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Cision Communications Cloud

Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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Recent Reviews

TrustRadius Insights

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
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Couldn't be happier!

10 out of 10
June 15, 2023
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(468)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.

  • Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.

  • Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.

  • Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.

User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.

Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.

Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.

Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.

Attribute Ratings

Reviews

(151-175 of 279)
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Chuck Sullivan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In our situation, we have a general idea of where our external media mentions will appear - so our needs are not necessarily the same as those of a corporate client looking to track the scope of a new marketing initiative. The value for us is that Cision is able to collect our mentions in a refined and efficient manner, saving our staff countless hours.
Taryn Tawoda | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Share of Voice is a significant metric for our media and reputation team -- both enterprise-wide, and topic-specific. Anything related to Share of Voice can easily be measured and analyzed by Cision Communications Cloud. I'm not sure about use cases where it is less ideal, as our work within Cision Communications Cloud has primarily focused on Share of Voice measurement so far.
David Scott | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Cision (TrendKite)* has excelled for us precisely because its outputs and focus is on the data, which is synced with how the rest of our business and analytics teams like to operate. That it can be plugged into GA is also a big positive.

It would be less appropriate for an organisation with a low-yield of media mentions, or one that prioritises qualitative analysis over quantitative.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is great a PR measurement tool, it has lots of functionality and really focuses on helping you show the value of PR in terms of SEO, site traffic and company positioning. It works well if you want to look at metrics and quantify the role of PR. If you're interested in social media or non-traditional media sites, or print news it isn't a great tool for those things, but there may be add-on services you can purchase to collect that data.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
This is a great system to start off with and get to know PR management for a small team. A larger, more integrated team with stronger goal setting might require a stronger, more complex system.
Sverrir Falur Björnsson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
It is well suited for internal comparisons, for example, your own mentions between months. The results are so diluted with noise though that you have to be careful before sharing them with other people. It doesn't look good when you send out false information or measurements that are inflated by data that isn't relevant.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Based on my experience, Cision Communications Cloud (TrendKite)* is a great tool to follow up the performance of your PR comms, both analyzing and reporting on them. But it's true that so far, I didn't experience the potential to be used as main content and Social Media tracker, able to unify the content channels by one tool, forgetting about other complementary applications needed for these channels.
Kimberly Couzens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If I proactively pitch media and secure coverage of a piece of research, book, etc, I can use Cision Communications Cloud to capture all of the coverage in one place and quantify how many people it reached and how many times it was shared on social media.

If I am going to draft a proactive media pitch, I can use Cision's pinpoint contact feature to find the most impactful journalists to pitch.
Caitlin Copple Masingill | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is useful for agencies with a smaller number of PR clients who don't already have their own PR databases. It's expensive for agencies to have many seats for multiple clients.
Eric Jones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Well suited for earned media reporting - across nearly any scenario (SOV, mentions, ad equivalency, sentiment, social amplification) and if there's something else that you need typically their support organization will help you build a report that will get you the information you need. They recently did this for us with a report that examines PR Referral Web Traffic.
Joel Hoffmann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
I think the agency model makes a lot of sense as most enterprises will not take the time to interpret the analytics and act on them. I find companies have PR and marketing teams that focus on events and delivery of messages, but not on the audience. Cision Communications Cloud (TrendKite)* will help them find a specific audience that matters.


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
July 16, 2018

Hey good lookin'

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is extremely well designed for tracking your competitors and monitoring what the media and blogs are saying about your organization or key issue. You can literally watch key phrases and ideas move through the media space over time. Perhaps because the tool is so powerful, it isn't well suited to creating a simple morning email of the day's news clips of your organization. I'm told there is an automated report function that can be added into the base package, but our organization found it was cheaper to go through a separate vendor.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Cision is great for public relations professionals who know the specific reporters they are looking to reach or are doing a basic/general search to find reporters relevant to a specific subject. I don't personally use the monitoring services, I think other products have better monitoring functions.
Melody Matzdorff | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is very well suited to monitor media voice over time (from days to weeks to years). It quickly shows the users the value of a specific brand, product, topic or pitch. It helps a PR firm easily measure the value that they are bringing to their clients -- a very difficult thing to do.
It is not as well suited as a media contact base, compared to some of its competitors. It may not be as appropriate for tracking mentions from smaller outlets, as they may not be covered by the Cision base.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's great for media monitoring when you need data associated with each article and you want to be able to quickly visualize the data to make decisions. My only hesitation is when you're working in a wide range of countries and languages- you'll need to count on supporting the platform in the non-English speaking markets, and their coverage isn't as developed as it is in the US.
Ryan Knott | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is perfect for any organization who wants to better track the coverage they're getting and be able to rate that coverage based on how well it's shared and its impact on your web traffic.

It's certainly not cheap, but it's well worth the price for any organization that can afford it.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is well suited as a supplement to a PR agency or Corp. Communications team's analytics focused on media mentions and other PR spotlights. It can also be well suited for Marketing to see what competitors are up to in the marketplace. That said, Cision Communications Cloud has a slick interface but does seem to stumble a bit with some search terms. I think it's mostly a situation where you need to work closely with your account manager to uncover any issues and ensure your search terms are correct and aren't pulling in irrelevant results.
Kristen Rumley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If your company is like ours, with a limited budget, who was only using Google alerts to know when articles were being published about our company, then making the switch to Cision is a great decision. We looked into about 10 different options and narrowed down to 3. At the end of the day, it was Cision's flexibility to work with us, and the joy we had working together to make this deal happen.
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