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Conductor

Conductor

Overview

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…

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Recent Reviews

SEO made easy

9 out of 10
May 01, 2023
Incentivized
We use Conductor to help our search results for our services around the US as we offer a variety of services at a variety of locations. …
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Conductor Review

9 out of 10
October 27, 2022
Incentivized
We use Conductor to manage the search efforts for multiple websites. Writers and SEOs use the tool for keyword research. The tool is a …
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How Conductor Differs From Its Competitors

Strategic Collaboration

It has been tremendous in that sense. The web teams are very busy, the content team already knows what it needs to do regardless of the results that Conductor provides, it's just the point of experience our team is at now. The web team is able to get very clear instructions on where to find coding …
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Marketing Strategy

We provide our potential clients with marketing strategies. In building these out to present to them on a sales call, Conductor has had a very important role. The information it provides is very visual and easy to understand, so for us, it has had a large impact.
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Data Integration

We've seen some data discrepancies in keyword search volume, especially during the transition away from Keyword Planner to Conductor's own proprietary data. This is pretty important, mainly because we use search volume and competition to prioritize areas of focus for strategy AND to communicate …
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Strategic Collaboration

So far there hasn't been that much collaboration in terms of content. I haven't found a workflow that really brings a lot of value to content planning. I'm sure it's there but I just haven't used those features to the fullest potential yet, so maybe my answer isn't the best on this one.
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Data Integration

We use Conductor in conjunction with DeepCrawl, and that gives us the ability to see really detailed, super granular data about the technical aspects of our various client websites in the same place. The home screen of Conductor allows us to see changes from DeepCrawl and relate those back to what …
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Strategic Collaboration

Conductor gives us the ability to pull together multiple work streams into one tool and allows SEO, content, and paid teams to collaborate and track changes together by using a small set of workspaces. This makes it really easy. Not every team member needs to be proficient with the tool; they just …
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Marketing Strategy

Understanding your audience is key to success in any marketing strategy; Conductor's Explorer feature allows us to build a clearer picture of what customers need and where they go to get it. Seeing this in one place cuts down on the amount of time it takes to make data-led decisions and speak …
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Data Integration

Keyword rankings, page traffic, and overall website health metrics help us focus on what content is performing the best and how we can optimize our websites for on-page user experience.
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Marketing Strategy

We can see real-time user data to understand what pages and content are resonating with our audience to help us identify trends and modify our marketing strategies.
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Strategic Collaboration

Easy report sharing and consolidated workspace containing the data that matters to our organization. Extreme flexibility in designing our own reports and scheduling regular delivery to stakeholders. Unlimited account creation and accessible support and technical teams to keep the wheels turning …
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Marketing Strategy

Explorer is our go to starting point for most projects. If you know your keywords/customers or are feeling overwhelmed and don't know where to start, Explorer is the place to get going. Input a keyword or URL and without question, the feature spits out something useful.
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Data Integration

Google Search Console and Adobe Analytics were integrated with Conductor. The GSC integration is very useful if any of the internal data needs adjustment. The main value is the data Conductor supplies.
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Strategic Collaboration

Unlimited licenses at Conductor make it easy to extend the functionality of Conductor to other teams. We make Workspaces for most requests we act on, and that creates an automatically updating touchpoint on progress. Conductor makes an effort and does a good job supporting our non-SEO resources. …
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Marketing Strategy

Conductor is the origin point of our Search Intent project to identify keywords in this space that are also meaningful to our specialty audience. The Search Intent project led to a project to define our core strategic sets. Working with keyword groups strategically, has aligned us better with our …
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Strategic Collaboration

The automated reports have helped teams see the same picture and get the same info in one place, which saves time and helps everyone stay on the same page so we can focus on actions. It's also allowed us to keep our overall team and overhead pretty low, since it does a lot of the manual tasks for …
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Marketing Strategy

The Explorer feature is one of my favorites - it's superior to the other SEO platforms in my experience because it gives so much information about a topic or query that helps you target it with more information than a typical keyword research task would. Seeing Social metrics as well as organic …
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Strategic Collaboration

We can be more informed about what content we add to and edit on our website based on reports from Conductor. This has led to more collaboration between our teams and better website traffic.
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Marketing Strategy

We can serve our customers better now with conductor because we know what pages they click on, jump off, and visit so we know how to optimize the information on our website so our customers can find what they are looking for quicker and easier.
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Marketing Strategy

Conductor is a pretty far-reaching tool that covers most SEO pillars pretty well. While it offers little "net new" functionality in the sense of doing things that we can't do for ourselves, it does offload quite a bit of work and manual labor for our team. Site audits, for example, are pretty easy …
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Data Integration

Our web analytics metrics are integrated with Conductor, along with Google Search Console metrics to give us a complete view of search engine traffic and rankings. This has allowed us to develop a strategy to create the appropriate content to gain more search traffic moving forward. The Content …
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Strategic Collaboration

Conductor allows seamless collaboration between departments with multiple different integrations. A user is able to create a content brief based off of information gathered from the content guidance tool, share that content brief via multiple different integrations (we use google docs) with …
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Marketing Strategy

The explorer tool is a fantastic resource to gain insight on keywords, specifically for keyword mapping and keyword research. Find related keywords and filter by keyword type (questions, long tail keywords, etc.), to find just what you are looking for. It is also a wonderful tool for performing …
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Data Integration

I can pull data from Search Console and Google Analytics directly into Conductor. This information has helped me discover what content is performing and what is underperforming. This will help tremendously as we build the content team and migrate some of our sites over the next year.

We have also …
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Strategic Collaboration

Currently, this is not a feature of the tool we are using, and I considered it when I weighed this tool against a competitor when choosing which we would adopt. I hope to expand the SEO team this year and take full advantage of the collaboration tools in the platform to best communicate across …
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Marketing Strategy

This is probably the feature I have spent the least time exploring, but it holds so much potential. So far, I've only used it to find keywords and monthly search volume around specific topics quickly. The social mention features are a nice touch; we need to add this to the quiver of tools our …
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Data Integration

We pull in Google Analytics and Google Search Console. They are easy to connect for each website. By combining all the data, we can easily see where we excel and where we have opportunities to improve.
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Strategic Collaboration

We have created keyword research workflows that can be duplicated by any writer on our team. Also, reporting highlights areas where we excel or need help. These reports help start the conversation between SEO and Marketing Managers.
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Marketing Strategy

Use this daily to understand what and how our searchers talk about topics in the search engine. Helps to provide good conversation as to how to be customer-centric.
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Data Integration

We have integrated Google Analytics with the platform, and we regularly use this data to report on content performance. We report on traffic and goal data alongside search rankings and organic market share. This integrated reporting allows us to look more comprehensively at content performance and …
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Strategic Collaboration

Our content team crosses multiple teams with varying roles and skillsets. In the past, SEO was seen as merely a function of the web team. Our entire team is now trained in Conductor and expected to incorporate SEO into all content projects. We also look at research as the backbone to planning our …
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Marketing Strategy

We use the explorer feature to research all content topics across channels. We also regularly report to executive leadership across the health system on what consumers are interested in and what they're asking about in terms of healthcare topics. Most service line leaders have shown great interest …
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Data Integration

We have connected our Google Analytics and Google Search Console to Conductor. This has allowed us to analyze keyword and page performances as a whole without having to switch between different views. The idea of being able to track keywords, monitor the pages that those keywords rank and their …
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Strategic Collaboration

We have provided access with different permission levels to different teams and users of this tool. This has enabled us to:
  • seamlessly share reports with different teams and business/product owners within the tool without the need for a separate email
  • annotate major traffic fluctuations and work to …
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Marketing Strategy

This tool has been my go-to for the past year or so. Mainly because it is so simple to use very intelligent and efficient. The amount of data that gets fetched from the entire world with just a few clicks (if filters are applied, mostly just a single click) is unbelievable. From a high-level …
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Strategic Collaboration

It helps the team come together when strategizing how we can be most efficient and effective with our time, money and resources. Spending dollars on paid for keywords that are cheaper and have more volume. But saving the more expensive keywords for our organic content plan. Also making sure …
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Marketing Strategy

We use Explorer to understand what our competitor sites are ranking for and what those pages look like. We like to understand where they are getting the bulk of their traffic. We also use Explorer to search relevant topics in our industry. To see what people are talking about and what is trending …
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Marketing Strategy

We use Explorer to get ideas for content that will convert, as well as to see whether the sites that show up as highly ranked are actually competitors. In this way, we can see where to allocate our time and effort.
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Strategic Collaboration

It provides us with those checks and balances. For example, if we want to do a page revamp, we are able to do so with the guidance of Conductor. It points out Monthly search volume and justifies the business case to prioritize the revamp. Conductor also allows us to reflect on content after launch …
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Marketing Strategy

It provides insight into how our customers and prospects are searching each topic. We are very good at producing technical content and are experts in the space. However, we sometimes miss the mark on small keyword differences that our buyers use versus what we use.
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Strategic Collaboration

Using Conductor as our source of truth for keywords, content guidance, and content ranking, we've been able to reduce calls, emails, and meetings about content and instead focus on the work of creating the content. Meanwhile, our peers in SEO and web can check organic rankings and potential …
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Marketing Strategy

Conductor's competitive and customer intelligence functionalities help us both better understand intent and what our audience wants in certain stages of their journey, as well as what our competitors are ranking for.
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Data Integration

We've been able to pull in data from Google Analytics. This has allowed us to better see our organic search in one place. We have not been able to get our log file analyzer to work yet, which is the other data that we're looking to pull into the platform.
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Strategic Collaboration

Conductor has helped us do keyword and content research more effectively, which is allowing us to work better and more efficiently with our content team. We've also been able to be more explicit with the web team as to what SEO elements should be present on a page and the content that should go …
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Marketing Strategy

Conductor's Explorer tool gives us the ability to see how our website is performing beyond just the keywords we're tracking. The customer journey tool has helped us to better see the type of content we have for the different aspects of the customer journey. We're able to now focus on areas that …
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Strategic Collaboration

Our SEO and content teams are, partially, the same, so the collaboration is excellent! Having the SEO available for content creation and posturing makes the content creation that much easier. Building the content with SEO in mind has been very valuable.
The web team doesn't use Conductor directly …
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Marketing Strategy

Explorer is one of the keystones of SEO research when we build our content. Before an idea even gets started, we run a keyword search through Explorer to understand how it is being talked about and how we can differentiate ourselves in that space.
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Data Integration

We pull in Google Analytics and Google Search Console data into our Conductor platform. This has majorly improved the reporting capabilities within Conductor and helped us identify more areas of opportunity and areas of success across our website.
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Strategic Collaboration

Conductor enables our Marketing team to work better with our IT team. With DeepCrawl, we're able to specifically identify issues on the site and where exactly they are so that the IT team has a much better idea of what needs to be fixed. This has greatly improved communications between our two …
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Marketing Strategy

Explorer is one of our most used tools in Conductor, which helps us identify exactly what our audience is searching for in the moments that matter. With this type of insight, we're better able to create new content and optimize our existing content to meet the needs of our customers.
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Strategic Collaboration

When developing content for Product pages, we leverage keyword search and add recommendations/optimization into our content. When developing blog content, we do the same. We also leverage keyword search to influence the content developed for our own endemic and syndicated content.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (242)
    9.1
    91%
  • Site recommendations (243)
    8.9
    89%
  • Keyword analysis (257)
    8.7
    87%
  • Competitive analysis (255)
    7.8
    78%

Reviewer Pros & Cons

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Pricing

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Conductor

Conductor

N/A
Unavailable

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.conductor.com/pricing/?utm_…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Act-On

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What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Features

SEO

Core features related to search engine optimization

8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.2
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.4
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Product Details

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.

Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.

Conductor Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Conductor Screenshots

Screenshot of Provides insight into keyword visibility over time and discover keyword opportunities.Screenshot of Tracks the impact content has on revenue and traffic.Screenshot of Maps content strategy to reveal how content is performing at every stage of the buyer’s journey.Screenshot of Offers insights into trends and topics that customers are searching for to create the most relevant content.

Conductor Integrations

Conductor Competitors

Conductor Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Conductor Downloadables

Frequently Asked Questions

BrightEdge, Searchmetrics Suite, and Botify are common alternatives for Conductor.

Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.

The most common users of Conductor are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(366)

Attribute Ratings

Reviews

(1-25 of 220)
Companies can't remove reviews or game the system. Here's why
March 20, 2024

By the numbers SEO analytics tool

Carlos Fernando Morales | TrustRadius Reviewer
Carlos Fernando Morales
Sr Manager of Opportunity Generation
Hite Digital (Marketing & Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
8
It's alright, sometimes the plugin doesn't launch, and the troubleshooting isn't too intuitive, so you need to seek help. It takes time to get that help, so plan on not getting the work you need to get completed with it finished early.
February 28, 2024

There's a reason it's called Conductor, our marketing efforts require orchestration.

Verified User
Consultant in Marketing
Marketing & Advertising Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Conductor support is top notch. We have regular calls with a member of COnductor's customer support team to ensure we are making the most of the tool and every time we have our questions answered and learn new ways to get more out of the tool. If I have a specific question I simply send an email and get a response back promptly.
November 16, 2023

Conductor Review

Verified User
Manager in Marketing
Real Estate Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
The Conductor staff is very supportive and knowledgeable. From onboarding and webinars to weekly calls and reporting assistance, the team does a great job and are fantastic resources.
September 14, 2023

Scalable and empowering

Scott Eagle | TrustRadius Reviewer
Scott Eagle
Manager SEO/SEM
Parker Hannifin (Electrical & Electronic Manufacturing, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Half the reason we signed on for the tool was because of the support and account rep meetings. The Conductor team is responsive, personable, well versed in all things SEO, and consistently looking forward with proactive solutions and new ideas that compliment our business goals. On-boarding was easy, the Conductor team did the heavy lifting making adoption of the tool smooth and fun.
August 30, 2023

World-Class Content and Keyword Analysis

Joe Preston | TrustRadius Reviewer
Joe Preston
SEO Lead
NXP Semiconductors (Electrical & Electronic Manufacturing, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Support Rating
10
Conductor is so easy to onboard with I think I probably could have done it all myself. The audience research team built out a great keyword file covering the current taxonomy- no way I could have done a comparable job. After working with this keyword set for a while - we are now trying to create additional groupings and topical collections, which Conductor supports well. The Customer Success managers have been excellent, happy to focus on what I am engaging with, and happy to initiate research and insights on their own. There is a generally productive and communicative relationship that is producing value.
May 02, 2023

A Powerful Enterprise SEO Tool

Verified User
Consultant in Other
Leisure, Travel & Tourism Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
8
It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on.
May 01, 2023

SEO made easy

Verified User
Director in Marketing
Non-profit Organization Management Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
Conductor has been great for training, support, and helping us to their tools to best help us get to our goals of driving traffic and improving web content. They have be great about communicating new features and tools and then followed up with detailed training on how to utilize it.
February 02, 2023

Conductor: The one-stop-shop for SEO success!

Verified User
Employee in Marketing
Tobacco Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Customer success is one of their most underrated attributes. I can't describe how valuable the customer success manager has been as part of our team. He not only helps provide insights into deeper understanding and knowledge of the platform, but he also assists in strategizing for different facets of our business (local, types of results, etc.. Without these strategy sessions, our search engine optimization team would be way behind.
December 30, 2022

The ultimate tool for a busy SEO professional

Christopher Johnston 👨‍💻 | TrustRadius Reviewer
Christopher Johnston 👨‍💻
Search Engine Optimization Specialist
POOLCORP (Wholesale, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Our onboarding team has been invaluable in making this a smooth transition from our previous SEO platform. They provided weekly training in the first month and ongoing bi-weekly training to help us get up and running and make the best use of the tool based on our specific needs. The team has also been very responsive when we have questions about how something works or whenever we have a challenge in our account setup.
For instance, early on, access to Content King disappeared from the Conductor homepage for logged-in users. They noticed it before us on a training call and resolved the issue within a few hours.
October 27, 2022

Conductor Review

Verified User
Manager in Marketing
Insurance Company, 5001-10,000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
Onboarding was a long time ago for my company. There has been a lot of turnover in the last two years with our customer success team. This has led to a lot of the same conversations twice to bring new people up to speed. There should be more sharing of information on the Conductor side when people are leaving. It would be nice to have training checkpoints for long-time customers to ensure tool usage is still top-notch.
October 26, 2022

Conductor: High Quality, Unlimited Value for Improving SEO & Process

BC
Beth Chelotti
Manager, Digital & Web
Baystate Health (Health, Wellness and Fitness, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Conductor support is truly outstanding. From the live chat built in to the platform to the comprehensive training and learning resources, I never feel that I am on my own to answer a question if I need help. Part of using Conductor is always learning, and that makes it a great benefit to our team. We also have dedicated team members working with us on longterm strategy and planning to make our work more successful over time. Conductor support is highly valuable and one of the best parts of working with Conductor.
October 03, 2022

Conductor's 2022 Review!!

Verified User
Manager in Marketing
Non-profit Organization Management Company, 5001-10,000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
As mentioned earlier, I'm proud to have recommended Conductor to my current organization after having worked with you in the past at my previous job. The support has been phenomenal and so was the entire onboarding process. There was lots of preparation done before and during our transition from another SEO partner and everything was handled with pure professionalism. Customer success team has been with us right from the start making sure we have everything we need and are always at our disposal.
October 03, 2022

Good experience so far, looking forward to further working with Conductor on our SEO objectives!

Verified User
Employee in Marketing
Financial Services Company, 5001-10,000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Support team is great (Friendly, approachable, responsive) Onboarding sessions were helpful, and I liked how they asked us to use the tool in the sessions vs. us watching them (This helped to get us comfortable in the tool).
October 03, 2022

Top SEO Platform

CD
Cheryl Daniels
Digital Marketing Manager
IGS Energy (Oil & Energy, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
We have had great experiences with Conductors team. They are attentive to our needs and are always coming up with great recommendations of how we can improve. They are very available - ready and willing to jump in when we have a software question or just generally a question on strategy. Our service rep, Zack, meets with our teams monthly (we have 2 domains on Conductor) to talk through any questions, concerns, ideas and to fill us in on what is new with the software.
September 28, 2022

Conductor has Features that Other SEO Tools Do Not.

Verified User
Strategist in Marketing
Computer Software Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
8
We had a great onboarding experience. Everyone was very attentive to our needs and wants. Customer success meetings are great to bounce ideas on for how to handle different circumstances. We've been working with Support a lot to get our log file analyzer set up. They've been very responsive and work with other people in our organization to try to get this working.
September 26, 2022

Solid SEO Platform with a Wide Variety of Tools.

Verified User
Professional in Marketing
Insurance Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
The onboarding process was incredibly valuable and well-handled by the Conductor. Customer success has been a little hit-or-miss given some change-up in representatives and sometimes a seeming lack of internal communication on the Conductor's side. But overall, we've been very happy with their Support. The chat feature within the platform is incredibly useful for quick resolution of issues as well.
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