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Constant Contact

Constant Contact

Overview

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…

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Recent Reviews

It's ok

4 out of 10
March 27, 2024
Incentivized
We use Constant Contact to send out our company newsletters and to promote events for the public. Our main purpose for using Constant …
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Good tool for email marketing

8 out of 10
March 27, 2024
We use Constant Contact as our CRM and email marketing tool. It is also used occasionally for surveys. We design our email templates …
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TrustRadius Insights

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (109)
    9.1
    91%
  • List management (111)
    8.2
    82%
  • Standard reports (108)
    8.1
    81%
  • Dynamic content (98)
    7.9
    79%

Reviewer Pros & Cons

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Pricing

View all pricing

Lite

Starting at $12.00

Cloud
per month

Standard

Starting at $35.00

Cloud
per month

Lead Gen & CRM

Starting at $449.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $12 per month
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Product Demos

Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman

YouTube

For Retail: How to Drive Online Marketing Results with Constant Contact

YouTube

How to Sync your kvCore Contacts with Constant Contact

YouTube

Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads

YouTube

How to Run Goal-Based Fundraising Campaigns | Constant Contact

YouTube

Autoresponder set-up with Constant Contact DEMO

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8
Avg 8.5
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Product Details

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact aims to help users:

- Grow their audiences
Build a list fast with landing pages, and social media lead ads.

- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.Screenshot of Detailed campaign reporting.

Constant Contact Videos

An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.

Watch Constant Contact's SMS Marketing tool.

Watch About Constant Contact's AI Content Generator tool.

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $12.

Mailchimp, ActiveCampaign, and Brevo are common alternatives for Constant Contact.

Reviewers rate Email deliverability reporting highest, with a score of 9.1.

The most common users of Constant Contact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(842)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.

Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.

Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.

Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.

Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.

Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.

Attribute Ratings

Reviews

(1-25 of 128)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
1. Constant Contact is well suited for small and mid-business. For large-businesses, it might be relatively expensive while having a large number of contacts.
2. Offers easy to use templates; Simply redesign a template, using company logo, brand colors using drag-and-drop builder.
3. Real time campaign tracking is another useful feature to track email success/bounce rate as well as mail open, link click etc.
Liana Epstein | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Constant Contact is well-suited for basic needs aligned with marketing and correspondence to large groups and lists. The contact and list features are easy to use, and the segmentation and reporting data on email engagement are helpful. However, the design capabilities are limited in some cases, so if the objective is to be more creative and beautiful, and that is the priority, this may not be the tool for you.
David Moss | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is well suited to our organization. It does what we need, is pretty user-friendly, and makes it easy for a new user to hit the ground running. The analytics are easy to understand, and we can look at when people open our emails- days, times, etc.- and what days and times are best to send them.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I like that you can create groups of people to easily send communications to large group. I also like the schedule for later feature, which we use 100% of the time. I also appreciate the ability to copy previous campaigns to make it easier for the templates to match each and every time.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact would be great for a business of any scale. It is well-suited to handle newsletters, drip campaigns, and one-off campaigns. Where it might be less appropriate is for ongoing "live" responses for various e-commerce businesses. There are other platforms that are better suited for the e-commerce world than Constant Contact.
Score 8 out of 10
Vetted Review
Verified User
I love Constant Contact for making my emails look fantastic! The templates are great and it's super easy to customize everything. Sending out newsletters or promotions is a breeze. Where it gets a bit frustrating is managing my contacts. If you have a lot of lists or need to sort people in really specific ways, it can feel clunky. Overall, it's a lifesaver if you want to up your email game, but not the best if you're a contact organization fanatic.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It can both assist with developed ongoing campaigns (e.g monthly newsletters) as well as impromptu ones (e.g. announcing a new webinar for a just opened session). For the ongoing ones, it is important to have a consisten look and so template replication really lessens the workload of having to start from scratch with our desired look.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
Lisa Parshan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are transitioning our current CRM to salesforce within the year. I'm not sure if we will still need any email platform or we will use the native system from salesforce as part of our CRM. However, we do like the interface and usability of constant contact. We played with other outbound marketing programs, but as a team we felt that constant contact met our needs.
November 29, 2023

Best Choice of the YEAR

Score 10 out of 10
Vetted Review
Verified User
So far we have been using Constant Contact for a few years now. We have people reach out all the time asking for association recommendations for AMS and Email systems. We are always recommending Constant Contact due to how simple it is and for the great experience each user has.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is great for small organizations or businesses that are trying to get their brand off the ground. Their email builder is pretty intuitive and user-friendly and easy to start using right away. Anyone who has the idea for the brand already would be able to start using it. There is a start up cost, however so small businesses we have to keep that in mind. Also, their social media tools could be built out more to be able to compete with some of the other social media management tools. Their email builder does not allow for particularly complex designs, so if a business already has invested into creating a lot of Unique, branded material, they may want look somewhere else.
September 29, 2023

Great but could improve

Score 4 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is great for sending informative emails with lots of different forms of media within the email. It is less suited for creating Instagram content. However, it is great for planning content ahead of time. I personally believe the analytics could be better and more thorough, which would make it a great platform for gathering insights as well. I also don't like the fact that it has slow loading speeds and short log out times for sitting idle. I've been logged out before after creating an entire email and lost all my work.
September 14, 2023

Intuitive Email Marketing

Score 9 out of 10
Vetted Review
Verified User
Incentivized
In my opinion, the interface is very intuitive, just drag and drop. Data-rich in a lot of ways. Connection with Canva opens up a lot of opportunities. Send retargeting emails to people who clicked certain links - highly effective. Customer support to reset my CNAME records was helpful. I think it is best used in Sharpspring, if you have to import contacts from your own database, then you're missing a lot of the potential of Constant Contact.
Score 7 out of 10
Vetted Review
Verified User
Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.

We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is well suited for importing contact lists, creating and sending out personalized email messaging, and tracking the results. It can also be used for simple things like automated birthday emails or anniversary emails. The platform email creating is good for block email creation. If you want the email design to look more fluid with multiple layers, this may not be the solution for you.
April 20, 2023

Best marketing tool

Score 10 out of 10
Vetted Review
Verified User
Constant Contact is well suited for newsletters. Constant Contact solved the issue of distributing our weekly eNewsletter. It is appealing and engaging to the clientele; some of whom are older and have more difficulty with technology. Sending our email out through Constant Contact has made it much easier for information to be communicated to them.
Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is a tool that manages metrics so that performance is the best, it guarantees an excellent database management system, the database administration is perfect, I can handle a large number of contacts. I always use Constant Contact on a daily basis and recommend it for large environments.
October 06, 2022

Avoid Constant Contact

Score 1 out of 10
Vetted Review
Verified User
A company that forces you to call a line, wait for a very long time, and gives you no other way to cancel is an unethical company. They specialize in email and sms communications, but only via a phone call will they let you leave them. You're better off going with any other tool for any other reason. It's a slimy business practice. This isn't the 1990s, there is no reason for me to sign up with a credit card online but not be able to cancel it online.

Just call your credit card company and do a chargeback instead. CONSTANT CONTACT IS TERRIBLE, AVOID THEM!
September 26, 2022

Constant Contact Review

Score 1 out of 10
Vetted Review
Verified User
We started using Constant Contact to build our website, with the intent to further our use to include marketing. In my opinion, however, the platform and customer service were both so bad that we've been trying to remove our account AND domain for YEARS, unsuccessfully! I found the changes that were made to Constant Contact and Web Builder only compounded the issue by creating more confusion for their customer service representatives, who were merely able to put a bandaid on the issue that has since continued to arise at every attempt to log in and retrieve our domain and severe ties! I believe you should NOT USE THIS COMPANY'S SERVICES UNLESS YOU WANT TO BE HELD CAPTIVE BY CUSTOMER SERVICE INCOMPETENCE AND UNWARRANTED BILLINGS WITH NOTHING TO SHOW FOR IT!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
Jason Kelly | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is well suited for a small or medium-sized business that needs to send regular marketing emails and collect leads without much headache. The email builder is nice and the extra features, such as event registration and reporting, are helpful, as well. Constant Contact is less appropriate for a larger business that wants to deeply analyze their email success rates.
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