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Conductor

Conductor

Overview

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…

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Recent Reviews

SEO made easy

9 out of 10
May 01, 2023
Incentivized
We use Conductor to help our search results for our services around the US as we offer a variety of services at a variety of locations. …
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Conductor Review

9 out of 10
October 27, 2022
Incentivized
We use Conductor to manage the search efforts for multiple websites. Writers and SEOs use the tool for keyword research. The tool is a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (242)
    9.1
    91%
  • Site recommendations (243)
    8.9
    89%
  • Keyword analysis (257)
    8.7
    87%
  • Competitive analysis (255)
    7.8
    78%

Reviewer Pros & Cons

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Pricing

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What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.conductor.com/pricing/?utm_…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Features

SEO

Core features related to search engine optimization

8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.2
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.4
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Product Details

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.

Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.

Conductor Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Conductor Screenshots

Screenshot of Provides insight into keyword visibility over time and discover keyword opportunities.Screenshot of Tracks the impact content has on revenue and traffic.Screenshot of Maps content strategy to reveal how content is performing at every stage of the buyer’s journey.Screenshot of Offers insights into trends and topics that customers are searching for to create the most relevant content.

Conductor Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Conductor Downloadables

Frequently Asked Questions

BrightEdge, Searchmetrics Suite, and Botify are common alternatives for Conductor.

Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.

The most common users of Conductor are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(366)

Attribute Ratings

Reviews

(126-150 of 259)
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October 30, 2018

My Conductor Experience

Amanda Leeman, CTA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • They have amazing service. I could not ask more from our account reps.
  • I love how they've paired the platform with an agency. They've really taught us how to utilize the platform in order to make better informed decisions.
  • Overall, the platform is a little pricey. But, if you have the room in your budget it's well worth it.
  • There is definitely a learning curve with Conductor. You have to be invested in taking the time to learn how to use it.
Score 9 out of 10
Vetted Review
Verified User
  • Measure performance: Conductor has created an outstanding tool that allows you to quantify your SEO changes and show you how your page and changes have done historically.
  • Analyze content: Conductor's tools help you understand what search terms you will want to build content around and will help you understand any "low hanging fruit" your brand can take advantage of to hit some page 1 rankings.
  • Managed Services: We utilize managed services to point out any technical issues we are currently facing on the site but we also use our representative to identify any missed opportunities we might be able to leverage.
  • Integration takes some time but it is well worth it!
  • Not having managed services could make the first year of use a little rough as it is up to the client to get the most out of the system.
October 22, 2018

Great SEO Tool!

Marc Ziccardi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Prioritize Pages to Optimize
  • Generate Reports
  • Gain competitive insights
  • I wish there was an easier way to monitor changes that are implemented with their out of the box solution. I know this is available as an add-on, but wish it was part of the regular package.
  • Some suggestions are not always viable suggestions. This most related to Title Tag recommendations with product pages having multiple products listed.
October 16, 2018

Conductor Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Keyword tracking - a huge asset for an Search Marketing Team.
  • Workspaces - the reporting functionality is robust and allows us to be as high-level or granular as need be for the respective audiences.
  • DeepCrawl - the website crawler functionality is an excellent tool that provides technical insights on the website.
  • Weekly tracking - we'd love to see more real-time information.
Cameron Muir | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The Explorer tool integrates with multiple keyword databases, so the results are more comprehensive and representative of the true search landscape. It also provides important insight into the environment that surrounds the keywords or topics you search for, such as the stage in the customer journey that keyword best fits or the level of competition within the SERP that you can expect to go against. These are valuable features when determining which keywords to optimize your content for.
  • Knowing where you stand in relation to your competitors is important for understanding your path for growth, and the Market Share and Rank Comparison features within Conductor allow you to determine the areas you dominate and areas of potential opportunity at a granular level.
  • The reporting feature allows you to quickly and easily compile notable performance shifts and disseminate these shifts to your team, along with analysis and relevant context. Keeping the larger organization abreast of your efforts allows everyone to benefit from the optimizations you make, and Conductor makes this process easy.
  • I truly enjoy this platform. There was a learning curve when I first began using Conductor, but the excellent and well-organized training sessions that Conductor provides alleviated the stress of mastering the technology.
  • Conductor has a massive suite of features, and depending on the needs of your business, you may or may not need all of these features. Identify the key areas of support that you are looking for, and work with the sales team to customize a solution that works best for you.
Dillon Bollig | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Great customer service.
  • The on-boarding and training for using the platform is awesome. They are with you every step of the way.
  • They are always available for any question you might have.
  • The menu options change, which can cause a little confusion until you learn where everything is again.
Vito Altamura | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Their keyword rankings are very helpful in determining if our SEO campaign is working. Having tools that provide fresh content ideas is also helpful for writing blog articles.
  • Their competitor tools help in identifying keywords or areas where our clients are being outranked. The Explorer feature allows you to find out which keywords competitor websites are ranking for. This is great for keyword research and to get an idea of industry specific jargon that may be overlooked in keyword research.
  • The organic/paid search section optimizer is also great for gaining insights between organic and paid search.
  • Their reporting is easy to use and provides high-level views as well as getting granular depending on who your audience is.
  • Conductor offers weekly tracking for keyword rankings for entry level. They do offer daily tracking as well however it's an additional charge. Would be nice if you had the choice for either option without having to upgrade.
  • I think additional SEO tools should be added to Conductor to avoid having to use 3 other tools for example. Currently, for backlink audits or technical audits, I have to use other vendors. I would love to see the data in Conductor.
  • Their platform is easy to use however the menu options change often and some features that I've leveraged on a daily basis have different functionality or are taken away altogether which can be frustrating.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Formats information in a digestible way.
  • Provides tools to dig deep into data to find solutions to pressing issues. Along with this, providing tools to come up with new ideas and solutions.
  • Prioritizes customer service. Their team is diligent, responsive and incredibly good at what they do.
  • It is sometimes difficult to find the data you are looking for.
September 07, 2018

Conductor Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Provide easy to understand graphs and visuals to help interpret the data.
  • Present ranking data for keywords as well as specific page performance.
  • Conductor provides a research tool to help identify opportunities for new content.
  • Data is refreshed once a week. A daily refresh would be nice.
Mitchel Hoogstrate | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Finding out what your market share is in terms of SEO in your specific industry and country
  • Weekly update and monitoring on how your terms are doing
  • Showing you what link Google refers to when looking for market share terms
  • Niche and dialect search terms for example in Belgium
  • Full insight of why a company is doing better on certain terms in SEO than us, at the moment it is experimenting with content optimization and hoping it works.
  • I would love to see a sort of pop up that tells me: ''Hey! these terms have a large volume but you just do not score high enough.''
August 09, 2018

Conductor Review

Score 9 out of 10
Vetted Review
Verified User
  • Keyword Performance tracking
  • Content Recommendations
  • Reporting
  • Data is currently presented on a weekly basis/comparison. Hopefully they would let users create reports for daily and monthly comparisons.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Conductor does a great job at providing insightful performance measures. The flexibility to view performance at a domain-level, page-level, category and keyword-level, and filter based on various KPIs, makes for a valuable tool.
  • Conductor offers a user-friendly interface and caters to both SEOs and non-SEOs, with many options for views and reports.
  • The integration process and trainings are intuitive and the team support exceeds expectations.
  • Conductor can improve by setting more default options, to prevent the need to adjust filters and views.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Competitor tracking - see where you are ranking compared to your business or SEO competitors
  • Keyword Visibility - see week over week stats of how you are performing for tracked keywords
  • Category comparison - create specific categories and track progress over weeks, months, etc
  • An easier way to mass upload multiple keywords at once
  • See full search performance, not just for keywords that are currently being tracked
  • Ability to add more competitors to track/compare
Darren Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Conductor's keyword explorer makes my life easier. It gives a thorough and deeply crawled research platform for my competitive keywords. There is no other reason for me to use another keyword explorer.
  • Conductor's ranking data gives you an extensive, easy to understand overview of where all of your needed keywords are ranking. It also gives you the ability to see whether you rankings have increased or dropped as well as how many people are searching for that particular keyword.
  • Conductor's competitive rankings research is one of my favorite tools. It allows me to see and to understand who are my competitors and how are they ranking compared to our site.
  • Although Conductor does have access to backlinks through an add on company, they could really blow it out of the water if they had back link platform. It would be an all inclusive SEO machine.
Score 10 out of 10
Vetted Review
Verified User
  • Competitive tracking
  • Content optimization
  • Opportunities / risk alerts
  • Difficult for our scrappy team to keep pace with the speed and quantity of their recommendations
  • Sometimes the dashboards are easy to get lost within, especially for SEO newbies
Garrick Baxter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Evaluating our content performance has been very simple with Conductor. The time invested and the topics chosen are easy to justify with the ease of analyzing our content performance. We're nearly able to go on autopilot because the content performance data informs the relevant teams what to tweak, what original content to create, and what is resonating across the funnel path.
  • Conductor has absolutely improved our ability to measure our site's visibility. Our site has gained 35% incremental organic search visits overall, with strategic products and services pages earning nearly 100% incremental visits. In some cases, we've had dueling content with competitors and we're seeing an improvement (and a blowout) of gaining positions over our competitors.
  • We discovered that over half of our audience used organic search to navigate to online account management. Conductor helped us ensure our online account management page was optimized. More than that, Conductor delivered insights for additional high engagement content for the online account page. We were able to expand the single account management into an entirely new section of content that crossed over into marketing and prospecting acquisition funnels.
  • The competition module has aided in the website redesign of a product line that represents over 50% of our business. Viewing designs, messages, placement, and promotion of our competitors in Conductor has helped organize insights and validate decisions for efficient navigation, marketing and service content placement, and other design-driven decisions.
  • For good reason, the configuration of business goals, value, and other complex business insights is a long process ... but it's well worth it. We're just so anxious for the easy plug-and-play capability.
  • Insights are weekly
  • Need an incentive trigger for users to log in and use the tool
Walter Turner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Visibility Performance - Instead of just understanding your rankings for key terms understand how that changes over time. Google algorithms, changes in SERP behavior, competition, and other factors are all important to keep tabs on.
  • Measuring Competition - While you don't want to drive efforts based on the competitive market, you want to stay abreast of changes.
  • Services - This might be too advanced right now, but perhaps down the road. What if Conductor could consume a web site, determine the market, determine what strengths it could play on, and A/B split test some changes automatically and provide those results? A system that could determine actions, test them, and incrementally promote those improvements would be worth gold.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The support team is the best. They are truly looking after their customers.
  • Fairly easy-to-use platform once you are trained and familiar with features.
  • Continuously improving the product and integrations/partnerships.
  • Easier updates to individual keywords.
Dmitry Kroshka | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The competitive intelliscope and market share views are extraordinarily valuable in understanding your position relative to the competition, especially when you have a mix of F500's and startups operating across similar thought spaces.
  • The ability to create customer management reports is also valuable, as it allows you to tailer to the information that management cares about now, without chasing an agency or individual to provide that data.
  • The biggest challenge in getting Conductor approved internally is cost. There are a lot of point solutions that can be piecemealed together. Implementation of the recommendations will always remain a challenge if you elect not to use professional services. There are some features of the platform that come at an additional cost vs. being included, though overall this is a minor gripe.
Carolyn Hassell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Audience Intent Explorer: we can view topic suggestions in order to create better content.
  • Recommendations: the platform suggests edits that can be made to existing articles for improved ranking.
  • Reporting: I choose to have Content Ideas emailed to me each week. It is simple to set up.
  • Social media: it would be interesting to see integration with facebook, instagram and twitter.
  • Keywords: it would be nice to automatically track keywords on both mobile and desktop without having to double up on the amount of keywords that you are tracking/being charged for.
  • Keyword tracking: tracking changes are only refreshed once a week.
Somer Powell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Conductor makes it easy to create a Workspace where you easily access a dashboard you have previously set-up to take the time out of having to start fresh every time you want to look at a certain category or segment of the business. You can click on a previously saved workspace, and only see what you have set up. It will also show you performance trends over time.
  • Conductor makes the reporting process easy when it comes to being able to automatically set-up reports to be emailed to team members as frequently as you would like (weekly, monthly, etc.) This makes it easy and efficient to share out information across multiple teams when dealing with such a large organization.
  • Conductor provides the Audience Intent Explorer part of the tool which really allows us to dive in and offers suggestions around what types of topics we should be having our copy writers pitch to create new content that will also rank well and align with our overall strategy. This way we can optimize all of our articles and landing pages around a certain keyword and then also monitor performance to track how well it is doing over time.
  • The competitive analysis is also helpful when it comes to looking at what our competitors are doing and guiding us for areas where they may be performing really well and we should take a look.
  • The ability to associate multiple keywords/URL's at once in a type of bulk upload feature.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • We're able to see our gaps in content creation for our specifically targeted user profiles.
  • The program is very helpful in understanding where our keywords are in organic search and what we need to focus on.
  • After going through a site relaunch earlier this year, Conductor has been able to help us monitor the potential losses we had and where we needed to step up our game!
  • Any program can always be made more efficient. We find it a bit cumbersome to search for specific keywords that we know are in the system.
  • I'd personally also like to see a more high level report. Right now, getting so far into the weeds, its very easy to get lost. Trying to use the data to explain what is happening to C-Suite Executives, makes it a bit difficult.
  • Using the keyword allocation to see how things are looking in mobile/desktop individually creates challenges when you're trying to track a lot of things, but it makes sense given the platform.
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