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Cision Communications Cloud

Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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Recent Reviews

TrustRadius Insights

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
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Couldn't be happier!

10 out of 10
June 15, 2023
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(468)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.

  • Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.

  • Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.

  • Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.

User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.

Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.

Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.

Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.

Attribute Ratings

Reviews

(1-25 of 279)
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Score 9 out of 10
Vetted Review
Verified User
  • Media list sourcing
  • Strong database of stories
  • Strong monitoring abilities
  • I would like to see more potential "media" contacts for weeklies and rural community papers
  • It would be great to have a non-media list of business and community contacts who could potentially receive news releases of interest
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Creating media lists.
  • Researching media targets that may exist for new business opportunities or existing clients.
  • Reporting results.
  • While the content generated through media research is high quality, the interface to get there is often clunky and slow.
  • The reporting features are good but not great. The software still misses a lot, and it takes time to comb through to determine what needs to be added manually.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Reach - A large list of mediums and new organizations that pick up our press releases.
  • Simplicity - Step by step approach to releasing news items with guidance along the way. Things like support with titles to get the best response [is] very helpful.
  • Expanded reach in technical niches - We are [an] electrical manufacturing company and our audience [is] quite difficult to [reach]. Cision Communications Cloud does a great job of helping us target.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Helps us build curated lists of press contacts
  • Builds and stores email distribution templates
  • We would love if Cision Communications Cloud provided more robust contact information related to non-traditional media outlets, such as podcasts.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • [We can] use keywords, topics, and "talked about" words to successfully target appropriate journalists.
  • [It makes it] easy to compose personalized outreach to targeted journalists.
  • Reporting and evaluation [are] top-notch for our follow-ups.
  • Word processing software could be a bit easier to use, other than that, the whole platform is top-notch.
Lou Corsaro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
  • The media tracking offers the ability to find relevant placements across the entire country.
  • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
  • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
  • It would be nice if the option existed to add more than one image as an attachment to a release distribution, particularly when you have multiple headshots of people being referenced.
  • Integrating TVEyes was a wonderful touch, but they are missing some of the search flexibilities TVEyes offers on its own.
  • Font changes and spacing have some minor issues in the body of press release templates.
Guilherme Monsanto | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Provides follow up to the press release distribution
  • Provides guidance and close monitoring prior, during, and after distribution
  • Broad reach and effective targeting of press releases
  • A more friendly interface so the company could see past press releases and metrics related to them
  • A local, bilingual support staff
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy and attractive reporting capabilities.
  • Intuitive platform, very user-friendly.
  • Ability to measure results (like share of voice) that you couldn't do manually.
  • Time efficiency - takes the manual labor out of a lot of measuring and searching for journalists.
  • Hard to get your boolean/search query accurate.
  • Slow customer support from the technical side (not from the Sales side).
  • Media database is mostly updated, but not always
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • "Talking About" option on media database
  • Widgets on Cision Communications Cloud and SEO value
  • The platform is easy to use
  • Customization of Cision Communications Cloud reports
  • Cision Communications Cloud customer service
  • Not all placements are picked up or a lot of times the wrong placements are included.
  • Although you can add in placements/coverage - it does not always end up in your report.
  • If you want wire coverage (e.g. - PRNewswire, PRWeb, Businesswire) it won't capture the coverage if it is behind a firewall or taken off the site so you need to capture a report the day it runs or it skews the results if you are creating monthly reports.
  • Now that TrendKite has merged with Cision not as many ebooks, resources and content is available - TrendKite used to have a great resource section.
  • Cision customer service isn't as responsive as Cision TrendKite's customer service reps
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy-to-use interface
  • Broad coverage
  • Excellent customer service
  • Does what I need it to do
  • Never experienced an outage
  • Add easy-to-find training modules
  • Needs to improve on some hyper-local media outlets
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Up to date media contact information
  • Platform for distributing press materials
  • Useful tool to track and monitor media coverage
  • Would like notices when media contacts leave an outlet and need to be replaced on media lists.
Danielle Garton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • I like that Cision gives us specific numbers (ad value, total readership, etc.) as many of our clients respond best to concrete facts like this.
  • Cision customer service is the best! I've never waited for more than 5 minutes for a response, they are always nice and willing to explain things to me clearly.
  • I like the real-time media alerts that you can sign up for, it helps me keep track of media hits when I'm not actively thinking about them.
  • Cision often picks up coverage that isn't from my clients, so I'll have to go in and delete them.
  • It would be nice to be able to edit the information from within a report and not have to go back to the dashboard and then re-pull the report.
May 14, 2021

Cision Review

Score 10 out of 10
Vetted Review
Verified User
  • Media monitoring.
  • Media searches.
  • Social monitoring.
  • Better geographical searches.
  • Require more HARO details.
  • Require more Ed Calendar details.
January 13, 2021

So far so good!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Cision has the largest distribution network in terms of press releases
  • Cision Communications Cloud provides a detailed and almost immediate visibility report on the results of the release
  • I experienced some customer service struggles--mostly in that I had to wait on hold for 15+ minutes before I could ask a simple question along the way.
  • My release needed to be sent in a faster manner than traditional, so I had to follow up after each step wasn't completed quite as fast as it was detailed that it would. I did receive help, I just had to initiate the next step each time.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Great at providing a full list of contacts for each outlet we're trying to reach.
  • TrendKite provides great insights for coverage, especially in terms of reach and SEO.
  • Robust system that provides what many others cannot.
  • Would like more features to flag contacts as inactive.
  • Would like to be able to modify contacts already listed, for those that may have switched jobs and Cision hasn't updated their files yet.
  • Oftentimes, the interface can feel "clunky," constantly having to click through things to find the information I'm looking for.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Customer Support and consistent outreach from account reps.
  • Resources and toolkits for best utilizing their products.
  • Providing accurate data and contact info.
  • Ease of use of influencer and outlet search tools.
  • Difficult to format email campaign templates.
  • Duplicates of contacts, outlets in lists.
  • Reporting breakdowns of campaigns, or emails of performance could be beneficial.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Media lists.
  • Fairly easy to use.
  • Searching for bios.
  • Variety of media outlets, news, blogs, etc.
  • Viewership data.
  • Search is not as accurate as we would like.
  • Database doesn't seem to be well maintained. Not always updated or accurate.
  • Receive too many emails. Seems that even if you unsubscribe, you still get alerts.
  • Can find news on Google that Cision does not carry or seemed to miss.
  • Very high priced for what you get.
  • Cision can be very slow at times, causing timeouts on our computers.
Ed Romaine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Reaches editors and writers on the peripheral.
  • Great SEO
  • Easy to use and train on.
  • Provides great PDF proof of the release (which can be used for your files and even sent out if needed).
  • More granular selecting of publications.
  • More business publications.
  • More visibility into who is reacting to your content.
November 29, 2020

Pretty good product

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Measures the impact of articles
  • Gives a thorough review of all articles about the college
  • Provides us with numbers to measure our impact
  • Dashboards could be a bit easier to set up.
November 20, 2020

Great platform!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use platform
  • Helpful operations team at Cision
  • Great way to communicate to media outlets
  • More explanation on who is picking up the release
  • Updating platform regularly
  • More explanation on headlines of those who pick up the release
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