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Cision Communications Cloud

Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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Recent Reviews

TrustRadius Insights

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
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Couldn't be happier!

10 out of 10
June 15, 2023
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(468)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.

  • Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.

  • Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.

  • Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.

User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.

Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.

Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.

Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.

Attribute Ratings

Reviews

(1-25 of 279)
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Score 10 out of 10
Vetted Review
Verified User
Cision is a great platform that allows you to execute many things. The team is always available for us when we need them and are great at checking in with their clients.
Score 9 out of 10
Vetted Review
Verified User
Cision is very user friendly, particularly when preparing media lists and reviewing media contacts. There is good information in the media outlet description to help determine whether the contact is a good fit for the issue (i.e. they have a news segment in their broadcast or whether it is purely music, in the case of radio).

There are good tutorials if you get stuck. Also the format of the News and Media Monitoring page is quite easy to figure out and to find what you need, compared with other media monitoring companies (ie. Meltwater) which are not as user friendly.
Score 8 out of 10
Vetted Review
Verified User
Cision is well suited for PR professionals. I really like the way the database keeps the contacts updated even when you have sorted them into your own categories. If you are just looking for a media monitoring service, I think you can find comparable if not better services out there.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The real core value in Cision's offering is its robust media database. While some of the other fringe offerings are ok (reporting, reporter inquiries, distribution), they alone would not justify paying for the service because there are other companies out there that do a better and cheaper job with those offerings. The bottom line is that we would not be able to do what we do as effectively without the media database.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our press releases issued through Cision Communications Cloud are easy to formulate and have an expanded reach for our electrical manufacturing company. We look to put out [a] new product or IP news frequently, Cision Communications Cloud makes it easy to create and share these releases across multiple platforms and to a long list of targeted media sites that our customers read [every day].
Score 5 out of 10
Vetted Review
Verified User
Incentivized
I've used Cision since they first came online (and before that Bacon's)!! I love the platform and I'm very familiar with it, but [I feel] it is hard to teach new team members how to best use it. [In my experience], it is also a very expensive platform to use.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I think Cision Communications Cloud is perfect for those in the PR business. Though, I have been disappointed by Cision's lack of contact information for podcast hosts, producers, and bookers. I love the email distribution performance metric tracker and often use it to inform my pitching follow-up tasks.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
Lou Corsaro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you are looking for a way to distribute press releases and then track the effectiveness of those releases by media placements, [Cision Communications Cloud is the] program to use. It does all of that and more. Combined with the ability to target specific journalists and regions, it makes sending targeted releases so much easier. If your distributions typically do not involve media, then Cision [Communications Cloud] isn't for you.
Guilherme Monsanto | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It looks more appropriate when the company is about to distribute a global press release with [a] wide range in countries where Cision [Communications Cloud] is more present. We tend to do it less for local releases when we want to target [fewer] reporters - in this case, we resort to our local outsourced PR company that has its own mailing list.
Ashley Taylor | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Dollar for dollar, Cision is fantastic compared to what is on the market right now. It's difficult for me to tell you where it could pose risk to your company or be less appropriate because I feel it's very industry-specific.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Great for if you have a client that is heavily focused on PR and needs a good system of measurement. If you're doing a lot with social, influencers or digital ads, there are other systems of measurement that would be better suited. However, it is very easy to use if you have a team with multiple members of different levels or if you work at an agency with multiple clients that would use the service.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud is great if you are looking for one place to set alerts, monitor coverage and pull results reports. However, now that the merge has happened the customer service for Cision (formerly TrendKite) has remained the same but Cision is just as bad as it used to be. It has become extremely expensive, very corporate and several products overlap. If there were cost-effective options that did the same as what I needed I would use those. I would use Cision if you are a PR expert who is looking for one place to house your media lists, lead generation, press releases, analytics, influencers and possibly social media.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In full transparency, I have not used a Cision Communications Cloud Competitor. However, the service does exactly what I need it to do -- media monitoring and distribution -- and I rarely have any issues. If I do, the great customer service team takes care of these issues in a timely manner. Because of this, I would absolutely recommend Cision Communications Cloud.
Danielle Garton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is great for pulling reports for a specific time period or launch. If your client has a product launch and wants to see all coverage (syndicated included) from that launch time period it works very well. Also works well for monthly/quarterly reports to demonstrate value for executives and board members who might not understand the value of PR. Probably not the best if you wanted to highlight ONLY work the agency has done and not include syndicated information.
May 14, 2021

Cision Review

Score 10 out of 10
Vetted Review
Verified User
It's a good tool to help find trades and specific publications to best help reach our audience. It makes all the difference in looking for new publications that reach our core audience within our industry. It helps us position ourselves as thought leaders within our industry and on a global stage.
January 13, 2021

So far so good!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
My experience is specifically with sending a press release via PR Newswire through Cision Communications Cloud. This is a great fit for the times in which you want to send a press release for a big update or change. However, due to the price, I wouldn't use it for small releases, but it does have a really wide reach so it is great for large releases. Plus, the process is not overly time consuming once you have the release written.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Cision is a robust tool that provides our team with all the information we need to best serve our clients. The only things holding me back from giving it a perfect score are that at times, the interface can feel a little clunky, meaning we have to click through a number of pages to find the information we are looking for.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Cision Communication Cloud is well suited for finding influencers and news outlets in specific areas or industries, where you might not otherwise have connections. The search engine might not be well suited for very niche industries.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
I would maybe recommend this to someone who has a smaller company that they want to measure. It's not really well suited for our R&D clients. It's high priced for following print, broadcast and social.
Ed Romaine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud is very suited for creating maximum visibility to your press releases. You can select the sector, editors, writers, bloggers, and media channels that your release is best suited for. It certainly delivers the releases to these people because you can see the results. Also, there is a great "connection" between Cision and Google to get articles and stories ranked and visible.
November 20, 2020

Great platform!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud is a great platform to use when trying to get your message out to many media platforms all at once. Eliminates the hassle of trying to reach out one by one. Use this platform when you want to share your release. I'm not sure of a case when you wouldn't use it, because if you didn't have public relations, then you wouldn't invest in the program.
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