Claritas PRIZM Premier Reviews

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November 14, 2013
Mark Mason Taylor | TrustRadius Reviewer
Score 10 out of 10
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It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.

We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
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Claritas PRIZM Premier Scorecard Summary

What is Claritas PRIZM Premier?

PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.
Categories:  Market Intelligence

Claritas PRIZM Premier Technical Details

Operating Systems: Unspecified
Mobile Application:No

Frequently Asked Questions

What is Claritas PRIZM Premier?

PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.

Who uses Claritas PRIZM Premier?

The most common users of Claritas PRIZM Premier are from Enterprises and the Unknown industry.