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Constant Contact

Constant Contact

Overview

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…

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Recent Reviews

It's ok

4 out of 10
March 27, 2024
Incentivized
We use Constant Contact to send out our company newsletters and to promote events for the public. Our main purpose for using Constant …
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Good tool for email marketing

8 out of 10
March 27, 2024
We use Constant Contact as our CRM and email marketing tool. It is also used occasionally for surveys. We design our email templates …
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TrustRadius Insights

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (110)
    9.1
    91%
  • List management (112)
    8.3
    83%
  • Standard reports (109)
    8.3
    83%
  • Dynamic content (99)
    7.9
    79%

Reviewer Pros & Cons

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Pricing

View all pricing

Lite

Starting at $12.00

Cloud
per month

Standard

Starting at $35.00

Cloud
per month

Lead Gen & CRM

Starting at $449.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $12 per month
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Product Demos

Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman

YouTube

For Retail: How to Drive Online Marketing Results with Constant Contact

YouTube

How to Sync your kvCore Contacts with Constant Contact

YouTube

Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads

YouTube

How to Run Goal-Based Fundraising Campaigns | Constant Contact

YouTube

Autoresponder set-up with Constant Contact DEMO

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8
Avg 8.5
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Product Details

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact aims to help users:

- Grow their audiences
Build a list fast with landing pages, and social media lead ads.

- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.Screenshot of Detailed campaign reporting.

Constant Contact Videos

An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.

Watch Constant Contact's SMS Marketing tool.

Watch About Constant Contact's AI Content Generator tool.

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $12.

Mailchimp, ActiveCampaign, and Brevo are common alternatives for Constant Contact.

Reviewers rate Email deliverability reporting and Email Previews highest, with a score of 9.1.

The most common users of Constant Contact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(840)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.

Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.

Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.

Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.

Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.

Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.

Attribute Ratings

Reviews

(51-75 of 129)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is well suited for smaller businesses just getting started in conducting marketing campaigns. The price is based on contacts so it makes more financial sense for small businesses to use - also the software has easy and basic templates and automation which is a good fit for those without a marketing team.
Nick Salerno | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I want to highlight its limitation regarding integrations because sometimes it causes trouble when you are dealing with online selling stores. Otherwise, you will get more efficient and powerful functions in this tool, so the honest thing I have already mentioned. I recommend this marketing solution but it is up to you that if you can get along with such mentioned condition.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Sometimes there is a need to contact a lot of people on short notice. Changes due to our ability to meet in person or virtual [seems] to be coming minute by minute. Being able to send messages to large groups, keeping everyone up to date and in the loop, has been invaluable. I tried mass emails and group lists. It's never a smooth process. Constant Contact doesn't restrict the number of people I can reach out to like email does. Their responses are easy to get, so we can communicate in real-time. Sign-ups for volunteer needs [were] smooth and simple. During the last 14 months I was especially happy we had Constant Contact for sending out last-minute zoom addresses for virtual meetings. We were able to keep members informed and engaged despite the lack of opportunity to meet in person. The online editor makes it easy to add and remove people from the contact lists. Constant Contact makes [it] easy for me to send the right messages to the right groups, no matter how large or small.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I would recommend it if you have a very large list because they are pretty good in terms of pricing, but there are definitely other programs that are better out there if you are not exclusively looking at pricing. Also, depending on the size of your list, it can still become pretty expensive to use.
Sydney Lovegrove | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is great and user-friendly for those who want to quickly draft and mass blast emails, especially to different groups. The emailing composer is very easy to use and templated which is great for someone who may not have time to design a message but still wants to be perceived as professional. We really enjoy the feature to be able to see what email addresses are no longer valid and clean up our email lists/CRM.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
They have a great foundation out of the box to speak. Their staff is very patient with novice users. It is the integration of social media that needs more support. We are a small company and we do not have the time nor resources to have outside help. We need to have down to earth straightforward information for us to make better use of Constant Contact within the various social media platforms.
Thomas Pittman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It’s best suited when you are not in a position with your business, industry or budget to implement a fully integrated and industry-leading CRM and email marketing platform as this is an ideal setup. For example, a fully integrated Hubspot or Salesforce tech stack. For many businesses this type of high cost, sophisticated system is not realistic and in these cases, Constant Contact is superior for managing all email strategies or in our case, just a portion of them. For us, we handle drip content or interest-based remarketing through our CRM but use Constant Contact for all other email strategies because of its ease of use and low cost. It’s also exceptional as a low-cost email database management solution where you can’t daily centralize, protect and maintain (unsubscribes, dead contacts, etc) your email contact database.
James Arnold | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
It is great for startups or very small businesses who need to accomplish the core tasks of email marketing but don't have aspirations or needs beyond the basics. It really does do all of the basics well. It would be great to add a few more features or customizations, but it's fine for the price.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is a great alternative to sending emails manually. We have tried Mailchimp in the past and had way more issues especially with sending emails to contacts. Our account would be flagged even though the majority of our emails had willingly subscribed the receive updates from us. Constant Contact isn't as strict about that which is nice.
Corey Walker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is good for a small business owner that wants to quickly get out some messaging without the need for HTML. It's good for email newsletters, sales promos, and invitations to events. It's not as good for someone that is looking to create a high-end designer piece.
Emily Westergaard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you have a donor/client database that is used to manage contact information, Constant Contact's integration is essential. Any updated or changed emails in the database will automatically update in Constant Contact. Any unsubscribes from Constant Contact will cascade back to the database. Additionally, the integration creates a record in the database indicating that a recipient has received a specific email, and will link back to that email in Constant Contact for future reference.

My only complaint about Constant Contact is the price for nonprofits, which is significantly higher than other email management systems.
Corinne Gibson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is well suited for basic organizations simply looking to send messages. It is not for companies that are looking to send advanced messages that look modern. It is for companies who have multiple contacts that need organization, but you have to keep in mind that the more contacts you have, the more expensive your system will get.
Terri Betts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think it really is a great resource for smaller non-profits and those with smaller development/marketing teams. While permission based marketing should provide you with a larger opening percentage, we struggle with that. If someone doesn't sign up, they don't get the emails. In this case, sending it to your contact list outside of Constant Contact is better. But the templates inside Constant Contact offer a better visual result in my opinion. I do not have strong design skills and need the templates.
Darcy Knapp, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is the best in class. If you need a cheap system, this is not it, but if you need to grow your business with exceptional quality newsletters and offers, this is the program you want. We run email marketing for clients in several platforms, Constant Contact is by far the easiest to manage and creates the best looking emails for our marketing needs.
Stephen Sokolowski | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Constant Contact was one of the worst companies I've ever done business with. Mailchimp is a better alternative for E-Mail marketing at a similar price.

I spent hours on the phone with the company trying to figure out SPF and DKIM records, and the department that could answer the question had a wait time of 1 hour and 48 minutes the last time I called. I fixed the problem through a Google search several hours later.

Three days after my first message and 27 days after signup, they suddenly closed my account, stating that my industry was "prone to spam," wasting the money I paid employees to learn their system. I had specifically told them exactly what industry I was working in a month earlier and they waited until I had already invested a lot of resources into them. They never accused me of actually sending spam.

After cancelling the account, they did not respond to my request for them to permanently delete my list, worrying me that the information could be used to discriminate against my customers or be unnecessarily lost in a data breach.

Despite their frequent sales calls claiming I was a valued customer, they didn't bother to contact me to ask about the strict regulations we adhere to. I would never recommend that anyone use Constant Contact for the financial reason - this experience shows that you can invest a lot of money into working with their platform, and then have it suddenly end up wasted, with no legal recourse.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Small non-profits who do not have the time/resources to spend hours upon hours curating emails and subscriber lists. This takes care of all of that! It allows for the easy uploading of new subscribers and the ability to specify tags and notes. This is extremely helpful when it comes to us reaching out to find potential team members for an upcoming trip. If we just need a doctor or a dentist we can narrow the email to only go to those people based on the tag.
Jason Carlage | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is terrific for an organization with a marketing budget that would like to send out a variety of emails with visuals, videos, surveys and/or coupons. It's a quick way to reach thousands of potential and/or current customers at a reasonable price. However, for the startup or the company that is very concerned about budget, there is no free version and the monthly paid versions can be a bit more pricey than some comparable competitors.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is my preferred email marketing platform. I would recommend it over Mailchimp or iContact or a ListServe platform. It's well suited for businesses of all sizes because it allows professional looking emails to be sent out and that is appropriate for any type of business! It is less appropriate for businesses that do not yet have an email list to send emails to. However, it does have an area to build an email signup, so that is helpful in building an email list.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is great for managing large quantities of email communications, updating mailing databases, collecting new subscribers to mailing lists, and very importantly, remaining GDPR-compliant in this practice.
Would not be so suited for small companies that will not need most of the value-add features that it offers - this tool does need a knowledgeable user to take advantage of all its offerings and justify the license cost.
Matt Rychener | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Feature and function-wise I have no complaints with Constant Contact. It is a great tool and did exactly what we needed it to do. It met every single one of our needs from a feature set perspective. My only complaint was in how the organization treated it's loyal customers who were prepaying for service and then raising rates on them mid-year.
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