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Cision Communications Cloud

Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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Recent Reviews

TrustRadius Insights

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
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TrustRadius Insights
TrustRadius Insights

Couldn't be happier!

10 out of 10
June 15, 2023
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Administrator in Other
Non-profit Organization Management Company, 51-200 employees
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Pricing

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Cision Communications Cloud

Cision Communications Cloud

N/A
Unavailable

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(468)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.

  • Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.

  • Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.

  • Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.

User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.

Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.

Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.

Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.

Attribute Ratings

Reviews

(101-125 of 279)
Companies can't remove reviews or game the system. Here's why
June 28, 2019

Achieve PR goals with highly customizable and actionable reporting you can't get in Google Analytics

Verified User
Professional in Marketing
Hospital & Health Care Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud is great for lean marketing organizations or larger teams. I recommend you have at least one person on the team who has some ownership of the tasks and goals for using it. As with everything in marketing, know what your goals are so you can customize the experience to demonstrate those goals. If you're just winging it, your reports will be just as frivolous.
June 19, 2019

Bumble loves Cision Communications Cloud!

KA
Kate Armington
Marketing Insights Analyst
Bumble (Marketing and Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud has been so wonderful to use for exported + API integrated metrics to layer with internal data. As an analyst, it's useful nearly every day and gives me a wonderful context on how our PR strategy is driving growth across all major markets. I am not on the PR team though and I do believe Cision is used by that team for journalist vetting/pitching.
June 18, 2019

Cision Communications Cloud is cool. Use it

Justin Arnold | TrustRadius Reviewer
Justin Arnold
Senior Manager, Communications
Urban Land Institute (Real Estate, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited to higher end corporations and orgs. It probably wouldn't be good to use it for smaller ones. Those who want the ease of use of a media monitoring software could do worse than Cision Communications Cloud (TrendKite)*. I've found it really helpful to find out how we're doing in both the paid and earned media space.


*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
June 10, 2019

Cision Communications Cloud is a practical, approachable product that quickly measures the trends in your public relations efforts

Verified User
Partner in Legal
Law Practice Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Tracking share of voice against competitors is an excellent use of Cision Communications Cloud. Cision also provides a wonderful newsletter option, providing simple reporting features and impressive data sets that impress in the c-office and board room.
June 03, 2019

Cision Communications Cloud advantage

Verified User
Manager in Marketing
Oil & Energy Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Measurement against competitors is Cision Communications Cloud's strong point. Being able to dice keywords, personalities and other factors and measure their impact in the marketplace is likely unparalleled. (I haven't seen every competitor.) The dashboards are a credible presentation of critical data that helps with upward management of our content.
June 01, 2019

Global organization getting tangible benefits of Cision Communications Cloud.

GP
Gabriel Prusak
Social Media Manager
Black & Veatch (Construction, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you're a data nerd you are going to love Cision Communications Cloud. Wish I had more free time to really capitalize on all of the great functionalities for social in particular. If an organization emphasizes the importance of monitoring and listening to gauge media reach and impact, and tracking that performance over time, it's a great tool. Due to API limitations of certain social media platforms there are some limitations on what you can listen too, but that's not a Cision issue.
June 01, 2019

Satisfied Cision Communications Cloud Customer

LW
Laura West
Head of Analytics
Peppercomm (Public Relations and Communications, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Any company whose business requires media intelligence would greatly benefit from the tool. I wouldn't recommend it to a company that doesn't have at least one analytics person to own the onboarding process and handle the more complicated search creations.
May 28, 2019

Cision Communications Cloud -- How An Internal Non PR Focused Team Like Us Measures PR Content

Ryan Bennion | TrustRadius Reviewer
Ryan Bennion
Digital Marketing Director
ThermoWorks, Inc. (Consumer Electronics, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Cision Communications Cloud (TrendKite)* is well suited for those people who want to track mentions, reach, impact, and the sources of all those different inquiries. We do use another provider for mentions because I think that the technology might need some improvement, but TrendKite's merger with Cision was super smart, and I think that the platform is only going to get better (though it might also get a bit pricier).
May 03, 2019

The quintessential PR database tool

Dan Lobring | TrustRadius Reviewer
Dan Lobring
Vice President, Marketing Communications
rEvolution (Marketing and Advertising, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision is well suited for PR staffs, either at a brand or agency level, especially those that are actively executing outreach programs at a national, state or local level. Cision doesn't necessarily replace manual list development or building PR relationships, but it gives PR personnel a significant head start on where and with whom to begin targeted outreach.
April 11, 2019

A Slick and Sophisticated System

Dan Howard | TrustRadius Reviewer
Dan Howard
Director of Communications
Visit Park City (Hospitality, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
When we launch a marketing campaign, Cision Communications Cloud is well suited to track the success of the campaign by tracking global media outlets and reporting where the campaign has been published. If I were seeking out a specific article, I would have more difficulty searching it in Cision versus other platforms. It really is about the trend of the conversation in general and that is valuable for us.
April 05, 2019

Cision is a PR professionals friend

MK
Matt Kennicott
Vice President of Communications
The Waite Company (Public Relations and Communications, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision PR Software is perfect for the PR practitioner. It has all of the tools one needs to get a job done for a client and to do it well. I especially like the media monitoring function for getting client news delivered directly to my inbox on a daily basis. It's also a great tool with incredible search functionality for finding reporters and influencers by publication, location, specialty, and other ways.

I don't really use Cision much for sending press releases or pitches. The system can be a bit bulky at times and I have other ways of tracking my emails internally.
March 11, 2019

A beginning journey towards successful Global PR Measurement and Guidance

Verified User
Professional in Marketing
Mechanical or Industrial Engineering Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I started extremely positive with all the support and training, but now I feel it is stagnating a bit since the reports seem incomplete. Hope (and I have trust) it will get fixed soon :)

Cision Communications Cloud is suitable to gain quick insights in several countries on news announcements, track performance against competitors and to have insight on the long term performance of our efforts. Good to see trends/peaks, however on a detailed level it is sometimes incomplete.
March 09, 2019

Cision Communications Cloud Review

Katie Gallagher | TrustRadius Reviewer
Katie Gallagher
Account Manager, PR and Marketing
LaVoieHealthScience (Public Relations and Communications, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I do think it works better with larger companies, where you have more resources and time to spend on training and using the tools. For us, it does a good job tracking news, and reports can be produced fairly easily. However, there does need to be some manual labor used to tweak reports and build accurate dashboards. Overall, it does give us a value add for both our team and clients.
March 09, 2019

Cision Communications Cloud: Great Tool for Coverage Tracking

DeAira Anderson | TrustRadius Reviewer
DeAira Anderson
Assistant Account Executive
InkHouse Media + Marketing (Public Relations and Communications, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud is well suited in coverage monitoring and providing various widgets to help further analyze said coverage. An example of this is when I'm cross-referencing Cision Communications Cloud with a simple google search for an organic milk client, I can see articles and syndication that google search engines omit due to duplication.
March 09, 2019

Powerful media tracking and visualization, but requires heavy lifting to configure

Verified User
Program Manager in Marketing
Higher Education Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud (TrendKite)* is great for a DIY shop that needs to track mentions and also wants information on journalists covering or interested in specific topics or beats. It also has great analytics visualization and cranks out nice, interactive reporting that works well with executives. But it doesn't have a built-in distribution mechanism and requires advanced skills to do even the most basic configuration of the product.
March 08, 2019

I love TrendKite but I'm afraid of what will happen following the merger with Cision

Buck Banks | TrustRadius Reviewer
Buck Banks
Vice President
NewmanPR (Public Relations and Communications, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud (TrendKite)* is a great tool for public relations media monitoring and reporting. I have not used it for other applications. The integration of the Union Metrics results into the reports seems unfinished and not very useful at this time.
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