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Conductor

Conductor

Overview

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…

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Recent Reviews

SEO made easy

9 out of 10
May 01, 2023
Incentivized
We use Conductor to help our search results for our services around the US as we offer a variety of services at a variety of locations. …
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Conductor Review

9 out of 10
October 27, 2022
Incentivized
We use Conductor to manage the search efforts for multiple websites. Writers and SEOs use the tool for keyword research. The tool is a …
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How Conductor Differs From Its Competitors

Data Integration

We have pulled Google Analytics data into Conductor. There are times the connection breaks and we are not notified until we need to check. This causes a mix-up in data and data cleanup is needed to make sense of what we are looking at.
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Strategic Collaboration

Conductor has allowed the SEO team to provide information about content, product and marketing needs to the respective teams. The teams have seen that utilizing the information will have substantial organic growth.
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Marketing Strategy

We have used the Explorer tool to identify the customer journey on our site, identifying pages that are for early or late stages, and optimizing the pages accordingly. Using the Explorer tool to plan our marketing strategy to target customers at any point in their journey has helped us improve our …
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Strategic Collaboration

Conductor has allowed me to work closely with the digital marketing team to target areas and keywords that we should be trying to rank for vs keywords other domain properties should be ranking for: i.e. .com vs blog vs support. We are no longer competing against each other for traffic!
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Marketing Strategy

The managed services have been extremely valuable. The weekly calls with the team offered deep dives in to each of the domains, with hands on demos and process improvements.
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Data Integration

We have integrated our Google Analytics and Google Search Console accounts so that we can compare our data with the information that Conductor provides. With these integrations, we are able to optimize using near-real-time data. We can also measure the success of our content changes with a better …
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Strategic Collaboration

I really enjoy Conductor's collaboration features because it allows multiple team members who are involved in SEO to view our Google Search Console and Google Analytics data without us having to sacrifice permissions or security. Having members in a single platform also enhances our understanding …
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Marketing Strategy

We really enjoy the content brief feature. We are able to explore keywords, competitor URLs, and search topics and then combine them into a simplified report that we can then share with the rest of our marketing team. We have not used this feature as much, though, as we are newer to Conductor, but …
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Strategic Collaboration

Conductor really shines in this area. Once trained, content teams take to the platform and use the insights to drive content creation without the help of technical resources. It allows us to regroup and communicate using a common language to measure the effectiveness of our activities.
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Marketing Strategy

Explorer allows us to identify opportunities. We then use workspaces to create snapshots of our current state for a given opportunity and then measure our efforts against the results over time.
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Strategic Collaboration

Conductor helps show the connection between content and web teams for SEO purposes, but on its own will not help with processes and efficiencies. If anything it helped point out inefficiencies and departmental needs within those spaces.
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Marketing Strategy

Have not used Explorer much, but it is a decent tool for getting insights on specific websites as far as comparing keyword rankings and SERP features. Looks and feels like other tools I've used, nothing that really sets it apart from those tools.
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Marketing Strategy

It all starts with keyword research to understand what information consumers are looking for. Through the Explorer, you can help identify the competitors that are providing that information, so you can do it better. Or you can find the gaps that you can own before your competitors.
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Data Integration

Conductor integrates well with both Google Analytics and Google Search Console. With keyword rearch tools already in Conductor, we can now easily see data between all the various SEO platforms we use.
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Strategic Collaboration

Conductor connects with many different work flow tools like Asana, Jira, etc. However, we have a proprietary system that Conductor does not integrate with. However, Conductor does have the availability to create a brief in a Google Doc. This allows us to download the Google Doc and upload into our …
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Marketing Strategy

So many small business owners do not know they need liablity insurance. By using Explorer, we can easily see questions consumers may have in regards to starting a business. We can then write content to target those people to get them into the funnel. We then use Explorer to understand what peope …
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Strategic Collaboration

Conductor has allowed our content and web teams to efficiently work together by allowing us to create and customize workspaces to our needs. We've built some of our processes around the tools and work hand-in-hand to accomplish our goals for the SEO.
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Marketing Strategy

With today's fast moving world, Conductor has enable our team to pinpoint and track trends that are relevant to our business and this has allowed us to create new or pivot some campaign strategies and meet customers where they are searching.
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Data Integration

The main integrations we use with Conductor are Google Analytics, Google Docs and DeepCrawl. The ability to integrate with Google Analytics lets us track new blog posts created and the traffic that increases over time. Google Docs lets us streamline the content being created within Conductor and …
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Strategic Collaboration

Conductor has enabled collaboration between our SEO, content, and web teams by letting us make more data driven decisions. We're starting to create content that are related to mid-lower funnel keywords instead of high funnel keywords that don't tend to drive ROI. Having the ability to conduct a …
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Marketing Strategy

Conductor lets us create personas that fit every part of the user journey we have. This help us segment keywords for each different persona and the funnel they're in. The Explorer feature also gives us visibility to words that are related, but we might've missed completely that are low-hanging …
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Data Integration

We're integrating Google Analytics and Google Search Console data in the tool. With Google Analytics, besides the traffic figures, we can also load in conversion data, providing extra insights into the effectiveness of our optimizations. The Google Search Console part is not that advanced, …
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Strategic Collaboration

We use Conductor as our go-to-platform across our company. Different teams as SEO, content, PR, and digital marketers are working on the tool together, and the Conductor team is organizing monthly training sessions to increase and maintain the usage of the tool. Within Conductor, it's possible to …
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Marketing Strategy

Conductor provides us quite some useful insights as input for our strategy. With the Explorer functionality, we're able to do keyword research which we combine with the data from the Google Ads Keyword Planner. Explorer is also very useful to see what pages of competitors are working well and to …
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Data Integration

We have not fully used this functionality. We have only connected Google and Adobe platforms into the mix and there have been talks of pushing more data into the platform those have yet to get off the ground. We have also looked into pulling data out of Conductor and into a centralized repository, …
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Strategic Collaboration

In an industry like ours, often we fixate on particular terminology. Conductor has helped us align our word usage to our customers, so instead of focusing on words and phrases that we use, we focus more on the language of the customer. That is foundational to content, web, and even when it comes …
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Marketing Strategy

Explorer specifically has helped us find the language of our audience and what they use to get to us. Question-based searches allowed us to draft the content to better reflect audience intent. The reporting tool (Workspace) has a lot of flexibility such as the ability to determine sources of …
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Marketing Strategy

Conductor’s customer intelligence feature, Explorer, is helpful in finding what searches your site ranks for and what terms your audience is using to find your site.
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Data Integration

We use the API to pull keyword rankings by domain that's tracked in the system. This allows us to take the data and aggregate or calculate other complex business formulas to gain deep insights on how SEO impacts the business.
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Strategic Collaboration

The system is mostly used by digital marketing. We haven't ventured out to include more departments. I'm not sure if that's due to lack of adoption, lack of interest or if other users are generally unaware that they have this tool available to them.
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Marketing Strategy

We use the explorer, keyword ranking monitor and competitive analysis to build out our SEO strategy. These data points gives us an idea of how we're doing with our target keywords and see how the competitors are doing with these words as well. If we are not doing very well, we'll know who is …
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Data Integration

We only integrate with IBM Analytics. This has impacted our SEO and content goals in that we're able to see our impressions and clicks and really round out our decisions. It has helped us put data behind the specific keywords we'd like to target and gives us the 'why' behind it all.
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Strategic Collaboration

The content briefs under actions manager has really helped us streamline our process within our content team. The content briefs have a great template and asks the right questions, especially with intent and audience. In addition, the ability to integrate with JIRA or Trello is great. We've …
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Marketing Strategy

Conductor's Explorer feature is amazing. Especially that social feature in the Overview tab...so great! Helps us get in front of the trends and target those keywords and create content around those topics before anyone does. In addition, we're able to see where they are in the journey state and …
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Data Integration

Google 360 data has been integrated...and not just for our one global platform, but for each of the sites that are being migrated so we can build current and historical views to understand the impact of migration and the opportunities for growth after.
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Strategic Collaboration

Having the URL inventories for sites gives us what we need to talk to business stakeholders about content as well as what we need for web teams to plan for redirects etc.
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Marketing Strategy

Our organization is exploring in this area. Right now, we're focused on migration and getting people trained in the platform to make use of this information for optimization. As we continue on our digital transformation, the information from Conductor will be key to improving strategies. To start, …
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Strategic Collaboration

Content and web teams help SEO manager by using Conductor recommendations when creating content. This helps the content be stronger and allows us to place higher on Google.
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Data Integration

We have added Google Search Console data to Conductor. This is useful because now we can see all data in one place, and account for multiple crawl sources that look at different things. For example, I can see which links might be bad that are active on the site, and which links might be bad that …
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Strategic Collaboration

We have not had the opportunity to really use Conductor in this capacity. However, different teams have used Conductor for different goals at the same time. For example, Marketing might look at content while Digital might look at on-page technical issues. If there is a common issue that affects …
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Data Integration

We pull in Google Search Console and Google Analytics. Both of these systems are brought into the many dashboards we create. I love getting landing page data and click data from GSC. Helps us with trends and informs on success of campaigns.
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Marketing Strategy

We use Explorer almost every day. We are always expanding into markets meaning we need to research key words. We also do research for content creation.
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Data Integration

We have integrated with Google Analytics to better marry up web traffic data from our websites to Conductor. This had helped better quantify a variety of metrics and content goals.
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Strategic Collaboration

Although the Digital organization had brought on the Conductor tool, we have shown how this tool can help out other organizations such as global marketing. By utilizing keyword research alone - the marketing organization has been able to align their product briefs and product descriptions with …
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Marketing Strategy

From a marketing strategy perspective, we have been able to utilize tools like keyword research to understand overall volume and opportunity based on user behavior. We've also been able to find similar types of audiences to target based on the data within the platform.

Again, by working closely …
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Data Integration

The integration with Google Analytics helped us better monitor which content was performing well, what needed to be optimized, and finally what needed to be retired from our site because it was not getting enough traffic. Being able to have both the analytics from Google Analytics and the keyword …
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Strategic Collaboration

The main aspect of my role is content creation, the collaboration between myself and our SEO expert on the team is greatly a result of both of us using Conductor in our every day roles. We worked together very well as a result of us both using and understanding the Conductor platform. It helps us …
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Marketing Strategy

We are able to reach new customers as a result of Conductor. Using the content creation and content optimization aspects of the Conductor platform. When customers are searching for content that we are producing, we appear higher in the search results and have a better chance of working them …
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Data Integration

We have connected our Google Analytics account, which allows us to properly track our site performance and provide good reporting to our management team.
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Strategic Collaboration

As of now, our teams are still navigating our way through collaboration within Conductor (most team members are quite new), but we are each using the platform for our respective areas and seeing efficiencies within our own workflows.
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Marketing Strategy

We have used Conductor to find topics for blog articles, keywords to feature within our eCommerce site and marketing landing pages, and determine how we are ranking compared to our competitors.
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Data Integration

We have pulled in our Google Analytics data. While this is not our reporting tool of record, it gives us a good idea of growth and success we are seeing on the website. With this data being so visible, I've been able to get a broader buy-in for SEO with our writing team and leadership. This tool …
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Strategic Collaboration

We have setup reports specifically for each writer so they can see how the pieces they do perform organically. Their manager reviews this with them and has started to suggest updating pages that are underperforming - and those that are performing well to see if we can do even better. Since these …
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Marketing Strategy

We consistently use explorer to see the types of keywords our competitors are ranking for - and if those keywords would work for us too. Additionally, we use explorer for our keyword research. It has helped make some major name change decisions on how we refer to things internally vs. externally …
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Data Integration

Event tracking to see how much "return" we are getting for leads driven from our organic traffic. This helps with content goals tremendously to help us see what of our content marketing efforts work and what doesn't.

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Strategic Collaboration

It helps us by taking a holistic look at how people are finding our website, what they are doing, and what is driving their actions on the website as well. The conductor team advises on what they are seeing on what is best to optimize your page/site structure as a whole and in turn helps us build …
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Marketing Strategy

Our community pages are the largest driver of organic traffic to our website. Obviously we don't want to negatively impact on it, but we are looking at ways to drive more traffic to it. With Conductor's Explorer tool, it helps us find ways that people are searching to enhance the meta title of the …
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Data Integration

It's great, mostly because of the partnerships they've formed with the best databases out there. Most companies I've seen subscribe to at least half of the partnerships you get built-in with Conductor. You can cancel those and use what Conductor has. Be warned though, you're not going to see all …
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Strategic Collaboration

Now that we have full visibility, it allows us to develop a content strategy that makes sense. We can see what's performing, what's not, and how our changes are effecting the overall picture. You can zoom in or out, getting as granular as you want with your content based on the metrics you're …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (242)
    9.1
    91%
  • Site recommendations (243)
    8.9
    89%
  • Keyword analysis (257)
    8.7
    87%
  • Competitive analysis (255)
    7.8
    78%

Reviewer Pros & Cons

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Pricing

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Conductor

Conductor

N/A
Unavailable

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.conductor.com/pricing/?utm_…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

SEO

Core features related to search engine optimization

8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.2
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.4
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Product Details

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.

Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.

Conductor Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Conductor Screenshots

Screenshot of Provides insight into keyword visibility over time and discover keyword opportunities.Screenshot of Tracks the impact content has on revenue and traffic.Screenshot of Maps content strategy to reveal how content is performing at every stage of the buyer’s journey.Screenshot of Offers insights into trends and topics that customers are searching for to create the most relevant content.

Conductor Integrations

Conductor Competitors

Conductor Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Conductor Downloadables

Frequently Asked Questions

BrightEdge, Searchmetrics Suite, and Botify are common alternatives for Conductor.

Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.

The most common users of Conductor are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(366)

Attribute Ratings

Reviews

(51-75 of 202)
Companies can't remove reviews or game the system. Here's why
December 10, 2020

Best Support Team

Verified User
Analyst in Marketing
Health, Wellness and Fitness Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Data Integration
We have integrated our Google Analytics and Google Search Console accounts so that we can compare our data with the information that Conductor provides. With these integrations, we are able to optimize using near-real-time data. We can also measure the success of our content changes with a better understanding of what changes were the most successful.
December 09, 2020

Enterprise level SEO tool

Verified User
Manager in Marketing
Financial Services Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Data Integration
Google Analytics, Google Search Console, these are basic integrations that many SEO tools offer to help give a better picture of SEO health. Besides being basic connections, these provide little additional help to what can be seen inside these platforms on their own.
October 20, 2020

Conductor for the Digital Marketing Leader

Verified User
General Manager in Marketing
Medical Device Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Data Integration
The main integrations we use with Conductor are Google Analytics, Google Docs and DeepCrawl. The ability to integrate with Google Analytics lets us track new blog posts created and the traffic that increases over time. Google Docs lets us streamline the content being created within Conductor and edited to help us crank out more content at a quicker pace and more input.
October 10, 2020

A solid platform with an excellent customer support team

Miranda Gahrmann MSc | TrustRadius Reviewer
Miranda Gahrmann MSc
Global SEO Manager
Randstad (Human Resources, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Data Integration
We're integrating Google Analytics and Google Search Console data in the tool. With Google Analytics, besides the traffic figures, we can also load in conversion data, providing extra insights into the effectiveness of our optimizations. The Google Search Console part is not that advanced, basically loading in the page URLs, impressions, clicks, and CTR.
October 10, 2020

Conductor Review

Verified User
Analyst in Marketing
Commercial Real Estate Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Data Integration
We have not fully used this functionality. We have only connected Google and Adobe platforms into the mix and there have been talks of pushing more data into the platform those have yet to get off the ground. We have also looked into pulling data out of Conductor and into a centralized repository, but that has not been realized either.
October 02, 2020

Using Conductor within a SaaS company

Verified User
Manager in Marketing
Marketing & Advertising Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Data Integration
We use the API to pull keyword rankings by domain that's tracked in the system. This allows us to take the data and aggregate or calculate other complex business formulas to gain deep insights on how SEO impacts the business.
October 02, 2020

Great tool!!

Verified User
Analyst in Information Technology
Insurance Company, 5001-10,000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Data Integration
We only integrate with IBM Analytics. This has impacted our SEO and content goals in that we're able to see our impressions and clicks and really round out our decisions. It has helped us put data behind the specific keywords we'd like to target and gives us the 'why' behind it all.
October 02, 2020

Conductor has been a trustworthy partner in a major web migration project

Amy Kolzow | TrustRadius Reviewer
Amy Kolzow
Director, Digital Marketing Strategy and Transformation, Corporate Strategy
Wolters Kluwer (Information Technology & Services, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Data Integration
Google 360 data has been integrated...and not just for our one global platform, but for each of the sites that are being migrated so we can build current and historical views to understand the impact of migration and the opportunities for growth after.
September 30, 2020

Conductor pulls back the curtain to reveal all your SEO data in one place

Verified User
Project Manager in Other
Electrical & Electronic Manufacturing Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Data Integration
We have added Google Search Console data to Conductor. This is useful because now we can see all data in one place, and account for multiple crawl sources that look at different things. For example, I can see which links might be bad that are active on the site, and which links might be bad that are old links on other domains in Google Search Console, in one place.
September 28, 2020

Conductor Offers Easy Dashboarding and In-Depth SEO Analysis

Verified User
Manager in Marketing
Leisure, Travel & Tourism Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Data Integration
We pull in Google Search Console and Google Analytics. Both of these systems are brought into the many dashboards we create. I love getting landing page data and click data from GSC. Helps us with trends and informs on success of campaigns.
September 28, 2020

Outstanding determination to help their customers succeed!

CA
Chelsea Amato
Digital Content and Brand Specialist
IGS Energy (Oil & Energy, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Data Integration
The integration with Google Analytics helped us better monitor which content was performing well, what needed to be optimized, and finally what needed to be retired from our site because it was not getting enough traffic. Being able to have both the analytics from Google Analytics and the keyword from Conductor in one place, greatly aided in achieving our content goals.
September 10, 2020

Conductor Tool Drives Organic Success

Verified User
Program Manager in Marketing
Insurance Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Data Integration
We have pulled in our Google Analytics data. While this is not our reporting tool of record, it gives us a good idea of growth and success we are seeing on the website. With this data being so visible, I've been able to get a broader buy-in for SEO with our writing team and leadership. This tool has impacted how we measure SEO and our content goals since it is updated regularly automatically and allows me to focus on improvement than manual tracking.
September 10, 2020

Unmatched Value.

SungJin "S.J." Yun | TrustRadius Reviewer
SungJin "S.J." Yun
Digital Marketing Manager
Daniel Gale Sotheby's International Realty (Real Estate, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Data Integration
Event tracking to see how much "return" we are getting for leads driven from our organic traffic. This helps with content goals tremendously to help us see what of our content marketing efforts work and what doesn't.

July 08, 2020

Great experience all around

Verified User
Manager in Marketing
Computer Software Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Data Integration
It's great, mostly because of the partnerships they've formed with the best databases out there. Most companies I've seen subscribe to at least half of the partnerships you get built-in with Conductor. You can cancel those and use what Conductor has. Be warned though, you're not going to see all of the metrics that platforms like SEMRush show you, I wish Conductor put more of those in.
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