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Cision Communications Cloud

Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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Recent Reviews

TrustRadius Insights

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
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Couldn't be happier!

10 out of 10
June 15, 2023
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(468)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.

  • Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.

  • Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.

  • Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.

User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.

Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.

Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.

Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.

Attribute Ratings

Reviews

(176-200 of 276)
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Michele Gottlieb | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We're currently using Cision Communications Cloud (TrendKite)* for our APAC digital marketing needs; mainly to keep an eye on any notable local news spikes.



*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Anna Swenson | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
My agencies use Cision daily for information on media professionals. About 80% of our company is pitching media daily, so this tool is essential for getting information about publications, members of the press, locations, etc. It's most useful when we're investigating a new publication or contact, and often has information you can't find anywhere else, especially emails and phone numbers. I know their teams verify contact information, but it's not always up to date. There are also a lot of people in Cision who aren't traditional journalists too, so you do still have to have some expertise to do successful media relations outreach with this tool.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is being used exclusively by our communications and marketing department to determine ad equivalency of our media coverage.



*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Abbey Ramirez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The marketing team uses Cision Communications Cloud (TrendKite)* to track various keywords and themes, as well as to create and distribute a brand reputation report to key stakeholders. It allows us to be daily involved in the tracking and monitoring of our company's name and our overall brand in the marketplace.
Stefan Vadocz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is used mostly in the communication department, but it provides valuable insights for the whole company. Especially the reports feature.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it in the marketing department for distribution of press releases and reporting on any coverage our company receives. It allows us to distribute company news quickly and efficiently as well as collect information that can help us develop better press releases in the future.
Tom Davidson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Cision Communications Cloud (TrendKite)* in the PR department here at the company to monitor mentions across both national and international media and to produce coverage reports for the senior management. It's a big time saver for us as a department given that we have control over the search criteria and the ease in which you can customise and produce the reports using Cision.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
Michael Nge | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is used across the organization, but the use depends on the client account and specific project. I've personally used it on projects previously to monitor earned media coverage and to gain an understanding of a particular industry or topic's media coverage.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
Mitchell Thompson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is managed by the marketing and communications team at my organization and we use it to share news in the nanotechnology field. Media monitoring is a time-consuming task for public relations professionals like myself. Cision is not only useful, it is a necessity that literally saves hours of work every day.


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Southwestern University’s Office of Marketing and Communications uses Cision Communications Cloud (TrendKite)* in our public relations efforts. It’s a great tool to find influencers to write stories about SU, monitor the chatter about SU and show our public relations ROI to our executives.



*This review was written before Cision acquired TrendKite. TrendKite is now part of the Cision Communications Cloud.
Kelly Jasper | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Augusta University Division of Communications & Marketing uses Cision Communications Cloud (Trendkite)* to communicate the value and impact of earned media.


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Cision to find the contact information of journalists, for the purpose of pitching them about our clients. It is used across the whole organization and is meant to save time and provide information that would otherwise only be available to those that have developed personal relationships with those journalists.
Natalie Paramore | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Incentivized
We use Cision Communications Cloud (Trendkite)* at NadaMoo! to analyze online press hits and compare the press we have received to that of our competitors.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
Lauren Rubenstein | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Cision Communications Cloud (TrendKite)* to track and analyze media mentions of Wesleyan University, our faculty and alumni. It is used primarily by myself and a colleague in the office of communications. It allows us to better understand how Wesleyan and its people are being talked about in the world and follow coverage trends.


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use TrendKite to monitor our PR performance across various regions (NA, EMEA, APAC). The tool gives us insights into our overall coverage, our share against competitors and performance reviews of individual releases to measure the interest of our target audience for specific topics.
Andre Lenartowicz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Cision Communications Cloud (TrendKite)* to change how we measure PR, moving away from a strictly quantitative approach that measures volume to one that also measures quality of said volume. By using the Google Analytics integration we have a real-time view on how links put out by the PR team are impacting traffic to our website.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Annebeth Wijtenburg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (Trendkite)* is used by two users within the Communications Department. It is used for tracking coverage, we use the coverage search per topic a lot, to show how a certain press release or topic has done. We use the coverage tracking to report to our Exec Board in terms of media coverage numbers and create monthly coverage reports so that does not need to be done manually.


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
March 29, 2017

Happy

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our company uses Cision Communications Cloud (TrendKite)* to track media publications. It is department specific - specifically marketing and public relations. It assists us with tracking our story sell through and to measure the SEO impact of media partners.


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Beverly James | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Cision Communications Cloud (TrendKite)* to track media hits and share of voice. Also, we create reports that also track readership, search engine optimization, etc. We give the reports to the assistant vice president and senior vice president to track our progress and evaluate our efforts. Currently, we use Cision for our department, but we are strongly encouraging university communications and other departments to drop Meltwater and purchase Cision Communications Cloud. In public relations, it sometimes gets tricky to track project success. But, Cision makes it easy to see if our efforts and strategic plans are panning out.


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
March 28, 2017

Cision: Awesome.

Alex Anstett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Cision Communications Cloud (TrendKite)* is being used by our PR team both in North America and internationally to track how effective our press releases and responses to media queries are in furthering our brand's exposure. We also use the platform's benchmarking function to compare how our share of voice ranks against our competitors. While we use it internally, we've shared plenty of these insights with our whole company.
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