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Cision Communications Cloud

Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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Learn from top reviewers

Couldn't be happier!

Rating: 10 out of 10
June 15, 2023
Vetted ReviewVerified User
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through several articles from various news o...
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Verified user
Administrator
Cision Communications Cloud3 years of experience

Easy to use, and has what we need!

Rating: 8 out of 10
December 13, 2021
IncentivizedVetted ReviewVerified User
We use Cision Communications Cloud for our media database. We utilize it to find journalists' contact info and details on publications. We've used it for about eight years and...
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Christina Forrest
Account Manager - Marketing
Account Director
Violet PR
Cision Communications Cloud7 years of experience

Cision Communications Cloud: Perfect for Start-up Visibility

Rating: 9 out of 10
August 27, 2021
IncentivizedVetted ReviewVerified User
We use [Cision Communications Cloud] to search and contact selected journalists to add visibility to our start-up and the problems we solve. As a start-up, it is used by our w...
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John Possumato
C-Level Executive - Corporate
CEO (Chief Executive Officer)
DriveItAway Inc
Cision Communications Cloud3 years of experience

Cision Communications Cloud makes it easy to connect with journalists nationwide!

Rating: 10 out of 10
August 27, 2021
IncentivizedVetted ReviewVerified User
[Cision Communications Cloud is] used via Public Relations for the purposes of distributing news releases, tracking media placements, [and] analytics. It's also convenient for...
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Lou Corsaro
Director - Other
Managing Director, Public Relations
Point Park University
Cision Communications Cloud7 years of experience

Media Release Made Easy!

Rating: 8 out of 10
August 24, 2021
IncentivizedVetted ReviewVerified User
Our whole Media Relations Department resorts to Cision [Communications Cloud] to distribute our global press releases.
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Guilherme Monsanto
Manager - Other
Media Relations Manager
Shell Brasil Petróleo
Cision Communications Cloud2 years of experience
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Pricing

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Cision Communications Cloud

Cision Communications Cloud

N/A
Unavailable

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Prezly is presented as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time.Accessible through any browser, Prezly's key features are divided between three main areas: Contact managementFull PR CRM for managing contacts Automated contact…

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Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

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(1-5 of 252)

Cision is great for media list building

Rating: 8 out of 10
Incentivized
June 27, 2018
Verified User
Account Manager in Corporate
Public Relations and Communications Company, 1001-5000 employees
Vetted Review
Verified User
Cision Communications Cloud
3 years of experience
Use Cases and Deployment Scope
I have used Cision for a number of years through three different jobs in the public relations field. The product is great for building media lists, sourcing media contact information, searching for relevant media based on coverage area, social media, or previously reported topics. It is also great for searching for outlets or contacts based on location, topic area, etc.
Pros
  • Sources reporters contact information
  • Sources relevant information for publications (i.e. circulation, contact information, masthead, etc.)
  • Filter reporters based on previous coverage areas, location, etc.
  • Search funtionality
  • Media list building
Cons
  • Updated contact information
  • More freelancers or contributors in database
  • More specific search criteria
Likelihood to Recommend
Cision is great for public relations professionals who know the specific reporters they are looking to reach or are doing a basic/general search to find reporters relevant to a specific subject. I don't personally use the monitoring services, I think other products have better monitoring functions.

Cision PR and Media List Building are like Peas and Carrots

Rating: 8 out of 10
Incentivized
February 01, 2017
AR
Alexis Ramsey
Social Media Strategist
Fors Marsh Group (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Cision Communications Cloud
5 years of experience
View profile
Use Cases and Deployment Scope
Cision PR was used by myself and others in a previous role to create and curate media lists to reach audiences in healthcare, technology, and the military community with the intention of pitching recent news. Additionally, Cision PR helped identify influencers at publications, blogs, and websites to share content with.

Cision PR was used by 3-5 people in the company and tremendously cut down on time trying to Google influencers, get their contact information, and learn more about their publication or website.
Pros
  • Cision PR has a large database of the more popular publications and is making great strides in adding smaller, community outlets and lower viewed blogs that may have a loyal fan base.
  • The software is intuitive for the most part and is powered by keyword searching which is common for everyone.
  • The addition of social media handles for reporters and pubs is helpful to understand what they're reporting on.
Cons
  • Including smaller pubs and community outlets would be helpful.
  • Sometimes an outlet will have 5+ names for a contact. If there's a way to sort those based on who is likely to respond or uses the software daily.
  • Searching via social media only for keywords, recent news, and reporters could further target influencers.
Likelihood to Recommend
Media list building is still Cision PR's number one strength. The software provides robust lists that can be tailored by location, circulation, topics, and more. Again, the addition of social media information allows lists to be made of influencers to follow and eventually reach out to. Cision PR is not a social media tracking platform and while it has some capability, the reporting aspect is still not there compared to other programs like Union Metrics.

Cision - Helping PR Professionals Everywhere Achieve the Right Vision for their Pitch!

Rating: 8 out of 10
Incentivized
March 21, 2017
Verified User
Employee in Corporate
Food & Beverages Company, 10,001+ employees
Vetted Review
Verified User
Cision Communications Cloud
2 years of experience
Use Cases and Deployment Scope
One of the main things our department (Public Relations) does at HMSHost is work to generate press by reaching out to local and national media. We open new restaurants frequently (some proprietary brands entirely created by us, some well-known national brands, and some local chef-driven brands) and when we introduce new concepts especially we pitch them to media. The type of media depends on the brand but Cision plays a huge role in the process of finding individual media contacts that we need.
Pros
  • User-friendly. Allows you to export lists in different forms depending on what you need them for.
  • Covers a wide spectrum of media outlets (picks up a huge variety from obscure blogs to television networks to traditional print outlets).
  • Provides the option to filter your search down to some very detailed criteria. The advanced search has many options to choose from to narrow your search and find the exact type of contacts you need/want to target.
Cons
  • Some outlets slip through the cracks and aren't picked up by Cision. This is to be expected though.
  • Sometimes I don't find the "outlet topics" to be accurate. Only on certain occasions though. I'll have personal knowledge of an outlet and see that it is labeled as having a huge list of topics rather than it's main ones. Sometimes makes publications come up inaccurately in searches.
  • A few instances where the contacts are out of date (i.e. didn't work at the publication anymore).
Likelihood to Recommend
It's perfect when you want to create a tailored media list for a specific pitch. For example, we recently opened a bourbon-themed restaurant so I used Cision to create a list geared toward publications regarding alcohol and spirits. The search functions made this super easy. I can't think of a situation Cision wouldn't be suited for because it has so many uses whether you want to create a very specific list or a broad list.

Cision Communications Cloud is a Solid Option for PR Professionals

Rating: 7 out of 10
Incentivized
June 11, 2020
CA
Cindy Arco
Public Relations Manager, Florida Region
Comcast (Telecommunications, 10,001+ employees)
Vetted Review
Verified User
Cision Communications Cloud
8 years of experience
View profile
Use Cases and Deployment Scope
Cision Communications Cloud (formerly Vocus PR Suite) is used by my department, which is a public relations team of myself and my boss. We also occasionally allow contractors/PR agencies we work with to use it temporarily for specific projects. We use the software for two primary purposes. First, we use Cision to research news media outlets and contacts and organize them in to media lists. Second, we use Cision's distribution feature to send a company news release or announcement to the members of a particular media list.
Pros
  • Cision Communications Cloud has an extensive media outlet database so it allows public relations and communications professionals to find the right media outlets and contacts for any media market in the United States and for just about any specialty or trade news media.
  • Cision Communications Cloud is very user-friendly. It's easy to navigate and find what you need, plus offers a lot of options for how to organize your contacts and media lists.
  • The customer support team at Cision is always very helpful and gets back to you quickly when you need assistance. Cision also offers online/teleconference training classes plus a great help section within the portal that contains articles and "how to" videos.
Cons
  • Cision could do a better job of keeping all media contacts in its database up to date. It is difficult because in today's media landscape, turnover is high BUT having the right names and contact information is critical for the public relations and communications professionals who use the software.
  • Cision could start offering lower cost package options for smaller companies or agencies. Right now, the cost of subscriptions is at a level that smaller organizations likely can't afford it but don't necessary need all the features that larger, enterprise companies will utilize and are willing and able to pay for.
Likelihood to Recommend
Cision Communications Cloud (formerly the Vocus PR Suite) is well suited for public relations and communications professionals looking to research media outlets and contacts to target with news releases or company announcements, then be able to quickly send them out via a distribution throughCision (versus having to spend a lot more time sending individual emails to each person.) It's not as well-suited if a PR or communications professional always needs to share their news and announcements with a small, specific group of media contacts - in which case, it would be much more cost effective to maintain their own media list via an internal document and then send announcements out individually by email.

Best media database for PR pros

Rating: 10 out of 10
Incentivized
January 25, 2017
EC
Emma Chase
Account Executive
Red Fan Communications (Public Relations and Communications, 1-10 employees)
Vetted Review
Verified User
Cision Communications Cloud
2 years of experience
View profile
Use Cases and Deployment Scope
The entire accounts team at my agency uses Cision for media list building. It addresses our need to build solid, accurate and up-to-date media lists to use on behalf of our clients that range from major FinTech companies to nonprofits.
Pros
  • The new Cision media building interface is incredibly easy to use and very clean. Love the update.
  • The new edition also includes more detailed bios on each journalist-- very helpful for pitching efforts!
  • In the past, we've been concerned about that accuracy of contact information-- with the new interface, it is clear that Cision is investing their time into providing the best contact database out there.
Cons
  • I'm personally still learning how to use the new edition, and have not run into too many problems. It takes a little while longer to build your search, but that in turn leads to better results.
  • Outside of the media database, the monitoring system still lacks metrics that go above and beyond tracking mentions.
  • The analytics platform should be integrating with Google Analytics to show how articles are really performing!
Likelihood to Recommend
Cision's biggest strength is its media database. Other than that, you're better off with a more robust tool.
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