releases was the main reason we chose Cision Communications Cloud.
  • Reach - A large list of mediums and new organizations that pick up our press releases.
  • Simplicity - Step by step approach to releasing news items with guidance along the way. Things like support with titles to get the best response [is] very helpful.
  • Expanded reach in technical niches - We are [an] electrical manufacturing company and our audience [is] quite difficult to [reach]. Cision Communications Cloud does a great job of helping us target.
Our press releases issued through Cision Communications Cloud are easy to formulate and have an expanded reach for our electrical manufacturing company. We look to put out [a] new product or IP news frequently, Cision Communications Cloud makes it easy to create and share these releases across multiple platforms and to a long list of targeted media sites that our customers read [every day].
Score 5 out of 10
Vetted Review
Verified User
Review Source
We primarily use Cision Communications Cloud to look up media contacts, build media lists, and send out email announcements.
  • Media contacts
  • Email distribution
  • Tracking campaigns
  • For new users, the learning curve is a bit daunting.
  • It's not the most user-friendly platform.
  • [The] price [could use some improvement]!
I've used Cision since they first came online (and before that Bacon's)!! I love the platform and I'm very familiar with it, but [I feel] it is hard to teach new team members how to best use it. [In my experience], it is also a very expensive platform to use.
Score 9 out of 10
Vetted Review
Verified User
Review Source
As a PR firm, we use Cision Communications Cloud largely as a contact database and to send mass email distributions and press releases. We maintain dozens of curated lists of press contacts and use them to send pitches and press releases on a day-to-day basis.
  • Helps us build curated lists of press contacts
  • Builds and stores email distribution templates
  • We would love if Cision Communications Cloud provided more robust contact information related to non-traditional media outlets, such as podcasts.
I think Cision Communications Cloud is perfect for those in the PR business. Though, I have been disappointed by Cision's lack of contact information for podcast hosts, producers, and bookers. I love the email distribution performance metric tracker and often use it to inform my pitching follow-up tasks.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use [Cision Communications Cloud] to search and contact selected journalists to add visibility to our start-up and the problems we solve. As a start-up, it is used by our whole organization (very hands-on), and we have experienced success in gaining additional earned media on selected press announcements.
  • [We can] use keywords, topics, and "talked about" words to successfully target appropriate journalists.
  • [It makes it] easy to compose personalized outreach to targeted journalists.
  • Reporting and evaluation [are] top-notch for our follow-ups.
  • Word processing software could be a bit easier to use, other than that, the whole platform is top-notch.
For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
Score 10 out of 10
Vetted Review
Verified User
Review Source
[Cision Communications Cloud is] used via Public Relations for the purposes of distributing news releases, tracking media placements, [and] analytics. It's also convenient for looking up journalists by location, coverage area, and outlet. It's the primary way [that] my department uses to distribute news releases locally, by region, and nationally. Without it, [the] wide distribution of a news release would be all-consuming and virtually impossible. It's also critical for broad tracking of media placements and its integration with TVEyes has only increased its relevancy in that area.
  • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
  • The media tracking offers the ability to find relevant placements across the entire country.
  • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
  • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
  • It would be nice if the option existed to add more than one image as an attachment to a release distribution, particularly when you have multiple headshots of people being referenced.
  • Integrating TVEyes was a wonderful touch, but they are missing some of the search flexibilities TVEyes offers on its own.
  • Font changes and spacing have some minor issues in the body of press release templates.
If you are looking for a way to distribute press releases and then track the effectiveness of those releases by media placements, [Cision Communications Cloud is the] program to use. It does all of that and more. Combined with the ability to target specific journalists and regions, it makes sending targeted releases so much easier. If your distributions typically do not involve media, then Cision [Communications Cloud] isn't for you.
Guilherme Monsanto | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our whole Media Relations Department resorts to Cision [Communications Cloud] to distribute our global press releases.
  • Provides follow up to the press release distribution
  • Provides guidance and close monitoring prior, during, and after distribution
  • Broad reach and effective targeting of press releases
  • A more friendly interface so the company could see past press releases and metrics related to them
  • A local, bilingual support staff
It looks more appropriate when the company is about to distribute a global press release with [a] wide range in countries where Cision [Communications Cloud] is more present. We tend to do it less for local releases when we want to target [fewer] reporters - in this case, we resort to our local outsourced PR company that has its own mailing list.
Ashley Taylor | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Cision has helped our organization build relationships with individuals and entities that help us tell our story more effectively and more succinctly. We are still exploring the options that we have available to us, and we are actively looking at whether or not it would be beneficial to dive deeper into what the offerings are. We are impressed so far.
  • Social Media Monitoring.
  • Resource Options - Forums, Q and A etc.
  • More information on the front end about the functionality.
  • More information at the beginning on how to fully maximize opportunity.
  • More engagement on social media
Dollar for dollar, Cision is fantastic compared to what is on the market right now. It's difficult for me to tell you where it could pose risk to your company or be less appropriate because I feel it's very industry-specific.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I previously used Cision Communications Cloud (TrendKite)* for one of my clients at our agency. We used it to track and measure earned media mentions, along with analyzing where a lot of our coverage was coming from. From there, we would use that info to seek out new opportunities and conduct competitive analyses as to how we were stacking up against other products/companies in the space. It was also really nice to have the automatic reporting capabilities so we could download and export metrics to our client teams.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
  • Easy and attractive reporting capabilities.
  • Intuitive platform, very user-friendly.
  • Ability to measure results (like share of voice) that you couldn't do manually.
  • Time efficiency - takes the manual labor out of a lot of measuring and searching for journalists.
  • Hard to get your boolean/search query accurate.
  • Slow customer support from the technical side (not from the Sales side).
  • Media database is mostly updated, but not always
Great for if you have a client that is heavily focused on PR and needs a good system of measurement. If you're doing a lot with social, influencers or digital ads, there are other systems of measurement that would be better suited. However, it is very easy to use if you have a team with multiple members of different levels or if you work at an agency with multiple clients that would use the service.
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Cision Communications Cloud (TrendKite)* for client alerts and searches, monitoring and listening, and reporting. Each account person leverages Cision Communications Cloud for their accounts. We specifically like the key message analysis, share of voice comparison against the competition or other brands within an organization, and social amplification. We also use the SEO score and like it's integrated with MOZ. It makes monitoring media coverage easier, pulling client results easier and really differentiates us from the competition when going after new business or helping guide clients with data-driven decisions. We use Cision's media database for media list development and we have access to Cision's analytics but isn't any good - especially compared to Cision Communications Cloud - the platform has not merged their analytics yet. Cision also offers social media posting but we still like Sprout Social better.
*[This review was written near to the time of Cision's acquisition of TrendKite. The former TrendKite product is now part of Cision Communications Cloud.]
  • "Talking About" option on media database
  • Widgets on Cision Communications Cloud and SEO value
  • The platform is easy to use
  • Customization of Cision Communications Cloud reports
  • Cision Communications Cloud customer service
  • Not all placements are picked up or a lot of times the wrong placements are included.
  • Although you can add in placements/coverage - it does not always end up in your report.
  • If you want wire coverage (e.g. - PRNewswire, PRWeb, Businesswire) it won't capture the coverage if it is behind a firewall or taken off the site so you need to capture a report the day it runs or it skews the results if you are creating monthly reports.
  • Now that TrendKite has merged with Cision not as many ebooks, resources and content is available - TrendKite used to have a great resource section.
  • Cision customer service isn't as responsive as Cision TrendKite's customer service reps
Cision Communications Cloud is great if you are looking for one place to set alerts, monitor coverage and pull results reports. However, now that the merge has happened the customer service for Cision (formerly TrendKite) has remained the same but Cision is just as bad as it used to be. It has become extremely expensive, very corporate and several products overlap. If there were cost-effective options that did the same as what I needed I would use those. I would use Cision if you are a PR expert who is looking for one place to house your media lists, lead generation, press releases, analytics, influencers and possibly social media.
The TrendKite team was responsive, helpful, quick and easy to work with. They always solve our issues and if they don't know the answer, the work with their team to find a solution. Plus, they're friendly. Cision takes forever and sometimes has to go through 20 people before getting the answer. Sometimes I've emailed a Cision rep and it will take days for them to get back to us.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Cision Communications Cloud is primarily used by my organization for media monitoring and distribution. It is used by my department (Public Affairs), but media mentions are distributed in a daily report to leadership and other higher-level employees. Cision Communications Cloud allows us to get an exact idea of what is being said about my organization. This intel helps us plan our messaging and get ahead of situations. On the distribution side, Cision Communications Cloud makes it easy -- "click of the mouse" -- to get our press release out to the media and other stakeholders.
  • Easy-to-use interface
  • Broad coverage
  • Excellent customer service
  • Does what I need it to do
  • Never experienced an outage
  • Add easy-to-find training modules
  • Needs to improve on some hyper-local media outlets
In full transparency, I have not used a Cision Communications Cloud Competitor. However, the service does exactly what I need it to do -- media monitoring and distribution -- and I rarely have any issues. If I do, the great customer service team takes care of these issues in a timely manner. Because of this, I would absolutely recommend Cision Communications Cloud.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Cision Communications Cloud in the communications department to research media contacts, distribute press releases and media pitches, and to monitor media coverage.
  • Up to date media contact information
  • Platform for distributing press materials
  • Useful tool to track and monitor media coverage
  • Would like notices when media contacts leave an outlet and need to be replaced on media lists.
Depending on the size and scale of the work needed to be done I would or would not recommend Cision, because of cost.
Danielle Garton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Cision Communications Cloud (Trendkite)* is used by account coordinators and account executives to create monthly and quarterly reports for clients. We are specifically in the media relations branch of our small company. It gives us the tools to demonstrate value to clients, especially those who might not understand the power of PR. We create reports on a monthly, quarterly and as needed basis. Sometimes clients ask for a custom report before a board meeting or for a specific launch.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • I like that Cision gives us specific numbers (ad value, total readership, etc.) as many of our clients respond best to concrete facts like this.
  • Cision customer service is the best! I've never waited for more than 5 minutes for a response, they are always nice and willing to explain things to me clearly.
  • I like the real-time media alerts that you can sign up for, it helps me keep track of media hits when I'm not actively thinking about them.
  • Cision often picks up coverage that isn't from my clients, so I'll have to go in and delete them.
  • It would be nice to be able to edit the information from within a report and not have to go back to the dashboard and then re-pull the report.
Cision Communications Cloud (TrendKite)* is great for pulling reports for a specific time period or launch. If your client has a product launch and wants to see all coverage (syndicated included) from that launch time period it works very well. Also works well for monthly/quarterly reports to demonstrate value for executives and board members who might not understand the value of PR. Probably not the best if you wanted to highlight ONLY work the agency has done and not include syndicated information.
Fantastic! I've never had a problem, I usually get the same few people. Baylor and Alyssa are so amazing and helpful. They realize that I'm confused all the time and clearly explain everything to me and even give examples. I like that if a client has a question I don't know the answer to I can just ask them and get a clear-cut answer.
May 14, 2021

Cision Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use it to monitor media hits and seek out specific publications relevant to our industry, then pitch ideas to them. It's a good way to help us find publications to reach our core audience that we never knew existed. It's a great way to help us position our company as thought leaders within the industry.
  • Media monitoring.
  • Media searches.
  • Social monitoring.
  • Better geographical searches.
  • Require more HARO details.
  • Require more Ed Calendar details.
It's a good tool to help find trades and specific publications to best help reach our audience. It makes all the difference in looking for new publications that reach our core audience within our industry. It helps us position ourselves as thought leaders within our industry and on a global stage.
Not only does my account representative get involved with my usage, but also specialists in various areas of the platform are active to ensure we're getting the most effective and accurate media monitoring possible. They also offer the one on one development necessary to make sure we're getting the most out of this platform.
January 13, 2021

So far so good!

Score 8 out of 10
Vetted Review
Verified User
Review Source
We just used Cision Communications Cloud in order to send out an important press release via PR Newswire regarding a software update that we pushed out. This is helping us to increase awareness and spread the details of the software update to our customers as well as the media.
  • Cision has the largest distribution network in terms of press releases
  • Cision Communications Cloud provides a detailed and almost immediate visibility report on the results of the release
  • I experienced some customer service struggles--mostly in that I had to wait on hold for 15+ minutes before I could ask a simple question along the way.
  • My release needed to be sent in a faster manner than traditional, so I had to follow up after each step wasn't completed quite as fast as it was detailed that it would. I did receive help, I just had to initiate the next step each time.
My experience is specifically with sending a press release via PR Newswire through Cision Communications Cloud. This is a great fit for the times in which you want to send a press release for a big update or change. However, due to the price, I wouldn't use it for small releases, but it does have a really wide reach so it is great for large releases. Plus, the process is not overly time consuming once you have the release written.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Currently, Cision Communications Cloud is only used in our Public Relations department which consists of two employees. We primarily use it to look up contact information for media outlets and other writers. We've also used the TrendKite feature to monitor media coverage for both of our clients, which has proven to be very helpful in our monthly reporting.
  • Great at providing a full list of contacts for each outlet we're trying to reach.
  • TrendKite provides great insights for coverage, especially in terms of reach and SEO.
  • Robust system that provides what many others cannot.
  • Would like more features to flag contacts as inactive.
  • Would like to be able to modify contacts already listed, for those that may have switched jobs and Cision hasn't updated their files yet.
  • Oftentimes, the interface can feel "clunky," constantly having to click through things to find the information I'm looking for.
Cision is a robust tool that provides our team with all the information we need to best serve our clients. The only things holding me back from giving it a perfect score are that at times, the interface can feel a little clunky, meaning we have to click through a number of pages to find the information we are looking for.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Cision Communications Cloud is used at our organization to reach media outlets in our markets and influencers relevant to our specific audiences and to build brand awareness. It is used exclusively in the marketing department but supporting all departments of the organization. The business problem we are addressing with the Communications Cloud is brand awareness and assistance in reaching individuals who could benefit from online career training and take advantage of grant funding that covers the cost.
  • Customer Support and consistent outreach from account reps.
  • Resources and toolkits for best utilizing their products.
  • Providing accurate data and contact info.
  • Ease of use of influencer and outlet search tools.
  • Difficult to format email campaign templates.
  • Duplicates of contacts, outlets in lists.
  • Reporting breakdowns of campaigns, or emails of performance could be beneficial.
Cision Communication Cloud is well suited for finding influencers and news outlets in specific areas or industries, where you might not otherwise have connections. The search engine might not be well suited for very niche industries.
Score 5 out of 10
Vetted Review
Verified User
Review Source
Cision is used to monitor news coverage and build analytical reports. PR is looking into possibly using this for press releases. It is mainly used by the public relations team within the marketing department.
  • Media lists.
  • Fairly easy to use.
  • Searching for bios.
  • Variety of media outlets, news, blogs, etc.
  • Viewership data.
  • Search is not as accurate as we would like.
  • Database doesn't seem to be well maintained. Not always updated or accurate.
  • Receive too many emails. Seems that even if you unsubscribe, you still get alerts.
  • Can find news on Google that Cision does not carry or seemed to miss.
  • Very high priced for what you get.
  • Cision can be very slow at times, causing timeouts on our computers.
I would maybe recommend this to someone who has a smaller company that they want to measure. It's not really well suited for our R&D clients. It's high priced for following print, broadcast and social.
Ed Romaine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Cision Communications Cloud allows my organization to communicate with not only the correct editors in my field but the peripheral editors, bloggers, and media companies that I would have never known about, nor communicated with. The system provides great visibility and one place to go for all media associated with the release. It's very attractive and provides a great pdf for documenting and proofing.
  • Reaches editors and writers on the peripheral.
  • Great SEO
  • Easy to use and train on.
  • Provides great PDF proof of the release (which can be used for your files and even sent out if needed).
  • More granular selecting of publications.
  • More business publications.
  • More visibility into who is reacting to your content.
Cision Communications Cloud is very suited for creating maximum visibility to your press releases. You can select the sector, editors, writers, bloggers, and media channels that your release is best suited for. It certainly delivers the releases to these people because you can see the results. Also, there is a great "connection" between Cision and Google to get articles and stories ranked and visible.
November 29, 2020

Pretty good product

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Cision Communications Cloud to monitor the media for the college. It allows us to keep tabs on our brand and the great things our faculty and students are doing.
  • Measures the impact of articles
  • Gives a thorough review of all articles about the college
  • Provides us with numbers to measure our impact
  • Dashboards could be a bit easier to set up.
Cision Communications Cloud is above and beyond better than our previous solution and I would be more inclined to recommend this to colleagues than before.
November 20, 2020

Great platform!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Cision Communications Cloud for our corporate communication to delivery press releases to other media outlets. It is primarily used by marketing, but all functions can have a say on what we send over the wire. I think it is a good way for other outlets to pick up our wins and share with their audiences.
  • Easy to use platform
  • Helpful operations team at Cision
  • Great way to communicate to media outlets
  • More explanation on who is picking up the release
  • Updating platform regularly
  • More explanation on headlines of those who pick up the release
Cision Communications Cloud is a great platform to use when trying to get your message out to many media platforms all at once. Eliminates the hassle of trying to reach out one by one. Use this platform when you want to share your release. I'm not sure of a case when you wouldn't use it, because if you didn't have public relations, then you wouldn't invest in the program.
Lynn Meadows | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our agency has used Cision for many years. A year ago, we switched from the classic Cision to the Cision Communications Cloud. We mainly use this tool for building media lists. It helps us to better identify appropriate media contacts by location, subject area, type of publication, job role, etc. Theoretically, using Cision Communications Cloud provides the most current information on media contacts. We're told that Cision makes more than 20,000 updates a day. However, I have found that quite a few contacts are still outdated. We've provided frequent updates to Cision as we learn of incorrect information. I am the primary person using Cision in doing public relations work for my client — development and distribution of press releases, guest columns, media advisories, etc. My work sometimes includes the assistance of an intern. There is one additional person at our agency who uses Cision to build media lists for other clients. About a year ago, our agency switched to sending press releases out through the Cision platform for my client, rather than separately through Microsoft Word mail merge. Sending email press releases out through Cision provides an "opt out" function and also helps us to keep track of open rates.
  • When I send contact updates to Cision Communications Cloud customer support, they always reply, usually in a timely fashion.
  • I like the filters to the Cision Communications Cloud media lists which allow us to drill down by subject, job role, location, DMA, etc.
  • Our account manager (Mike Sullivan) has been friendly. He's been able to keep our subscription at the same price in recent years.
  • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
  • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
  • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
Cision Communications Cloud is good to help build media lists and keeping track of updates in media contacts — much better than if you were trying to do it without such a tool. It's good for sending out press releases via email, without having to pay additional money for PR Newswire. In addition, it's good if you have one main person at your company using Cision, as at least our subscription only allows one user at a time. It's less helpful if you have multiple users who need it simultaneously, as this would cost more. It's also less helpful for tracking outcomes because we don't have media monitoring, which would have cost an additional $10,000 or so. One of our clients did subscribe to media monitoring through Cision's NextGen, but it seems like the two platforms are not integrated very well. With this media monitoring, "clips" of print newspaper articles are provided via LexisNexis as text-only, and not as printed in the paper with a photo.
Score 5 out of 10
Vetted Review
Verified User
Review Source
We use Cision to monitor news coverage, distribute press releases, and build analytical reports. It is used by the public relations team within the marketing department, but we monitor all Health System related news.

As a huge Health System, this allows us to pull in all our coverage into one place and keep track of day-to-day media hits.
  • Distribution--able to send things to many media contacts at once
  • Building lists--able to easily add and remove contacts from lists
  • Tracking past activities--easy to reference past activities using the calendar view
  • Monitoring--pull in a lot of irrelevant coverage due to the name of the company easily being confused with similarly named institutions
  • Analytics--could have more features, very basic
  • Back end--a lot of work and tweaks need to be done on the back end in order to fix issues, can be a lot of manual work
Cision Communications Cloud is great for distribution. You can easily schedule and send press releases and other materials to many contacts at once and track open and click rates shortly after. It is very user friendly and easy to learn.

Cision is not great for analytics. It offers very basic numbers and info. Numbers seem to be a ballpark range and not completely accurate. It also feels like the numbers change based on who is checking it. My colleague and I will often check the same thing at the same time and sometimes we get different results. Would also be great to be able to create slide decks directly on the platform.