Constant Contact Review
We use Constant Contact to send out important informational reminders and "Save the Date" messages. Constant Contact assists with getting …
Starting at $12 per month
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What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…
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Popular Features
- Email deliverability reporting (112)9.090%
- List management (114)8.383%
- Standard reports (111)8.383%
- Dynamic content (100)7.979%
Reviewer Pros & Cons
Pricing
Lite
Starting at $12.00
Cloud
per month
Standard
Starting at $35.00
Cloud
per month
Lead Gen & CRM
Starting at $449.00
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $12 per month
Product Demos
Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman
YouTube
For Retail: How to Drive Online Marketing Results with Constant Contact
YouTube
How to Sync your kvCore Contacts with Constant Contact
YouTube
Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads
YouTube
How to Run Goal-Based Fundraising Campaigns | Constant Contact
YouTube
Autoresponder set-up with Constant Contact DEMO
YouTube
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What is Constant Contact?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, and social media lead ads.
- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, and social media lead ads.
- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Spelling and Grammar Check
- Supported: Email Previews
Constant Contact Screenshots
Constant Contact Videos
An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.
Constant Contact Integrations
Constant Contact Competitors
Constant Contact Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Constant Contact Downloadables
Frequently Asked Questions
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
Constant Contact starts at $12.
Reviewers rate Email Previews highest, with a score of 9.1.
The most common users of Constant Contact are from Small Businesses (1-50 employees).
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- Business Problems Solved
- Recommendations
Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.
Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.
Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.
Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.
Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.
Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.
Attribute Ratings
Reviews
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April 10, 2024
Constant Contact Review
Score 9 out of 10
Vetted Review
Verified User
We use Constant Contact to send out important informational reminders and "Save the Date" messages. Constant Contact assists with getting the audience attention on important matters. The messages reach 550+ people.
- Gets the attention on important information.
- It is convenient to set up messages for specific times.
- It is easy to target specific audiences so that information is delivered to the people who need to see it, rather than a blanket message that goes out to everyone.
- It is difficult to get a response when there is a problem.
- It would be nice to be able to reuse items across messages.
- Autogenerated email responses.
March 30, 2024
Good Program - Would recommend to other
Our organization uses Constant Contact for a few different emails to our data base. We use it to send out bi-monthly newsletter to a specific group, we use it to send out emails on all of our daily store sales to a specific group, and we use it to send out general emails once a year to every single email.
- Easy to set up an email to send
- Easy to import contacts
- Able to add contacts to specific lists
- Would like to see something where a an organization can create a basic template to use
- Would like a better way to manage re-subscribing those that had previously unsubscribed
March 29, 2024
Constant Contact ease of use is unparalelled
We use Constant Contact to send mass emails to our donors.
We love being able to create lists and segment our donor base.
Constant Contact helps us send emails to specific groups and to design emails that stay on brand.
We love being able to create lists and segment our donor base.
Constant Contact helps us send emails to specific groups and to design emails that stay on brand.
- Segmentation of lists
- Mass Email
- Graphic design
- ability to resubscribe someone easily
- multiple photos/graphics
- data clean up
March 27, 2024
It's ok
We use Constant Contact to send out our company newsletters and to promote events for the public. Our main purpose for using Constant Contact is for the mass email/ newsletter feature with the ability to build newsletters and event pages that we can send out, as well as the ability to organize lists of contacts/ people to mail out to.
- Easy to use build feature
- Ability to make lists
- The system is often down and prevents me from sending out newsletters on time
- Cannot drag and drop for photos
- The photo edit feature can be slow
March 27, 2024
Advanced Marketing Solution
I use Constant Contact for advertising, marketing campaigns, newsletters and to send transactional emails to our clients. I found it easy to use, because of the drag and drop editor that it offers to create landing pages, emails, etc. without worrying about the compliance with digital marketing regulations. Features like Automation for triggered campaigns make it more powerful tool for digital marketing campaigns.
- Automation trigger for campaigns
- Precision targeting and reporting
- Compliance
- Easy implementation and integration with Wordpress, WooCommerce etc.
- Brand customization
- Documentation could be better
We use Constant Contact for all email communications. These usually revolve around fundraising activities, programming events, and educational programs. Sometimes, they are also just thought pieces shared.
- Email builder UX.
- Repurposing for multi-channel social media posts.
- Good starting templates for design.
- Brand kits.
- Limited building blocks in email builder.
- Limited capabilities for tagging on various social media integrations.
- Limited native integrations with CRM.
March 27, 2024
Constant Contact gets results.
We use Constant Contact to email targeted constituent groups. Our organization has a retail side, in which we keep our list of 39,000 customers aware of new product releases, sales, and events. On our nonprofit side, we email our members with organization updates, membership renewal requests, year-end and seasonal donation appeals, in-store promotions, events in the community, and opportunities for increased participation.
- Constant Contact allows me to send to particular groups of customers and donors.
- It's easy to test messages, send to multiple staff members for edits and feedback.
- The AI tool is great when you have writer's block.
- I can see how often constituents open and click on our emails.
- I wish there was more we could do to customize the email templates.
March 27, 2024
The Perfect Tool to Communicate with Our 180k Customers
Our bank uses Constant Contact to communicate with over 180k customers. We needed a software that integrated into our CRM so that we could design custom email journeys for each individual customer and Constant Contact allows us to do just that. The most powerful way we're able to utilize the software is through our monthly email newsletters. We have a newsletter for Business customers and Consumer customers. We love everything about Constant Contact and highly recommend it.
- Constant Contact allows you to quickly build emails that look good.
- Constant Contact is great for customer journeys.
- Constant Contact has excellent integration capabilities.
- Limited customization in designing an email.
- Limited drip campaign options without a third party integration.
- Lack of ability to edit customer data on a mass scale.
March 27, 2024
Good tool for email marketing
Score 8 out of 10
Vetted Review
Verified User
We use Constant Contact as our CRM and email marketing tool. It is also used occasionally for surveys. We design our email templates within Constant Contact and use Constant Contact to send the emails to our contact lists. Constant Contact is also where we manage our email lists and segments.
- Easy to use templates
- Email deliverability
- Uploading contacts
- User management
- Custom HTML blocks
- Organization of campaigns
March 27, 2024
One of the most used tools we use.
We use Constant Contact to publish and send ongoing newsletters to our followers, alerting them of upcoming events and essential news they should know about. We also utilize Constant Contact to host a directory of our contacts on our mailing lists. Constant Contact is our primary channel for connecting with followers outside social media.
- Directory of contacts based on interest and preferences.
- Integrated with Canva for easier use.
- Added option of resending emails that are unread/unopened.
- Look and feel of content.
- Appearance of content from recipient standpoint - Blocked content.
- More of a variety of templates.
March 27, 2024
Happy User of Constant Contact.
We use Constant Contact for landing pages and email marketing. This platform allows us to reach our customers clearly and concisely. We can also gather data and stats that help drive sales and build relationships.
- They offer a variety of templates to help you get started.
- They have video integration.
- They provide stats that help further the outcome.
- Some of their features are outdated.
- Video integration has to be a YouTube link, would be nice to have other options.
- Not a lot of font options.
March 25, 2024
Constant Contact - great name for a great product!
We sell services. We often go to trade shows and get leads from our booth's presence. Our leads are entered for outbound marketing. Then, we write informative and "teaching" newsletters to tell the public about our services. We include videos, blog posts and sometimes humor to help engage our customers and hopefully get them 'clicking' to find out more. We hope that the leads we get from tradeshows will purchase our services, so we are attentive to their response, unsubscribes, click rate etc.
- Campaign creation
- Templates
- User data
- WP integration
- More AB testing functionality
March 07, 2024
Constant Contact is Amazing!
Score 10 out of 10
Vetted Review
Verified User
I've been using Constant Contact for my email marketing needs, and I'm thoroughly impressed with the platform. The user-friendly interface makes it easy to create visually appealing and effective email campaigns. What sets Constant Contact apart is its robust set of features, including customizable templates, seamless contact management, and detailed analytics. The platform's automation tools have significantly streamlined my marketing processes, saving both time and effort. The customer support is outstanding—responsive and knowledgeable. Overall, Constant Contact has proven to be a reliable and powerful tool for anyone looking to enhance their email marketing strategy. I highly recommend it!
- Email Campaigns
- Social Media Campaigns
- Management of Contacts
- Free help with content creation
November 29, 2023
Best Choice of the YEAR
Score 10 out of 10
Vetted Review
Verified User
The "AI" tools are really helpful and have such a simple ease of integration. Everyone has a day or two when you can't think fast enough, but with the "AI" tools given, you don't have to worry about that. It is also super simple to teach. I work with a few older folks in my office and they are able to understand Constant Contact with ease compared to a few other programs I frequently use.
- Templates
- Contacts list creation
- design elements
- more creative design options
- adding users to a team
- survey questions
November 21, 2023
Consistent Outreach with Constant Contact
Constant Contact allows our organization to market to our diverse swath of audiences. We have a number of different programs so the software allows us to segment our contact list into different countries, different types and different programs. We also use Constant Contact to manage our contacts across the organization. This means that if we are sending messages or marketing to certain contacts, we can easily do that without having to re-compile all of the contacts we have gathered over the last few years. Finally, its features give us the ability to plan out our campaigns in advance and organize our marketing strategy.
- Segmentation
- Contact management
- Functionality of email builder
- Social media
September 29, 2023
Great but could improve
Constant Contact helps us send emails to our large contact list and organize those contacts. This helps with segmenting emails
- segmenting
- organizing
- creating
- analytics
- load times
- getting logged out
- drag and drop upload
September 14, 2023
Intuitive Email Marketing
We use Constant Contact for email marketing of our 10,000+ user database to keep our clients informed, as well as collect data on how ready the client might be to making a purchase decision. With a buying window that can be 3+ years easily, this is a highly effective way to accomplish this task. We do not use Constant Contact as our CRM but export and import into Salesforce.
- Heat Mapping
- Reporting
- Email Marketing Builder
- Connectivity with Canva
- Max file size import requirements
- Exporting click data
August 02, 2023
Constant Contact is Greaaaaaaaaaaaaat!
I send out product & project spotlights every couple of days. Constant Contact is a quick & easy platform for producing emails & posts.
- Love the pre-made design templates.
- Easy to use
- Recording the open / click rate
- heat mapping is helpful
- add more free pre-made designs for all holidays
June 08, 2023
Love the Segmentation Tool!
Score 7 out of 10
Vetted Review
Verified User
We predominantly use Constant Contact for our mass emailing campaigns. The product allows us to reach more people than other products on the market. We are able to segment our audience into regions and divide them among our sales guys. This way, we are able to connect sales with their target market and make sure customized content goes out to each region.
- Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
- Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
- Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
- Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
- Reporting: sometimes, IT departments automatically open and click on all the links in emails, and those are sometimes reported as real opens and clicks. It's hard to tell.
- Email builder: we use different software for creating emails, and then export them over to Constant Contact. There isn't a plethora of options and flexibility within their email builder.
- Importing lists: it would be beneficial to us if we could somehow export from our Salesforce lists directly to Constant Contact. Instead, we need to export from Salesforce to Excel, and then import to Constant Contact.
April 20, 2023
It's an email marketing platform
I use Constant Contact for corporate email marketing. With Constant Contact, I am able to easily create an unlimited number of email lists for each of the different categories of leads, clients, partners, employees, event attendees, etc. The ability to duplicate and edit email campaigns helps speed up the creation process.
- Contact Lists
- Email Marketing
- Email Analytics
- Customization abilities
- Integrations with CRMs
- Advanced searching capabilities
April 20, 2023
Best marketing tool
Score 10 out of 10
Vetted Review
Verified User
Creating beautiful and fun emails for my list of people. I love that you can schedule when you want the email to be sent. But there is so much more one can do such as event registration and websites. I use Constant Contact daily for eNewsletters to registrations.
- Templates are really great.
- Easily customizable
- Easy to create marketing emails.
- Make registrations more user-friendly from an Admins perspective.
- Customer service is typically not fast or friendly.
- More pre-set email templates once the shell is created. It can be done, but it's a lot of manipulation.
March 18, 2023
It has the best management of contact metrics ...
[Constant Contact] is very appropriate for managing our contact metrics for emails, we know that we must purge contact lists and with Constant Contact it is possible, we have also managed our entire extensive contact base with Constant Contact. I have a large number of contacts with Constant Contact and I like to be able to handle all the metrics without problems.
- Contact metrics are very easy to manage
- I can handle a large number of contacts
- It is an excellent alternative for database administration
- Sometimes the monitoring parameters are not the simplest
October 06, 2022
Avoid Constant Contact
Score 1 out of 10
Vetted Review
Verified User
Email and sms marketing tool.
- They've been around a while
- Their interface is ok
- Easy to sign up and enter your payment information
- Impossible to cancel. You have to call a number and wait on hold FOR A LONG TIME.
- Archaic compared to newer tools.
- Bad support.
July 24, 2022
Constant Contact Helps You Stay Connected
We use constant contact to communicate with all of our constituents on a regular basis. Each of our divisions uses the platform to update Current Parents and relay information as needed. We also use it in the Advancement Office to share information with potential donors, store donor contact information and market the school to interested families.
- Tracks contacts who were sent, clicked, and opened each email.
- Allows our teams to create lists and tags to keep constituents organized.
- Provides colorful and attractive email templates.
- It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
- I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Constant Contact is being used as our primary marketing email sending and list storage service. We also use it to for event registration and ticket payment, which integrates with a third-party payment processor. Furthermore, we use Constant Contact's reporting tool to measure email open and click rates and perform AB test to improve those numbers.
- Constant Contact's email-creation UI is easy and powerful. This makes creating new emails and newsletters fast for even non-technical users. The user has many options to customize the email with images, buttons, links, and more.
- Constant Contact is more than just a email sending service. Their other campaign types include event registration, surveys, and A/B tests. Each of these campaigns can add value to your company beyond just email.
- Constant Contact offers many email templates to choose from. Whether you are looking to send a bulk newsletter or a more personal note, there will be template for you to work off of and further customize.
- Constant Contact's list management UI is not the best. Selecting a list on the Contacts home page does not link you directly to the list, so refreshing the page means you have to re-select the list, which is a couple clicks away. This becomes troublesome when updating contacts in a separate tab and hoping to refresh the list page to see the results.
- The UI of the Contact page is also not great. There is a confusion between lists and tags, and the data fields are not organized well.
- The reporting features, while useful, lack customizability. More than surface level data analysis needs done with an import into Excel.