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Conductor

Conductor

Overview

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…

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Recent Reviews

SEO made easy

9 out of 10
May 01, 2023
Incentivized
We use Conductor to help our search results for our services around the US as we offer a variety of services at a variety of locations. …
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Conductor Review

9 out of 10
October 27, 2022
Incentivized
We use Conductor to manage the search efforts for multiple websites. Writers and SEOs use the tool for keyword research. The tool is a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (242)
    9.1
    91%
  • Site recommendations (243)
    8.9
    89%
  • Keyword analysis (257)
    8.7
    87%
  • Competitive analysis (255)
    7.8
    78%

Reviewer Pros & Cons

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Pricing

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What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.conductor.com/pricing/?utm_…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Features

SEO

Core features related to search engine optimization

8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.2
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.4
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Product Details

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.

Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.

Conductor Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Conductor Screenshots

Screenshot of Provides insight into keyword visibility over time and discover keyword opportunities.Screenshot of Tracks the impact content has on revenue and traffic.Screenshot of Maps content strategy to reveal how content is performing at every stage of the buyer’s journey.Screenshot of Offers insights into trends and topics that customers are searching for to create the most relevant content.

Conductor Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Conductor Downloadables

Frequently Asked Questions

BrightEdge, Searchmetrics Suite, and Botify are common alternatives for Conductor.

Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.

The most common users of Conductor are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(366)

Attribute Ratings

Reviews

(1-25 of 33)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor helps us get to know our audiences better so that we can create useful content addressing real concerns and questions. We are better able to research topics of interest to our audience, research competition, monitor our progress, and report on results. We have grown our organic market share and increase organic traffic since starting to work with Conductor in 2021. Also, our entire Marketing team is much more knowledgeable about SEO than we were before Conductor. I describe Conductor as the SEO tool to help you level up.
  • Keyword research (includes related terms, types of terms, high ranking pages, search volume, and more)
  • Content guidance and briefs (you can use built in tools to get specific optimization steps and create content briefs within the tool)
  • Competitor research (compare how competition is ranking and track organic market share)
  • Support (dedicated team support, regular check-ins, built-in requests for deliverables/support items, options for requesting work with partner organizations, excellent training materials, and live chat within the platform)
  • Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible)
  • Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.)
Conductor is a great tool for helping you make the case for SEO and for helping you grow/level up SEO efforts. If you have no team ready to take on the work required to optimize your website (and deal with technical issues), you may have a harder time with Conductor because you will get a high volume of insights that require action. If you will not have an SEO team, then look at whether you will have resources to take advantage of Conductor's many Marketplace offerings (in which case you can supplement your team with outside help).
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Conductor as an SEO tool. I've used it primarily for keyword research and to build out workspaces for our key products & services pages on our website as our goal is to strengthen our SEO ranking for these pages and our website overall. We've also used the market place feature to submit OMRs every month. And worked with our account team to set up reporting and map out our SEO goals.
  • Account management - service has been great so far/ team is good to work with.
  • Teaching on how to navigate the new tool/new features.
  • Platform is easy to navigate
  • Maybe add an addition of resource page, where people could go to refresh their knowledge of how to use the tool/ general SEO best practices/learning documents.
Overall I would say Conductor is a good enterprise SEO tool. It's well suited for us as we have a small marketing team and are looking to work with a supportive account team.
Score 10 out of 10
Vetted Review
Verified User
It allows our content team to write nice articles, blog posts and landing page, easy to export batch and update keywords. reporting is also excellent. Conductor provides in-depth SEO Analysis. Conductor also has the best and exceptional customer service. It also has [the] ability to create dashboards that provide in-depth insights specific to your needs.
  • Relative data.
  • Amazing dashboard.
  • Keyword research.
  • Should have backlink information.
  • More automation is needed.
Useful extension to easily see SEO elements of the page. They have a very professional support system. Highly recommended for SEO and marketing strategies. So simple and easy and very much suitable tool.
Jacob Giberson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Conductor in several ways. With Conductor, multiple teams in our marketing department have access, and we find the keyword research in their research > explorer section to be the most helpful in many cases. Here is where our content team can write their articles, blog posts, or landing page copy, and quickly identify which keywords to use based on the topic they are writing. Our web team uses Conductor to access the Deep Crawl scan where we get insight into where we need to fix issues on the site from redirect chains to broken images. I also greatly value the ease of batch exporting and updating the keywords we have, as this makes it easy to segment our keywords into categories that help with either reporting purposes or actionable tasks.
Some business problems that Conductor can solve include content creation for SEO purposes primarily, and speeding up time to find which links are good to add to the content. We are big fans of the partner marketplace through Conductor and some of the offerings there from offsite link building to video creation, which internally we do not have the bandwidth for. This also includes partner content creation which we are leveraging for refreshing content on many of our SEO pages.
  • The Keyword Research Explorer tool in Conductor is excellent. It fits the needs of our content team directly. As they write content they can add that topic into Conductor and see the results of keywords they can use, or quick answer rich results gives them the edge to create strong SEO content on their own without using multiple teams.
  • The batch edit of keywords is also a great and easy feature of Conductor. We have hundreds of keywords we monitor and being able to quickly batch update these keywords and add categories to them, give us an edge in reporting on keywords as well as making decisions based on these categories.
  • Deep Crawl Site analysis through Conductor is a powerful scan tool. We have multiple SEO scanning tools, but Deep Crawl finds things that other tools in the industry have failed to find. We have been able to improve the performance of the site based on this tool.
  • I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
  • Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
  • Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.
Conductor is well suited for keyword research based on a topic. It has a strong scan tool for finding technical SEO issues on a site. The extension they have is useful for easily seeing the SEO elements of a page in real-time. Tracking new keywords and adding categories is easy. There are many other use cases available as well.

The only time Conductor may be less appropriate is in highly specific areas of detail tasks, such as measuring the domain authority of a competitor, or auditing toxic backlinks to submit to google disavow, or looking for auto-creation of meta descriptions or where to add links within a sentence. This said, there are so many positives with Conductor, that the positives outweigh the negatives.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Conductor has been used primarily by the SEO team. We have began training our content team to use Conductor to identify content opportunities. With Conductor we able to provide great competitor insight and market share data that is close to what I deem accurate. The ability to create dashboards that provide in-depth insights specific to your needs is also appreciated. SERP features presented on keywords also shows the available opportunity that we can target.
  • Great dashboard tools.
  • Reliable data.
  • Constant updates.
  • Steep learning curve.
  • Cost is higher compared to competitors.
  • Lack of backlink data.
We are able to provide insights to executives that other tools did not provide. This has helped make business cases for our needs clearer for those not deep in the SEO needs. Also having consistent tracking of our keywords that show SERP features as causes for our improvements and falls. The learning curve for the UI is quite steep. Once you get going on the reporting you do get the hang of it but it does take some time to get used to. This is also an issue trying to onboard other stakeholders to use the tool.
Score 10 out of 10
Vetted Review
Verified User
Conductor is currently being used by our digital marketing team to help plan, research, write, and improve our SEO capabilities. It's used for many if not all of our domain properties. Since signing on with Conductor, my SEO knowledge has improved immensely, and the site's traffic that I am responsible for has followed suit.
  • Keyword Analysis helps me plan for articles I am writing, and assists me in putting briefs together if someone else is writing the content.
  • Content Performance helps me track how the content is ranking, and if editorial changes we make are helping or hurting.
  • You must have fairly significant SEO knowledge to use many of Conductor's tools.
Conductor is a great tool if you are in the business of writing and driving traffic to your site. It's on my short list of tools that I am in on a day to day basis to make sure our content is performing as it should and learning any improvements we should make.
October 10, 2020

Conductor Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Conductor is being used to track organic search by the marketing department on multiple sites with the possibility of expanding usage globally. Overall, we use Conductor to help fine-tune webpage content, determine search share, understand which content channels perform the best, and help us address areas for improvement when it comes to optimization.
  • Organizes all things search into one tool
  • Provides solid answers to stakeholder questions quickly
  • Offers a robust platform that can be heavily customized to provide the information necessary to address nearly all views of search data (and a few outside of search).
  • It took us a while to make the platform fit our needs. There was a lot of work involved in customizing reports, segments, making sure Conductor was accurately seeing the website the way we designed (content mapping, segmentation, etc.). The tools are all there, but some assembly required.
  • API costs extra
  • There are direct integrations for platforms like Domo. I haven't seen one for Tableau. There might be one, but I haven't found it.
Conductor ticks all the boxes. It has all of the features of a standard search platform so it has the bases covered. Reports are pretty easy to create. Segmentation allows a lot of flexibility when it comes to breaking down your site into zones of focus, recommendations, and optimization tool is top-notch for finding quick wins that provide the most impact.
Amy Kolzow | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Conductor has been key for us in a major website migration project that is joining about 300 websites into a single enterprise site and platform. Conductor helps with URL research to support migration but it is most important in provide a picture of SEO value of our current sites and making sure we don't loose this value with our move. The platform also helps us predict for better performance and optimize the site we create. We have trained business users across our global company to use the platform to understand performance and competition. Conductor is a key partner and tool in our digital marketing transformation.
  • Professional services teams that are on top of their tech skills and can apply that to help us problem solve technical and strategic problems. For example, URL inventories and SEO evaluations per page for large and cumbersome websites.
  • Conductor lets me understand how my products and services compare to competitors (some I know and some that aren't even on my radar) so I can make decisions about to make sure my content shows up where I think it should.
  • Conversely, it also shows me where my content shows up that I didn't expect or plan for. Sometimes this a great learning for business users that drives new content or concepts to build on success.
  • While monitoring the health of my website is not a key function of the platform, it does give me just enough clues (like broken links or poor page performance) to ask questions about development etc.
  • Conductor has been excellent partners in training a wide range of business users and providing proof of strategic value of the platform's performance and impact.
  • I need backlinks. Please consider integrating an industry leading tool like Majestic directly into your platform.
  • I love the newsletters we used to get...I don't know what happened to those, but please bring them back or something else that includes that content in an easy to consume format with the same fun flair.
Conductor has been a key partner in our migration success. We're moving about 300 standalone websites into 1 corporate site. The platform data and professional services support has been better than good. Conductor is a trusted partner in this important strategic initiative.
May 21, 2020

Demystifying SEO!

Dana Merrill | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Conductor on a daily basis to optimize existing content and guide us in the development of new content. We have bi-weekly calls with the Conductor team to continue learning how we can best leverage the platform and look to them to provide additional reporting and research beyond our team's capacity. Our site was NOT optimized prior to working with Conductor. Since implementing, we've been able to optimize existing content and be more thoughtful with new content, resulting in increased traffic and market share.
  • Insights Stream provides clear, actionable information.
  • Workspaces give you what you need, when you need it. Save your reports!
  • Check in on the competition and compare your performance.
  • We had some account team changes in our first year, but they communicated clearly throughout each change and we've ultimately landed with an account manager that we LOVE!
  • If you don't come from an SEO background, it's easy to get lost in the beginning. Don't be afraid to lean on Conductor to get you back on track. They're always willing to help!
We're a smaller team so we have to divide and conquer. Each of us uses the platform for our specific markets/industries. Having saved workspaces makes it much easier to jump in and pick up where you left off.
Maggie Barr | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our marketing team uses Conductor primarily as a content and SEO tool. Our paid, social and analytics teams also have access. We use it to identify content opportunities and to track how well our content is performing.
  • Keyword research - trended search volume, journey stage, competition, related phrases and questions
  • Support team - customized reports each month from their support team based on your requests looking at technical, keyword research, competitive insights, recommendations, etc.
  • Reporting - Robust reporting features
  • Content integration - More holistic picture of how content and SEO work together
  • There's a learning curve to the system so takes a little bit to get proficient in using it
If you already have content marketing in place, Conductor can really help you get more value out of what you are doing. If you are starting from the ground up, it can help you identify opportunities and see what competitors are doing. It also helps show the ROI of content and SEO efforts to upper management.
Matt Hall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor is being used by our Marketing department, specifically our Digital Marketing Team. Our original intention in pursuing a partnership with Conductor was based out of a need to be able to effectively identify what our competitors were doing to beat us to page one of Google for specific search terms.
We also had a need to identify gaps and holes in our online content strategy. Conductor not only shows us what our competitors are doing to win at SEO, but it also gives recommendations on how to take action on the opportunities that are within striking distance. We did not have the budget to hire a team of people to do what Conductor can do for a fraction of the cost.
  • Recommendations, in my opinion, are the best thing about Conductor. The recommendations dashboard gives my team ideas for quick wins with SEO, which saves me time from having to manually mine data to determine in on my own.
  • Competitor analysis is essential to how we use Conductor. Being able to identify what our competitors are ranking for specific search terms in specific regions is crucial to making good SEO decisions.
  • The explorer tool is great for planning new content ideas. The data that it provides saves so much time when determining what keywords to target for new content.
  • Set up time is a bit long, but the great thing is you know that the Conductor team is working hard to get it set up right the first time around. Measure twice, cut once.
  • The platform is very robust and can be overwhelming for non-tech savvy people. Although the platform is user-friendly and designed well, the learning curve is quite steep.
  • Training was quick and to the point. I wish it has been a little longer and more in-depth.
Conductor was well suited for our needs not only because it was the best SEO platform on the market, but because of the SEO strategist support that came with the platform. The Conductor team really wants to help their clients succeed at SEO, and they work hard to make sure goals are met.
Score 10 out of 10
Vetted Review
Verified User
We use Conductor for our university website. It is currently used by our Marketing department in order to strategize our content. Previously, our website was a free-for-all without any SEO implementation. We are working to gain a competitive advantage online by utilizing our keyword research and competitive analysis as well as maintaining our site health and ADA compliance with their site analysis. Being a team of one at the moment, Conductor's customer service and access to a team whenever needed is a lifesaver. I fought leadership for over 8 months to get approval to partner with Conductor and it was well worth the struggle!
  • Customer Service. By far what they offer is the best. I have access to a team and their calendars. So when I need to set up a meeting I know when they are available. They are easy to talk to and help me work through any problem I might be having.
  • Reports. I've seen reports by some of their competitors and quite honestly wasn't sure what I was looking at. But Conductors reports can be streamlined to fit several different audiences and I can email them out (automatically) whenever I want to whomever I want, whether they are a Conductor user or not.
  • Competitive Analysis. I've not done a lot of comparison with other vendors, but I like the convenient, straightforward way Conductor shows your competitors and how they are ranking in comparison to you. You have control over your competitors and can change them when needed.
  • Site Analysis. Conductor uses DeepCrawl for its site analysis. While this is a powerful tool that helps me know everything wrong with my website like - no titles, short descriptions, no Alt tags, etc - the amount of information can be overwhelming. Initially, I had thousands of errors I was trying to fix using DeepCrawl - it was difficult to know what I had corrected and what still needed to be corrected without doing another crawl. It would be helpful if there was a way to check off things that had been fixed as I was working through the list.
  • Conductor does a great job training. First, they introduced me to Conductor and walked me through everything, and helped me create workspaces and set up reports. Then we moved on to the site analysis with DeepCrawl. Because I had so much work to do from the site analysis it was a while before I got back into Conductor. I had forgotten much of the training by that point. But the team is helping me get back into the flow of things again. They are great like that!
The only reason I wouldn't want to share this with a colleague is that they will then become a much greater competition in the market. Areas where conductor helps us as an educational institution is: we have many different segmented areas in our Website. It's great to be able to create segmented keywords (categories) and reports that I can share with the various individual departments across campus.
February 11, 2019

Great Platform

Jesus Diaz-Barriga | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The application is used in many ways but I use it to optimize our website. My duty is to optimize the website in order to have a better presence on the internet and visibility across major search engines.
  • Great Recommendations.
  • Useful graphs to show how the website has changed.
  • Generates useful reports for managers.
  • Learning Curve.
  • Can be intimidating if you know nothing about SEO.
It is great for companies that are huge with over 1k employees and is a branded company as well. It is scalable for businesses which is good for the employees that want a strong internet presence and constantly campaign on the web.
Score 10 out of 10
Vetted Review
Verified User
Conductor is being used by practically everyone in the marketing department. Everyone from our copywriter to our digital marketing specialist has greatly benefited by using Conductor. On my end, this solves the issue of reporting and creating workflows for the team. Conductor combines the reports all into one place with a weekly report which I can just forward off to the leadership team. These reports have made it easy for me to analyze our current performance and make business decisions based on the data. Our copywriter and communications specialist use it for content analysis and looking at the content gaps on our site. Our digital marketing specialist uses it to enhance our web pages for SEO best practices.
  • My favorite part of Conductor is the reporting features. I can't speak highly enough of the reporting. Before Conductor, we didn't have much visibility into how our efforts were affecting our site traffic and rankings, but now, showing the leadership team that the marketing team is doing a good job is easy! I just forward our executive team the weekly reports and they seem to love it too!
  • The account management team has been beyond helpful throughout the entire engagement. They have been responsive to all of our needs and questions even after our account was set up. Their expertise is beyond valuable and they help us think creatively on ways to use the platform we aren't currently using.
  • One of the best parts of Conductor is the ease of use for users of all experience levels. We have beginners and experts using the platform alike and it seems to be a great fit for everyone.
  • Conductor's Explorer feature makes it easy for us to develop new content. Before we were manually searching for topics to write about, now it's easier than ever.
  • We track backlinks every week for our executive team, Conductor doesn't have an easy way right now to find this information. However, our account management team has been fantastic and has been providing this information for us every week.
  • Getting set up in Conductor is time consuming and takes some effort internally, but is primarily done by the Conductor team. It may be worth having longer strategy sessions with the teams for a shorter implementation time.
  • Market Share only shows your market share within your tracked keywords. I think it would be beneficial to see how we rank against our competitors on keywords we're not tracking. This may expose some keywords we're not tracking that we should be tracking.
Conductor is well suited for small teams that are busy juggling multiple priorities. It's an easy to use platform and you get your results quickly without having to dedicate too much of your time. You will find the platform useful even if you only have one hour a day to dedicate to logging in. Most enterprise SEO platforms we evaluated required much more time and energy to find the platform beneficial.
James Earley ☑ | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Conductor is our most vital tool for our company’s SEO efforts. Our team uses and implements finds from Conductor heavily. It has been useful with streamlining our SEO initiates and helping with our content marketing strategy.

Overall, Conductor has allowed our company to gain significant market share over our competitors.

  • User-friendly UI and powerful tool that has streamlined our SEO efforts
  • Great reporting tool
  • Helps us understand our market share on the SERPs
  • Learning curve when first starting out using the platform
  • Can't dig deep into backlink building
We recently migrated our site to a different CMS platform and Conductor was vital to making sure our site was up to par and we lose didn't lose any rankings during the migration process.
Shawn Richardson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our team primarily uses Conductor to monitor our content performance and to optimize our existing content with keyword suggestions. On a day-to-day basis, it is utilized by our marketing and website strategy team.

It solves several of our business problems. However, it is primarily used to help optimize our 2,100 product catalog with new keywords to aid our organic search results.
  • Customer Success - Every single interaction we have had with the customer success management team has felt seamless and productive.
  • Product Features - There are almost too many to feature. Whatever your strategy and set of objectives may be. There bound to be something in Conductor to help you meet your end goals.
  • Ease of Use - The Conductor interface is incredibly easy to pick up and use right away. The learning curve is not very steep and it caters to all SEO familiarity levels.
  • Frankly, the only thing I can think of us is that our team is too small to take advantage of all the features within Conductor.
There are many different circumstances whereby Conductor would be a fit for your company. If you are looking to enhance your organic traffic through smart keyword selection, thus saving time and your marketing budget. If you are seeking a way to monitor your competition and their market share. Finally, if you want a program that will help you easily create beautiful looking reports that you can use to show your upper management.
October 30, 2018

My Conductor Experience

Amanda Leeman, CTA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We're currently using Conductor to help us optimize our website for search. Only the marketing team is utilizing the platform right now.
  • They have amazing service. I could not ask more from our account reps.
  • I love how they've paired the platform with an agency. They've really taught us how to utilize the platform in order to make better informed decisions.
  • Overall, the platform is a little pricey. But, if you have the room in your budget it's well worth it.
  • There is definitely a learning curve with Conductor. You have to be invested in taking the time to learn how to use it.
Conductor is ideal for large businesses looking to grow their organic traffic.
Cameron Muir | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor has quickly become an essential tool for team members across our organization. Because of the versatility of the platform, teams with different objectives and areas of focus are able to leverage the data in ways that cater to their unique objectives, while being able to collaborate with other teams within a consistent framework. Our Content team is able to conduct audience and keyword research, our Product Marketing team is able to analyze and compare content segments to identify top performing products, and our Paid and Organic Search teams are able to quickly point out areas of light or overly saturated keyword coverage and create a more efficient search strategy.

Overall, this allows our organization to streamline our optimization efforts within one unified platform, which cuts down on inconsistencies, simplifies execution and reduces reliance on multiple technologies.
  • The Explorer tool integrates with multiple keyword databases, so the results are more comprehensive and representative of the true search landscape. It also provides important insight into the environment that surrounds the keywords or topics you search for, such as the stage in the customer journey that keyword best fits or the level of competition within the SERP that you can expect to go against. These are valuable features when determining which keywords to optimize your content for.
  • Knowing where you stand in relation to your competitors is important for understanding your path for growth, and the Market Share and Rank Comparison features within Conductor allow you to determine the areas you dominate and areas of potential opportunity at a granular level.
  • The reporting feature allows you to quickly and easily compile notable performance shifts and disseminate these shifts to your team, along with analysis and relevant context. Keeping the larger organization abreast of your efforts allows everyone to benefit from the optimizations you make, and Conductor makes this process easy.
  • I truly enjoy this platform. There was a learning curve when I first began using Conductor, but the excellent and well-organized training sessions that Conductor provides alleviated the stress of mastering the technology.
  • Conductor has a massive suite of features, and depending on the needs of your business, you may or may not need all of these features. Identify the key areas of support that you are looking for, and work with the sales team to customize a solution that works best for you.
Conductor is perfect for organizations that are seeking to improve their visibility and presence within the entire search space, not just organic search, and therefore, smaller businesses or companies with a singular focus on a particular channel may not need the entire suite of features that Conductor offers. If you are able to dedicate the time to utilizing the tool in full, then Conductor can be a powerful resource in your optimization efforts, but it can be somewhat overwhelming if you are only using it on an intermittent basis.
Score 10 out of 10
Vetted Review
Verified User
With Conductor's help, we've already put massive improvements into place across product pages, collection pages, blog content, product naming conventions, and more. they've also done a great job of educating us on the reasoning behind the suggested changes so that our entire team is learning about SEO as we go-- not just following specific orders or instructions.
  • Competitive tracking
  • Content optimization
  • Opportunities / risk alerts
  • Difficult for our scrappy team to keep pace with the speed and quantity of their recommendations
  • Sometimes the dashboards are easy to get lost within, especially for SEO newbies
Conductor has provided us with specific product naming recommendations, blog post titles, and product description recommendations that will align our content best with the relevant queries people have for our space. This is huge, since prior to Conductor, we were essentially shooting in the dark here. They've given us the framework and direction that can guide any new content we put out on the site.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor heavily informs our content strategy and is used to inform marketing on what topics are worthwhile pursuing.
  • The support team is the best. They are truly looking after their customers.
  • Fairly easy-to-use platform once you are trained and familiar with features.
  • Continuously improving the product and integrations/partnerships.
  • Easier updates to individual keywords.
Conductor is great for everyone, from the most basic SEO to the most experienced.
Thomas Owens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently are using Conductor across our organic search department, our content department and at points our social department. Usually we are using it to track organic keywords nationally and locally for our clients and use it for ideation for blog and knowledge center ideas. We utilize it in reporting for our clients about the competitive landscape as well to show how they are stacking up against their cited competitors and other high ranking sites.
  • The audience intent explorer is an invaluable tool for finding related topics and other content ideas.
  • The prebuilt reports and goals in the platform are spectacular for providing holistic view of the aggregate ratings of clients' keyword profile.
  • Workspaces allow for an easy way to build dashboards to easily get insights from the data allowed through the platform.
  • Customer support is absolutely incredible and helps within seconds of reaching out.
  • The way to perform bulk updates is a bit clunky by having to download the entire set and make manual changes in Excel.
  • Not enough functionality having to do with backlinks and unlinked mentions for brands.
  • Features like daily rankings tracking and Deepcrawl are an additional cost rather than being part of the platform.
Despite some of its shortcomings Conductor is an amazing platform for all parts of optimizing for organic search. It is also perfect for finding new ideas that actual web users are looking for and helping start the process of developing a content strategy. Where Conductor is less suited is true competitor comparisons. While it does do a great job in measuring your competitors rankings and market share for your keywords, it has a more difficult time drawing in other keywords they own and showing market share among the competitive landscape when factoring those kinds of keywords into the mix.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've been able to incorporate Conductor into my daily workflow, something I wasn't as easily able to do with our former SEO monitoring tool. The onboarding was excellent, so I felt ready to use it from the get-go, and my bi-weekly calls with our customer success manager ensures I stay up to date on new features and continue to use the keyword and page performance tools that are the mainstay of the platform.

  • Page segmentation features
  • Keyword monitoring
  • Dashboard with key insights
  • Competitor monitoring
  • Manual keyword upload process
  • Persona tracking
  • Marketshare analysis
Excellent for day-to-day or week-to-week monitoring of page and keyword performance. Provides an excellent dashboard with key insights from the prior week - a great destination for a Monday morning quick read. I appreciate the ability to indicate higher priority keywords and filter reporting on them; in fact, there are so many useful filters in all of the reports that allow insightful narrowing down of data.
Joseph Woll | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Conductor is our main tool for keyword tracking and measuring visibility. The tool is great for identifying keyword gaps on our client sites, completing comprehensive research and working towards an effective editorial calendar or content plan that helps us drive performance and close the gaps we identified. Additionally, we are further aided by Conductor's competitive Intelliscope tool which shows us what ground we need to cover where competitors already have a firm grasp.
  • Measure Visibility
  • Site Audits
  • Competitive Analysis
  • The interface is a little clunky
Conductor is well suited for tracking keywords and keyword categories your site does not currently rank for. By keeping your eye on keywords you've identified as "rank worthy" even if your site is in position 100+, is incredibly valuable and allows you and your team to plan long-term for pushing those keywords closer to your desired position.
Score 10 out of 10
Vetted Review
Verified User
We are using Conductor as our all-around SEO tool so we track our rankings, check in on our competition and develop content through the keyword research tool. As of now, the SEO team is the only one who utilizes the tool, but it has been extremely beneficial because we are able to see and find where we are lagging, what our improvements are, and gives us a clear direction on strategy. Our business problems are solved within a quick look at the Insight Stream. It's been completely invaluable.
  • Any person that works in SEO should know three things: where you're winning, where you have opportunities to rank better, and how your competitors rank. Conductor rolls up all of those aspects in a friendly user experience. It's especially helpful if you're in a time crunch and people want to know information quickly. Conductor knows these are things you need.
  • Implementation of the Search Console has been beneficial. This helps us to see how our rankings, versus our page consoles, work together. This is one of the reasons why Conductor sets itself apart. It does help us to see the information in a pared down manner in order to help us see our opportunities.
  • The diversification of Workspaces allows anyone to custom use the tool. Every business has a different goal and being able to identify the needs based on that goal helps you decide where you can find the opportunities to help you win. It only takes a few seconds to set one in.
  • I would like to see more in the area of backlinks and find out where the backlinks are coming from. This helps us to be able to disavow if we need to and identify the bad "endorsements".
If the senior manager is looking for some quick information before going into a meeting, Conductor is well suited to roll up that information very quickly. It's beneficial to group all of those needs in an easy-to-find place. The tools are also well suited to check on your competitors. Being able to see the keyword gap does wonders. Where Conductor is less appropriate is to determine which type of content is more appropriate for the audience you're trying to reach. That in and of itself is a catch-22.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We utilize Conductor on behalf of a manufacturing client, to optimize their website and provide content guidance with the end goal of boosting their SEO efforts. Being able to see what keywords make it to the top of search results, first page, or beyond is very helpful. This is mainly used in the marketing department.
  • Conductor makes it easy to monitor your organic search traffic.
  • Being able to see monthly search volume by keyword allows for focus on data driven - important keywords, rather than what's thought to be important.
  • Having insights into how you compare against your competitors or even channel partners is helpful.
  • If you're not in it everyday, navigation can be a bit tricky.
  • It took 3 weeks to get a data connection issue resolved, which had caused us to temporarily lose insights during that period.
  • There's a decent learning curve on the platform.
If you're looking to keep up with your SEO traffic, keywords and trends, this is for you. The tools available to not only review your important information, but also to see how you stack up against the competition is immensely valuable. While the keyword insights here are great and can also provide guidance on paid search terms, I wouldn't license it for that reason.
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