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Clearbit

Clearbit

Overview

What is Clearbit?

Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo,…

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Learn from top reviewers

"Clearbit is a magical data-driven tool!"

Rating: 10 out of 10
March 18, 2025
IncentivizedVetted ReviewVerified User
Clearbit is a powerful asset for data enrichment. It's data accuracy is wonderful, especially when it comes to the company and contact information of targeted leads. Also, the...
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Md Jahan Miah(Ahmed)
Project Manager - Research & Development
Research Manager
Token Agency
Clearbit5 years of experience

One of the most reliable data enrichment tools

Rating: 9 out of 10
March 17, 2025
IncentivizedVetted ReviewVerified User
We use Clearbit for data enrichment within Hubspot-Clearbit platform. The business problems the product addresses is that of ennsring we collect as less data as possible from ...
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Verified user
Director
Clearbit2 years of experience

Best tool for Lead Generation

Rating: 10 out of 10
January 8, 2025
IncentivizedVetted ReviewVerified User
We use Clearbit for Data Generation. I've used lot of other competitors since last few years, Out of the others I love Clearbit data more. Using this B2B Data I noticed the de...
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Raju Kancharla
Engineer - Engineering
Data Scientist
Caspex
Clearbit2 years of experience

Leading Data Enrichment Platform for Marketing Teams

Rating: 8 out of 10
January 3, 2025
IncentivizedVetted ReviewVerified User
We leverage Clearbit's capabilities through two primary implementations in our organization: (1) enhancing and enriching our customer data records directly within Lead and Con...
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Verified user
Manager
Clearbit10 years of experience

Great invention for managing sales activities

Rating: 9 out of 10
May 25, 2021
IncentivizedVetted ReviewVerified User
It is a very user-friendly tool with an intuitive interface where every icon is presented in a well-organized form. Furthermore, I can easily find out any company’s webpage an...
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Annette Barraza
Analyst - Professional Services
Senior Research Analyst
Adobe
Clearbit2 years of experience
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Pricing

View all pricing

All Plans

$20,000.00

Cloud
Annually

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://clearbit.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Prospecting

Features related to generating leads and finding new contacts.

8.5
Avg 7.8

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

9.2
Avg 7.8

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8.3
Avg 7.6

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8
Avg 7.5
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Product Details

What is Clearbit?

Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.

The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Tray.

Clearbit Video

Clearbit searches dozens of sources in real-time to push fresh data into Salesforce automatically. Use accurate, clean info to prioritize top leads and guide sales to more wins.

Clearbit Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 5)

Great Niche product

Rating: 10 out of 10
Incentivized
December 17, 2019
Verified User
Director in Sales
Marketing & Advertising Company, 51-200 employees
Vetted Review
Verified User
Clearbit
3 years of experience
Use Cases and Deployment Scope
Clearbit is being used primarily by our sales team to help clean our Salesforce data. We rely on a lot of cold outreach, and being able to find clean contact information is vital to our productivity. The integrations in Salesforce and Gmail are all pretty useful to us, and are used by a majority of the team.
Pros
  • Quickly find corporate email addresses.
  • Links contacts to their LinkedIn profiles.
Cons
  • I wish there was an integration in Outlook.
  • Direct dials would be ideal.
Likelihood to Recommend
It's well suited for sales reps who need to acquire clean data and quickly scrub their book of business. I'm not sure if the company-level data is as accurate or as relevant as we need it to be. We rely on SimilarWeb for those instances of analyzing ideal targets.
Clearbit Feature Ratings
Prospecting (5)
82%
8.2
Advanced search
60%
6.0
Identification of new leads
70%
7.0
List quality
90%
9.0
Ideal customer targeting
90%
9.0
Load time/data access
100%
10.0
Sales Intelligence Data Standards (3)
60%
6.0
Contact information
80%
8.0
Company information
60%
6.0
Industry information
40%
4.0
Data Augmentation & Lead Qualification (6)
71.66666666666667%
7.2
Lead qualification process
90%
9.0
Smart lists and recommendations
70%
7.0
Salesforce integration
90%
9.0
Company/business profiles
70%
7.0
Automatic data refresh
50%
5.0
Filters and segmentation
60%
6.0
Sales Intelligence Email Features
N/A
N/A
Return on Investment
  • Positive in terms of our daily efficiency.
Alternatives Considered
Clearbit is a much more streamlined and digestible competitor.
Other Software Used

Clearbit Review

Rating: 8 out of 10
Incentivized
April 23, 2020
SU
Siddarth Upadhya
Manager, Global Business Alliance
R Systems (Information Technology & Services, 1001-5000 employees)
Vetted Review
Verified User
Clearbit
5 years of experience
View profile
Use Cases and Deployment Scope
We are using Salesforce CRM in our company. So here Clearbit plays a major role for us in our day to day sales activities, from providing all the information in a tab to helping keep our database updated. We don't need to open any other page while talking to or making calls to our prospects. Clearbit, with its unique enriched features, shows all the major information about the prospect/company in a column that one need not go anywhere else to find any info.
Pros
  • Enrich the data in Salesforce
  • Helps keep information updated
  • Helps adding data in an accurate and fast manner
  • Even provides prospects' social info like LinkedIn and Twitter bio, which at times helps a lot
Cons
  • Information is not 100 % accurate. At times we need to validate and update the information again.
  • It's not best suited for small companies.
Likelihood to Recommend
It's well suited for all of sales while transferring leads in Salesforce. It helps them to get their data structured in such a manner that they don't need to look anywhere else to find more info about the prospect or company and Clearbit does that for them. It really saves a lot of time and energy, which helps them while reaching out to their prospects. But sometimes it happens that the information is not all correct or up to date. Then it seems to be a slight issue for us. But overall it's working fine for us.
Clearbit Feature Ratings
Prospecting (6)
78.33333333333333%
7.8
Advanced search
80%
8.0
Identification of new leads
80%
8.0
List quality
80%
8.0
List upload/download
80%
8.0
Ideal customer targeting
70%
7.0
Load time/data access
80%
8.0
Sales Intelligence Data Standards (3)
76.66666666666667%
7.7
Contact information
70%
7.0
Company information
80%
8.0
Industry information
80%
8.0
Data Augmentation & Lead Qualification (9)
81.11111111111111%
8.1
Lead qualification process
70%
7.0
Smart lists and recommendations
70%
7.0
Salesforce integration
90%
9.0
Company/business profiles
90%
9.0
Alerts and reminders
90%
9.0
Data hygiene
80%
8.0
Automatic data refresh
80%
8.0
Tags
80%
8.0
Filters and segmentation
80%
8.0
Sales Intelligence Email Features (2)
80%
8.0
Sales email templates
80%
8.0
Append emails to records
80%
8.0
Return on Investment
  • Sometimes data is not fully accurate.
  • Need to double check the direct dials provided.
Alternatives Considered
At that time we were thinking of a few more tools available in market. But once we reached out to them and got to know the features and ease of use, we narrowed down our search to Clearbit. Its integration with Salesforce with added features along with the pricing was best among others.
Other Software Used

Clearbit review

Rating: 9 out of 10
Incentivized
May 21, 2019
Verified User
Professional in Sales
Computer Software Company, 51-200 employees
Vetted Review
Verified User
Clearbit
1 year of experience
Use Cases and Deployment Scope
As the only lead development rep, I use the Clearbit extension often. Clearbit allows me to quickly search for leads and build lists right in a Google sheet. The extension makes it easy to search for both companies and prospects. I can also quickly search for leads right in my CRM by using the Salesforce/Clearbit integration.
Pros
  • Clearbit makes building prospect lists fast and easy.
  • Clearbit has a great integration with Salesforce.
  • The Clearbit Chrome extension is a quick and easy way to search/build lead lists right in Google.
Cons
  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
Likelihood to Recommend
Overall I think the prospecting aspect of the product is good. Depending on the industry you are targeting, the data might not be the best. They do provide you with a data test prior to purchasing, which I highly recommend. If you know exactly who your target prospect is and the data is there, this is a great tool. If you're not sure who you're trying to target, this is probably not the best tool.
Clearbit Feature Ratings
Prospecting (6)
76.66666666666667%
7.7
Advanced search
70%
7.0
Identification of new leads
70%
7.0
List quality
60%
6.0
List upload/download
100%
10.0
Ideal customer targeting
60%
6.0
Load time/data access
100%
10.0
Sales Intelligence Data Standards (3)
76.66666666666667%
7.7
Contact information
50%
5.0
Company information
90%
9.0
Industry information
90%
9.0
Data Augmentation & Lead Qualification (9)
35.55555555555556%
3.6
Lead qualification process
80%
8.0
Smart lists and recommendations
N/A
N/A
Salesforce integration
100%
10.0
Company/business profiles
90%
9.0
Alerts and reminders
N/A
N/A
Data hygiene
50%
5.0
Automatic data refresh
N/A
N/A
Tags
N/A
N/A
Filters and segmentation
N/A
N/A
Sales Intelligence Email Features (2)
N/A
N/A
Sales email templates
N/A
N/A
Append emails to records
N/A
N/A
Return on Investment
  • Clearbit has allowed me to quickly create targeted email lead lists. Time is valuable and this tool will help ease the process of list building.
  • The information on companies is pretty accurate and helpful.
  • One of my favorite features is the ability to search for similar companies based on a URL. This has allowed me to find new accounts I may not have.
Alternatives Considered
Clearbit is right up there with similar products. I find Clearbit useful in certain situations and specific industries. The user experience and integrations make it an easy tool to learn and use. In all this is a great tool, but I would like to see a broader range of data.
Other Software Used
ZoomInfo, Outreach

Clearbit is great for data enrichment

Rating: 8 out of 10
Incentivized
November 14, 2019
RS
Rick Scouffas
Head of Sales Operations at Sentry.io
Sentry (sentry.io) (Computer Software, 51-200 employees)
Vetted Review
Verified User
Clearbit
1 year of experience
View profile
Use Cases and Deployment Scope
We are currently using Clearbit in two ways. First, we use it to enrich our lead, contact, and account info in Salesforce. Second we use it to enrich our data warehouse of customer info. These two systems sometimes overlap in terms of shared info so it was important that we had a single data source for data enrichment.
Pros
  • As best we can tell, they have very accurate information.
  • When it comes to updating/enriching data, the change in Salesforce is pretty quick, almost real time which is good since it has to see what info I have provided in Salesforce, make a "match" in their system, and then enrich Salesforce which all happens is seconds.
  • The integration was pretty seamless. It's a nice, plug-n-play solution.
Cons
  • There are some initial configurations you'll want to be sure you have set up. For example, for leads when they are enriching you can choose for it to update with info from the company HQ, or the location of the individual. Not knowing this we went for a period updating address for the individual when we wanted addresses for their HQ.
  • Their prospecting capabilities aren't as clean and simple as I'd like.
  • Apparently at one point they conducted an upgrade that required a refreshing. We weren't notified so we were missing out on some new features we didn't know about because we weren't informed of the refresh.
Likelihood to Recommend
It is excellent if you want straightforward data enrichment on company info. It's pretty hands off and automated, and accurate. Their licensing model works well for our needs which we liked. It's not as good for proactive prospecting. It also doesn't have great direct phone numbers for individuals, but we knew that going in.
Clearbit Feature Ratings
Prospecting (6)
23.333333333333336%
2.3
Advanced search
60%
6.0
Identification of new leads
40%
4.0
List quality
40%
4.0
List upload/download
N/A
N/A
Ideal customer targeting
N/A
N/A
Load time/data access
N/A
N/A
Sales Intelligence Data Standards (3)
83.33333333333334%
8.3
Contact information
70%
7.0
Company information
90%
9.0
Industry information
90%
9.0
Data Augmentation & Lead Qualification (9)
36.666666666666664%
3.7
Lead qualification process
N/A
N/A
Smart lists and recommendations
N/A
N/A
Salesforce integration
70%
7.0
Company/business profiles
90%
9.0
Alerts and reminders
N/A
N/A
Data hygiene
80%
8.0
Automatic data refresh
90%
9.0
Tags
N/A
N/A
Filters and segmentation
N/A
N/A
Sales Intelligence Email Features
N/A
N/A
Return on Investment
  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
Alternatives Considered
DiscoverOrg has better contact info, but not as much company info (they focus on larger companies). Also, DiscoverOrg was much more expensive. Additionally DiscoverOrg wouldn't have satisfied our need to enrich our back-end database.
Other Software Used

Clearbit: Enrich your accounts...and SDR's lives

Rating: 9 out of 10
Incentivized
November 15, 2019
FM
Fraser Murphy
Sales Team Leader
Workable (Computer Software, 201-500 employees)
Vetted Review
Verified User
Clearbit
2 years of experience
Use Cases and Deployment Scope
Clearbit is used by two different teams in our sales department. The research team uses it to enrich accounts with general information about the prospective companies e.g. employee size, segment, industry, location, social media handles etc. They further use it to cross-reference email addresses that we find from other tools.

The SDRs use it to gain an insight into the company, largely from what the researchers have found regarding the above points, but also to find recent company news, have quick link references to useful company webpages, and occasionally making use of the additional phone numbers it provides for the company and contacts.
Pros
  • The integration with Salesforce is great. We enter the companies webpage into the Salesforce field and the Clearbit extension updates automatically to show users useful information.
  • Emails it finds are accurate a lot of the time.
  • Very easy to use - simple layout that is easy to read and navigate while also quickly allowing SDRs to find company associated webpages.
Cons
  • The phone numbers that it gives you are nowhere near as accurate as the emails it finds. It can be a bit of lottery as to whether the number still works, and goes to the place you want it to.
  • Doesn't always find the companies LinkedIn profile (10% of the time).
  • Company news isn't always available - not sure what causes this, but it would be good to fix this up.
Likelihood to Recommend
Clearbit is well suited to:
  1. SDRs who want to be able to quickly pop open relevant company pages.
  2. SDRs who want a quick overview of the company while the phone is dialing.
  3. SDRs and researchers who need additional phone numbers for companies.
  4. Researchers - finding emails quickly for prospects.

Clearbit is not so well suited:
  1. When companies are smaller (<100). I feel (this is not proven) that Clearbit is less likely to find company news and social handles.
  2. You can't rely on it to find contact phone numbers.
Clearbit Feature Ratings
Prospecting (6)
76.66666666666667%
7.7
Advanced search
90%
9.0
Identification of new leads
90%
9.0
List quality
80%
8.0
List upload/download
100%
10.0
Ideal customer targeting
N/A
N/A
Load time/data access
100%
10.0
Sales Intelligence Data Standards (3)
73.33333333333333%
7.3
Contact information
60%
6.0
Company information
80%
8.0
Industry information
80%
8.0
Data Augmentation & Lead Qualification (9)
51.11111111111111%
5.1
Lead qualification process
70%
7.0
Smart lists and recommendations
70%
7.0
Salesforce integration
100%
10.0
Company/business profiles
80%
8.0
Alerts and reminders
N/A
N/A
Data hygiene
60%
6.0
Automatic data refresh
80%
8.0
Tags
N/A
N/A
Filters and segmentation
N/A
N/A
Sales Intelligence Email Features (2)
N/A
N/A
Sales email templates
N/A
N/A
Append emails to records
N/A
N/A
Return on Investment
  • Time to research a prospective company and its contacts is reduced using Clearbit.
  • SDR account processing time is increased, and the whole process of preparing for a call is much smoother. There is less need for SDRs to "google search" as the information is to hand, and if it's not quick links make it accessible.
  • Has saved us a few times with extra numbers that ended up landing a contacts number, or a company number that wasn't listed. This is definitely positive, but maybe slightly canceled out by the fact a lot of the other numbers it provides are dead ends.
Alternatives Considered
The SDR team were using Clearbit and EverString together for a while for enhanced prospecting and prospect contact details. Now, however, only the research team uses EverString to enrich contact and company information in our prospected accounts.

We found that EverString wasn't as strong when it came to obtaining the company information that our SDRs are interested in and so opted to keep Clearbit only for that team.
Other Software Used
Salesforce Lightning Platform (formerly Salesforce App Cloud), Slack, HubSpot Sales, LastPass for Business
Users and Roles
30
Sales researchers - People who are tasked with finding accounts and contacts and enriching them with contact information such as emails and phone numbers.

Sales Development Reps - People who need to find information quickly in order to personalise their outreach to contacts. Clearbit is integrated into salesforce for a quick reference point.

Team Leads will also use it for a little reporting.
Support Headcount Required
2
We have a Sales Ops team who take care of the tools and software that the sales department makes use of. They are able to troubleshoot the majority of issues that are encountered and when they can't they raise the issue to Clearbit support.

Skills required most revolve around how integrations with salesforce and gmail function.
Business Processes Supported
  • Providing SDRs with accurate phone and email details for contacts
  • Providing SDRs with company and segment information for personalising outreach.
  • Giving SDRs quick and easy access to the companies social media platforms saving time in clicks and google searching.
Innovative Uses
  • Finding many additional numbers for contacts inside the company (not always accurate though).
  • Knowing how much funding they have raised is useful.
  • Knowing what tech is currently used inside the company can also be useful for guiding conversations.
Future Planned Uses
  • The company news tab inside salesforce looks like it would be useful.
  • We would consider using the "prospector tool" also to further enrich accounts.
  • It would be great if they had some form of contact validation inside the tool.
Likelihood to Renew
8
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts.

I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
Products Replaced
No
Key Differentiators
  • Product Features
  • Product Usability
  • Product Reputation
  • Third-party Reviews
Biggest factor was for the tool to "work". We were looking to enhance our ability to prospect company and contact information in a timely manner. User interface was important also so the people using it can get the best out of the tool.

Accuracy of information retrieved was the most important thing here.
Evaluation Lessons Learned
We were pretty happy with our evaluation process and the outcome :).
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