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Cision Communications Cloud

Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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Learn from top reviewers

Couldn't be happier!

Rating: 10 out of 10
June 15, 2023
Vetted ReviewVerified User
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through several articles from various news o...
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Verified user
Administrator
Cision Communications Cloud3 years of experience

Easy to use, and has what we need!

Rating: 8 out of 10
December 13, 2021
IncentivizedVetted ReviewVerified User
We use Cision Communications Cloud for our media database. We utilize it to find journalists' contact info and details on publications. We've used it for about eight years and...
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Christina Forrest
Account Manager - Marketing
Account Director
Violet PR
Cision Communications Cloud7 years of experience

Cision Communications Cloud: Perfect for Start-up Visibility

Rating: 9 out of 10
August 27, 2021
IncentivizedVetted ReviewVerified User
We use [Cision Communications Cloud] to search and contact selected journalists to add visibility to our start-up and the problems we solve. As a start-up, it is used by our w...
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John Possumato
C-Level Executive - Corporate
CEO (Chief Executive Officer)
DriveItAway Inc
Cision Communications Cloud3 years of experience

Cision Communications Cloud makes it easy to connect with journalists nationwide!

Rating: 10 out of 10
August 27, 2021
IncentivizedVetted ReviewVerified User
[Cision Communications Cloud is] used via Public Relations for the purposes of distributing news releases, tracking media placements, [and] analytics. It's also convenient for...
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Lou Corsaro
Director - Other
Managing Director, Public Relations
Point Park University
Cision Communications Cloud7 years of experience

Media Release Made Easy!

Rating: 8 out of 10
August 24, 2021
IncentivizedVetted ReviewVerified User
Our whole Media Relations Department resorts to Cision [Communications Cloud] to distribute our global press releases.
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Guilherme Monsanto
Manager - Other
Media Relations Manager
Shell Brasil Petróleo
Cision Communications Cloud2 years of experience
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Pricing

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Cision Communications Cloud

Cision Communications Cloud

N/A
Unavailable

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Prezly is presented as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time.Accessible through any browser, Prezly's key features are divided between three main areas: Contact managementFull PR CRM for managing contacts Automated contact…

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Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

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(1-5 of 279)

Cision Communications Cloud

Rating: 7 out of 10
Incentivized
August 15, 2019
Verified User
Manager in Other
Computer Software Company, 501-1000 employees
Vetted Review
Verified User
Cision Communications Cloud
1 year of experience
Use Cases and Deployment Scope
I use Cision Communications Cloud (TrendKite)* to track coverage across the Asia Pacific region and develop monthly reports for business stakeholders.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
Pros
  • The newsletter function is great. It's easy to use and repeat successful formats with updated content.
  • The tagging system is great, allowing you and other team members to track a theme or coverage from a campaign across geographies.
  • The training options are good, with options to learn more about the product's features.
Cons
  • Cision does not track print coverage at all, and there is no way to track this, missing a large and important media source.
  • Cision's coverage of media outlets in non-USA regions could be significantly improved. I've had major metro newspapers coded as "blog" in countries like Australia, which is impossible to change and has a negative impact on results when read by stakeholders unfamiliar with the market.
Likelihood to Recommend
Newsletter development and sharing is a great feature of Cision Communications Cloud, as it is easy to set up and use.

Cision Communications Cloud Review

Rating: 8 out of 10
Incentivized
October 26, 2018
DS
David Scott
PR & Communications Manager
Envato (Internet, 201-500 employees)
Vetted Review
Verified User
Cision Communications Cloud
2 years of experience
View profile
Use Cases and Deployment Scope
I use Cision Communications Cloud (TrendKite)* as our primary PR monitoring software. It addresses three key problems I face in my day-to-day role as a PR professional:
  • Discovering the blogs and news sites where our brand and products are mentioned
  • Understanding the impact of these mentions to our business
  • Providing an easy-to-use reporting tool to share results based off these mentions
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
Pros
  • Reporting: the interactive reports you can generate via Cision's home dashboard are easy to manipulate, a breeze to share and look terrific.
  • Evolving: I've been impressed with how the company has grown and evolved in the last two years, adding valuable products and services such as contact lists, landing page designs, social listening etc.
  • Data-lead: as someone who works in a business that prides itself on being data focussed, having my PR monitoring solution move easily in this world has been a big plus.
Cons
  • It's not the most intuitive UI - cluttered and sometimes confusing - so you'll need to be patient to wrap your head around its navigation and labelling.
  • You'll need to be good at boolean searches - or at least, have a grasp of how they work - to get the most out of the Cision dashboards. If not, you will be extra reliant on your account manager to get you going and keep your searches on track.
  • A minor quibble, but as an overseas customer (Australia), my access to the semi-regular webinars is very limited, as they are often run in a US-focussed time zone.
Likelihood to Recommend
Cision (TrendKite)* has excelled for us precisely because its outputs and focus is on the data, which is synced with how the rest of our business and analytics teams like to operate. That it can be plugged into GA is also a big positive.

It would be less appropriate for an organisation with a low-yield of media mentions, or one that prioritises qualitative analysis over quantitative.

Cision Communications Cloud Review

Rating: 9 out of 10
Incentivized
October 26, 2018
Verified User
Employee in Marketing
Law Practice Company, 1001-5000 employees
Vetted Review
Verified User
Cision Communications Cloud
1 year of experience
Use Cases and Deployment Scope
We use Cision Communications Cloud (TrendKite)* to monitor our mentions in the media and see what our associated metrics are.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
Pros
  • Customer service
  • User-friendly interface
  • Updating users on new products and services regularly
Cons
  • Inability to gauge metrics on some publications/media outlets
  • Employee turnover in client management area
Likelihood to Recommend
Very responsive to questions and requests. Wonderful interactive reporting system and dashboards. Very well suited for companies who are frequently tracking media mentions or social media.

Cision Communications Cloud Review

Rating: 9 out of 10
Incentivized
March 29, 2020
AC
Amy Cantrill
Account Manager
Active Profile (Public Relations and Communications, 11-50 employees)
Vetted Review
Verified User
Cision Communications Cloud
1 year of experience
View profile
Use Cases and Deployment Scope
We are using it to monitor our own, and our clients', PR impact. Having previously used a number of different platforms to generate valuable insights and showcase the results of our work, this is plugging the gap by bringing all of those analytics under one easy-to-use platform.
Pros
  • The dashboard - really straight forward to use, easy to explain to new starters how to use it and also switch around for clients depending on what campaigns / time frame you're monitoring
  • The shareability - it's great to give clients an interactive report for them to go into themselves and click through to individual pieces of coverage
  • The chat bot - always a quick, helpful response which is especially handy for us as we're in the UK and it's a US platform so when starting out our contact wasn't always available
  • The share of voice tool - very accurate and good to be able to add a number of different charts to monitor different sectors / offerings
Cons
  • Integration with Google Analytics - this isn't always showing the most accurate results and it's not explained as well as the other widgets.
  • Print coverage - it would be useful to have a manual way of adding in print coverage so we can evaluate all coverage on one dashboard.
  • UK regional breakdown - there is a good breakdown for hotspots in US but not for UK regions.
Likelihood to Recommend
Great for growing PR agencies or companies looking to measure themselves against competitors. Good for campaign measurement / specific messaging or KPIs. Useful for agencies with clients who are very hands-on with the report and want to view analytics for themselves. It looks slick so a good way to impress clients with good, global PR tools.

Cision Communications Cloud Review

Rating: 8 out of 10
Incentivized
March 09, 2019
KG
Katie Gallagher
Account Manager, PR and Marketing
LaVoieHealthScience (Public Relations and Communications, 11-50 employees)
Vetted Review
Verified User
View profile
Use Cases and Deployment Scope
We are using Cision Communication Cloud (TrendKite)* across our organization. Primary users are those working directly with clients to track news and show value added for our public relations efforts. As far as business problems it addresses, we feel that Cision Communications Cloud is allowing us to show clients the bigger picture when it comes to how PR is affecting their bottom line, including web traffic, competitor analysis and share of voice. It is also helping our team when it comes to crafting better pitches and understanding what coverage is getting more traction and why.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision CommunicationsCloud.]
Pros
  • News tracking.
  • Competitive analysis.
  • Social tracking.
  • Influencer identification.
Cons
  • Pinpoint contacts.
  • Dashboard set up can be tricky.
Likelihood to Recommend
I do think it works better with larger companies, where you have more resources and time to spend on training and using the tools. For us, it does a good job tracking news, and reports can be produced fairly easily. However, there does need to be some manual labor used to tweak reports and build accurate dashboards. Overall, it does give us a value add for both our team and clients.
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