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Conductor

Conductor

Overview

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…

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Recent Reviews

SEO made easy

9 out of 10
May 01, 2023
Incentivized
We use Conductor to help our search results for our services around the US as we offer a variety of services at a variety of locations. …
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Conductor Review

9 out of 10
October 27, 2022
Incentivized
We use Conductor to manage the search efforts for multiple websites. Writers and SEOs use the tool for keyword research. The tool is a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (242)
    9.1
    91%
  • Site recommendations (243)
    8.9
    89%
  • Keyword analysis (257)
    8.7
    87%
  • Competitive analysis (255)
    7.8
    78%

Reviewer Pros & Cons

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Pricing

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What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.conductor.com/pricing/?utm_…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Features

SEO

Core features related to search engine optimization

8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.1
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.4
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Product Details

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.

Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.

Conductor Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Conductor Screenshots

Screenshot of Provides insight into keyword visibility over time and discover keyword opportunities.Screenshot of Tracks the impact content has on revenue and traffic.Screenshot of Maps content strategy to reveal how content is performing at every stage of the buyer’s journey.Screenshot of Offers insights into trends and topics that customers are searching for to create the most relevant content.

Conductor Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Conductor Downloadables

Frequently Asked Questions

BrightEdge, Searchmetrics Suite, and Botify are common alternatives for Conductor.

Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.

The most common users of Conductor are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(365)

Attribute Ratings

Reviews

(26-50 of 259)
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September 26, 2022

#1 SEO Tool for the Price.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We were looking for a platform that was able to provide competitor keywords to leverage within our onsite and paid SEO without weeks of research. Conductor provided AI-powdered search terms that we were able to quickly add to the site to optimize our search rank. From there, we used the Conductor console to measure our keyword rank and optimize utilizing the impact tools.
  • AI-powered key words.
  • Competitor keyword results.
  • Measured Impact.
  • Conductor could add a category rank - e.g. Health and Wellness.
  • Conductor's business impact tools could connect with endemic reporting to provide company-wide updates.
  • Conductor could improve testing with multivariate options.
Conductor is ideal for onsite AI-powered optimization of SEO copy in order to rank within Google SERP. Conductor is not well suited for offsite marketplaces such as Amazon or Walmart.
Steve 'Berto' Bertolacci | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We monitor our 25 brands for organic search ranking, crawl results, and other content optimization opportunities. We use it primarily in marketing, but some other sales teams get copied on some custom reports. The primary business requirement was to aid with organic traffic growth which it has.
  • Consistently accurate results.
  • Accurately report on things that people actually see (local/mobile results).
  • Standardize rank reporting.
  • Paid search integration with Google Ads needs to incorporate more actionable results.
  • Some odd specifics dealing with Google local pack and paid results in the local pack.
Over the years, I've been consistently well served by the Conductor team and products. One key thing that sets them apart is the level of service. Google constantly changes, and when something goes wrong, they're quick to resolve the issue. When it comes to the software, getting accurate information is the most important part of making an informed decision.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
In our organization, Conductor is being used to track the rankings and market share of our portals. Also, the Deep Crawl feature of Conductor also helps us to do the technical audit. Apart from this, it also helps us to do the page-level audit as we need to measure page-level performance. One of the best parts of this tool is its easy reporting that helps us to clearly understand the performance in one go.
  • Keywords Tracking
  • Deep Crawl, which includes Log files analysis
  • Market Share
  • Not able to compare the ranking for more than 2 weeks.
  • For longer duration, report is not available instantly.
We have a big website, having millions of pages. We need to track the performance of pages based on keywords. Conductor helps us to track the ranking of thousands of keywords. But to track the ranking of the same keywords in different zones/countries we need to add the same keywords again which somehow consumes our keywords limit
Trung Tran | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Conductor is an enterprise SEO platform that helps monitor search engine rankings in Google and other international search engines.
  • It helps automate the collection of ranking data.
  • Helps monitor website changes
  • schedules reports to be sent out
  • A tool for keyword research into our products, industry, and competitors.
  • Large keyword data set
  • Page tracking for content changes
  • Comparing rankings historically
  • Analyzing rankings for websites we don't control
  • Global reporting across multiple search engines on one report would be nice to see.
  • Bulk keyword look up of search volume.
Conductor is suited for teams that want to have a simple-to-use tool for keyword research, tracking rankings, and basic reporting. The subscription is on a domain/keyword level so there are no user/seat limits making it more cost-effective for large marketing teams. The support team is great for some hand-holding and advice on what opportunities exist on the site.
Shaina Moran, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We generally use it for researching SEO keywords, seeing how our targeted keywords are performing, how our competitors are using keywords, and seeing what content might be helpful to create SEO-wise in the future. We had created several different dashboards for different business lines in our organization to really home in on each.
  • Competitor Research (I love that we could add competitors and see what they're doing well)
  • Showing us where our "wins" are, but also where we could improve (most importantly)
  • Customer service and reps were always willing to jump on a call and help us find our way around
  • I think it's not always the most user-friendly (but like I said, your reps are helpful)
  • It was something that, during the early pandemic when cost-cutting was key, felt a bit too pricey (that said, I know you're working with us - thank you!)
  • The only other thing I would say is if you're in the platform really frequently it makes sense, but sometimes if it had been a while since I'd been in, I kind of forgot my way.
I think it's a great and super helpful platform. For some quick keyword research, I think it's easy enough for anyone on our team to jump in and use it, but for more in-depth research there are a few key players who know their way around best and can pull reports, provide insights to the team, etc.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Conductor for monitoring different keyword groups that are relevant to several areas of the business. Conductor's reports allow us to quickly see what keyword areas we are making organic visibility gains in and how our identified competitors are doing in respect to our performance. Explorer is accessed regularly for content creation, research, and interpreting competitor strategies. We use the Deepcrawl tool for reporting, primarily for technical issues for the website. Down the line, we will probably be taking advantage of some of the marketplace requests for content creation and schema markup which will allow us to push SEO efforts forward without pulling busy staff from other departments. The Conductor plugin is also handy for quick auditing processes and our account manager is really willing to help problem solve and teach people who are not familiar with SEO about how the tools work.
  • Account Management - We work with Jessie Xu and she does an excellent job working with people across all skill levels to help them figure out how Conductor fits into the work they're doing. She's responsive, knowledgeable of Conductor and SEO in general, manages agendas well, and when she runs into something she doesn't have an answer for, goes and finds the answer rather than giving half an answer.
  • Generated Reports - A lot of the reports in Conductor (like Content Performance and Market Share) are useful right out of the gate without having to do a ton of customization, though the proper tailoring makes them really effective.
  • Conductor's Chrome Extension - For large organizations, having a free SEO tool that has enhanced functionality through a paid plan was easy to get approved. The tool does most of the essential functions of what 3 separate SEO tools can handle (which I also couldn't get approved for use)
  • Explorer - It's a pretty standard SEO research tool, but I've used other platforms that give you far too much irrelevant data during the keyword research process. Explorer tends to keep the keyword results fairly relevant to your topic.
  • Unlimited Users (I think) - You can add as many people (and set their admin privileges) as you want. Maybe this is just with our plan or maybe there is a limit but we haven't hit it yet. It's extremely helpful just to know people have a Conductor account and can jump into the platform when they have time or are feeling motivated to learn.
  • General Navigation - I tend to get lost in the tool and have a hard time locating features, so I assume they're not available. The new navigation they implemented in the last year is definitely an improvement.
  • Limited Customization - There seem to be certain limitations that I can't seem to figure out the purpose of not fixing - not being able to customize timeframes within the 'Reports' is frustrating and in the Search Console Analytics, It would be great if you could filter the clicks/impressions/CTR/position and add in time frames to do comparisons between different periods. Also, some of the pre-set ranges don't always work out (like using four weeks over four weeks rather than month over month).
  • Deepcrawl - This is not necessarily Conductor's fault as I think all automated crawling tools suffer from so many false positives and other issues, but Deepcrawl has always felt particularly off and hard to customize to generate meaningful reports.
  • Backlink Data - You can add a Majestic assessment of sorts to Deepcrawl, but it doesn't give enough detail to do thorough backlink audits.
  • Comparison Competitor Content - For certain reports, you're only able to generate comparative data between a limited number of competitors you've identified. You don't always know who your best competitors are to do research against and it would be helpful if this was more flexible. I could be completely wrong but the limit feels like an upselling tactic rather than something the company doesn't have the resources to open up.
Useful for: Large enterprises with limited resources that need a real partner to push initiatives forward and reinforce the value of SEO practices Detailed performance monitoring for individuals who understand their business priorities and what keywords reflect this General keyword research and competitor page analysis Anyone who is looking to switch from BrightEdge because their customer retention strategies are appalling Not so useful for: Backlink analysis Monitoring/solving detailed technical issues
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Conductor for short-term research and long-term research. For short-term research, I am looking for keywords using the Explore function and the Google shortcut to find keywords for product pages that we can then optimize for. In the long-term research, we are looking at a month-by-month basis to find keywords, based on the season, to protect, improve, and expand. As a team, we set up a workspace to gather all of our data. Then, we independently use a variety of research tactics to find the keywords that we are looking to approve upon. I typically use the rank comparison function to see where we are lacking compared to our competitors, keyword groups to narrow down the number of keywords and get a clearer picture of what data I am looking at, and explore the function and put in our domain then narrow down the keywords by searching for related keywords to the category that we are working on. (ex. water sports, winter clothing, open water fishing)
  • The training hub is incredibly user-friendly and does a great job teaching you how to use Conductor.
  • The data is easy to pull and lets you find and create the information that you need quickly.
  • The homepage gives you a quick look into where you are and from there you can make changes.
  • I think it would be cool if the explore search was on the homepage.
  • It would be nice if the singular and plural version of keywords could be more closely connected, like if they could be on the same line but it shows both MSVs.
  • I think now that you guys have updated some features on the sight, adding some more training hub videos showing how to best use them would be awesome. (Content Guidance, Marketplace, etc.)
From a content viewpoint, using Conductor is an essential part of what I do on a day-to-day basis. It helps me make sure I am doing the research and finding the keywords that our customers are looking for. From a sight structure viewpoint, it can be used to optimize H1s and the layout of the site to make sure that Google is able to crawl the correct information. There seems to be a disconnect between sales and how to best utilize SEO because they are typically dealing with numbers and we are dealing with words.
Roxi Nevin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Conductor to report results to my marketing team on a daily basis. This helps us identify issues on our pages, identify competitors, identify what consumers are searching for in our line of business, and even helps establish a pattern of what will remain consistently popular, and what products may only serve a temporary purpose.
  • Conductor makes it incredibly easy for a beginner with the tool. They provide short, easy to use training courses directly from the platform. Very few other tools provide their own training, saving the company money long-term, and saving everyone in the department time.
  • Conductor makes it easy to identify what competitors are doing, what changes they are making, and track what they might do next.
  • Domain explorer provides context for what keywords people are searching for and allows me to easily add these words to content for better exposure
  • I can compare performance between multiple domains and find out which of our sites are performing well, what competitors are performing well and where they are lacking, and optimize content through search tracking.
  • I can easily put together views using workspaces that are tailored to specific parts of our marketing department. So team members don't have to wade through data that is meaningless to their position.
  • I would like to see a tab for the training courses in the main bar. This isn't easy to find at first.
  • More filters based on areas of interest/profession would be helpful
  • The ability to download information from workspaces into one report that includes graphs or export to powerpoint would be amazing.
Content creators, SEO managers, and everyone in the marketing department gets use from this tool. Before Conductor I was forced to use tools from varying sources and compile data myself. Being able to integrate the tool with YouTube and Google analytics has been critical to success in my position. I am able to identify strengths, weaknesses, and that of the competitor landscape in one easy to use tool.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Conductor helps our organization identify new opportunities and what to optimize in organic search worldwide. We also use it to measure organic performance against competitors and against our objectives. With it, we get a clear sense of what our audience is searching for so that we can formulate better marketing programs. It also enables us to identify who is performing better that us and why.
  • Automated Content Guidance
  • Keyword Rank Checking
  • Support and Training
  • Performance Aggregation Across Web Properties
  • Keyword Category Grouping
  • Workspace Organization
  • User Permission Management
Conductor has made a lot of improvement to help large organizations get a full view of permormance across their landscape (i.e. multiple websites and channels). Many features also reduce the need for outside consulting on SEO and organic search by making SEO accessible to all users. It has a great UI and online support and training.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor really feels like an extension of our team. The insights reports help fuel our SEO roadmap to ensure we're focusing on the right content and efforts to produce maximum results. Not only does it help inform our SEO strategy, but we also use this tool to help inform our creative brief process and long-form content in our advertising efforts. Since investing in Conductor, our metrics continue to improve so we continue to invest.
  • Insights Reporting
  • Competitive Analysis
  • SEO Expertise
  • Continued enhancements between Content King and Conductor tool integration
Conductor is the best in breed, we have elevated our SEO and content production with the support and expertise from not only the tool but also the great support staff.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use the reports and tools to stay on top of and improve our ranking on Google.
  • Advanced Reports
  • Customer Service
  • Platform Upgrades
  • Lowering cost
We've had pages that dropped in rank and the platform offers suggestions that help to get the rankings back.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor is a valuable platform that helps us track and discover SEO keywords. Conductor provides excellent analytics to keyword performance and statistics. It's also a great tool for keyword comparisons and content analysis. We have improved our pages significantly through the data that Conductor provides and having access to their Orchestra service has been most helpful.
  • Discover new ranking keywords
  • Measure existing keywords
  • Keyword optimization
  • Seo analytics and reporting
  • Nothing to improve
Conductor is highly recommendable. Their customer service has been fantastic and they have a very powerful platform when it comes to SEO optimization.
November 23, 2021

Conductor's Searchlight

Score 9 out of 10
Vetted Review
Verified User
Incentivized
SEO team uses Conductor for technical insights and supporting the content creation process. The content team uses it to monitor their work and analyse results. The account management team also helps with SEO strategy and regular check-ins help us keep on track, ensuring we're looking at the right thing and getting the most out of the tool.
  • Content analysis.
  • Rank tracking.
  • Competitor monitoring.
  • N/A
Perfect for sights with large content sets, sites that cover a wide variety of areas/deep niches. The technical capabilities make it a good addition to any SEO team, if not essential.
Paul McHardy, MPC | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Conductor to track priority keywords and to help inform future content opportunities based on search volume.
  • I love the completeness with which you can track a term... by location, by browser, by type, by search engine.
  • The preferred URL is an excellent feature to compare what is ranking versus what you want to have rank.
  • We're just starting to integrate outside data, but combining analytics with keyword ranking is vital to demonstrate success.
  • The tool can often be very slow to load, and makes bulk management difficult.
  • Keyword categories are more like tags, not filters. So you can't create subcategories. These tags also export into one data field in random order, making organization difficult.
  • Competitor tools update data daily out of the box, Conductor charges more for daily vs weekly data updates.
As a keyword tracking tool, it's excellent. It is trying to be more than that with new features, but I'm a fan of specialization, otherwise, the value gets watered down.
Lisa Arrington | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor has been helpful in providing SEO insights, new content, keyword ideas, and [it's] beneficial to both the Search team and Content team. It aides in streamlining SEO-friendly content development, as well as provides in-depth reporting that is helpful to share with channel stakeholders. Additionally, the Conductor representative we work with has been extremely helpful and always ready to share new features or ways to get value out of the tool.
  • Content/Keyword Performance Reporting
  • In-depth SEO Analytics
  • Integration with DeepCrawl
  • User-friendly Navigation
Conductor is a great tool in scenarios where multiple teams are involved with a site's content development and SEO performance. It supplements other SEO tools that are typically in any SEO professional's arsenal, providing more insightful information on opportunities, new search terms, and more. Perhaps Conductor may not be ideal for sites that are not heavy on content creation.
Score 10 out of 10
Vetted Review
Verified User
It allows our content team to write nice articles, blog posts and landing page, easy to export batch and update keywords. reporting is also excellent. Conductor provides in-depth SEO Analysis. Conductor also has the best and exceptional customer service. It also has [the] ability to create dashboards that provide in-depth insights specific to your needs.
  • Relative data.
  • Amazing dashboard.
  • Keyword research.
  • Should have backlink information.
  • More automation is needed.
Useful extension to easily see SEO elements of the page. They have a very professional support system. Highly recommended for SEO and marketing strategies. So simple and easy and very much suitable tool.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor is used by our Technical Marketing team. We use the platform to analyze how our content pages are performing across our website. We use the data from Conductor to make sure that our pages are resulting in conversions, and to see how our pages perform against others.
  • Performance indicators of content by page.
  • Keyword movement across segments and categories.
  • Category Comparison - how segments of our product are performing against others.
  • It would be ideal to see data in a more granular way with one click.
  • Setting up dashboards can be daunting . Also, why not have conductor open up to the last viewed dashboard? It is frustrating to hunt-and-peck to find the dashboard I want.
  • Adding and removing keywords is too difficult.
It is bet suited when you need to track, monitor, and report on thousands of keywords in a single platform. It is ideal when you need to categorize keywords by products or segments. It is less appropriate when you need to track a few hundred or less, or don't need to analyze content performance across a segment of pages.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Conductor [(Formerly Conductor Searchlight)] is being used mostly by the SEO and Content teams, but there are also users from our Product & Development teams when and where it makes sense.

We use Conductor to align our Content and SEO teams on many aspects of the digital process, including topic selection, SERP rank reviews, competitive analysis, content briefs, training of new employees, benchmarking and much more.

It's helped us to gain a better view into our organic content performance, especially as it relates to competition and the evolving SERP placements. We're able to identify content gaps, quickly create briefs to help guide our writers, and even ramp our writers on SEO tactics much faster than usual. We simply have a much clearer view of SEO performance, and key levers to pull to improve it moving forward.
  • Customer service
  • SEO analysis
  • Ease of use
  • Integration between SEO and Content teams
  • Customizable reporting
  • More frequent data feed updates
  • More proactive with advice / recommendations
Conductor [(Formerly Conductor Searchlight)] is perfectly suited to organizations of most sizes to bring Content and SEO groups together to work toward one goal. Their tools are designed with this in mind, and their focus on the quality of content (which is also Google's focus) gives us a targeted roadmap and goal set to shoot for. Whether you're a group simply looking to hold on to your #1 spot in the SERP and keep an eye on competition, or a group that's on the rise and wants to eventually overtake the competition, Conductor is set up to clearly display the levers to pull to bring an actionable path into view.
Score 9 out of 10
Vetted Review
Verified User
We have finally created an SEO strategy to research, implement, track and improve with relative ease. It has also eliminated the need for multiple tools to analyze and track keyword performance.

Conductor [(Formerly Conductor Searchlight)] allows me to provide the necessary information to different roles, such as writer, developer (thank you deepcrawl), content manager, etc that will enable them to be effective and focus on the task at hand.
  • Workflow Management
  • Organizing data and insights
  • Encourages actionable result oriented tasks
  • Navigation
  • Settings Management
  • UI
In my opinion, Conductor [(Formerly Conductor Searchlight)] is well suited to teams with different skill sets and roles. It enables technical and non-technical people to be accountable for their subset of tasks that relate to an SEO process workflow.

If you're hardcore and want to get under the covers and use raw data, Conductor may not the be platform for you or your team.
Mahati Rapol | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We switched to Conductor in May of last year and have been very happy. Conductor provides in-depth SEO Analysis with exceptional Customer Service. Things that were not going well with our previous vendor were:
  • Transparency and trust.
  • Quality of backlinks.
  • Low quality of reporting.
Conductor was able to solve all the above issues. Access to partner credits as an extended team has been really helpful for us. We have utilized them for writing SEO content for us.
  • It's a great tool to use for keyword research which helped us in monitoring the progress and make adjustments to improve our organic presence.
  • Online marketplace credits to connect with a broader team and help out in specific areas like content, optimization and technical web dev.
  • We work with Christopher Jones and Stephanie LeVonne at Conductor, they have been more than helpful in answering questions, walking the team through the tool. They are always very responsive and come up with ideas on improving our SEO program.
  • We have been pretty satisfied so far. Still have a lot to take in and leverage Searchlight to the best of its abilities.
  • Conductor still has a lot of features, that needs to be explored and taken advantage of.
  • We are working on getting there in the next year.
Conductor is very well suited as an all round platform to give complete visibility into your keyword research & ranking, strong technical recommendations, competitor research in addition to complete visibility into reporting along with a solid dedicated knowledgeable customer SEO partners for an enterprise.
We have been super pleased over the last one year. Looking forward to explore more!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Conductor is being primarily used by our Digital Experience department but is beginning to be adopted across our Corporate Communications and Marketing departments. We are using Conductor for anything and everything related to the digital voice of the customer, search engine rank and technical optimization--for large scale projects all the way to everyday optimization of things like Chronic Disease Management all of the way to benefits fraud and travel insurance.
  • Google Chrome Extension
  • Keyword Explorer and topic intent
  • Marketplace Requests and Coaching sessions
  • Market Visibility and competitor rank
  • Including search engines outside of google only
  • More educational opportunities
  • Including more semantic wording and topic insights
If you are looking to optimize your voice strategy, they do a good job with Google--but as we know Alexa uses Bing and Conductor does not optimize or show opportunities outside of Chrome. However, for things like proactive recommendations of optimizations you may want to consider prioritizing and where you are seeing your tracked keywords are working and where they are not, they excel and the platform is invaluable.
Marisa Mason | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Conductor across multiple divisions within Thermo Fisher Scientific. My division leverages Conductor to conduct keyword research in multiple regions and countries, and we use it as our main reporting mechanism and to tell the story of our SEO success externally. Before using Conductor, we did not have a way to monitor and report on our keyword rankings, and manage SEO reporting across the globe.
  • Account services support is unmatched!
  • Keyword reporting and SERP performance reporting
  • Explorer tool is the best for competitor insights
  • Google Chrome extension is very helpful at quick-hit insights and analysis
  • Would be nice to have technical SEO insights/reporting in the platform
  • Better website analytics insights or Google Search Console integrations
Conductor provides insights and support in all areas of SEO to help move the needle. Their account services support provides the most value to me and my team, they are basically an extension of our team.
Jacob Giberson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Conductor in several ways. With Conductor, multiple teams in our marketing department have access, and we find the keyword research in their research > explorer section to be the most helpful in many cases. Here is where our content team can write their articles, blog posts, or landing page copy, and quickly identify which keywords to use based on the topic they are writing. Our web team uses Conductor to access the Deep Crawl scan where we get insight into where we need to fix issues on the site from redirect chains to broken images. I also greatly value the ease of batch exporting and updating the keywords we have, as this makes it easy to segment our keywords into categories that help with either reporting purposes or actionable tasks.
Some business problems that Conductor can solve include content creation for SEO purposes primarily, and speeding up time to find which links are good to add to the content. We are big fans of the partner marketplace through Conductor and some of the offerings there from offsite link building to video creation, which internally we do not have the bandwidth for. This also includes partner content creation which we are leveraging for refreshing content on many of our SEO pages.
  • The Keyword Research Explorer tool in Conductor is excellent. It fits the needs of our content team directly. As they write content they can add that topic into Conductor and see the results of keywords they can use, or quick answer rich results gives them the edge to create strong SEO content on their own without using multiple teams.
  • The batch edit of keywords is also a great and easy feature of Conductor. We have hundreds of keywords we monitor and being able to quickly batch update these keywords and add categories to them, give us an edge in reporting on keywords as well as making decisions based on these categories.
  • Deep Crawl Site analysis through Conductor is a powerful scan tool. We have multiple SEO scanning tools, but Deep Crawl finds things that other tools in the industry have failed to find. We have been able to improve the performance of the site based on this tool.
  • I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
  • Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
  • Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.
Conductor is well suited for keyword research based on a topic. It has a strong scan tool for finding technical SEO issues on a site. The extension they have is useful for easily seeing the SEO elements of a page in real-time. Tracking new keywords and adding categories is easy. There are many other use cases available as well.

The only time Conductor may be less appropriate is in highly specific areas of detail tasks, such as measuring the domain authority of a competitor, or auditing toxic backlinks to submit to google disavow, or looking for auto-creation of meta descriptions or where to add links within a sentence. This said, there are so many positives with Conductor, that the positives outweigh the negatives.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We can propose and execute all our content strategists around the different regions we work with: LAG, ASIA, EMEA. We also can track and rank our branded sites and analyze the market share within our competitors.
  • It provides keyword research for all our regions (by market and by search engine).
  • We can determine the content strategy.
  • Cover all the technical issues with the recommendations.
  • Weekly report could be daily.
  • Let us upload more than one keyword in the explorer bar.
It provides a specific ranking analysis by keyword, market share, and technical recommendations. The weekly ranking analysis could be daily.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Conductor in our global marketing department, and we are beginning to use it in a variety of regions worldwide. Conductor allows us to improve search visibility for our web site, track rankings across countries and languages, and allows us to gain insights into the search behavior of our audience.
  • Rank tracking
  • Keyword research
  • Content optimization recommendations
  • Ease of use
For any enterprise or even medium-large application, it's easy to recommend Conductor. It might be overkill for a smaller organization. It is also important to have the ability to act on the recommendations by having sufficient resources and access to make changes to the web site, and/or the ability to directly publish content.
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