By the numbers SEO analytics tool
Different teams use it for different reasons. Where we tend to merge is along that first touch with a potential client. It's used to …
Overview
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…
Recent Reviews
How Conductor Differs From Its Competitors
Awards
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Popular Features
- SERP ranking tracking (242)9.191%
- Site recommendations (243)8.989%
- Keyword analysis (257)8.787%
- Competitive analysis (255)7.878%
Reviewer Pros & Cons
Sr Manager of Opportunity Generation
Hite Digital (Marketing & Advertising, 51-200 employees)
- This is pretty specific, but rank trends and keyword pipelines. These views are both good for understanding impact of initiatives and reporting/commun...
- Bring annotations back! This was a very useful tool, but it went away. Especially if those annotations show up in Page Insights along the automaticall...
SEO Specialist
6D Global Technologies, Inc. (Marketing and Advertising, 51-200 employees)
Pricing
N/A
Unavailable
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…
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- Setup fee optional
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What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
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What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.
Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.
Conductor Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Conductor Screenshots
Conductor Integrations
Conductor Competitors
Conductor Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Conductor Downloadables
Frequently Asked Questions
Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.
The most common users of Conductor are from Enterprises (1,001+ employees).
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Reviews and Ratings
(366)Attribute Ratings
Reviews
(51-75 of 259)Companies can't remove reviews or game the system. Here's why
February 12, 2021
Once you fully get how to use Conductor, you won't go back to your other tools after.
Score 10 out of 10
Vetted Review
Verified User
Conductor is being used across many countries in STANLEY Security organization (Canada, USA, France, U.K., Germany, Norway, Netherlands, and more). Each country uses it to track their own website performances in comparison to past results and also in comparison to competitors. In my case, I manage the Canadian website and Conductor has been a big help when it comes to figur[ing] out potential quick wins in ranking and which keywords I should focus on in future content writing.
- Tool with so many options
- Possibility of having bi-weekly sessions with their experts to help focus our priorities
- Devoted support team
- User-Friendly
- If you're a newbie, you might need a first session with a Conductor expert to learn how each option works. Once you get how it works, you'll be able to navigate on your own everywhere.
February 10, 2021
Superior SEO Platform
Conductor is a superior SEO platform that we use to track the success of our domains and pages, keyword rankings, and overall performance. I especially love the Keyword Performance and Explorer sections that help me keep careful track of the keywords we are interested in and discover new keywords where our content may be lacking. In our organization, the digital marketing analytics team primarily uses Conductor.
- Conductor is user friendly and easy to use.
- The Conductor support team is fantastic to work with.
- I wish Conductor had the ability to pull data more than one year back.
February 08, 2021
An overall great tool that is only improving.
Conductor has been used primarily by the SEO team. We have began training our content team to use Conductor to identify content opportunities. With Conductor we able to provide great competitor insight and market share data that is close to what I deem accurate. The ability to create dashboards that provide in-depth insights specific to your needs is also appreciated. SERP features presented on keywords also shows the available opportunity that we can target.
- Great dashboard tools.
- Reliable data.
- Constant updates.
- Steep learning curve.
- Cost is higher compared to competitors.
- Lack of backlink data.
January 15, 2021
Conductor has been a key to improving our SEO traffic!
Score 10 out of 10
Vetted Review
Verified User
Conductor is currently being used by our digital marketing team to help plan, research, write, and improve our SEO capabilities. It's used for many if not all of our domain properties. Since signing on with Conductor, my SEO knowledge has improved immensely, and the site's traffic that I am responsible for has followed suit.
- Keyword Analysis helps me plan for articles I am writing, and assists me in putting briefs together if someone else is writing the content.
- Content Performance helps me track how the content is ranking, and if editorial changes we make are helping or hurting.
- You must have fairly significant SEO knowledge to use many of Conductor's tools.
December 10, 2020
Best Support Team
We use Conductor for keyword and competitor research. When planning to write new content for our site, we spend a lot of time looking at different tools and resources to evaluate keywords and search intent. Within Conductor, we take advantage of the ability to group keywords together to help us refine our content strategy since we have many topics and audiences that we write content for.
- Competitor research
- Rank changes
- Report compilation
- Marketplace report request tracking.
- Bing/Yahoo/Duck Duck Go integration.
- Date range improvement (feels very limited comparing dates).
December 09, 2020
Shining a Spotlight on Conductor
Conductor is used by the Marketing organization at 3D Systems. It enables technical, and non-technical, teams to understand the principals of SEO and to enhance our content creation efforts.
- Easy access to all KPIs in one location
- Enables non-technical teams to access, research and understand SEO tactics
- The Chrome plugin makes competitive insights easy to obtain
- Having the tool is not enough, you must educate yourself and ensure your teams are using it (true for any tool)
- The cost is higher than run-of-the mill tools. You are paying for an Enterprise option. You get what you pay for.
December 09, 2020
Enterprise level SEO tool
We use Conductor for SEO purposes: keyword research, keyword rank monitoring, competitor rank monitoring, content creation suggestions, and some technical SEO help. It used only within the marketing department.
- Keyword Rank Tracking.
- Keyword Research/Suggestions.
- Technical website SEO.
- Backlinks: Checking and recommendations/suggestions.
- Basic audit tools (spelling/broken links/etc.
- Being more than an aggregator of data from other sources like search console, SEMRush.
- Make the interface more user friendly. So many places to navigate to, would be helpful if there was a main dashboard to use as a "homebase"/ starting point.
November 03, 2020
An SEO Tool with Plenty of Features and Great Support
Score 9 out of 10
Vetted Review
Verified User
We use Conductor to understand consumers, analyze and develop content, and recommend technical updates for our websites.
- The DeepCrawl integration is fantastic at understanding the opportunities to improve the technical issues on your site.
- The Chrome extension is a nice little bonus when browsing.
- The Content Briefing tool is great for developing SEO-friendly content.
- The Workspaces are a great place to get organized and collaborate.
- There aren't any details on Google indexing and crawling issues when they are not showing your pages on Google due to these issues.
- The Content Mapping feature is complicated!
October 30, 2020
Switched and couldn't be happier
Score 9 out of 10
Vetted Review
Verified User
We are using Conductor to help us develop content, monitor competitors in the SEO space, and find areas where we can do more in SEO. We were using another SEO tool that did similar things, but the keyword research was more usabale than other platforms as we are a very niche company. It is currently being used in our Marketing Department between our content writiers and SEO specialists.
- Keyword Research
- Make recommendations on developing content
- Ablility to connect to many different projcet management tools to allow for streamlined processess
- Provide information on backlinks
- Allow for more automation in some very time consuming SEO projects
- Connect with Google Ads to find more synergy between SEO and SEM
Score 10 out of 10
Vetted Review
Verified User
Five people in our Digital Marketing Department currently utilize Conductor Search Light for our US eCommerce site on a daily basis. It is most heavily utilized for onsite optimizations both technical and content oriented. We also encourage other departments to utilize the tool for generaly content creation, trend tracking, PR, social media, and competitive research purposes. We utilize Conductor for organic reporting including traffic & keyword ranking growth.
- Excellent Customer Service & Support
- Clear and Actionable Steps to take for optimization
- Fantastic Tool for competitive research
- Easy integration of SEO tools and insights
- Would appreciate more Paid Search Integration
- More support with Google Analytics set up and maintenance would also be appreciated
October 20, 2020
Conductor for the Digital Marketing Leader
We're currently using Conductor to do competitive keyword research in a highly saturated field. Conductor gives us the visibility on keywords that are reaching, and efficient to create content around. While we use Conductor in our digital marketing team mostly SEO, there are some benefits that allow us to ideate around what additional content we can create in areas we have gaps and opportunities.
- Ability to use DeepCrawl to see if there are any glaring issues with the technical foundation of your site.
- Ability to create dashboards for different target keyword categories to determine SEO effectiveness from new pieces of content.
- Online training program that goes through the basics of SEO, but also gives a good reference in case you forget where certain tools are.
- There are some international domains that aren't trackable yet, but they're slowly adding them.
- Navigation menu may get a little confusing, but you'll get used to it over time.
- Some dashboards aren't as user friendly as you'd like.
October 10, 2020
A solid platform with an excellent customer support team
We use Conductor as our SEO tool across the 38 countries we operate in. For each of the countries, we have an account where the digital marketers and SEO specialists of each market are working to track their performance and get insights on what to improve. We also use the DeepCrawl integration to check any technical improvements on our sites.
- An extensive platform that allows us to track performance in all the 38 countries we operate in
- Their customer support team is awesome and is doing a great job of providing training, competitors' insights, and suggestions on how to improve our performance.
- Conductor is very open to suggestions. When Google for Jobs came out, they built in functionality so we're able to see if we came up in the Job Feature snippet.
- Would have liked to see better integration with paid search. So far my paid search colleagues are hardly looking into the tool, indicating that it's not that relevant for them.
October 10, 2020
Conductor Review
Conductor is being used to track organic search by the marketing department on multiple sites with the possibility of expanding usage globally. Overall, we use Conductor to help fine-tune webpage content, determine search share, understand which content channels perform the best, and help us address areas for improvement when it comes to optimization.
- Organizes all things search into one tool
- Provides solid answers to stakeholder questions quickly
- Offers a robust platform that can be heavily customized to provide the information necessary to address nearly all views of search data (and a few outside of search).
- It took us a while to make the platform fit our needs. There was a lot of work involved in customizing reports, segments, making sure Conductor was accurately seeing the website the way we designed (content mapping, segmentation, etc.). The tools are all there, but some assembly required.
- API costs extra
- There are direct integrations for platforms like Domo. I haven't seen one for Tableau. There might be one, but I haven't found it.
October 02, 2020
Comprehensive Keyword and SEO Platform
My company provides SEO resources for a global management consulting firm. While we use Conductor, we also assist the client's marketing department in using Conductor as well. Conductor helps with SEO projects for both the US and German websites - finding keywords, including them in creative briefs, and measuring the response to the content on their sites.
- Keyword research.
- Keyword monitoring.
- Keyword discovery.
- Comparison over time.
- Missing external forces.
October 02, 2020
Using Conductor within a SaaS company
Conductor is currently used by mostly the digital marketing department to help us keep track of our keyword rankings and gain insights on where improvements are needed.
- Keyword ranking monitoring.
- Competitive analysis for keyword rankings.
- Customer service.
- Conductor API since some of the data that is received is hard to parse.
- If you use the system with geo-TLDs and have a lot of keyword crossover between regions, the keyword setup can be confusing.
October 02, 2020
Great tool!!
Conductor is being used in only one department. Although we have other teams creating content, we don't have an overarching SEO strategy, so with this tool, we are trying to advance our SEO strategy, while evangelizing it throughout the company as well. As a department, we're trying to educate others on what SEO is and how it is important to our content strategy. Conductor helps us with this, while measuring our success.
- Business Cases. I love being able to play with the numbers and having the algorithm predict our untapped opportunities.
- Content briefs that integrate very well with JIRA or Trello. Helps streamline the whole content process with the team.
- Comparing market share between our competitors and other high-performing players. Super easy to explore their content and what they're doing well in.
- I'd like to see a rolling average of keyword performance, on top of daily/weekly reporting.
- An easier view of which keywords resulted to the increase or drop in sessions to a specific page.
Conductor has been key for us in a major website migration project that is joining about 300 websites into a single enterprise site and platform. Conductor helps with URL research to support migration but it is most important in provide a picture of SEO value of our current sites and making sure we don't loose this value with our move. The platform also helps us predict for better performance and optimize the site we create. We have trained business users across our global company to use the platform to understand performance and competition. Conductor is a key partner and tool in our digital marketing transformation.
- Professional services teams that are on top of their tech skills and can apply that to help us problem solve technical and strategic problems. For example, URL inventories and SEO evaluations per page for large and cumbersome websites.
- Conductor lets me understand how my products and services compare to competitors (some I know and some that aren't even on my radar) so I can make decisions about to make sure my content shows up where I think it should.
- Conversely, it also shows me where my content shows up that I didn't expect or plan for. Sometimes this a great learning for business users that drives new content or concepts to build on success.
- While monitoring the health of my website is not a key function of the platform, it does give me just enough clues (like broken links or poor page performance) to ask questions about development etc.
- Conductor has been excellent partners in training a wide range of business users and providing proof of strategic value of the platform's performance and impact.
- I need backlinks. Please consider integrating an industry leading tool like Majestic directly into your platform.
- I love the newsletters we used to get...I don't know what happened to those, but please bring them back or something else that includes that content in an easy to consume format with the same fun flair.
September 30, 2020
Conductor is a digital communication SEO dream!
Multiple departments use this product and we provide analytics support to all departments across the organization. This helps us better understand our current SEO placement and make strategic decisions to improve our visibility in organic search. We have had many pages gain traction using this product and become ranked on the first page or even attaining an answer box placement.
- SEO recommendations.
- Analytics on current standings.
- Research on keywords for monthly search volume.
- Research on competitors.
- Constantly changing user interface. When you get used to something, it is updated and hard to find again.
- More info on trends on a specific keyword during a period of time rather than a "you were here on this day and now you are here on this day."
We use Conductor in our Digital and Marketing efforts, primarily to help us better understand and assess the quality of our product content on the web, and where we can make improvements to our technical SEO. It has been very useful when migrating between web platforms, in order to account for redirects and orphaned pages on old domains. We've also been able to find duplicate page titles for products that differ slightly and exceed the max character count for Google, and change the structure of those page titles so that the differentiator does not reside in the last characters in the string.
- I love how I can look at source URLs in Conductor and find out WHERE bad links are coming from. It's so much more helpful than Google Search Console.
- I can see all of a site's issues at a glance, and drill down into details easily so that I can follow up on them quickly.
- I can request a Competitor Analysis that will help me understand my competition better and make adjustments on the fly.
- I'd like to be able to generate Marketplace reports on demand, rather than request them.
- There doesn't seem to be a place to see what I've requested via Marketplace. I have had to rely on emails. There really should be a dashboard for this. If one exists, it should be listed under "Marketplace".
- Increase the number of keywords you can track, domains, etc. per account.
September 28, 2020
Conductor Offers Easy Dashboarding and In-Depth SEO Analysis
We currently use Conductor in my department (Digital Marketing) mostly. There are some reports that we share with other teams but the full use of Conductor sits with my team. We have several dashboards set up to monitor certain business areas or campaigns. We also monitor our .com as a whole.
- Easy to build dashboards.
- Partnership with DeepCrawl.
- SERP analysis.
- The UI isn't that great.
- Dashboards break.
- The recent updates made the keyword performance section break a lot.
September 28, 2020
Amazing platform - powered by dedicated & knowledgeable SEO leaders!
Conductor's platform is currently being used within our Digital Marketing department. However, we are encouraging the broader marketing organization to get on board to help them do some keyword research as they work on new products.
The platform helps us address many business objectives such as:
The platform helps us address many business objectives such as:
- How well do we rank for branded and non-branded keywords.
- How well does the competition rank for our keywords.
- Identify on-page optimizations we can make to our website to better our rank on Google SERPs.
- Help identify new or related keywords we should work toward ranking for.
- Understanding what type of content we should create to fulfill the needs of current and future customers.
- It's a very easy to use platform.
- Great way to understand where you rank as an organization as well as your direct competition.
- The ability to identify content gaps and opportunities to create content customers care about.
- The only place I felt Conductor could help more on is much less about their platform and more around providing resources to help actually implement the changes for us on our websites.
September 28, 2020
Outstanding determination to help their customers succeed!
Score 9 out of 10
Vetted Review
Verified User
Conductor is currently being used by two members of the marketing team. For me, the business problem that it solves is both content creation and content optimization. We use Conductor to create content based off SEO search terms then we use the keyword function of the platform the add keyword in order for our content to perform better and be found through search results by new users. The other member on my team uses it for more advanced SEO reporting.
- Customer success.
- Content creation.
- Content optimization.
- YouTube video performance.
- Social media integrations.
September 11, 2020
Conductor is a robust SEO platform with an abundance of useful features
We used Conductor to identify keywords and inject meta data throughout our website after a new team was brought on to focus on SEO (where it hadn't been a priority previously). We do regular site audits using DeepCrawl that we use to make continual improvements. We are also undergoing a full navigation overhaul and are using Conductor to ensure we are using the right keywords. At first, I was the main user within Conductor, but we now have multiple people using the platform, and it has helped with our eCommerce site, our blog, and many of our marketing efforts.
- Super robust platform that allows users to do just about anything they would need to do related to SEO, including keyword research, technical audits, rank tracking, and more.
- User-friendly interface that makes research and tracking easy.
- The platform is really fast, and we rarely experience any technical issues.
- The Marketplace option (where the Conductor team acts as an extension of our SEO team and provides reports/research/recommendations for us) is a great resource.
- The platform can be overwhelming because it is so robust, but with training, it's user-friendly.
- Would love to have more options within Marketplace, but options are limited with the Bronze service tier (the lowest service tier).
September 10, 2020
Conductor Tool Drives Organic Success
We use Conductor within our marketing department. It is primarily used by our web, external communication and digital marketing teams. This tool helps us to measure our organic reach. What I like about it most is that we are able to watch certain "tracked keywords" and not all the keywords that we might rank for - this helps to eliminate noise and focus in on what we think is important for our business.
- Keyword research.
- Provides insights without having to dig through data.
- Live reports that automatically update.
- Tracking content by categories.
- Not all aspects/tools are readily available in the menu - you need to know how to click around to find more advanced or details.
- Like to be able to see all ranking keywords for site more easily.
September 10, 2020
Unmatched Value.
We are using Conductor to measure how our organic traffic is finding our website, find opportunities for content creation, and to keep a close eye on our competitors at the local level.
It is currently "owned" by the Marketing department, but we are looking to expand SEO knowledge to other departments so that they understand how it affects their business lines and scope. We are training them first on the SEO basics, and then eventually the platform.
This helps the managers in turn, educate our Agents and their clients on our strengths vs any competitor.
It is currently "owned" by the Marketing department, but we are looking to expand SEO knowledge to other departments so that they understand how it affects their business lines and scope. We are training them first on the SEO basics, and then eventually the platform.
This helps the managers in turn, educate our Agents and their clients on our strengths vs any competitor.
- Track overall ranking at a high-level that can be drilled down of your entire website.
- Great support team with regular calls.
- Strong tool to provide opportunities for content marketing.
- Competitive analysis in the SEO/SEM space.
- Always innovating and integrating with other tools.
- None at the moment. Maybe price? Something can always be cheaper!
- Would love a simple tool that helps me find every page on the site that displays a certain word or phrase.