Skip to main content
TrustRadius
Clearbit

Clearbit

Overview

What is Clearbit?

Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo,…

Read more

Learn from top reviewers

"Clearbit is a magical data-driven tool!"

Rating: 10 out of 10
March 18, 2025
IncentivizedVetted ReviewVerified User
Clearbit is a powerful asset for data enrichment. It's data accuracy is wonderful, especially when it comes to the company and contact information of targeted leads. Also, the...
Continue reading
Md Jahan Miah(Ahmed)
Project Manager - Research & Development
Research Manager
Token Agency
Clearbit5 years of experience

One of the most reliable data enrichment tools

Rating: 9 out of 10
March 17, 2025
IncentivizedVetted ReviewVerified User
We use Clearbit for data enrichment within Hubspot-Clearbit platform. The business problems the product addresses is that of ennsring we collect as less data as possible from ...
Continue reading
Verified user
Director
Clearbit2 years of experience

Best tool for Lead Generation

Rating: 10 out of 10
January 8, 2025
IncentivizedVetted ReviewVerified User
We use Clearbit for Data Generation. I've used lot of other competitors since last few years, Out of the others I love Clearbit data more. Using this B2B Data I noticed the de...
Continue reading
Raju Kancharla
Engineer - Engineering
Data Scientist
Caspex
Clearbit2 years of experience

Leading Data Enrichment Platform for Marketing Teams

Rating: 8 out of 10
January 3, 2025
IncentivizedVetted ReviewVerified User
We leverage Clearbit's capabilities through two primary implementations in our organization: (1) enhancing and enriching our customer data records directly within Lead and Con...
Continue reading
Verified user
Manager
Clearbit10 years of experience

Great invention for managing sales activities

Rating: 9 out of 10
May 25, 2021
IncentivizedVetted ReviewVerified User
It is a very user-friendly tool with an intuitive interface where every icon is presented in a well-organized form. Furthermore, I can easily find out any company’s webpage an...
Continue reading
Annette Barraza
Analyst - Professional Services
Senior Research Analyst
Adobe
Clearbit2 years of experience
Log in with LinkedIn to see content from your network
Return to navigation

Pricing

View all pricing

All Plans

$20,000.00

Cloud
Annually

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://clearbit.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Features

Prospecting

Features related to generating leads and finding new contacts.

8.5
Avg 7.8

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

9.2
Avg 7.8

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8.3
Avg 7.5

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8
Avg 7.5
Return to navigation

Product Details

What is Clearbit?

Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.

The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Tray.

Clearbit Video

Clearbit searches dozens of sources in real-time to push fresh data into Salesforce automatically. Use accurate, clean info to prioritize top leads and guide sales to more wins.

Clearbit Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-5 of 5)

Great invention for managing sales activities

Rating: 9 out of 10
Incentivized
May 25, 2021
AB
Annette Barraza
Senior Research Analyst
Adobe (Computer Software, 10,001+ employees)
Vetted Review
Verified User
Clearbit
2 years of experience
View profile
Use Cases and Deployment Scope
It is a very user-friendly tool with an intuitive interface where every icon is presented in a well-organized form. Furthermore, I can easily find out any company’s webpage and correspond with them about my product. The extensions that are provided by this software updates automatically to show users useful information. Overall, it is an excellent product and now it keeps the importance in our organization because of its effective performance.
Pros
  • I appreciate its simple layout and its navigation which allows SDRs to find company-associated web pages.
  • I can easily send them emails. In this way, I have generated leads that eventually affect my sales.
  • It is integrated with so many other similar tools that have left a mark in managing the CRM.
Cons
  • The pricing policy is very high which hinders its usage among the small business setup.
  • Also, the company's LinkedIn profile is not found every time.
  • However, this tool is found to be a convenient one.
Likelihood to Recommend
It is more than a 100% recommended tool. It will become just like a business partner to you in terms of product marketing and selling. Furthermore, your team will get a professional approach to the new trend thus I will surely recommend it. It never compromises with its authentic services.
Clearbit Feature Ratings
Prospecting (6)
85%
8.5
Advanced search
90%
9.0
Identification of new leads
80%
8.0
List quality
80%
8.0
List upload/download
90%
9.0
Ideal customer targeting
90%
9.0
Load time/data access
80%
8.0
Sales Intelligence Data Standards (3)
86.66666666666666%
8.7
Contact information
90%
9.0
Company information
80%
8.0
Industry information
90%
9.0
Data Augmentation & Lead Qualification (9)
83.33333333333334%
8.3
Lead qualification process
90%
9.0
Smart lists and recommendations
80%
8.0
Salesforce integration
90%
9.0
Company/business profiles
80%
8.0
Alerts and reminders
90%
9.0
Data hygiene
70%
7.0
Automatic data refresh
80%
8.0
Tags
80%
8.0
Filters and segmentation
90%
9.0
Sales Intelligence Email Features (2)
85%
8.5
Sales email templates
90%
9.0
Append emails to records
80%
8.0
Return on Investment
  • It helps us a lot in targeting important tasks of companies.
  • Its subscription is expensive.
  • Secure and reliable.
Other Software Used

Clearbit: Enrich your accounts...and SDR's lives

Rating: 9 out of 10
Incentivized
November 15, 2019
FM
Fraser Murphy
Sales Team Leader
Workable (Computer Software, 201-500 employees)
Vetted Review
Verified User
Clearbit
2 years of experience
Use Cases and Deployment Scope
Clearbit is used by two different teams in our sales department. The research team uses it to enrich accounts with general information about the prospective companies e.g. employee size, segment, industry, location, social media handles etc. They further use it to cross-reference email addresses that we find from other tools.

The SDRs use it to gain an insight into the company, largely from what the researchers have found regarding the above points, but also to find recent company news, have quick link references to useful company webpages, and occasionally making use of the additional phone numbers it provides for the company and contacts.
Pros
  • The integration with Salesforce is great. We enter the companies webpage into the Salesforce field and the Clearbit extension updates automatically to show users useful information.
  • Emails it finds are accurate a lot of the time.
  • Very easy to use - simple layout that is easy to read and navigate while also quickly allowing SDRs to find company associated webpages.
Cons
  • The phone numbers that it gives you are nowhere near as accurate as the emails it finds. It can be a bit of lottery as to whether the number still works, and goes to the place you want it to.
  • Doesn't always find the companies LinkedIn profile (10% of the time).
  • Company news isn't always available - not sure what causes this, but it would be good to fix this up.
Likelihood to Recommend
Clearbit is well suited to:
  1. SDRs who want to be able to quickly pop open relevant company pages.
  2. SDRs who want a quick overview of the company while the phone is dialing.
  3. SDRs and researchers who need additional phone numbers for companies.
  4. Researchers - finding emails quickly for prospects.

Clearbit is not so well suited:
  1. When companies are smaller (<100). I feel (this is not proven) that Clearbit is less likely to find company news and social handles.
  2. You can't rely on it to find contact phone numbers.
Clearbit Feature Ratings
Prospecting (6)
76.66666666666667%
7.7
Advanced search
90%
9.0
Identification of new leads
90%
9.0
List quality
80%
8.0
List upload/download
100%
10.0
Ideal customer targeting
N/A
N/A
Load time/data access
100%
10.0
Sales Intelligence Data Standards (3)
73.33333333333333%
7.3
Contact information
60%
6.0
Company information
80%
8.0
Industry information
80%
8.0
Data Augmentation & Lead Qualification (9)
51.11111111111111%
5.1
Lead qualification process
70%
7.0
Smart lists and recommendations
70%
7.0
Salesforce integration
100%
10.0
Company/business profiles
80%
8.0
Alerts and reminders
N/A
N/A
Data hygiene
60%
6.0
Automatic data refresh
80%
8.0
Tags
N/A
N/A
Filters and segmentation
N/A
N/A
Sales Intelligence Email Features (2)
N/A
N/A
Sales email templates
N/A
N/A
Append emails to records
N/A
N/A
Return on Investment
  • Time to research a prospective company and its contacts is reduced using Clearbit.
  • SDR account processing time is increased, and the whole process of preparing for a call is much smoother. There is less need for SDRs to "google search" as the information is to hand, and if it's not quick links make it accessible.
  • Has saved us a few times with extra numbers that ended up landing a contacts number, or a company number that wasn't listed. This is definitely positive, but maybe slightly canceled out by the fact a lot of the other numbers it provides are dead ends.
Alternatives Considered
The SDR team were using Clearbit and EverString together for a while for enhanced prospecting and prospect contact details. Now, however, only the research team uses EverString to enrich contact and company information in our prospected accounts.

We found that EverString wasn't as strong when it came to obtaining the company information that our SDRs are interested in and so opted to keep Clearbit only for that team.
Other Software Used
Salesforce Lightning Platform (formerly Salesforce App Cloud), Slack, HubSpot Sales, LastPass for Business
Users and Roles
30
Sales researchers - People who are tasked with finding accounts and contacts and enriching them with contact information such as emails and phone numbers.

Sales Development Reps - People who need to find information quickly in order to personalise their outreach to contacts. Clearbit is integrated into salesforce for a quick reference point.

Team Leads will also use it for a little reporting.
Support Headcount Required
2
We have a Sales Ops team who take care of the tools and software that the sales department makes use of. They are able to troubleshoot the majority of issues that are encountered and when they can't they raise the issue to Clearbit support.

Skills required most revolve around how integrations with salesforce and gmail function.
Business Processes Supported
  • Providing SDRs with accurate phone and email details for contacts
  • Providing SDRs with company and segment information for personalising outreach.
  • Giving SDRs quick and easy access to the companies social media platforms saving time in clicks and google searching.
Innovative Uses
  • Finding many additional numbers for contacts inside the company (not always accurate though).
  • Knowing how much funding they have raised is useful.
  • Knowing what tech is currently used inside the company can also be useful for guiding conversations.
Future Planned Uses
  • The company news tab inside salesforce looks like it would be useful.
  • We would consider using the "prospector tool" also to further enrich accounts.
  • It would be great if they had some form of contact validation inside the tool.
Likelihood to Renew
8
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts.

I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
Products Replaced
No
Key Differentiators
  • Product Features
  • Product Usability
  • Product Reputation
  • Third-party Reviews
Biggest factor was for the tool to "work". We were looking to enhance our ability to prospect company and contact information in a timely manner. User interface was important also so the people using it can get the best out of the tool.

Accuracy of information retrieved was the most important thing here.
Evaluation Lessons Learned
We were pretty happy with our evaluation process and the outcome :).

Leading Data Enrichment Platform for Marketing Teams

Rating: 8 out of 10
Incentivized
January 03, 2025
Verified User
Manager in Marketing
Marketing & Advertising Company, 51-200 employees
Vetted Review
Verified User
Clearbit
10 years of experience
Use Cases and Deployment Scope
We leverage Clearbit's capabilities through two primary implementations in our organization: (1) enhancing and enriching our customer data records directly within Lead and Contact page layouts to provide more comprehensive information about our prospects and customers, and (2) integrating Clearbit's robust data enrichment capabilities with our Google Analytics 4 implementation to gain deeper insights into our website visitors and their behaviors.
Pros
  • Enriches lead and contact records effectively
  • Provides easy access to company information
  • Enhances Google Analytics 4 data quality
Cons
  • Improve data available for enrichment
  • Update database more frequently, as some information is outdated
Likelihood to Recommend
The platform stands out for its user-friendly implementation process and intuitive interface, making it remarkably straightforward to get started and integrate into existing workflows. The onboarding experience is streamlined and well-documented, allowing teams to quickly deploy and begin leveraging the platform's capabilities. It delivers comprehensive data enrichment functionality that meets or exceeds industry standards, while maintaining a competitive price point that offers exceptional value compared to similar solutions in the market.
Clearbit Feature Ratings
Prospecting (6)
50%
5.0
Advanced search
60%
6.0
Identification of new leads
70%
7.0
List quality
40%
4.0
List upload/download
30%
3.0
Ideal customer targeting
30%
3.0
Load time/data access
70%
7.0
Sales Intelligence Data Standards (3)
80%
8.0
Contact information
80%
8.0
Company information
80%
8.0
Industry information
80%
8.0
Data Augmentation & Lead Qualification (9)
52.22222222222222%
5.2
Lead qualification process
50%
5.0
Smart lists and recommendations
30%
3.0
Salesforce integration
100%
10.0
Company/business profiles
70%
7.0
Alerts and reminders
40%
4.0
Data hygiene
50%
5.0
Automatic data refresh
70%
7.0
Tags
30%
3.0
Filters and segmentation
30%
3.0
Sales Intelligence Email Features (2)
30%
3.0
Sales email templates
30%
3.0
Append emails to records
30%
3.0
Return on Investment
  • Improved visibility into lead records
  • Company's recent acquisition raises concerns
Usability
9
Clearbit's platform excels in its ease of use, with an intuitive interface that requires minimal training for team members to become proficient. The system's response time is notably fast, delivering enriched data almost instantaneously when queried. One of its strongest attributes is its seamless integration with Salesforce, allowing users to access comprehensive company and contact information directly within their CRM workflows without switching between multiple platforms.
Alternatives Considered
When evaluating data enrichment solutions, we compared Clearbit against alternatives like ZoomInfo, InsideView, and D&B Hoovers. Clearbit emerged as our preferred choice for several key reasons:

- Superior API flexibility and integration capabilities, particularly with our existing tech stack
- More competitive pricing model compared to enterprise solutions like ZoomInfo
- Higher data accuracy rates, especially for technology companies and digital-first businesses
- Better developer documentation and support resources

While competitors like ZoomInfo might offer broader coverage for certain industries, Clearbit's focus on digital-first companies and B2B technology firms aligned perfectly with our target market. The platform's ability to provide real-time enrichment through API calls, combined with its straightforward implementation process, made it the most suitable choice for our specific use case.
Other Software Used

Clean Data with Clearbit

Rating: 10 out of 10
Incentivized
November 28, 2018
RJ
Russ Johns
Co-Founder
Adora Creative (Market Research, 1-10 employees)
Vetted Review
Verified User
Clearbit
2 years of experience
View profile
Use Cases and Deployment Scope
I have used and recommended Clearbit to improve the information I use to collect and manage my clients. I have shared the value of the product as it is a wonderful solution for the improvement of data.
Pros
  • I use Clearbit to enrich the information I gather in my market research and I have used the platform to save hours and hours of wasted energy sorting bad information.
  • I also have used the Clearbit API to clean data in my apps. Saving the additional time by not sending bad data to my CRM
  • I love the Gmail plugin and have recommended it to many of my clients and friends that need clean data.
  • The Slack intergradition is a great feature that I love to use .
Cons
  • Clearbit is like other products that I use and the biggest challenge I have is getting it to work with the programs I want to use. I would love to have all my programs flow through something like Clearbit without a lot of programming and API juggling. Not a Clearbit issue, however, it would be awesome to have a universal IO API that we can all plug into and make life simple.
Likelihood to Recommend
Love the forms they just created and I made a recommendation to a friend as a result of this feature.
The Gmail extension is awesome and I love the feature.

I haven't used all of the features and looking forward to the opportunity when it arrives.
Clearbit Feature Ratings
Prospecting (6)
78.33333333333333%
7.8
Advanced search
70%
7.0
Identification of new leads
50%
5.0
List quality
90%
9.0
List upload/download
100%
10.0
Ideal customer targeting
60%
6.0
Load time/data access
100%
10.0
Sales Intelligence Data Standards (3)
100%
10.0
Contact information
100%
10.0
Company information
100%
10.0
Industry information
100%
10.0
Data Augmentation & Lead Qualification (9)
43.33333333333333%
4.3
Lead qualification process
70%
7.0
Smart lists and recommendations
N/A
N/A
Salesforce integration
100%
10.0
Company/business profiles
90%
9.0
Alerts and reminders
N/A
N/A
Data hygiene
70%
7.0
Automatic data refresh
N/A
N/A
Tags
N/A
N/A
Filters and segmentation
60%
6.0
Sales Intelligence Email Features (1)
N/A
N/A
Append emails to records
N/A
N/A
Return on Investment
  • Saved me hours of time in research and data cleanup
  • I love the clean interface and the speed is amazing
  • Simple to use. Saves me time
Alternatives Considered
I use Full Contact for some applications and Clearbit for others.
I have used Clearbit as a google extension and have enjoyed the clean interface.
I love the UI in Clearbit and the simplicity of the design. Easy access and simple.
Other Software Used
Nimble, Slack, Asana

Clearbit is great for data enrichment

Rating: 8 out of 10
Incentivized
November 14, 2019
RS
Rick Scouffas
Head of Sales Operations at Sentry.io
Sentry (sentry.io) (Computer Software, 51-200 employees)
Vetted Review
Verified User
Clearbit
1 year of experience
View profile
Use Cases and Deployment Scope
We are currently using Clearbit in two ways. First, we use it to enrich our lead, contact, and account info in Salesforce. Second we use it to enrich our data warehouse of customer info. These two systems sometimes overlap in terms of shared info so it was important that we had a single data source for data enrichment.
Pros
  • As best we can tell, they have very accurate information.
  • When it comes to updating/enriching data, the change in Salesforce is pretty quick, almost real time which is good since it has to see what info I have provided in Salesforce, make a "match" in their system, and then enrich Salesforce which all happens is seconds.
  • The integration was pretty seamless. It's a nice, plug-n-play solution.
Cons
  • There are some initial configurations you'll want to be sure you have set up. For example, for leads when they are enriching you can choose for it to update with info from the company HQ, or the location of the individual. Not knowing this we went for a period updating address for the individual when we wanted addresses for their HQ.
  • Their prospecting capabilities aren't as clean and simple as I'd like.
  • Apparently at one point they conducted an upgrade that required a refreshing. We weren't notified so we were missing out on some new features we didn't know about because we weren't informed of the refresh.
Likelihood to Recommend
It is excellent if you want straightforward data enrichment on company info. It's pretty hands off and automated, and accurate. Their licensing model works well for our needs which we liked. It's not as good for proactive prospecting. It also doesn't have great direct phone numbers for individuals, but we knew that going in.
Clearbit Feature Ratings
Prospecting (6)
23.333333333333336%
2.3
Advanced search
60%
6.0
Identification of new leads
40%
4.0
List quality
40%
4.0
List upload/download
N/A
N/A
Ideal customer targeting
N/A
N/A
Load time/data access
N/A
N/A
Sales Intelligence Data Standards (3)
83.33333333333334%
8.3
Contact information
70%
7.0
Company information
90%
9.0
Industry information
90%
9.0
Data Augmentation & Lead Qualification (9)
36.666666666666664%
3.7
Lead qualification process
N/A
N/A
Smart lists and recommendations
N/A
N/A
Salesforce integration
70%
7.0
Company/business profiles
90%
9.0
Alerts and reminders
N/A
N/A
Data hygiene
80%
8.0
Automatic data refresh
90%
9.0
Tags
N/A
N/A
Filters and segmentation
N/A
N/A
Sales Intelligence Email Features
N/A
N/A
Return on Investment
  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
Alternatives Considered
DiscoverOrg has better contact info, but not as much company info (they focus on larger companies). Also, DiscoverOrg was much more expensive. Additionally DiscoverOrg wouldn't have satisfied our need to enrich our back-end database.
Other Software Used
Return to navigation