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Constant Contact

Constant Contact

Overview

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…

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Recent Reviews

It's ok

4 out of 10
March 27, 2024
Incentivized
We use Constant Contact to send out our company newsletters and to promote events for the public. Our main purpose for using Constant …
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Good tool for email marketing

8 out of 10
March 27, 2024
We use Constant Contact as our CRM and email marketing tool. It is also used occasionally for surveys. We design our email templates …
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TrustRadius Insights

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (109)
    9.1
    91%
  • List management (111)
    8.2
    82%
  • Standard reports (108)
    8.1
    81%
  • Dynamic content (98)
    7.9
    79%

Reviewer Pros & Cons

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Pricing

View all pricing

Lite

Starting at $12.00

Cloud
per month

Standard

Starting at $35.00

Cloud
per month

Lead Gen & CRM

Starting at $449.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $12 per month
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Product Demos

Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman

YouTube

For Retail: How to Drive Online Marketing Results with Constant Contact

YouTube

How to Sync your kvCore Contacts with Constant Contact

YouTube

Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads

YouTube

How to Run Goal-Based Fundraising Campaigns | Constant Contact

YouTube

Autoresponder set-up with Constant Contact DEMO

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8
Avg 8.5
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Product Details

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact aims to help users:

- Grow their audiences
Build a list fast with landing pages, and social media lead ads.

- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.Screenshot of Detailed campaign reporting.

Constant Contact Videos

An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.

Watch Constant Contact's SMS Marketing tool.

Watch About Constant Contact's AI Content Generator tool.

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $12.

Mailchimp, ActiveCampaign, and Brevo are common alternatives for Constant Contact.

Reviewers rate Email deliverability reporting highest, with a score of 9.1.

The most common users of Constant Contact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(842)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.

Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.

Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.

Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.

Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.

Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.

Attribute Ratings

Reviews

(76-100 of 128)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Good for someone just starting out. The interface is pretty straight forward, and walks you through the processes. Best for small companies. It can get pricey for large numbers. It can also be used for other things besides just email, such as newsletters, registration forms, opt-in and out.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We don't use Constant Contact for one-on-one communications or for internal staff communications. We do use it for every other type of email communication, and it helps us with our marketing and staying in contact with our constituents. I would recommend it for any organization that has donors or customers that you want to keep in touch with digitally.
Sprout Lady Rita Galchus | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is well suited for the small business person that needs a powerful program to send emails and invitations to a list. We have over 12,000 emails now and Constant Contact keeps my customers up-to-date on new products, sales and events, as well helps bring attention to our original content on social media platforms.
Rachael Ossovicki | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I loved using this product, and overall it checked the boxes for all of our email campaign needs. We also had a very high delivery rate with this product. I think this product is well suited for a small business or even for a freelancer. If you are a big enterprise, there is likely a CRM that has email campaigns built in.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have tried quite a few other email marketing service providers and have always come back to Constant Contact. It is intuitive and pretty easy to use. Many years ago our company was blacklisted for "spam" -- the reason is we acquired a company and their manager sent us their email list to merge with ours and told us it was an opt-in list WHEN IT WASN'T. And they hadn't been active in sending emails to this list, so they didn't know how many bounces or bad emails were in the batch. As a result, we were reported for spam. This was a horrible experience for me.

Constant Contact walked me through the whole thing to help me recover from this. This is one of the best reasons why I have a good feeling about them. They knew we had a history of them (many years by this point) and they understood that we acquired a company with a bad list. I appreciated the help.
Nathan Richardson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is very well suited for smaller businesses that have fewer expectations and less need for an extremely powerful tool. It is also a great fit for people that aren't extremely tech-savvy since the tool is very easy to use and simple to explain to peers. The tool is very user-friendly.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you are emailing your customers, donors, members, etc. on a consistent basis (or you would like to be emailing them on a consistent basis) then Constant Contact would be a good fit for your organization. It helps you create professional-looking emails and newsletters quickly and painlessly. It's also a very helpful tool to help you understand which email content is effective and the type of messaging that propels your customers, donors, members, etc. to act.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is one of the keys to success for your business. If you are looking to stay in contact with your clients with a professional image, Constant Contact is your go-to tool. If you are not the creative type, their templates provide the marketing department for your business. For organizations, the ability to send out email blasts to your members is great. You are able to monitor your member engagement and follow-up if necessary. It's great watching who opens your email, how quickly they open the document and determine the best way to engage your members via mobile/desktop. As a consultant, I am able to recommend strategies for my clients based on how their members engage.
November 15, 2018

Adequate!

Jeff Bramhall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you're a relatively low-tech user, CC is pretty straightforward.
If you don't have a high degree of know-how, CC will meet you well.
If you need help figuring out when to send things and need ideas, CC will offer those.

If you want a lot of control over everything, CC might not be the right answer.

If you grew up in a cloud-first world, you will hate Constant Contact.
Sanjit Mandal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
A startup or SMB can benefit from Constant Contact, as it has all the features to get going and scale. It is important to keep customers new and prospective engaged with the brand, and also to drive sales from it. CC can help achieve this using their robust simple platform - this is why I recommend it to everyone.
Corey Birkmann | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
It works great as an entry level option for users wanting to dip their toes into email marketing. But if you want to dig deeper into automation, a/b testing, and more in depth options, it lacks some of the feature sets its peers possess. Not a bad option, but I feel like you can grow out of it instead of grow with it.
Ashley Gennett | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I think Constant Contact is perfect for smaller organizations that don't have a lot of CRM Database Information that is always changing and updating. If you are looking for a software that is simple to use, teach and integrate, Constant Contact would be the perfect fit.
Alison Walkley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I would recommend Constant Contact as a fairly cost-effective email marketing solution to colleagues and small companies without the capacity to invest in a larger, more robust platform, like a Pardot, that does more than just emails (remarketing and tracking user journeys is a must at this point, but if email is solely what you're looking for, Constant Contact is a solid platform).
Dan Gospe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
When you want to reach out to current clients, who have provided email addresses to you, Constant Contact is perfect. It's nice to have one single template that you use for all of your newsletters, and then you can just change the images and the text. It saves a lot of time. We have our staff jot down ideas throughout the quarter that we can use for our quarterly newsletter, and we can edit it on the fly and schedule it to be sent at the appropriate time.

Constant Contact wouldn't be appropriate for marketing to non-clients, since the recipients need to "opt in".
Emily Hammell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use this to prompt reviews and reach to new prospects. Constant Contact probably wouldn't be very beneficial for warm leads or anyone that you need to send a lot of details to. New prospects are really the most ideal group because we can easily design attractive emails and see different analytics that will help us improve our marketing strategy.
Emily Sullivan | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact's user-friendly platform makes it very easy for anyone to use in the organization. It is a very quick and easy tool to pick up when you need to send out a newsletter with beautiful design. When you need to communicate something very important, it may not be the best tool since its email pretty much always ends up in the spam folder.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Be extremely careful when importing contacts. Constant Contact wants to see how they actively subscribed. Sometimes it is hard to prove this when you have entered information for people you have an established relationship with, or if they verbally requested to be added. Constant Contact wants to actually see the (paper) sign-up sheet. This is unachievable for businesses/groups that have been around long enough to have established an email list based on personal relationships or when importing business cards.
Randolph Ramirez | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Well Suited:
Any email campaigns with no dynamic content. Email blasts, newsletters, announcements, etc.

Not Well Suited:
It is no good if there is a need for dynamic content or if there are multiple versions of the same email to be queued up simultaneously.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Easy to use for small non profits/organizations who have limited resources to design e-communications. The templates are easy to access, and one does not need much background/experience to get started.
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