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Cision Communications Cloud

Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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Recent Reviews

TrustRadius Insights

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
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TrustRadius Insights
TrustRadius Insights

Couldn't be happier!

10 out of 10
June 15, 2023
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Administrator in Other
Non-profit Organization Management Company, 51-200 employees
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Pricing

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Cision Communications Cloud

Cision Communications Cloud

N/A
Unavailable

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(468)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.

  • Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.

  • Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.

  • Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.

User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.

Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.

Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.

Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.

Attribute Ratings

Reviews

(226-250 of 279)
Companies can't remove reviews or game the system. Here's why
January 23, 2017

Cision PR Software -- essential for any company focused on media relations

Amy Ridings | TrustRadius Reviewer
Amy Ridings
Senior Account Executive
Public Relations and Communications, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision PR Software is well suited for anyone who routinely researches media contacts or builds lists. The notes are useful in that they provide context for the reporter and how they preferred to be contacted, as well as their career history.
January 23, 2017

The precision of Cision - must try!

Verified User
Account Manager in Professional Services
Public Relations and Communications Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is very well suited for finding media contacts and sending media blasts. They have an extensive list of journalists, and the amount of contact information for each is vast. The media blasts do a good job of finding their destination as well. Very few issues with spam folders. It's less appropriate for herding cats, because it's just an online media service.
January 20, 2017

OK in PR

Melissa Kuehnle, M.A. | TrustRadius Reviewer
Melissa Kuehnle, M.A.
Director of Communications and External Relations
Higher Education, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision PR is great for sending out press releases and keeping record of who you contact for what. It also allows you to keep record of activities outside of the software, like phone calls, emails and face-to-face encounters.
January 20, 2017

Cadillac PR Software

Verified User
Manager in Marketing
Electrical/Electronic Manufacturing Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend

If you have a solid PR program you are running, and the budget money you allocate towards the software provides adequate return for your execution and tracking needs; this is great software. It is definitely one of the leading PR software programs out there, especially since they acquired their main competitor, Vocus.

For those who have limited PR budget dollars, I'd recommend shopping for a program that has a few less "bells and whistles," depending on what you need to use it for. Another option, if you are a bigger company is to look for another division in your company to split the cost and get added seats. Or if you are a smaller firm, see if you can find another small company to go in with you to purchase the annual subscription. Lots of ways to approach this.

Questions to ask:

  • How do the four tabs work? (Plan, Connect, Monitor, Analyze)
  • Can you show us a demo?
September 09, 2016

Cision Communications Cloud is awesome, no kidding!

Verified User
Director in Marketing
Public Relations and Communications Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited if ...
  • You have large volumes of coverage
  • Have clear competitors to track
  • Want better insight into SOV
  • Want better insight into key message penetration
  • Need better reporting and charts
Not well suited if...
  • Google alerts are good enough
  • Don't have budget for measurement
  • You have a very common name (thankfully we aren't tracking Apple or Tide or other major brands with common names!)
September 07, 2016

A Life-saving Software for PR Professionals

Jess Messenger | TrustRadius Reviewer
Jess Messenger
Account Supervisor
Mulberry Marketing Communications (Public Relations and Communications, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision is great for distributing press releases and other news announcements. It is also great for compiling information about specific journalists or publications, which can come in handy when pitching or deciding the best publications in which clients should advertise. It's also great for organizing publications into groups, whether by industry, client, geography, etc.
August 16, 2016

Cision Communications Cloud is trendy and will truly help you measure the weight of your PR results!

Kevin Allen | TrustRadius Reviewer
Kevin Allen
Manager, Public Relations
Kawasaki Motors Corp., U.S.A. (Consumer Goods, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud (TrendKite) is most appropriate at seeing the digital coverage of our brand and products, specifically through searches that can be turned into reporting on the topic or segment. Competitive evaluations can also be made by running a similar search with the competitor brand and product. These can be shared and exported for media event recaps that are necessary for our executive management and for evaluating the budgetary allocation for future events. It is very good at tracking key influencers, especially those active with social media. However, it is lacking in some business intelligence tools, specifically for identifying areas or segments for which we are not the strongest brand.
August 08, 2016

Cision Communications Cloud: Rescuing PR professionals from the Dark Ages of PR Reporting

Verified User
Vice-President in Corporate
Music Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I believe Cision Communication Cloud (Trendkite)* is the ultimate dashboard in the PR field. By using Cision, you can get a clear picture of how your client's PR coverage is faring — and share this with them. All the key metrics are there - reach, quantitative coverage, favorability, performance over time. The best thing about it is that you can easily create PDF reports or interactive links. I have not seen a competitor make high quality, attractive reporting so easy.

Cision is not a pitching or contact tool, so it would not be appropriate for firms seeking a way to reach out to the media and ascertain contacts. But frankly, most PR firms have this in place anyway. Also, Cision does not measure traditional social media - only social media relating to PR. But this is a plus - because most PR firms want to focus on traditional PR and not become social media managers.


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
August 05, 2016

Cision Communications Cloud for Understanding the News

Michele Pfannenstiel | TrustRadius Reviewer
Michele Pfannenstiel
CEO
Dirigo Food Safety (Food Production, 1-10 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We use Cision Communications Cloud (TrendKite)* for a specific use on topic searching and it is designed to monitor specific corporate messaging. It is reasonably suited for what we do, but it is hard to capture what is being said over social media with the shares. Relying on it for sentiment is not a good use of the tool.



*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
August 05, 2016

Cision Communications Cloud Disrupts Staid Industry, Delivering Better PR Campaign ROI

Daniel M. O'Brien | TrustRadius Reviewer
Daniel M. O'Brien
President
Tech Image (Public Relations and Communications, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We love Cision (Trendkite) and we do recommend it to clients that want to purchase a service like this. We use it to add graphic detail to our monthly reports and I share it with senior executives for their leadership team meetings. The accuracy of the reporting is very good and the research capability is a big help too.
August 03, 2016

Great UX and cool reporting

Verified User
Manager in Marketing
Computer Software Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I appreciate the dashboard and the ability to present these to my senior management. It is not well suited to a lot of specialization out of the gate, for example specialty media. That said, staff is always happy to add it.
July 29, 2016

ALL the internet in one dashboard

Verified User
Account Manager in Marketing
Public Relations and Communications Company, 11-50 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you're looking to track media coverage, but don't have a huge budget for a tool, this might be for you. There's manual work that goes into it. It pulls mentions that are not only media, but their support team can always help you improve the quality of the information. If you constantly work on your dashboards and keep an eye on those, every time you have to do a report it will be simpler. The reports that the tool creates are beautiful and interactive, and you can customize and add notes.
If you want to track media coverage for clients that get a lot of coverage, this tool is not for you. It will be too difficult to identify those hits that are strictly from media to those that are just junk. Excluding financial news can be tricky, even though they have a filter for it, it doesn't always work.

July 29, 2016

Our love for Cision Communications Cloud

Verified User
Executive in Marketing
Entertainment Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think everyone in the marketing/PR business should be using something like Cision. It's a way to stay on top of how your brand is being perceived and to track when you are in the media. It allows you to address issues and change strategy if necessary. We also use it to track how our events are doing and most importantly, we use it to show sponsors how we are doing in regards to visibility of our brand and theirs in conjunction with ours.
July 29, 2016

Happy and Hopeful

Verified User
Employee in Corporate
Public Relations and Communications Company, 1-10 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud is great for creating visually appealing reports to share with those who are interested in viewing the metrics side of PR. It's not as great for day to day monitoring of coverage.
July 29, 2016

Cision Communications Cloud knocks it out of the park

Jared Mandel | TrustRadius Reviewer
Jared Mandel
Analyst, Customer Experience Programs
JetBlue Airways (Airlines/Aviation, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well Suited
- Crisis monitoring (real-time media monitoring)
- Promotional reach - seeing how impactful our various marketing, PR, and promotions campaigns are
- Quarterly reporting on major news events
Not Well Suited
- Daily news monitoring - it is much simpler and a more easy experience for our team to build daily news reports by searching through Google News than it is to use Cision Communications Cloud for daily collection of all of our news mentions.
July 27, 2016

Eureka! I can finally do my job!

ES
Elaine Salter
Public Relations Administrator
American College of Emergency Physicians (Public Relations and Communications, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Very well suited for identifying coverage based on key messages or share of voice with other competitors. Also very easy to back search for three years where other platforms only enable you to search 6 months - 1 year. I've only been using this platform for less than 6 months and I can't easily identify a scenario where it's not appropriate.
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