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Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
Overview
What is Cision Communications Cloud?
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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What is Cision Communications Cloud?
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Cision Communications Cloud?
Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.
Cision Communications Cloud Features
- Supported: Media Monitoring and Analytics
- Supported: Media Relationship Management
- Supported: Social Listening
Cision Communications Cloud Screenshots
Cision Communications Cloud Videos
Media Relationship Management
Cision Social Listening
Cision Communications Cloud Competitors
Cision Communications Cloud Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.
Reviewers rate Implementation Rating highest, with a score of 10.
The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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- Recommendations
Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.
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Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.
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Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.
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Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.
User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.
Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.
Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.
Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.
Attribute Ratings
Reviews
(51-75 of 101)Companies can't remove reviews or game the system. Here's why
November 08, 2019
Review from an agency of Cision's database offerings
- Negative is that their reach numbers, or what they call UMVs are most often incorrect when compared to Trendkite.
- Negative is that they are unable to tell us how they get to the UMV numbers but they can tell us that they don't use the unique monthly visitors to that website-so then why do they call it UMVs?
- Positive is that sometimes when we quickly need to find editor information, we're able to do so.
- Negative is that probably 3 out of 5 times that I'm searching for a new contact on Cision, they do not have them in their database and they take 7 days to get back to me. So when the pitch needs to go out urgently and Cision takes 7 days, it negatively impacts our relationship with the client and they question our ability to do our jobs.
May 03, 2019
The quintessential PR database tool
- Cision has a net positive impact on time savings for staff so we can be quicker to market
- Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
- Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
April 22, 2019
Cision Communications Cloud for the win
- Better customer service
- Faster alerts for crisis situations
April 11, 2019
A Slick and Sophisticated System
- Positive: Board of Directors better understands the performance of the media relations department
- Negative: The net is so wide and the media values are so high that they have to be hand-calculated to reduce montly values (substantially), taking a lot of time
- Positive: Our first opporutnity to compare our coverage with that of our major competitors
April 05, 2019
Cision is a PR professionals friend
- Cision has made me and my staff more productive overall. Less time is spent on searching out reporters and outlets.
- The ability to build and save influencer and reporter lists helps save time and money on our efforts.
- Not having to search for news or put an intern on searching for news is fantastic. I love getting client related information delivered directly to me.
- The primary ROI we've achieved from Cision Communications Cloud is in the form of client trust. Our clients have come to rely on the quality and speed with which we can produce reliable and useful reports that help them assess the effectiveness of their communications.
December 17, 2018
Massive Media Distribution Channel - If That Is Your Goal
- When it was just Vocus the ROI was always positive because it was so easy to use and met our specific needs.
- Post acquisition, it seems overpriced for how we use it.
June 27, 2018
Cision is great for media list building
- Allowing easy sourcing of relevant journalists
- Allowing easy contacting of relevant journalists
- Targeting relevant or specific media outlets
- Monitoring for coverage or influence
- Positive ROI: Help us get in touch with media, which is our key client function.
- Negative impact: Sometimes the contact info or personalization details aren't accurate or are out of date.
April 06, 2018
Great Distribution and Reporting Tool
- Coverage of company news
- Engagement with brands
September 21, 2017
Use with caution
Score 1 out of 10
Vetted Review
Verified User
- Not picking up press cuttings
- A bad and time consuming interface and platform
- A basic at best press database
August 10, 2017
Cision - an invaluable PR tool with some notable flaws
- By enabling us to contact journalists that we don't know personally, we can cast a wider net for our clients.
March 31, 2017
A potential mastermind in the PR world
- It allowed us to better craft pitches to reporters
March 21, 2017
Cision - Helping PR Professionals Everywhere Achieve the Right Vision for their Pitch!
- Has made targeting the correct media publications a breeze. This is a tool we use almost every single time we pitch and since finding the right contacts can be the hardest part this makes that process monumentally easier.
- Has allowed us to foster relationships with both restaurant industry AND travel sector contacts who would be interested in our business.
March 08, 2017
Decent, Not Perfect
- We know who/where to send our information, without wasting time with outlets and reporters that are not interested in the information we are presenting.
- We have hard analytics that compare areas getting plenty of coverage versus those we may need to focus in on a bit more.
- The reporting of mentions in the news from locally to internationally went from a handful to a page full daily once we started using this system.
- We no longer spend money on media directories that are out-of-date within the year.
March 01, 2017
Cision PR is a great option for PR agencies
- When we secure a new client, Cision allows us to quickly build a media list that they are happy with and means we can begin outreach very soon if we need to.
- Cision allows us to remain and present ourselves as an expert in PR.
March 01, 2017
Worth the Investment
- It makes our media outreach process significantly quicker and more streamlined.
- It allows us to limit the number of media messages sent through our direct email system, limiting blacklisting and other issues associated with it.
February 22, 2017
Cision - A Powerful Public Relations Tool
- Cision has been directly involved in helping secure numerous publicity hits, providing free exposure for our clients and company
- Cision has proven that the contact information it offers allows for a return on investment that outweighs the cost of the service
- Cision's categorical searches have allowed our company to properly target the most influential media and thus efficiently use our time
February 21, 2017
Cision Review
- Helps find contacts/contact information
- Helps find outlets in a specific region/state
- Helps quickly build lists
February 07, 2017
Cision is the best out there
- Despite its flaws, Cision PR is indispensable for our firm. Media research is extremely time-consuming and the costs would be prohibitive if we had to do it on our own.
- Their research tools enable us to save the time, money, or effort necessary to deliver excellent results for our clients through cost-effective media campaigns.
- The cost of Cision PR more than pays for itself in time saved building lists.
February 06, 2017
Cision PR Software Helps Build Better Relationships
- Cision PR is essential to your success as someone in the media/PR industry because it allows you to build and maintain relationships easily.
February 02, 2017
Necessary expense, ROI unknown
- Haven't seen/tracked an ROI
February 02, 2017
Cision Helps PR Pro to Impress Clients -- and Attract New Ones
- I have often used the fact that I have Cision as a way to 'sell' myself and my PR services to a prospective client. In exchange for my Cision investment, I've been able to secure new business.
February 01, 2017
Cision PR and Media List Building are like Peas and Carrots
- Reduction in labor due to quick media list builds.
- The appropriate people to pitch and reach out to.
- Lack of strong social media analytics make buying another software necessary.
- Access to media contacts has aided in developing media relationships
- Media monitoring has helped us see articles we'd otherwise have missed