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Constant Contact

Constant Contact

Overview

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…

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Recent Reviews

It's ok

4 out of 10
March 27, 2024
Incentivized
We use Constant Contact to send out our company newsletters and to promote events for the public. Our main purpose for using Constant …
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Good tool for email marketing

8 out of 10
March 27, 2024
We use Constant Contact as our CRM and email marketing tool. It is also used occasionally for surveys. We design our email templates …
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TrustRadius Insights

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (109)
    9.1
    91%
  • List management (111)
    8.2
    82%
  • Standard reports (108)
    8.1
    81%
  • Dynamic content (98)
    7.9
    79%

Reviewer Pros & Cons

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Pricing

View all pricing

Lite

Starting at $12.00

Cloud
per month

Standard

Starting at $35.00

Cloud
per month

Lead Gen & CRM

Starting at $449.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $12 per month
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Product Demos

Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman

YouTube

For Retail: How to Drive Online Marketing Results with Constant Contact

YouTube

How to Sync your kvCore Contacts with Constant Contact

YouTube

Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads

YouTube

How to Run Goal-Based Fundraising Campaigns | Constant Contact

YouTube

Autoresponder set-up with Constant Contact DEMO

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8
Avg 8.5
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Product Details

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact aims to help users:

- Grow their audiences
Build a list fast with landing pages, and social media lead ads.

- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.Screenshot of Detailed campaign reporting.

Constant Contact Videos

An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.

Watch Constant Contact's SMS Marketing tool.

Watch About Constant Contact's AI Content Generator tool.

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $12.

Mailchimp, ActiveCampaign, and Brevo are common alternatives for Constant Contact.

Reviewers rate Email deliverability reporting highest, with a score of 9.1.

The most common users of Constant Contact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(842)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.

Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.

Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.

Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.

Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.

Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.

Attribute Ratings

Reviews

(1-25 of 94)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
1. Constant Contact provides features that were well suited for us being a mid-size organization.
2. Implementation of Constant Contact with Wordpress and WooCommerce was easy as compared to Brevo.
3. Peer-recommendations, brand reputation and research by our internal team also played a significant role in selection of Constant Contact.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mailchimp is pretty comparable in a lot of ways to Constant Contact, but Constant Contact just continues to win when it comes to deliver-ability and user-interface. It's clean, simple, and intuitive.
There are other platforms like ActiveCampaign and Klaviyo that have some better features for eCommerce than Constant Contact, but for our needs in the finance industry, Constant Contact knocks it out of the park.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is quite intuitive making it easy to distribute the workload such as one person creates conntent, one migrates it to the template, one edits the content, and so on. However, it is easy for any one of us to do each others work.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We selected Constant Contact due to pricing constraints. However, if the pricing were to increase, we may look at alternative products that offer more features. We are looking for a product that will allow us to stand out from other organizations like ours that are appealing to the same customers—a product that will set our company apart from the others.
Lisa Parshan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I know what CC offers (but not sure if the others offer this or Retargetting - CC automatically retargets any of our customers with abandoned carts. We also set triggers on our promotional email system, and for follow-ups. This has been very helpful in targeting and retargeting potential customers along the purchasing funnel.
Score 7 out of 10
Vetted Review
Verified User
We use BEE Pro to create our emails; we like their email builder. However, when sending emails, Constant Contact is much better. They allow more emails to be sent out at once and let us store more contacts within the program. Constant Contact has greater flexibility and variety when it comes to sending emails and creating campaigns.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Very similar in nature. I feel it's more just what works for your organization as to what solution you are more familiar with and the pricing structure that fits your needs. For most organizations with sales departments, I would recommend a email platform that is linked with your CRM, like Hubspot.
September 26, 2022

Constant Contact Review

Score 1 out of 10
Vetted Review
Verified User
In my view, If I were made aware of Constant Contact's lack of performance, I would have never created an account. I would rather use Wix, or even just social media! It would be more effective, user-friendly, and less costly or stressful, I believe.
Jason Kelly | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact stacks up well with MailChimp. While MailChimp is more powerful in certain ways (e.g. more robust reporting and automation), Constant Contact's simplicity makes the product easier to use for many users. I would recommend Constant Contact for those looking for a simple, mostly headache-free product. I would recommend MailChimp for those looking to leverage their email marketing in a major way.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We selected Constant Contact as our initial platform. As we began to use the product, we found that we did not use all of its functionality and did have a few issues. After consulting other peers, we selected Mailchimp as our platform, which better fits our marketing needs.
Score 10 out of 10
Vetted Review
Verified User
it is the youngest sibling compared to the much more competent and capable older brother that is Marketo Engage. The reports, database management, and complete control of email designs, and interaction of recipients does not compare. Constant Contact is a great entry-level email management software/platform, but don't expect to get the full control panel of features. It's varied in its offering, but just a sample in every category. I feel it has shallow offerings
Score 8 out of 10
Vetted Review
Verified User
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Overall, Constant Contact is the easiest to use with one of the lower price points. It is a great entry-level tool for a beginner in order to graduate into more sophisticated platforms. The design features are a good start along with the subject line testing which is helpful for anyone.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Constant contact was perfect for our needs for many clients, it wasn’t overly robust, but powerful enough to see strong ROI. With regards to the competitor tools, amongst standard ESP there’s not a huge difference as they all essentially work the same, it’s just about pricing models and which tool interface you prefer. Comparing it to automation and CRM tools isn’t fair or truly comparable
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Overall we chose Constant Contact over Mailchimp because we felt the price was a better use of our non-profit funding. Reviews of Mailchimp showed led us to believe that Constant Contact was easier to use and had better customer service. We've found that Constant Contact has great customization features that are easy to train our staff on how to use.
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