Constant Contact Review
We use Constant Contact to send out important informational reminders and "Save the Date" messages. Constant Contact assists with getting …
Starting at $12 per month
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What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…
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Popular Features
- Email deliverability reporting (112)9.090%
- List management (114)8.383%
- Standard reports (111)8.383%
- Dynamic content (100)7.979%
Reviewer Pros & Cons
Pricing
Lite
Starting at $12.00
Cloud
per month
Standard
Starting at $35.00
Cloud
per month
Lead Gen & CRM
Starting at $449.00
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $12 per month
Product Demos
Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman
YouTube
For Retail: How to Drive Online Marketing Results with Constant Contact
YouTube
How to Sync your kvCore Contacts with Constant Contact
YouTube
Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads
YouTube
How to Run Goal-Based Fundraising Campaigns | Constant Contact
YouTube
Autoresponder set-up with Constant Contact DEMO
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Constant Contact?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, and social media lead ads.
- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, and social media lead ads.
- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Spelling and Grammar Check
- Supported: Email Previews
Constant Contact Screenshots
Constant Contact Videos
An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.
Constant Contact Integrations
Constant Contact Competitors
Constant Contact Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Constant Contact Downloadables
Frequently Asked Questions
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
Constant Contact starts at $12.
Reviewers rate Email Previews highest, with a score of 9.1.
The most common users of Constant Contact are from Small Businesses (1-50 employees).
Comparisons
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Community Insights
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- Business Problems Solved
- Recommendations
Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.
Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.
Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.
Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.
Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.
Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
May 18, 2021
Constant Contact is the winner!
We send out a weekly e-newsletter using Constant Contact. We send our e-newsletter to around 15k subscribers. It is only used for newsletter publications, not by other departments. By using Constant Contact we are able to send bulk emails at once and it is easy to use the tracking response to get email metrics.
- Flawless delivery of emails
- Easy to use email templates
- Easy to mange subscribers list
- Easy to upload your subscribers list from other email platforms
- Reporting system sometimes confusing
- There is no notification if and when any new subscribers signed up via our sign up form
- Bounced email types are not clear
- We are able to increase our subscribers for our e-newsletter.
- Increased subscription brought us more revenue.
- We are able to increase our business awareness and are able to expand our brand awareness.
- This platform has helped us to sustain our business models for more than 10 years.
97.77777777777779%
9.8
100%
10.0
N/A
N/A
Constant contact is the winner. It has all the features & functionality we want, and it is very user friendly.
2
Newsletter editors and sales
1
basic email marketing and template editing
- newsletter
- sending Marketing email blast
- Information sharing
- Video sharing
- Content checking
- A/B split email blast
- survey emails
- Sharing opinions
- zoom meeting invites
- Information sharing
- Hot topics discusion
No
- Product Features
Focus on product features and user friendly
- Implemented in-house
No
- some time due to HTML coding the Tracking system not recognizing the URLs
- some time URLs are not properly tracked
no
I am happy with their basic support
I am happy with their basic support
No
One time when I used third party HTML creative to send an email eNewsletter I ran into issue of coding. when I try to send the email I noticed error message keep coming up. I called constant contact support team they fix the issue virtually re-created our HTML creative. It was a exceptional support and they exceeded my expectation -thanks
- using their pre-design templates
- uploading creatives to the system
- Tweaking the design during editing
- Segmenting the lists
- Sorting the contacts
- removing bounced emails
Yes
Very well we get about 35% of our client open our email in their mobile devices
We us Constant Contact to manage our contact database and to send out email updates. It is great for segmenting our list -- from general interest to communications to fundraising. The automated features are great, especially that it will not allow the same email to appear in the same inbox twice. It also merges duplicate contacts. We use it across the entire organization.
- Merging duplicate contacts
- Updating your address book
- Giving a reliable open rate and thorough reports
- Allowing you to segment large email lists
- When uploading additional contacts, CC wants to see how they actively subscribed. This can be problematic when uploading an older email list (i.e. you may just have a spreadsheet of the list and they want to see more evidence).
- It is a little pricey compared to competitors such as MailChimp.
- It would be great to be able to export email campaigns as HTML.
- Great in getting out press releases.
- Great for managing a large contact database.
57.77777777777778%
5.8
63.33333333333333%
6.3
N/A
N/A
Much better in managing your contact database and ensuring that the same email is not sent to the same contact more than one time. Also gives a more thorough report of open rates, times, etc. than MailChimp. Allows for more formatting options than MailChimpp and other competitors. A bit more pricey, but worth it for the analytics.
3
President, communications, public policy
3
Basic HTML and Excel
- Sending press releases
- Sending updates to colleagues
- Sending quarterly updates for fundraising
- Manage contact database
- Segmenting email list.
No
- Product Features
- Product Usability
- Analyst Reports
Email campaign analytics is really what sets Constant Contact apart from its competitors.
N/A.
- Implemented in-house
No
Change management was minimal
Was already implemented when I started at the organization.
- N/A
- Self-taught
Yes. Also, they have some great videos and send emails with recommendations.
Not specifically. It is pretty straightforward.
No - there is no facility to customize the interface
Some - we have added small pieces of custom code
The HTML editor can be a bit glitchy, but it is often not needed in template design.
Not specifically.
Yes
No -- it look them two months.
Not at all.
- File/list uploads
- Integrations
- Database management
- HTML editor is glitchy
- Drag-and-drop interface limits formatting options
- Template customization
Yes
Not very well because it really only allows you to enter new contacts (manually) for your list.
No
- Upgraded to a plan that allowed us to email a larger contact list
- List management
- Contact management
- N/A
No
March 16, 2016
I love Constant Contact!!!
We use Constant Contact to send email blasts out to all of our customers. I love it!! It is easy to use, has a nice templates and works great. The analytics are also excellent on the back end. It gets our message and brand out quickly!!!! We also use it to post and schedule messages on social media. I love this feature.
- Constant Contact is very easy to use. This speaks for itself.
- Great Analytics. It is easy to see who opened up your email, which emails were bounced, who unsubscribed, etc...
- I like it exactly how it is.
- Yes it has faster lead conversion!!! It also is very effective in getting any offers or promotions we have out to our guests. This increases our income.
90%
9.0
33.333333333333336%
3.3
N/A
N/A
This is the only one I have used and I love it!!
They handle all the marketing for all four of our properties.
1
I feel that an average person can use constant contact. It is very easy to use. I myself have a strong computer and graphic arts background which makes it even easier for me to use.
- We use constant contact to send out email blasts for all of our properties.
- We use constant contact to keep all of our email addresses that we receive from our guests and to categorize them.
- We use constant contact to get any promotions or coupons we have going on. To announce upcoming entertainment or anything else any of our properties want to share with our guests.
- We really use it for its intended purpose. However, I love the social media share feature which I can use to schedule facebook posts in advance.
- I am not sure exactly. We could take advantage of more features that constant contact has like. We could use it to create a survey.
No
- Price
- Product Features
- Product Usability
- Product Reputation
This single most factor in our decision was its ease of use and price. Customer Service is great also.
I would not change anything. I looked for a product like this and found it.
- Implemented in-house
No
- I just started using it and it was easy. Bottom Line!!!
No
We usually try to cut costs where we can and find out answers online if possible. If depends though if it is a program we have like our catering and takeout software. We would have to buy a tech support plan.
No
The other day I had a question about deleting customers that have unsubscribed from my contact list. I called and they helped me fix it right away.
- I think it is very easy to use the templates provided with constant contact. They have enough to choose from.
- It is very very easy to import graphics into an email.
- It is extremely easy to create a link to an outside website.
- I think constant contact is easy to use all the way around. Maybe it could be just a little easier to maintain your contacts.
Yes
I have not used this feature yet.
July 29, 2013
Email Marketing for SMBs
Score 9 out of 10
Vetted Review
Verified User
- Simple email marketing for small businesses
- Great for the SMB that needs email marketing but can't afford a Marketing Automation Platform (MAP)
- Integration with Salesforce is pretty good
- Well, it's not a MAP, so if you want to do anything targeted it's all manual
- They are super strict about uploading lists, and if you upload too many people at one time or give the list a name they deem to be suspicious, they'll suspend your account almost immediately
- The last time I used Constant Contact, there had been no email marketing for at least a year. So even reintroducing email marketing helped to drive engagement.
- Email marketing
iContact
Constant Contact and Vertical Response were on my shortlist. Ultimately I chose Constant Contact because of budget and functionality.
- Implemented in-house
- Self-taught
I love learning new things, and I pick up programs fairly easily. I tend to be self-taught, but what works for me won't always work for someone else. That being said, Constant Contact isn't exactly the most complicated program in the world, so I think that for most people a self-taught approach could work very well.
March 01, 2013
Terrible UI.
Score 3 out of 10
Vetted Review
Verified User
- We used the product to send simple email newsletters with little customization.
- Some very basic metrics around click-throughs etc. but they offer very little insight.
- Give good reporting. Reporting is very basic and not really adequate for enterprise use.
- It gives the overall click through rate, but not the unique click through rate. The same is true for open rate.
- There is no filtering for bounces or being marked as spam. You would have to look at your reporting and manually extract those individuals.
- Also, it would be great if it gave a link overview with your click rate in ratio to the links in your email. For instance 7% CTR on an email, 5% was on the call to action, and 2% was on the unsubscribe, etc.
- Email customizations. Although they do offer a range of different email templates, they are generally not very attractive and are very difficult to customize; there is very litte scope for changing the format.
- We wanted to send newsletters mentioning promotions or company events to our customer base. It did this effectively enough at a very basic level.
1
1
One developer.
- To send email newsletters to customer base.
No
None. First platform.
- Implemented in-house
- Self-taught
Yes, it was easy to learn. They have the email creation in a step by step process with instructions and templates.
No