By the numbers SEO analytics tool
Different teams use it for different reasons. Where we tend to merge is along that first touch with a potential client. It's used to …
Overview
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…
Recent Reviews
How Conductor Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- SERP ranking tracking (242)9.191%
- Site recommendations (243)8.989%
- Keyword analysis (257)8.787%
- Competitive analysis (255)7.878%
Reviewer Pros & Cons
Sr Manager of Opportunity Generation
Hite Digital (Marketing & Advertising, 51-200 employees)
- This is pretty specific, but rank trends and keyword pipelines. These views are both good for understanding impact of initiatives and reporting/commun...
- Bring annotations back! This was a very useful tool, but it went away. Especially if those annotations show up in Page Insights along the automaticall...
SEO Specialist
6D Global Technologies, Inc. (Marketing and Advertising, 51-200 employees)
Pricing
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What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…
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What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.
Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.
Conductor Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Conductor Screenshots
Conductor Integrations
Conductor Competitors
Conductor Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Conductor Downloadables
Frequently Asked Questions
Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.
The most common users of Conductor are from Enterprises (1,001+ employees).
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Reviews
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July 02, 2019
Delighted with Conductor
Our content team uses Conductor to form the basis of our weekly editorial calendar. The technical site auditing tools have proven invaluable to our Web team for the ability to easily identify on-page technical SEO issues. The regular calls with our professional services team, where we discuss not only high-level concepts, but also proactive recommendations, are also extremely helpful.
- Keyword word analysis: The keyword tools enable us to identify topics that our audience is actually searching for.
- On-page auditing: We can quickly identify technical issues.
- Professional services: We particularly enjoy working with Conductor's professional services team to form the basis of our SEO strategy.
- ROI takes approximately 9-12 months.
May 13, 2019
Conductor is a great enterprise tool, for the heavy user who doesn't want to compromise.
Score 9 out of 10
Vetted Review
Verified User
We use Conductor as our Enterprise SEO tool, which we leverage for keyword research, page rankings, competitor rankings + domain research and as our all-in-one SEO platform.
- Keyword Research
- Competitive Domain Research
- SEO Performance Report
- Integrated site audit functionality
- Integrated backlink research tools
May 13, 2019
Conductor is a dream!
We use Conductor to help drive more organic search traffic and to support our marketing campaigns.
- competitive data
- keyword metrics
- rank comparison data
- more help support options within the program
- organizing the data in a more intuitive way
- more explanations about some of the metrics
May 13, 2019
ASME Loves Conductor!
We use Conductor mostly in marketing and for content, though there is an organization-wide effort to expand SEO.
- The platform is so easy to use and understand
- The support is incredible -- I can reach out to any team member and get a clear answer to my question; our regular calls are also really helpful
- Conductor takes feedback VERY well; I remember seeing some things in development now that came from the NorthEast User Group
- This is wildly specific, but I'd love some automatic custom reporting
- Within the workspaces too, I'd like a cleaner integration with Google Docs/Sheets
May 13, 2019
Great tool, great people...UX needs some love
We're currently using Conductor to help with technical SEO updates, monitor rankings, conduct keyword research, and measure content performance.
- The customer success managers are incredibly helpful in terms of bridging the gap between using the platform and our firm's specific use cases and strategy.
- The platform is quite comprehensive and offers the customer a lot of value in one tool.
- Reporting and workspace options are quite robust.
- With so many features, the tool can be difficult to use on a regular basis.
- There have been recent changes to make the navigation more intuitive, but there still is some room for improvement.
- Could be some better training options for using new functionality and refreshing on old functionality and workflows
May 13, 2019
Conductor Review
Currently I am using Conductor to help optimize our content creation process -- searching for keywords that clients and prospects in each of our industries are using. Also use it for recruiting purposes.
- Conductor has been among one of easiest keyword search tools to use (more user-friendly than other platforms)
- Range of analytics for keyword selection; insights offered
- Customer success manager Shiza has been very helpful in walking us through new platform features
- Creating new worksheets for grouping together site analytics has been challenging
May 13, 2019
VersaDesk Stands Up For Conductor
Currently we use Conductor across 2 of our main brands (VersaDesk & GLAMMY Vanity). We use it to analyze keyword rankings for our main products and other web pages we want to make sure show up on the first page. We make adjustments when necessary based on the information that we obtain from the platform. Additionally we use it to find keywords and topics for creating new informational web pages about our products and blog posts that educate them about the life style around our products.
- Keyword ranking - getting stats weekly on what keywords we are ranking for on 1st page and what the rank changes are is very useful insights that I don't even have to go look for. Wonderful that they are just delivered to my inbox.
- Content Improvement Suggestions - this is great for when you know you want to keep improving but need some thought starters on where to start.
- Account Success team is very hands on and informative. Having this hands on help that's essentially an extension of our team has been very helpful in getting us adjusted to the platform and helping guide us to sections of the platform we could be utilizing more. They also come up with great suggestions.
- I love the platform , but there is a lot happening on each page that sometimes causes you to take moment to find what you are looking for.
May 10, 2019
Conductor makes my job easier
We use Conductor for SEO research and rank tracking. It is used mostly by our SEO team but also in some capacity by all of our marketing team.
- Identifying the content opportunity.
- Rank monitoring and alerts in changes.
- Innovative technology (launches updates often).
- I would like to see downloadable PDFs or more ways to share information found within the platform.
March 19, 2019
Conductor is more of a partnership than a tool.
Score 10 out of 10
Vetted Review
Verified User
We use Conductor for our university website. It is currently used by our Marketing department in order to strategize our content. Previously, our website was a free-for-all without any SEO implementation. We are working to gain a competitive advantage online by utilizing our keyword research and competitive analysis as well as maintaining our site health and ADA compliance with their site analysis. Being a team of one at the moment, Conductor's customer service and access to a team whenever needed is a lifesaver. I fought leadership for over 8 months to get approval to partner with Conductor and it was well worth the struggle!
- Customer Service. By far what they offer is the best. I have access to a team and their calendars. So when I need to set up a meeting I know when they are available. They are easy to talk to and help me work through any problem I might be having.
- Reports. I've seen reports by some of their competitors and quite honestly wasn't sure what I was looking at. But Conductors reports can be streamlined to fit several different audiences and I can email them out (automatically) whenever I want to whomever I want, whether they are a Conductor user or not.
- Competitive Analysis. I've not done a lot of comparison with other vendors, but I like the convenient, straightforward way Conductor shows your competitors and how they are ranking in comparison to you. You have control over your competitors and can change them when needed.
- Site Analysis. Conductor uses DeepCrawl for its site analysis. While this is a powerful tool that helps me know everything wrong with my website like - no titles, short descriptions, no Alt tags, etc - the amount of information can be overwhelming. Initially, I had thousands of errors I was trying to fix using DeepCrawl - it was difficult to know what I had corrected and what still needed to be corrected without doing another crawl. It would be helpful if there was a way to check off things that had been fixed as I was working through the list.
- Conductor does a great job training. First, they introduced me to Conductor and walked me through everything, and helped me create workspaces and set up reports. Then we moved on to the site analysis with DeepCrawl. Because I had so much work to do from the site analysis it was a while before I got back into Conductor. I had forgotten much of the training by that point. But the team is helping me get back into the flow of things again. They are great like that!
March 07, 2019
Great SEO Platform
We use Conductor in the Marketing team for SEO optimization on the web team, making strategic decisions for paid advertising campaigns, and gathering insight into how our YouTube channel is performing as we're growing and expanding video into our digital marketing strategy. Conductor is used in a variety of ways in our business!
- An all in one solution.
- Helpful for insights into many decisions for paid advertising campaigns.
- Going through the on-boarding and training process in Conductor takes some time, just because the platform is very in-depth.
February 23, 2019
Conductor Highlights
Conductor is used to monitor our website's content and keyword performance and allows us insight into trending terms in order to best adjust our content creation strategies. The website shows recommendations and other related terms that allows us to pick and choose how to utilize the results based on the competition of that topic. Conductor also features seamless integration with Google Search Console and Google Analytics. To complement this, the site has a built in workspace and reports function that ensures that your entire team has simultaneous access to the same perspectives on the industry.
- The Managed Services team provide amazing communication and show that they are just as invested in your success. Their insights help tailor how to use the site and best develop your site.
- The Conductor program is easy to use and the training program to help you get integrated is great and works around your schedule.
- Competitor insights allow you to create a strategy that is best tailored to tackle industry issues.
- There are discrepancies in MSV between different sites. Currently unclear if this is an aggregate score or gotten through a different method than Ahrefs and Moz. While this isn't a crippling issue, we supplement our decisions based on other sources.
- It would be nice if we would specify the columns we download on the keyword bulk updater and add MSV and rank changes to the columns. Again, a very minor issue.
February 11, 2019
Great Platform
Score 9 out of 10
Vetted Review
Verified User
The application is used in many ways but I use it to optimize our website. My duty is to optimize the website in order to have a better presence on the internet and visibility across major search engines.
- Great Recommendations.
- Useful graphs to show how the website has changed.
- Generates useful reports for managers.
- Learning Curve.
- Can be intimidating if you know nothing about SEO.
January 26, 2019
Always looking for more insights with Conductor!
I use Conductor to provide insights into how the search engines view my site as far as an authority in my space, but also to gain insight into what my competition is doing. I also integrate GSC & GA to get an all-in-one overview of my website and my efforts in gaining SERP space and view my market share vs. my competitors.
- The Content Performance tool allows me to view what effect my content is having on my site and what pages are being viewed, clicked on and interacted with the most.
- DeepCrawl allows me to view my site as an engine would and points any issues that I need to address immediately on a monthly basis
- The Managed Services team is spot on in helping me see other issues that I may have missed in my study and is always willing to provide some help in other aspects of job.
- I feel that the paid & organic optimizer section needs some work to help with the research, needs to be a bit more functional I believe.
- If there is a backlink tool, I have not seen it. It is something I would definitely like to use.
- A social SEO optimizer would also be of some great help.
January 26, 2019
Helps us make strategic decisions while making my job easier!
Score 10 out of 10
Vetted Review
Verified User
Conductor is being used by practically everyone in the marketing department. Everyone from our copywriter to our digital marketing specialist has greatly benefited by using Conductor. On my end, this solves the issue of reporting and creating workflows for the team. Conductor combines the reports all into one place with a weekly report which I can just forward off to the leadership team. These reports have made it easy for me to analyze our current performance and make business decisions based on the data. Our copywriter and communications specialist use it for content analysis and looking at the content gaps on our site. Our digital marketing specialist uses it to enhance our web pages for SEO best practices.
- My favorite part of Conductor is the reporting features. I can't speak highly enough of the reporting. Before Conductor, we didn't have much visibility into how our efforts were affecting our site traffic and rankings, but now, showing the leadership team that the marketing team is doing a good job is easy! I just forward our executive team the weekly reports and they seem to love it too!
- The account management team has been beyond helpful throughout the entire engagement. They have been responsive to all of our needs and questions even after our account was set up. Their expertise is beyond valuable and they help us think creatively on ways to use the platform we aren't currently using.
- One of the best parts of Conductor is the ease of use for users of all experience levels. We have beginners and experts using the platform alike and it seems to be a great fit for everyone.
- Conductor's Explorer feature makes it easy for us to develop new content. Before we were manually searching for topics to write about, now it's easier than ever.
- We track backlinks every week for our executive team, Conductor doesn't have an easy way right now to find this information. However, our account management team has been fantastic and has been providing this information for us every week.
- Getting set up in Conductor is time consuming and takes some effort internally, but is primarily done by the Conductor team. It may be worth having longer strategy sessions with the teams for a shorter implementation time.
- Market Share only shows your market share within your tracked keywords. I think it would be beneficial to see how we rank against our competitors on keywords we're not tracking. This may expose some keywords we're not tracking that we should be tracking.
January 26, 2019
Drastically Improved Our SEO Efforts & Content Creation
Score 10 out of 10
Vetted Review
Verified User
Conductor is used by the marketing team at my organization to help with SEO efforts and content creation. Before using Conductor, there were many things we had to track manually when it comes to keywords and different content performance. Now that we have implemented Conductor, we are able to track all of our SEO and content performance in one platform and it has helped make our lives easier. Conductor's platform is incredibly easy to use and creates easily digestible reports that we are able to send to leadership or other employees who may not be as familiar with the software as the marketing team is. Conductor has helped our team automate how we track our company's SEO efforts and has changed the way our team operates for the better!
- The Explorer feature is a great resource for me to use whenever I am creating new content. Conductor allows me to go in and search keywords to see if the content I would like to create is popular among searches and tells me if this is something we should be focusing on or not.
- The Content Performance tool is a great resource for me to use whenever I am managing and creating new content. We always want to make sure that we are creating new and exciting content that is performing well on our site among customers, and the Content Performance tool lets me see which pieces are doing well and which pieces are not. This tool also shows me the organic performance of our content over time and allows me to track that as well.
- The Keyword Performance tool is also a great resource to use whenever I am looking to create new content. The "Striking Distance" and "Dropped Off First Page" features are great resources for me to use to see which content I need to focus on to gain traction for different keywords.
- I think the content map feature has a lot of room for growth. The content mapping feature is a great feature but I think there should be an easier way to edit the content within the map once it is already created and segmented. It would be nice to be able to drag and drop pieces of content into different stages of the buyers journey within the map.
January 16, 2019
No Other tool Like Conductor on the Market
Score 9 out of 10
Vetted Review
Verified User
Conductor is our most vital tool for our company’s SEO efforts. Our team uses and implements finds from Conductor heavily. It has been useful with streamlining our SEO initiates and helping with our content marketing strategy.
Overall, Conductor has allowed our company to gain significant market share over our competitors.
- User-friendly UI and powerful tool that has streamlined our SEO efforts
- Great reporting tool
- Helps us understand our market share on the SERPs
- Learning curve when first starting out using the platform
- Can't dig deep into backlink building
December 21, 2018
Partnerships, Supportive team, and the best tool for Organic search!
Score 10 out of 10
Vetted Review
Verified User
It's being used on a global enterprise scale right now to help markets better understand where they stand when it comes to their online position through organic search and its impact on our business. Their partnerships with others have really advanced their platform beyond others in the similar tech space.
- Work with teams to find a solution that will work with your goals
- Help train personnel to use the tool and then play a supportive role afterward.
- Expand their partnerships to offer their clients a better understanding of the organic search traffic
- Greater access to other search engines beyond Google.
- Improve workspaces so that companies can connect data from outside sources to create a more customized report.
December 20, 2018
Best of the Breed for Enterprise SEO Platform Selection
We use Conductor for just about everything we do with SEO/SEM: competitive analysis, keyword research, keyword performance, content performance tracking and reporting, SEO dashboard, technical SEO, link opportunity research...etc. I also worked with Conductor's customer success manager closely on ad-hoc reports, SEO campaigns, root cause analysis...etc.
- The onboarding process was very well organized. Within a month we finished the training for the core team members, had an SEO dashboard completed that covers all important reports that we needed, keyword selection was done, keyword groups and content groups were done. We started rocking and rolling now.
- After the onboarding process, we start engaging with the customer success manager to work on SEO operations. We had a few high priority projects/campaigns that required some assistance from the customer success manager. He was very patient and share many good ideas and tools that I could use to do the job. He even ran the extra mile to help me run some ad-hoc reports to get the data that I was looking for.
- The insight stream is very helpful to keep me alerted to the ups and downs of our SEO performance.
- The content performance annotation is instrumental for me and the web team to stay on track with the website changes and SEO performance.
- Most of the reports allow me to drill down to the details. That is extremely helpful for us to deep-dive into the data. It is like having all data at my fingertips.
- Conductor has the live chat support that you do not see from other vendors. It is very helpful and very convenient. Whenever you run into question about using the tool help is just one click away.
- The insight stream has much good insight every day. It is hard to keep up with it. Currently getting a weekly digest only. I would like to be able to set up a daily email alert.
December 20, 2018
Conductor guiding a transportation company.
Score 10 out of 10
Vetted Review
Verified User
Conductor allows me to successfully manage our online presence with ease, track a large amount of keyword data, and assist our content team with development of engaging assets . As a one person SEO, Conductor has made my efforts towards search rankings more efficient and effective.
- Easy to navigate dashboard that turns complex data into digestable and actionable information.
- Automated and customizable workspaces that make annual reports a breeze.
- Being able to easily explore what content topics are trending or related to pieces you already developed.
- Our bi-weekly strategy calls are both fun and extremely helpful.
- World class customer service. I cannot explain how amazing this company is.
- Ability to filter out non feasible recommendations (adding a long tail keyword to your blog home page URL for example)
December 19, 2018
Conductor is an enterprise solution for SEO partnership
We have adopted Conductor to be the enterprise solution for our global organization for SEO performance. It is being used by our corporate team and we are deploying instances to our local digital teams operating in different markets around the globe. Our main focus for SEO technology as a solution is to build credibility and discovery of our brand online.
- Easy to read interface. Very navigable. Great dashboards and powerful data.
- Top level support for enterprise solutions.
- Data-points that cross reference for better insights.
- Customizable reports and task-assignment. Agile software development ensures that they update and improve the technology regularly.
- Would like to see a better integration with side by side examples of the ranking factors of identified competitors. Example - if we are tracking a keyword, I want to not only see the top 10 sites ranking for that word, but also a dashboard that shows me exactly how the competitor pages are optimized or lack of optimizations (blank H1s, what their Meta and TITLEs are, etc) in an easy to digest dashboard.
December 17, 2018
A little set up goes a long way
Our main goal was to boost organic traffic year over year and Conductor was incredibly helpful in doing so. We utilized the basic weekly wins/losses report that was set up by a Conductor employee in order to identify areas we could improve our search engine optimization. In addition, we were also able to go into the recommendations section when we had some free time and improve the content on random pages.
- Reports are incredibly easy to read
- Competitive analysis through Conductor is addicting!
- All Conductor employees I have interacted with have been extremely helpful and kind.
- Recommendations are not always helpful/accurate.
- There are so many features, it's hard to keep track of.
- Sometimes features are renamed and hard to find.
December 17, 2018
A great SEO platform, guidance needed
Score 9 out of 10
Vetted Review
Verified User
Conductor is primarily used by the Marketing Team's SEM specialist, with weekly reports going to Marketing & LOB leadership. The platform helps us quickly decide which pages to optimize (we have a website that hosts more than 800 pages) so we can be easily found on search. It also helps inform some of our paid search strategies.
- Robust reporting that is easily customized
- Excellent competitor reporting that is a must-have
- Depth and breadth of information
- The on-boarding process is less than ideal. We were on-boarded in an off-schedule manner, meaning that we had certain meetings go out of order. I do NOT recommend this approach as it had our team confused and we lost valuable time
- Only use their managed services team if you have to. We did, as we were down an SEM specialist at the time, but we were rushed through the implementation, rushed to make decisions, and rushed to be off-boarded. The least positive experience with the team.
- While the depth and breadth of data is positive, it can also be a negative as it is overwhelming, especially as the team is first getting up and running.
December 17, 2018
Need winning SEO? Look no further. Conductor is TOPS!
In our current setting, we're utilizing Conductor to better understand not only our current ranking on SERPs, but also to better understand our competition's standings on various SERPs. With this data, we're able to craft better content, develop better strategies, and make a deeper impact in our market. Being a home builder, we are constantly battling major national brands, but we also can't forget to track other more localized competitors; Conductor helps keep us up-to-speed on who our biggest SEO competitors are and how to best grow our strategies to take them on.
- The customer support team is absolutely the best in market. There's no other SEO organization that cares for its customers like Conductor.
- Data is extremely easy to read. There's no confusing jargon to try and learn; relevant terms are kept clear, concise, and understandable. If you're not sure what something means, Conductor is great about teaching!
- The data provided is so robust, yet isn't just "fluff." A lot of companies throw in things that sound really cool, but don't ultimately help you move the needle. Conductor keeps things relevant and on-task, leaving the "filler" to others.
- Weekly or bi-weekly recurring calls with the account team would be nice. I'm sure this is probably possible, but we haven't pursued it as intentionally as we should, based on our current workload. They're always available when we have any questions or needs.
November 07, 2018
Best Vendor I've Ever Worked With (Seriously!)
We use Conductor organization-wide, though we're still educating and implementing it within some departments and business areas. As we build a new site, we're using Conductor primarily to evaluate and update old content, and going forward, to create SEO-friendly content from the start.
- Everyone I've worked with at Conductor has been kind, friendly, and genuinely happy to help. They make sure you understand the tool and what it means without dumbing it down -- no matter the level you're at. I know that's not specific to Conductor, but I have to shout out my team! AJ, Mike, and Derek especially.
- Conductor itself is intuitive and easy to use -- the graphics are pleasant and get the point across, which can be hard when you're looking at a lot of data. Someone is always available to help if you don't understand something. I love that I can organize data into work spaces, which can be easily shared with higher-ups who need to digest information fast.
- Also not specific to the platform, but rather Conductor itself: I was recently invited to a session for "power users," where we were able to talk directly with product designers about what's coming down the pipeline, and I felt that our feedback was really listened to. Decision-makers wanted to hear what we need, and I believe they'll implement it.
- The only thing I could criticize is that SEO in general can be really hard for non-technical employees to grasp, and there's not much in the way of very very basic information -- Conductor assumes you have some knowledge.
- I would also LOVE if Conductor had premade, customizable templates for data (right now I get that from my team) built in.
October 30, 2018
Conductor Drives The Train of Success!
Our team primarily uses Conductor to monitor our content performance and to optimize our existing content with keyword suggestions. On a day-to-day basis, it is utilized by our marketing and website strategy team.
It solves several of our business problems. However, it is primarily used to help optimize our 2,100 product catalog with new keywords to aid our organic search results.
It solves several of our business problems. However, it is primarily used to help optimize our 2,100 product catalog with new keywords to aid our organic search results.
- Customer Success - Every single interaction we have had with the customer success management team has felt seamless and productive.
- Product Features - There are almost too many to feature. Whatever your strategy and set of objectives may be. There bound to be something in Conductor to help you meet your end goals.
- Ease of Use - The Conductor interface is incredibly easy to pick up and use right away. The learning curve is not very steep and it caters to all SEO familiarity levels.
- Frankly, the only thing I can think of us is that our team is too small to take advantage of all the features within Conductor.