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Cision Communications Cloud

Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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Recent Reviews

TrustRadius Insights

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
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TrustRadius Insights
TrustRadius Insights

Couldn't be happier!

10 out of 10
June 15, 2023
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Administrator in Other
Non-profit Organization Management Company, 51-200 employees
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Pricing

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Cision Communications Cloud

Cision Communications Cloud

N/A
Unavailable

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(468)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.

  • Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.

  • Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.

  • Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.

User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.

Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.

Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.

Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.

Attribute Ratings

Reviews

(201-225 of 279)
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March 27, 2017

Cision Communications Cloud works well

Ingvar Örn Ingvarsson | TrustRadius Reviewer
Ingvar Örn Ingvarsson
Chief Integrated Communications Officer President's Office
Samskip (Transportation/Trucking/Railroad, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I would like to add that Cision Communications Cloud is also highly beneficial for my kind of work as there are no limits on search strings or dashboards. Support is also very good.
March 21, 2017

Cision - Helping PR Professionals Everywhere Achieve the Right Vision for their Pitch!

Verified User
Employee in Corporate
Food & Beverages Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's perfect when you want to create a tailored media list for a specific pitch. For example, we recently opened a bourbon-themed restaurant so I used Cision to create a list geared toward publications regarding alcohol and spirits. The search functions made this super easy. I can't think of a situation Cision wouldn't be suited for because it has so many uses whether you want to create a very specific list or a broad list.
March 08, 2017

Decent, Not Perfect

Verified User
Administrative Assistant in Other
Higher Education Company, 10,001+ employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The best part of the Cision software is the frequently updated media contact information. It also has a decent ability to pull articles from sources far and wide. If you're looking for an always updated directory, this is great. If you're looking for perfection in article/media monitoring retrieval, this may not be the best product. But it does provide a large amount of useable information, providing a general idea (if not better) on what information is being picked up and circulated, and where.
March 01, 2017

Cision PR is a great option for PR agencies

Verified User
Executive in Professional Services
Public Relations and Communications Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
When you have a new client and you need to build a media list from scratch, Cision is great. You can easily make various lists for contacts and outlets filtered by location, topic and so on.

If your outreach is going to be hyper-local, Cision may not be the best tool. It can depend on the region, but it's often better to do this kind of research yourself.
March 01, 2017

Worth the Investment

Jessica Herrera | TrustRadius Reviewer
Jessica Herrera
Media Specialist
Center for Biological Diversity (Environmental Services, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision does a great job at quickly pulling media lists and distributing media materials to those lists housed in an internal system that also tracks deliveries, opens, and failed attempts. Cision isn't great at tracking the results of those press releases (as in whether it resulted in media coverage).
February 22, 2017

Cision - A Powerful Public Relations Tool

Verified User
Account Manager in Marketing
Publishing Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision is a well-suited tool for public relations professionals looking to connect with media. Profiles of media members are usually well fleshed-out. Profiles include job titles, email addresses, whether the person is an appropriate public relations contact or not, and how the person prefers to be contacted if so. Cision makes connecting with media members a much simpler task. Cision is less appropriate for people trying to develop enormous lists for which to email blast. Many contacts have specific requirements and don't appreciate a lack of correctly utilizing information provided by Cision.
February 21, 2017

Cision Review

Cheryl Lew | TrustRadius Reviewer
Cheryl Lew
Publicist
Finn Partners (Public Relations and Communications, 501-1000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision is extremely helpful when looking for information for media members, such as television, newspapers, online outlets, etc. It helps you find information both if you know what you are looking for or if you have no idea and need a push in the right direction. It's also good for keeping you up to date on updated information.
February 06, 2017

Cision PR Software Helps Build Better Relationships

Erika Schaefer | TrustRadius Reviewer
Erika Schaefer
Executive Assistant
Broadcast Media, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision was perfect for when I was a Media Booker. It helped me to build my contact lists and get my pitches out, quick and easily!

Less appropriate if you are at a company or position not involved with media or PR.

If you are a business involved with media or PR I would say that having Cision PR is essential to your success.
February 02, 2017

Cision Helps PR Pro to Impress Clients -- and Attract New Ones

Stanley Hurwitz | TrustRadius Reviewer
Stanley Hurwitz
Public Relations / Marketing Consultant
Stanley Hurwitz / Creative Communications (Public Relations and Communications, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision is great for sending your news to every type of media in selected categories. If I'm doing a launch of a food product, it's easy to select all the editors and reporters in related categories, plus the general business editors, etc.
February 01, 2017

Cision PR and Media List Building are like Peas and Carrots

Alexis Ramsey | TrustRadius Reviewer
Alexis Ramsey
Social Media Strategist
Fors Marsh Group (Marketing and Advertising, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Media list building is still Cision PR's number one strength. The software provides robust lists that can be tailored by location, circulation, topics, and more. Again, the addition of social media information allows lists to be made of influencers to follow and eventually reach out to. Cision PR is not a social media tracking platform and while it has some capability, the reporting aspect is still not there compared to other programs like Union Metrics.
January 31, 2017

I've flip flopped multiple times - here's why I finally chose Meltwater over Cision

Logan Stewart | TrustRadius Reviewer
Logan Stewart
Public Relations and Community Manager
OrthoCarolina (Medical Practice, 1001-5000 employees)
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
  • Good for comprehensive media building, distributing press releases and finding out information about specific media and contacts. Best contacts of any software I have used but many are outdated.
  • Poor for social media monitoring and reporting in general. Needs a reporting mechanism that's more aesthetically pleasing and easier to read.
January 31, 2017

Streamline your sourcing, pitching & monitoring for PR

Kristen Carvalho | TrustRadius Reviewer
Kristen Carvalho
Senior Content and Social Media Manager
etouches (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I honestly think Cision is the best tool for PR and monitoring on the market. They have really updated the ability for tracking your mentions on social media which is extremely useful because it could eliminate a social media monitoring tool. It is also the best for creating lists with up to date media information. Being able to track everything that I have been doing on the wire and the retroactive social posts that come through in one platform is so useful.
January 30, 2017

Cision PR experiences

Verified User
Administrator in Marketing
Non-Profit Organization Management Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For a large enough company that needs to be aware of mass media issues, I highly recommend Cision or a similar type of software to have red alerts without constant staff time being allocated to searching the web for related topics. It has room for improvement, but is still essential for our needs.
January 26, 2017

Cision sizzles

Pete Terhorst | TrustRadius Reviewer
Pete Terhorst
President and Co-Founder
SymPoint Communications (Non-Profit Organization Management, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
"News" sources have proliferated exponentially because every internet user is a potential news maker. Cision does a good job of sorting through the chaff and chatter. We went through a lengthy process vetting the various competitors and the Cision platform was the equal or better. Customer service has been excellent. Plus they are price competitive.
January 26, 2017

The best way to get your products in front of the right people

Verified User
Project Manager in Social Media
Think Tanks Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
When we need to get a new piece of research in front of members of the media, we can use previous lists to build off of or start from scratch to send a blast. We can also get information on how to contact media directly, on social media for instance. Then we can follow up and analyze our performance.
January 25, 2017

Cision is hands down the best media database we have ever used.

Michael Conrad | TrustRadius Reviewer
Michael Conrad
Media Manager
Lovell-Fairchild Communications (Public Relations and Communications, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For us, we use it for reach info and the media database. Outside of that, we haven't had success with monitoring media or doing other PR-related tasks with Cision. It's also not suited for niche media, at least in the faith and family-friendly market that we work in. We mostly use it for mainstream and secular, national media, or well-regarded local media.
January 25, 2017

If you're in PR invest in Cision now!

Dan Green | TrustRadius Reviewer
Dan Green
External Communications Manager, North America
AkzoNobel (Chemicals, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Personally, I feel that Cision is a required media tool for any organization that is interested in generating media coverage -- whether they are a small business or a global organization. I have actually worked at both over the past 15 years, and have always used Cision. When I came to an organization that didn't have Cision, like in my current role, one of the first things I did was work to get approval to order it. Cision PR's media research tool can be used to find any reporter across the country. For a specific example, I recently needed to send out a press release to all reporters covering Chemistry and Chemical Engineering. I used Cision to find all reporters covering these topics, then used the email distribution system to send out the news release. In real time, it took about 20 minutes to do that from beginning to end. If I had to use the Internet to research and contact all these editors, it would have taken days.
January 25, 2017

Cision PR, an effective PR platform

Verified User
C-Level Executive in Marketing
Information Services Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
In my opinion, Cision PR works well if you have strong writers on staff and are simply looking for a platform on which to manage all PR efforts. It is also helpful in finding new journalists with the "Help a Reporter Out" feature. It does not replace the strategic insight and relationship building you can find with an outside PR agency. I have a junior staff that manages the platform/execution of PR. She is paired up with an outside PR contractor for our larger efforts.
January 24, 2017

Cision is Great for Basic PR Objectives

Lindsey Lucenta | TrustRadius Reviewer
Lindsey Lucenta
Public Relations, Account Supervisor
Public Relations and Communications, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision is, hands-down, the best database for creating targeted media lists. For example, if you want to target health editors at the top 150 U.S. newspapers, you have that information at your fingertips with Cision. The service isn't the best for compiling lists of social influencers (e.g. YouTube or Instagram stars), but, I believe, Cision is aiming to better develop that capability.
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