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Clearbit

Clearbit

Overview

What is Clearbit?

Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo,…

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Recent Reviews

TrustRadius Insights

Clearbit has become an invaluable tool for sales teams, providing them with a wealth of information to enhance their prospecting efforts. …
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Great Niche product

10 out of 10
December 17, 2019
Incentivized
Clearbit is being used primarily by our sales team to help clean our Salesforce data. We rely on a lot of cold outreach, and being able to …
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Clearbit Review

7 out of 10
December 17, 2019
Incentivized
I am a Consultant who was involved in the decision-making process for my client in the Retail Sector. They were looking for a solution …
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Clearbit review

9 out of 10
May 21, 2019
Incentivized
As the only lead development rep, I use the Clearbit extension often. Clearbit allows me to quickly search for leads and build lists right …
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Enrich with clearbit!

6 out of 10
May 04, 2019
We use Clearbit enrichment. It's technically used by the sales and marketing department for data enrichment aka updating data regarding …
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Better options abound

3 out of 10
November 30, 2018
Incentivized
Clearbit was used by reps in our organization to find contact information for companies and people they were prospecting into. It was …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Industry information (22)
    7.0
    70%
  • Contact information (21)
    7.0
    70%
  • Company information (22)
    7.0
    70%
  • List quality (18)
    7.0
    70%
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Pricing

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All Plans

$20,000.00

Cloud
Annually

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://clearbit.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Prospecting

Features related to generating leads and finding new contacts.

8.7
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8.6
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8.5
Avg 7.6
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Product Details

What is Clearbit?

Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.

The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Tray.

Clearbit Video

Clearbit searches dozens of sources in real-time to push fresh data into Salesforce automatically. Use accurate, clean info to prioritize top leads and guide sales to more wins.

Clearbit Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(65)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Clearbit has become an invaluable tool for sales teams, providing them with a wealth of information to enhance their prospecting efforts. Users appreciate the user-friendly interface and intuitive design, which allows for easy access to company webpages and seamless communication. The software's ability to automatically update ensures that users have the most up-to-date information at their fingertips through its extensions. Sales teams rely on Clearbit to enrich account information, obtain insights into companies, and find accurate contact information for cold outreach.

In addition to sales, Clearbit also serves as a valuable resource for marketing teams. It is utilized to generate leads and contacts, filter by various criteria, and enrich existing data in Salesforce. The software further supports Account-Based Marketing efforts by personalizing digital experiences for target accounts and improving data quality for lead generation forms. Clients in the retail sector specifically choose Clearbit to access data, drive insights for marketing, and nurture the right opportunities to boost sales revenues.

One of the notable features of Clearbit is its ability to deanonymize website traffic through Clearbit Reveal. This functionality provides valuable context on visitors' industries and technologies used, helping businesses tailor their site messaging effectively. Furthermore, Clearbit's capability to enrich anonymous web traffic and incoming leads adds a layer of certainty to previously unknown activity.

Overall, Clearbit has proven its value across various use cases. It empowers sales teams with accurate data for prospecting and outreach while supporting marketing efforts with lead generation and personalized experiences. With its intuitive interface and automatic updates, Clearbit continues to enhance productivity and enable businesses to make informed decisions based on enriched data.

Users commonly recommend the following:

  1. Have a clear use case in mind when integrating Clearbit Enrichment. This ensures that the tool is effectively utilized for specific business intelligence needs and trials.

  2. Store the data obtained from Clearbit to avoid repetitive API calls. This practice optimizes efficiency and prevents unnecessary resource usage.

  3. Integrate Clearbit with key platforms like HubSpot or Salesforce. Users find this integration particularly useful as it enhances the capabilities of Clearbit and allows for seamless workflows and contact sourcing in large enterprise accounts.

Attribute Ratings

Reviews

(1-2 of 2)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
Clearbit is used by two different teams in our sales department. The research team uses it to enrich accounts with general information about the prospective companies e.g. employee size, segment, industry, location, social media handles etc. They further use it to cross-reference email addresses that we find from other tools.

The SDRs use it to gain an insight into the company, largely from what the researchers have found regarding the above points, but also to find recent company news, have quick link references to useful company webpages, and occasionally making use of the additional phone numbers it provides for the company and contacts.
  • The integration with Salesforce is great. We enter the companies webpage into the Salesforce field and the Clearbit extension updates automatically to show users useful information.
  • Emails it finds are accurate a lot of the time.
  • Very easy to use - simple layout that is easy to read and navigate while also quickly allowing SDRs to find company associated webpages.
  • The phone numbers that it gives you are nowhere near as accurate as the emails it finds. It can be a bit of lottery as to whether the number still works, and goes to the place you want it to.
  • Doesn't always find the companies LinkedIn profile (10% of the time).
  • Company news isn't always available - not sure what causes this, but it would be good to fix this up.
Clearbit is well suited to:
  1. SDRs who want to be able to quickly pop open relevant company pages.
  2. SDRs who want a quick overview of the company while the phone is dialing.
  3. SDRs and researchers who need additional phone numbers for companies.
  4. Researchers - finding emails quickly for prospects.

Clearbit is not so well suited:
  1. When companies are smaller (<100). I feel (this is not proven) that Clearbit is less likely to find company news and social handles.
  2. You can't rely on it to find contact phone numbers.
Prospecting (6)
76.66666666666667%
7.7
Advanced search
90%
9.0
Identification of new leads
90%
9.0
List quality
80%
8.0
List upload/download
100%
10.0
Ideal customer targeting
N/A
N/A
Load time/data access
100%
10.0
Sales Intelligence Data Standards (3)
73.33333333333333%
7.3
Contact information
60%
6.0
Company information
80%
8.0
Industry information
80%
8.0
Data Augmentation & Lead Qualification (9)
51.11111111111111%
5.1
Lead qualification process
70%
7.0
Smart lists and recommendations
70%
7.0
Salesforce integration
100%
10.0
Company/business profiles
80%
8.0
Alerts and reminders
N/A
N/A
Data hygiene
60%
6.0
Automatic data refresh
80%
8.0
Tags
N/A
N/A
Filters and segmentation
N/A
N/A
Sales Intelligence Email Features (2)
N/A
N/A
Sales email templates
N/A
N/A
Append emails to records
N/A
N/A
  • Time to research a prospective company and its contacts is reduced using Clearbit.
  • SDR account processing time is increased, and the whole process of preparing for a call is much smoother. There is less need for SDRs to "google search" as the information is to hand, and if it's not quick links make it accessible.
  • Has saved us a few times with extra numbers that ended up landing a contacts number, or a company number that wasn't listed. This is definitely positive, but maybe slightly canceled out by the fact a lot of the other numbers it provides are dead ends.
The SDR team were using Clearbit and EverString together for a while for enhanced prospecting and prospect contact details. Now, however, only the research team uses EverString to enrich contact and company information in our prospected accounts.

We found that EverString wasn't as strong when it came to obtaining the company information that our SDRs are interested in and so opted to keep Clearbit only for that team.
Salesforce Lightning Platform (formerly Salesforce App Cloud), Slack, HubSpot Sales, LastPass for Business
30
Sales researchers - People who are tasked with finding accounts and contacts and enriching them with contact information such as emails and phone numbers.

Sales Development Reps - People who need to find information quickly in order to personalise their outreach to contacts. Clearbit is integrated into salesforce for a quick reference point.

Team Leads will also use it for a little reporting.
2
We have a Sales Ops team who take care of the tools and software that the sales department makes use of. They are able to troubleshoot the majority of issues that are encountered and when they can't they raise the issue to Clearbit support.

Skills required most revolve around how integrations with salesforce and gmail function.
  • Providing SDRs with accurate phone and email details for contacts
  • Providing SDRs with company and segment information for personalising outreach.
  • Giving SDRs quick and easy access to the companies social media platforms saving time in clicks and google searching.
  • Finding many additional numbers for contacts inside the company (not always accurate though).
  • Knowing how much funding they have raised is useful.
  • Knowing what tech is currently used inside the company can also be useful for guiding conversations.
  • The company news tab inside salesforce looks like it would be useful.
  • We would consider using the "prospector tool" also to further enrich accounts.
  • It would be great if they had some form of contact validation inside the tool.
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts.

I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
No
  • Product Features
  • Product Usability
  • Product Reputation
  • Third-party Reviews
Biggest factor was for the tool to "work". We were looking to enhance our ability to prospect company and contact information in a timely manner. User interface was important also so the people using it can get the best out of the tool.

Accuracy of information retrieved was the most important thing here.
We were pretty happy with our evaluation process and the outcome :).
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Clearbit is used by our marketing team to generate leads and contacts for our sales team. It allows us to build out for our events based on targets and region, providing us with 80 matching fields. The software also enriches current data we have already put into Salesforce and updates the information every 30 days. The program allows us to filter by name, title, department, and title level. Clearbit acts as another contact holder as well and copies their information in our CRM set up. The product is relatively new, but they work closely with us to help make it fit our specific business needs.
  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
  • There is not an exact region search per se. The search option pulls mostly from the region specified but not only.
  • Each search is limited to 20 contacts per account, but you can go back and search again for 20 additional.
  • The prospector feature includes existing prospects as part of the 20 limit, so you have to be more specific in the search.
ClearBit is great for building out broad lists of contacts from all types of companies. It works well for us especially when we need to send out a mass email last minute to get attendees to come to our events. I think for a company that has closer relationships with their customers it might not work as well. It is best suited for a B2B, not B2C.
Prospecting (6)
85%
8.5
Advanced search
70%
7.0
Identification of new leads
90%
9.0
List quality
100%
10.0
List upload/download
70%
7.0
Ideal customer targeting
80%
8.0
Load time/data access
100%
10.0
Sales Intelligence Data Standards (3)
93.33333333333334%
9.3
Contact information
100%
10.0
Company information
100%
10.0
Industry information
80%
8.0
Data Augmentation & Lead Qualification (7)
94.28571428571429%
9.4
Lead qualification process
100%
10.0
Salesforce integration
100%
10.0
Company/business profiles
100%
10.0
Data hygiene
100%
10.0
Automatic data refresh
100%
10.0
Tags
80%
8.0
Filters and segmentation
80%
8.0
Sales Intelligence Email Features
N/A
N/A
  • Our team of 2 or 3 use this at our company and we generate about 5000 leads per month.
  • We have brought in deals from successful contacts of 100,000+.
  • We have been able to create new roles and opportunities with the company because of the quickness and ease of Clearbit.
Clearbit is extremely more powerful than Data.com. Clearbit has quality data, the ability to map directly into our Salesforce, multiple filters to search, api, and widget that connects to LinkedIn. The two are not comparable in terms of usage and capabilities to generate new leads for our sales team. Also, as Data.com terminates in 2020 the data is becoming smaller and smaller and contains very little EU.
10
The CEO, IT Director, Sales Director, and Marketing Director and Marketing Manager all have access to it, but only for security and monitoring purposes. The main active users of Clearbir at our company are the Salen Enablement Representatives and Architects. They focus on adding leads, contacts, and accounts. They also Monroe the usage and accuracy of the data and it’s role in our Salesforce CRM.
  • Building out existing accounts.
  • Prospecting new leads and accounts.
  • Supplying us with accurate data that is GDPR compliant.
Yes
We replaced Data.com with ClearBit. Data.com essentially only provides an output excel document that has to be reviewed and uploaded into Salesforce through an uploaded. Data.com was wasting to much time and often providing generic or inaccurate data. We needed something to be more automated and had the ability to segment more.
  • Price
  • Product Features
  • Product Usability
  • Vendor Reputation
  • Analyst Reports
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
No
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