We have seen increases in our conversion rate for organic users, increases in organic traffic, and increases in our more valuable goal completions from Organic.
Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
All this extra traffic, gave us more leads, therefore more sales!
Other measurement/reporting was not set up to measure effectiveness.
This was mostly an organizational issue, no fault of Conductor. I came into the job with no tracking in place, and was told we would not be renewing, so did not put effort into it either.
We were able to start ranking for certain keywords we previously only appeared on for paid ads. Now we're able to appear in paid search and organically on the first page.
Being able to look at data in a glance from the dashboards help us make decision more quickly and efficiently, then identify which areas we needed to optimize.
DeepCrawl is one of the best features that's integrated with Conductor, giving you a glance of the technical health of your site. This saved us from a lot of 404 errors.
Though a very tight migration timeline, Conductor has been key in making sure we don't loose existing traffic. With the migration, we saw the projected drops, but the recovery time has only taken about half as long as estimated. This could be for a number of reasons including a new technically sound platform that can't be totally applied to the processes of Conductor, but understanding old traffic and making sure we don't loose valuable content has certainly been key.
Conductor has been a great help with getting the href lang tags correct for a multi language presentation. We're seeing local pages rank above global pages in the first sites that have been migrated and this is good news for local stakeholders.
As we move towards the end of migration activities in the first quarter of next year, we'll start to take a more wholistic look at SEO and work diligently on improving performance and optimizing the overall site.
One brand rose to a 270% year over year increase in organic sessions for the month.
One brand was able to quickly isolate and identify the negative impact of a Google update that we later recovered from and now show a 20% year over year increase in organic sessions.
We used the content segment setup and recommendations to help expand content writing efforts.
Conductor is designed to generate customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI.
Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching for at every phase of purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor's customers include global brands like Citibank, Slack, Salesforce, athenahealth, and Visa.