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Conductor

Conductor

Overview

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…

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Recent Reviews

SEO made easy

9 out of 10
May 01, 2023
Incentivized
We use Conductor to help our search results for our services around the US as we offer a variety of services at a variety of locations. …
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Conductor Review

9 out of 10
October 27, 2022
Incentivized
We use Conductor to manage the search efforts for multiple websites. Writers and SEOs use the tool for keyword research. The tool is a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (242)
    9.1
    91%
  • Site recommendations (243)
    8.9
    89%
  • Keyword analysis (257)
    8.7
    87%
  • Competitive analysis (255)
    7.8
    78%

Reviewer Pros & Cons

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Pricing

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What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.conductor.com/pricing/?utm_…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Features

SEO

Core features related to search engine optimization

8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.1
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.4
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Product Details

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.

Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.

Conductor Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Conductor Screenshots

Screenshot of Provides insight into keyword visibility over time and discover keyword opportunities.Screenshot of Tracks the impact content has on revenue and traffic.Screenshot of Maps content strategy to reveal how content is performing at every stage of the buyer’s journey.Screenshot of Offers insights into trends and topics that customers are searching for to create the most relevant content.

Conductor Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Conductor Downloadables

Frequently Asked Questions

BrightEdge, Searchmetrics Suite, and Botify are common alternatives for Conductor.

Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.

The most common users of Conductor are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(365)

Attribute Ratings

Reviews

(76-100 of 113)
Companies can't remove reviews or game the system. Here's why
Scott Litvack | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are a digital agency that is using Conductor on behalf of our clients to help manage their organic search campaign. The platform helps to streamline our daily campaign management and provides insights that would not be available if we were managing the campaigns manually.
  • Visibility explorer - being able to view the rankings of our clients on a weekly basis is very helpful
  • Content insights - being able to correlate high traffic and engaging content with the keywords that drive that engagement and traffic is highly valuable
  • Domain Explorer - we are able to get keywords and high ranking content from any competitor
  • Time frames could be more flexible. For example in audience search engagement, you can view keyword data by week, but there is no way to look at a monthly range or all cumulative activity. There may be some valuable keyword data that is hard to identify when there is only a week of data.
  • I would love to see more customization in terms of how data is viewed and how it can be pulled into the workspaces.
  • Have a better way to view a keyword ranking across different devices and different locations so it could be viewed in one report.
Conductor is very useful for ongoing reporting and SEO optimization work. It is less suited for conducting a full SEO audit. I know it can do some of that with deep crawl but we aren't using that functionality. Also, while it can tell you about content performance it can't identify what improvements would help make the content rank better.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our marketing department uses conductor to enhance our organic search channel and for guidance in optimizing our product listing ads (shopping).
  • Great insights into search terms that we're tracking.
  • User interface is easy to grasp.
  • Output (reports) is very user-friendly.
  • Competitive intelliscope could be more robust. The data is somewhat thin from a holistic point of view.
  • Would be great to see what search terms we're ranking for regardless of whether or not we're tracking the terms.
  • Would be great to see what search terms our competitors are tracking for regardless of whether or not we're tracking the terms.
Works well when you have a good idea of what your search traffic looks like. But not so much if you're trying to fill in gaps.
Erika Nieman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have a small, in-house marketing team. About half of us use Conductor on a regular basis to optimize content, improve existing pages, and plan future content efforts. I probably log into Conductor on a daily basis to just help inform decisions we're making in all our marketing channels in one way or another. We also use Conductor to keep an eye on the market and who is moving up or down, who is creating content, and what kind of content is working or not to keep our efforts focused.
  • The keyword tracking and analysis is wonderful. You can look high level, create segments, and dig deep into each search term and get all the information you could want.
  • Market share tracking has been very valuable to keep track of how our efforts measure up and where we need to focus next.
  • Knowing how each individual piece of content is performing is great. We can keep track of the effort involved and how it pays off over time.
  • The reports are wonderful, and we have several built, but they are hard to customize the way we'd like.
  • Once keywords are in the system, it takes some effort to make changes to them.
  • The page recommendations are helpful, but you can't dismiss them if you decide not to implement.
Conductor is great for teams who really like to know exactly what's going on in one, easy location. If your focus is on content marketing, this is a great tool to make sure you're on target and hitting goals. It could be cost prohibitive for a lot of teams, but if you can measure your return from content growth, you can likely justify it.
November 10, 2017

Straightforward Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Conductor to track links for category pages, sub-category pages and product pages on our sites.
The digital marketing team is the primary user of the tool, our copywriters have limited access to the tool.
Conductor provides insight and uncovers issues with keyword query ranking changes.
  • The tool is extremely intuitive compared to other tools we have used in the past.
  • Extremely visual which helps convey metrics and trends to leadership as well as creatives like copywriters.
  • More ownership in regards to providing and implementing recommendations.
Conductor is well-suited for companies that have at least 1 dedicated SEO staffer to implement recommendations.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor is being used in the marketing department by me and one other person for tracking the Hansgrohe website on B2C and B2B. It gives us an overview of the organic rankings and where we stand with other competitors.
  • Able to highlight new Insights with breakdowns
  • Clean and simple interface. User friendly to find and search what we are looking to optimize.
  • Great service with help through chat feedback
  • More detailed visual data on Visibility Performance Rank page
Quick overview of your website performance is best suited.
Ross Moses | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it in our technology and analytics departments to understand keyword rankings and monthly search volumes. Then we consult with our content team and web developers to optimize our website where we can and track any lift we get out of those changes.
  • The platform is slick and intuitive. Easy to use.
  • Very helpful in surfacing insights that are new and relevant.
  • Some monthly search volume data can be questionable. Tough to get this right since they're reliant on Google
  • There's a lot to digest. It takes some time to understand what every tool does.
Conductor is great for companies aimed at increasing organic search traffic. Social has become more and more relevant, but search is still arguably the most powerful. And Conductor helps companies frame their strategy right by thinking about content marketing and serving the user, rather than just SEO and call-to-actions.
Bill Campbell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Conductor is used by the Office of Marketing & Communications across our University website and supports the entire University. It helps us benchmark our search visibility performance and improve our visibility with actionable insights.
  • Benchmarking against competitors and keywords.
  • Real-time and actionable insights.
  • Building a business case for increased SEO and web support.
  • More online training.
Very well suited for companies or organizations looking to improve search visibility. Best for a company or organization with multiple business units or products to measure.
Andrew Brabec | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor is being used by our Marketing and Ecommerce teams within the organization to understand the voice of our customers. The tool has been a great measuring stick for our business...and has allowed us to understand all of our gaps and what we can do to address those gaps.
  • Customer Voice is readily available.
  • It's incredibly simple to setup dashboards and automate those reports to your inbox.
  • I like that our data can be easily segmented into groups.
  • I'd like to see more detailed on page recommendations.
  • I'd like to see a deep integration with Search Console.
As a first time user of Conductor, we haven't yet been able to explore all the components. It's been very valuable thus far.
Nicholas Werker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Conductor to discover new opportunities, keep track of my competitors strategies, and track my own performance. It addresses the need for a clearer picture of the organic search market as a whole, so that I may effectively explain my objectives, needs, and strategies in order to be successful. Right now, myself and one of my subordinates use Conductor as analysts. Other executives in my organization use Conductor strictly for KPIs and Peformance measures week over week.
  • Customer Service: Conductor's customer service is unparalleled. Even when they don't know an answer, they can find someone for you who does.
  • Power of features: Conductor is always releasing new and updated features that make the platform more useful and more powerful. With the addition of these new tools, marketers can continue to understand a wholly complex landscape, and make better decisions for the organization they work for.
  • Tutorials: Conductor doesn't just give you the keys to the new sports car with a manual transmission when you've never operated a clutch in your life -- they teach you how to effectively use their product, and they make sure you're staying on top of the platform.
  • Features are definitely hard to use, but as mentioned before, Conductor helps you learn how to use the features so that you can grow as a user of the platform.
  • I would like to see their webinars done differently. A lot of times I find myself interested in their webinars, but they never remind me to actually attend! It's okay though, because they usually have a recorded product that I can watch when it's over.
Conductor is well suited for nearly any type of business analytics, except for social media. I do feel that if someone in the social media department was looking for deep insights, they might be less likely to find answers. However, this platform can be used to understand not only marketing metrics, but the landscape of how users are searching for your product in nearly any department of your company. For example, hiring managers could use Conductor to optimize their online job advertising by seeing how users are searching for those types of jobs in the landscape.
November 09, 2017

Best SEO platform.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Conductor is used for a variety of things including keyword research, tracking ranking over time, and SEO. It's used heavily in the digital marketing team and helps us keep track of our keyword rankings.
  • Easy comparison between your and your competitors' keywords.
  • Generating reports is fast and simple.
  • Analytics enable you to track how you're ranking overtime.
  • Mobile app is a plus.
  • Customer service is top class.
  • Naming convention is a unintuitive.
Conductor saves a lot of time in terms of reporting. You can set up a custom report with a specific frequency for automatic generation.
November 09, 2017

Conductor is awesome!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is used by the Inbound Marketing department to monitor and report on organic search performance and to identify opportunities to optimize and improve clients websites
  • Does a good job at providing recommendations that we can use as a starting point for website optimizations.
  • Integrates with our analytics and GSC to provide our team insights in one place. Analytics access here is stingy so its useful for us to at least get an idea of traffic coming to the site, etc.
  • The user experience of this tool is much better than our old one, and the live support is incredible.
  • Would like Domain Explorer to be able to be utilized on a page level basis. Diving down into detail is very important and getting domain wide data doesn't help as much as page level would.
  • I don't find the link center particularly helpful so expanding or improving this tool to be more helpful in generating insights would be great.
  • Its tough to tie organic search success to dollars generated. Developing a tool to better help tell that story or tie it into business cases would be great.
This tool is incredible for reporting the what, and it can help with the why. It does a good job at helping you identify what content is driving traffic and the keywords you've associated those pages with. I find that extremely helpful when reporting to clients. Tying dollars into the story would be great to have, but that is a challenge industry wide.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
1. Tracking of organic search rankings against competitors
2. SEO recommendations to improve search rankings
3. Reporting of organic search metrics
  • Finding recommendations to improve search rankings is easy
  • Exporting reports
  • Competitive analysis
  • Limitations on how many metrics you can add per workspace. Should be unlimited.
  • Date ranges for comparison reports is always one week. We'd like to be able to customize date ranges for reports.
Conductor is well suited for keyword tracking and competitive analysis. Their keyword optimization recommendations are relevant to your industry. They allow you to set filters to remove non-relevant keywords which keeps us focused on the important search terms.
November 09, 2017

Conductor Review

Amy Bishop | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We utilize Conductor to monitor and improve our organic search performance.
  • Competitive analysis and market share reporting
  • Provides actionable suggestions for improvement
  • Provides a wealth of data pertaining to keyword rank as well as performance trends
  • Easy-to-use interface with how-to suggestions baked in
  • It isn't cheap
  • It doesn't cover technical SEO but it does have a nice integration with DeepCrawl
Conductor is well suited for understanding your target keyword ranks, your competitive market share, and your on-page optimization opportunities. Conductor also has modules for content marketing and link building. It is less appropriate for technical SEO unless you also include the DeepCrawl integration, which works really nicely.
November 08, 2017

Conductor - 5 Stars

Ben Nusekabel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor allows us to keep track of client keywords, anywhere they rank. More importantly, it allows us to make recommendations to improve our clients' organic rankings, resulting in more visits, and ultimately more revenue. I utilize this tracking for a number of clients, and prospective clients to provide weekly recommendations and improvements to their sites.
  • Keyword Tracking
  • Page Rankings
  • Content ideas
  • Link tracking
  • Keyword discovery
  • Page ranking for keywords not tracked
Conductor has a great user interface. It separates each individual part of an enterprise level keyword tracker into its own tool, allowing a novice SEO to glean important insights while allowing pro users to get to even more granular data. Actionable insights and reporting are found throughout the tool, and really help push client programs forward.
Gregory Lee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor is our main enterprise SEO tool we use when providing SEO consulting and content marketing services to our clients. My department uses it for reporting and pulling insights that help drive recommendations. We also use other paid SEO tools like Moz, ScreamingFrog, SEMrush, and some local SEO tools (here's a full list http://www.blendseo.com/favorite-seo-tools-consulting-agency/). But these others are used more in-between and as needed for specific tasks. Conductor is our main tool in which we setup each SEO retainer client for gathering data, creating & delivering reporting and digging for insights.
  • Reporting is the biggest area where Conductor really stands out. One of the reasons I chose this tool over others is that reporting comes with templates designed for people at various business roles. From an SEO agency perspective, I get a more productive relationship with my clients if more areas of their business understand how SEO aligns with their goals. Conductor also pulls data from sources that are troublesome for our Business Intelligence department, which creates channel integrated reports for our clients.
  • Data and insights are very important for providing SEO services. I have a huge variety of SEO tools and browser plugins at hand. But Conductor is valuable in that it provides connections between keywords, typical SEO KPIs and content performance. Other SEO enterprise tools like Searchmetrics and BrightEdge (and maybe Moz if you want to include it here) also provide meaningful insights and recommendations. But Conductor is easily competitive and holds its own here. I'm really excited about enabling Google Search Console integration, since up until now we have been pulling this data into spreadsheets with a free API that is only supported by a single unpaid person.
  • Conductor's content mapping is a really cool way to conceptualize content marketing. I love how it gives a visual representation of the customer journey and enables you to apply KPIs to each - giving you a clear idea of the business value of content and how well it performs across each stage of the journey and segment of customers.
  • Customer support is done really well by Conductor. This is a big area of difference I noticed right away during the evaluation stage between Conductor and my previous enterprise SEO tool. The Conductor team has jumped in and created reports for me numerous times. They don't hound me when it is time to renew the contract. Chat help is really helpful in solving problems.
  • Creating content maps and assigning pages to each segment is difficult. I would like to see more options in ways to associate a page with a segment. For example, allow a custom field to search for something in the code. This way, we could create a custom tag or even pull a visual element off the page that determines which segment the page belongs.
  • When looking at rankings, I'd like to be able to quickly see historic trends for a keyword. Currently, it's a little cumbersome to get this -- takes multiple clicks and waiting for the page to load each time.
  • I don't get much out of Conductor's backlink reporting. When I need this, I go straight to Majestic. Whether its to dig into backlinks or basic overview reporting, I go straight to Majestic and export data.
Conductor is an enterprise SEO tool. It is appropriate for a business that has the budget to invest in SEO at a corporate level -- something like $5K-$10K monthly (whether in house or with an agency). Automated reports can be provided to different roles within the business. Conductor can also support this business for ongoing SEO as its sophistication matures. After a website has completed a first phase of basic overall SEO, Conductor does a good job at providing insights for analyzing and creating strategy around individual target keyword rankings against multiple competitors.

A small or medium business that is not willing to spend as much on their SEO investment and has fewer decision makers can likely make due with a single in-house SEO expert or contractor who can spend more time using a compilation of tools to pull insights and reports. With fewer decision makers, there is less need for custom reports. The SEO staff can then take time to explain more about what is happening face to face rather than up front training and emailing reports.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Conductor for our main keyword research and tracking tool. We also use it to gain insights into how we can improve rankings on individual pages/blogs, and a bit of competitive intel. I would like to use their journey mapping tool to do a content audit, but haven't had time yet or prioritized it.
  • Keyword research and competitive intel.
  • Making suggestions on how to improve SEO (the insight stream is incredible! Every tool should have this!)
  • Their customer success team and helpful content is AWESOME.
  • The UX and naming of features is a bit confusing/tough to learn at first--especially if you're a content person and not in the product every day. They are working on an interface for content people vs. SEOs, which could be helpful (Note: I haven't checked it out yet).
  • Set up of all their best tools features can be a bit tough/time consuming at first. They do have great workflows, but it can be a bit overwhelming and hard to get done.
  • Some of the insights (while they're really helpful as a feature!) aren't always the best for us. You have to double-check some of the page level recommendations. We're B2B, and the suggestions actually put us in competition with B2C pages, which we're not interested in currently.
I think if you're in an industry with lots of competition and you have a good sized content team, this is one of the more robust/better tools on the market that will suit your needs. Even more so if you're in retail and have a dedicated SEO team.
November 08, 2017

Try Conductor

Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Conductor in Marketing department to do market research for new products and to keep track of our current Organic Search performance. We also use it to get keywords for weekly content planning and focus on those "striking distance" keyword to get results (increase in traffic) with least effort. Condutor is good for analyzing current standing on website in Organic search VS major competitors and historical trends of Organic traffic and positions.
  • Great for tracking predefined list of keywords and their historical trend.
  • Also, it's good for finding adjacent keywords for major product keywords through Audience Intent Explorer.
  • Keyword grouping in another great feature, which allows to see how positions for groups of keywords are changing over time.
  • Great UI and very intuitive navigation.
  • One of the biggest pain points is lack of good backlink explorer to check backlinks of competitors.
  • Search volumes for long tail keywords are not always correct (i.e. do not match numbers in Google Keyword Tool).
  • The price is to high, there are lot's of tools that would provide similar value for 1/15th of the price.
Great for keyword tracking and research. Also, Conductor is good for tracking content performance and keyword opportunities. I like the automation of reporting with custom reports that can be send to everyone in the team on a regular basis, as well as automated high level insights.
One scenario where Conductor is not that great, is when you want to look at a list of backlinks of your competitor and how their profile changed over time.
Matt Stocks | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Conductor in our marketing department to report SEO activities up to executive leadership and to find SEO errors and opportunities on our site. The amount of information provided by Conductor is almost overwhelming. We are able to produce professional looking reports with the data we require. We are also able to quickly identify gaps in our content.
  • Allows us to identify threats to our SEO rankings. We can find duplicate tags or missing tags across our site and even assign tasks right in the tool.
  • Conductor has become our central database for our keywords for both SEO and PPC.
  • Provides important data and reports to anyone within the company that needs to know.
  • Integration has been a bit daunting.
  • Some of the keywords they provided during setup were nonsensical, but in the end, it's easier to remove keywords than digging them up in the first place.
  • Conductor is a very large and complex tool. There are times I wish it was simpler.
Large enterprise businesses are the right fit for Conductor. Small niche marketers will find it too expensive.
Margaux Vallino Reese | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our Inbound Marketing Team uses Conductor to track keyword movement for our clients. It allows use to analyze trending keywords, and gives insights for content creation and optimization.
  • Provide insights for content creation and optimization - this is very helpful as it shows "real" time keyword movement and allows us to optimize for keywords that we might not have thought of.
  • Reporting - the reporting dashboard is fairly easy to navigate and includes various metrics geared towards content optimization and trends.
  • Make the platform more intuitive to navigate.
  • Improve tutorial videos.
Conductor is well suited for clients who have multiple locations and a variety of products. It's not as ideal if a client has a more straight-forward business model with one location and one product.
Chris Hall | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We've been using Conductor over the last six months to identify areas where our content and metadata can be tweaked for SEO gain. We also use it to help guide us with respect to AdWords spend and better understanding the impact of our campaigns and inform our decision-making in that space. I am the primary user, but several team members have access to the interface and we are increasingly integrating it into our content production and management workflows.
  • Tracks "TrueRank" for Google Searches on keywords.
  • Shows progress over time. Strong visualizations of performance of what's improving and what's slipping.
  • Provides actionable intelligence of areas that can be addressed.
  • Helps prioritize tasks based on impact and estimated level of effort.
  • Shows competitor rank and allows you to understand how others competing with you for traffic are positioning their content.
  • The amount of data that is available to you can be a bit overwhelming to users.
  • A quarterly "health check" would be a great value add.
  • Some basic tools to optimize content when it's being created would be great. Such as guidance on length of headlines/titles, meta descriptions, meta keywords. It tells you a week later when something is "too long" or "too short", but on the front end, before it's saved and published. Also more specific suggestions would be great.
  • The weekly nature of updates is a bit limiting.
  • Sorting through recommendations and action items, some of the sort options reset themselves too much. I haven't been able to figure out how to make certain criteria selections save/persist.
We are a pretty established brand that doesn't have the same type of competition as many brands or publishers. Conductor has been a great tool for me in demonstrating to the content team that there are things under our control that can help us move up search rankings and gain more click-throughs from searches on our keywords. It has shined light on the fact that we do have competition for traffic in that space and helped people understand the impact that best practices can have in driving a greater share of traffic.
October 01, 2015

C1 Loves Conductor

Lauren Busby | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor is being used within the marketing department in the Carpet One division of CCA Global Partners. Specifically we are using it in digital marketing to assess our current state of organic search and improve upon that. The business problem it addresses is to help us identify opportunity areas where we can improve our organic rankings. We also use Conductor to identify areas where we can create content in order to rank for keywords we were not ranking for before.
  • Conductor is great at identifying opportunities in search. I've found more opportunities for new and for optimizing existing content than with any other tools I've used.
  • Conductor is great on reporting with their workspaces. My challenge is in coming up with my own individual workflow to organize those reports, as I've created many. Their staff is great with helping to identify workflows and work through each task.
  • Conductor's team is awesome! We have our regular support calls where they always have an agenda and are wanting to teach me something new about the platform or provide new value to our organization.
  • The recommendations section of Conductor is a weakness. The recommendations themselves are great, but I can't use the section well because I can't easily sort and organize recommendations or mark off which recommendations I've implemented. I'd ideally like a way to mark each recommendation as a task, give those tasks organization or subtasks, and then bulk mark tasks as completed. Right now to create a task and mark it as complete is so manual that I can't use Conductor to keep track of my SEO tasks.
If you are looking for a tool to review organic search, assess your current positioning, and identify opportunities for growth, Conductor is 100% the tool for you. If you are looking for just a tool that allows you to search for keywords - this is not the tool for you. They do have a keyword opportunity tool that bases new keywords to target off of competitors you are tracking, but there is no tool for just keyword research. That's not the goal of the platform. If you are looking for something as basic as that, you may be more well suited for a basic keyword research tool like SEMRush. Conductor offers so much more than that.
Larissa Livingston | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Conductor is being used by our organization to identify content gaps and content optimizations from an organic search perspective. It is primarily being used in the digital marketing department. It helps us increase our site traffic from organic search that we have found to be more qualified than paid or other advertising vehicles.
  • You are able to easily slice and dice data and the interface is relatively intuitive without training in comparison, to its main competitor.
  • Conductor also provides fantastic consumer support on an on-going basis.
  • Conductor also provides comparisons of your data against search competitors, which we have found valuable.
  • The tool's insights are only as good as your data and I feel it is a little clunky to import and export data to clean up keywords and preferred URL's. Instead of a spreadsheet upload, I wish you could just modify the data directly in the web-based version.
  • I also believe that with the trend of consumers using mobile as their first screen, the Conductor data needs to be more focused on mobile insights.
In comparison to the competitor, I believe Conductor is much more user-friendly and approachable. I can't think of a scenario where Conductor wouldn't be preferred. Key questions we asked during the selection period were primarily around the data reliability feeding into the tool.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our company uses Conductor tool to monitor keyword and content performance for our site. We are able to monitor performance on a weekly basis, compare to and confirm with analytics data from other platforms, and track campaign performance for our team as well as campaigns for other teams across the organization such as social, paid, public relations, and editorial. The data provided by the tool, as well as the reports available in the tool, are shared with various departments across the organization.
  • The level of service from our customer representative and account manager is exceptional. Questions and requests we have are attended to in a timely manner and it is evident that their #1 priority is their customer. The customer service they provide is value-added.
  • Conductor keeps up with customer needs and industry demands by ensuring their tool is best in class. They seek customer input and suggestions and are transparent about their product road map for the tool.
  • The Conductor team stays ahead of industry demands by ensuring their tool can answer current and upcoming industry issues - for example, they developed a "true traffic" component to their tool as a way to address the "not provided" issue.
  • It would nice to see a more robust reporting suite for mobile keyword/content tracking.
  • A more frequently updated backlink reporting suite would be beneficial as the tool provides updated backlink and domain data every quarter. Monthly updates would be of more benefit to the user.
  • Many of the recommendations provided by the Conductor tool are not actionable due to site structure or company requirements. It would be nice to have the option to dismiss unnecessary/unactionable recommendations and potentially request more relevant recommendations.
I highly recommend Conductor tool to digital marketers. Of course with any new tool a marketer is considering, it is best to ask whether the tool answers goal-related questions you are seeking answers to. Ask if the tool can provide the actionable items you are seeking. Ask if the actionable items the tool can provide, are items you can act upon internally. A tool's data and recommendations are only worth it if you are able to act upon them.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Conductor across all departments. We use it for our writers, internet marketing consultants, and sales/prospective clients. It helps us manage keyword placement throughout Google for multiple clients at our agency. We use it to compare our clients and listings against our identified competitors.
  • Keyword movement.
  • Client comparison data (keywords and placement).
  • Link Center data to find opportunities for backlinks for our clients. It shows us where our clients are getting backlinks and opportunities that we may not have thought of.
  • Screenshots of the listing populating for all keywords. Helps us see how Google is populating the title and meta, etc.
  • Link Center isn't updated often enough - even though I know it's through Moz. More active data would be helpful.
  • Creating workspaces can take a long time and can be very convoluted. But, once we get the hang of them I think they will be very helpful.
  • Will you use all of the data?
  • Are we using the most of what Conductor has to offer?
The more I meet with our Conductor team the more I learn. In person sessions are very helpful.
Brian Stetter | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Conductor brings a new level of visibility to our team. It has opened our eyes to new opportunities, areas where competition is challenging us, and is informing better decisions on marketing investment.

The marketing and SEO teams use it regularly to track competitive rankings, discover keyword and content opportunities and identify potential problems on our site.
  • It allows you to dive really deep in an intuitive way when assessing keyword performance.
  • It connects real traffic data to keyword and page rankings.
  • It lets us add any keywords into any number of custom categories.
  • Their competition uses page ranks any associated traffic to calculate market share and I think this would be valuable.
Conductor is incredibly helpful in helping prioritize new content development.
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