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Constant Contact

Constant Contact

Overview

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…

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Recent Reviews

It's ok

4 out of 10
March 27, 2024
Incentivized
We use Constant Contact to send out our company newsletters and to promote events for the public. Our main purpose for using Constant …
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Good tool for email marketing

8 out of 10
March 27, 2024
We use Constant Contact as our CRM and email marketing tool. It is also used occasionally for surveys. We design our email templates …
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TrustRadius Insights

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (109)
    9.1
    91%
  • List management (111)
    8.2
    82%
  • Standard reports (108)
    8.1
    81%
  • Dynamic content (98)
    7.9
    79%

Reviewer Pros & Cons

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Pricing

View all pricing

Lite

Starting at $12.00

Cloud
per month

Standard

Starting at $35.00

Cloud
per month

Lead Gen & CRM

Starting at $449.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $12 per month
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Product Demos

Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman

YouTube

For Retail: How to Drive Online Marketing Results with Constant Contact

YouTube

How to Sync your kvCore Contacts with Constant Contact

YouTube

Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads

YouTube

How to Run Goal-Based Fundraising Campaigns | Constant Contact

YouTube

Autoresponder set-up with Constant Contact DEMO

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8
Avg 8.5
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Product Details

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact aims to help users:

- Grow their audiences
Build a list fast with landing pages, and social media lead ads.

- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.Screenshot of Detailed campaign reporting.

Constant Contact Videos

An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.

Watch Constant Contact's SMS Marketing tool.

Watch About Constant Contact's AI Content Generator tool.

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $12.

Mailchimp, ActiveCampaign, and Brevo are common alternatives for Constant Contact.

Reviewers rate Email deliverability reporting highest, with a score of 9.1.

The most common users of Constant Contact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(842)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.

Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.

Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.

Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.

Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.

Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.

Attribute Ratings

Reviews

(1-25 of 128)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Positive impact: Detailed analytics and A/B testing
  • Positive impact: Increased reach and improved engagement
  • Positive impact: Effective targeting
  • Negative impact: Little-bit higher subscription costs
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Our 45% open rate lets us communicate to our customers with confidence.
  • Constant Contact has increased our customer engagement sevenfold.
  • In our last marketing push for savings accounts opens we saw an 18% growth rate YOY in account openings since starting newsletters last year that push savings account openings.
Score 8 out of 10
Vetted Review
Verified User
  • Allows us to reach our customers with important messages
  • Allows us to reach prospective customers with marketing messages
  • Maintains contact lists and adheres to all regulations
Score 7 out of 10
Vetted Review
Verified User
  • Better targeting specific markets: with their segmentation tool, we can get our message out to the right people.
  • Website growth: we are able to funnel people to specific pages on our website that we want to highlight.
  • Updating database: the Bounces list allows me to see which contacts are not up to date. Knowing this, lets me update our database, so we aren't reaching out to people who are no longer viable.
October 06, 2022

Avoid Constant Contact

Score 1 out of 10
Vetted Review
Verified User
  • Negative ROI because they wasted hours of my day to cancel
  • Their platform is not good compared to others, negative ROI on time spent.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • As a school, we are able to push information out to our parents in a fast and effective way.
  • We can track which constituents are clicking through content and reach out separately to those who are not.
  • We can all house contact information for constituents in one place easily accessible by all faculty/staff.
Jason Kelly | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
  • Constant Contact has had a positive impact through A/B tests helping us improve our email open rates.
  • Constant Contact has had a positive impact by providing an event registration feature on top of its email sending feature.
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