Skip to main content
TrustRadius
Cision Communications Cloud

Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Read more
Recent Reviews

TrustRadius Insights

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
Continue reading

Couldn't be happier!

10 out of 10
June 15, 2023
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

22 people also want pricing

Alternatives Pricing

What is Muck Rack?

Muck Rack is a public relations offering from Sawhorse Media.

What is BuzzSumo?

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by…

Return to navigation

Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(468)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.

  • Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.

  • Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.

  • Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.

User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.

Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.

Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.

Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.

Attribute Ratings

Reviews

(76-100 of 279)
Companies can't remove reviews or game the system. Here's why
Courtney Mellanby | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud is great for an all encompassing glance on client performance, share of voice comparison, and quick report generating. It's not so great for in the weeds style reporting like we're accustomed to.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Post-event analysis is where I've found Cision Communications Cloud most useful. General monitoring of coverage I've found much more problematic, I've had some difficulty in refining the search boolean to come to a solution that provides the best results.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is great for daily earn media monitoring and general analysis for results reports. I feel like I would not use the results Cision Communications Cloud reports when it is a deck/report specifically on coverage, earned media or SOV. There are certain nuances that we want in those decks and Cision Communications Cloud doesn't have the customization which makes it easy for us to do it on the platform.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's well-suited for PR professionals looking to target their message and outreach. It is not well-suited for mass media pitching or tracking without effort. You need to filter results. You also have to invest time in creating and identifying tracking perimeters.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Good for client reporting and time-saving in the evaluation stages of a campaign. It's always on/live tracking so you don't have a large amount of work at the end of a campaign

Less appropriate as a media monitoring tool for daily or weekly analysis of news agenda, media titles, more qualitative details ie. sentiment.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Well suited - when you're a big company with hundreds and thousands of publications quoting you every day, this is a good instrument to measure trends and dynamics. However, when you're a middle-sized or a small company seeking help in monitoring and reporting, this might be a bit overcomplicated (because of the manual monitoring efforts on top).
Emily Burns | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
It's well suited for the most basic monitoring of brand or competitor mentions in earned media. It's not suited for in-depth analysis, anything requiring data export, or monitoring the quality (vs. quantity) of media coverage.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud is a great platform for a company interested in monitoring their earned and social media coverage and comparing it against its competitors. It can be complicated building out new searches and dashboards, but the support team will handle that for you if you're not comfortable with it. Cision also provides great tools for creating reports that can be easily shared with other departments.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud is well suited for scenarios where there is a strong focus in PR getting information out to the media. It provides value in helping organizations in achieving the ability to demonstrate the value of using media via statistical measurement of website browsing or engaging in content. There is no empirical data to indicate where Cision is less appropriate.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Great creating reports and monitoring coverage. But in my region, print is still important and some publications publish articles that appear only in print but not on online. That is an area of improvement needed. I have to use Cision Communications Cloud (Trendkite)* more as a complement to my current reports and not as my main report.


*This review is written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I say this as someone who is not focused specifically on PR initiatives, but it does seem to have all the tools necessary to track broad PR campaigns or branding, especially if there is specific wording you would like to track. The only situation I've come across that I don't believe it is greatly suited for is for tracking very small or obscure campaigns; at that level, there is either very minimal coverage to track or the campaign is too vague to differentiate between other articles.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
It's not good as an online Rolodex of reporter's information because Cision Communications Cloud (TrendKite)* is missing a lot of reporter contacts. It takes a while for them to get the contact once requested. Hopefully this issue will be fixed once Cision is fully incorporated.
We often need to vet media outlets, but Cision Communications Cloud has limited information on media outlets. It can definitely be more robust. We would like information such as print subscribers or even demographics if that's available.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is well suited for pulling monthly PR reports. It's very helpful in tracing reach. We would like for it to pick up more articles though, as it missed a few last time.


*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
My favorite aspect of Cision Communications Cloud (TrendKite)* is the easy drag and drop report creation. We use this particularly when we are reporting campaign results or providing a snapshot of an incident. Prior to using Cision Communications Cloud, we were creating multiple different reports using different services and then compiling them into one report - it was sloppy. Cision Communications Cloud has allowed us to create compelling, easy to understand reports for media monitoring directly from a Dashboard and then we add in the social listening component by adding more slides to that same report with easy formatting to make it match.

Cision Communication Cloud is less appropriate to use for real-time customer service on social media, such as responding to complaints or praise during a live event when the timing is key to head off negative thoughts. Because it is just a listening platform you cannot post from the same service in response to negative tweets so doing so would involve an extra step.
Return to navigation