Skip to main content
TrustRadius
Constant Contact

Constant Contact

Overview

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…

Read more
Recent Reviews

Constant Contact Review

9 out of 10
April 10, 2024
We use Constant Contact to send out important informational reminders and "Save the Date" messages. Constant Contact assists with getting …
Continue reading

It's ok

4 out of 10
March 27, 2024
Incentivized
We use Constant Contact to send out our company newsletters and to promote events for the public. Our main purpose for using Constant …
Continue reading

Good tool for email marketing

8 out of 10
March 27, 2024
We use Constant Contact as our CRM and email marketing tool. It is also used occasionally for surveys. We design our email templates …
Continue reading

TrustRadius Insights

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (112)
    9.0
    90%
  • List management (114)
    8.3
    83%
  • Standard reports (111)
    8.3
    83%
  • Dynamic content (100)
    7.9
    79%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Lite

Starting at $12.00

Cloud
per month

Standard

Starting at $35.00

Cloud
per month

Lead Gen & CRM

Starting at $449.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $12 per month
Return to navigation

Product Demos

Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman

YouTube

For Retail: How to Drive Online Marketing Results with Constant Contact

YouTube

How to Sync your kvCore Contacts with Constant Contact

YouTube

Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads

YouTube

How to Run Goal-Based Fundraising Campaigns | Constant Contact

YouTube

Autoresponder set-up with Constant Contact DEMO

YouTube
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.1
Avg 8.5
Return to navigation

Product Details

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact aims to help users:

- Grow their audiences
Build a list fast with landing pages, and social media lead ads.

- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.Screenshot of Detailed campaign reporting.

Constant Contact Videos

An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.

Watch Constant Contact's SMS Marketing tool.

Watch About Constant Contact's AI Content Generator tool.

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $12.

Mailchimp, ActiveCampaign, and Brevo are common alternatives for Constant Contact.

Reviewers rate Email Previews highest, with a score of 9.1.

The most common users of Constant Contact are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(844)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.

Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.

Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.

Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.

Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.

Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.

Attribute Ratings

Reviews

(51-75 of 117)
Companies can't remove reviews or game the system. Here's why
Luke Paulin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Constant Contact for all of our email marketing. We typically send 1-3 mass emails a week that go to around 7,500 contacts. The emails are strictly for marketing and not any other organizational use. We have started personalizing some of the emails, and have used a few of their social media features.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is an email marketing and management tool specifically for small businesses that may have a large customer outreach but with few resources or a lack of [a] full marketing team. The software helps with crafting emails, reaching audiences, and managing contacts. Their templates are great and easy to use.
Nick Salerno | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact has become a very useful program in my department. I am running different kinds of email campaigns and tracking them effectively. It is truly a useful platform for our company. It has saved my time which I was spending in manually approaching the Clients, i-e via calling. Through Constant Contact I am capable of strengthening my marketing strategy, now I easily create and share the newsletter through this software.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The Church uses Constant Contact for thousands of organizations throughout the world. The local congregation where I live uses it to contact members of various auxiliary groups from dozens to thousands of members. I am involved in the presidency of two of these groups that use Constant Contact on at least a weekly basis. It is the best way to send information to a large number of people I have found.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is an effective email marketing software that we have used to send our b2c email subscribers information about our company, updates and travel news, and more. It has worked well for us to be able to connect with our email list and send out updates, information, and news.
Sydney Lovegrove | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our company currently utilizes Constant Contact to send company announcements and updates to current customers. We love staying in touch with our customer base as well as creating email campaigns to reach prospective clients. It is a great resource for blasting large audiences with the same message and provides quality metrics you don't always receive on other emailing services.
Jeya Chelliah | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We send out a weekly e-newsletter using Constant Contact. We send our e-newsletter to around 15k subscribers. It is only used for newsletter publications, not by other departments. By using Constant Contact we are able to send bulk emails at once and it is easy to use the tracking response to get email metrics.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We send out weekly email specials to our customers that have subscribed to the mailing list. We offer insight into our industry like product availability and new products coming in stock. This provides the customer with a break on prices on components and equipment. Sometimes subscribers share their experiences via the email with write-ups.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Constant Contact to stay in touch with our network of referral sources and our past and potential clients. From transaction announcements to industry newsletters and general firm updates, it has been a great tool for us to communicate with our network and see who's actually reading what we send out.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is used by the school's Foundation, as well as the Marketing & Communications department. It is used mainly to send out communications to donors, students, and prospective donors/students. The Foundation, specifically, uses it to announce upcoming events and volunteer opportunities and it has been an invaluable resource for the school as a whole.
Thomas Pittman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Currently we use CC to power our monthly birthday offers, new e-newsletter signup auto welcome emails, and our monthly newsletter blasts. We also use CC as our main email database, feeding all other email contacts into CC where they are centrally stores and maintained (email list scrubbing, group segmentation, etc) we’ve even begun to incorporate some of their interested partners in order to make our emails more dynamic including Eventbrite for event management, e-commerce and OptinMonster.
James Arnold | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We were a consulting startup and wanted to be active with our outbound strategy both with prospects and customers. We needed a tool to do the simple portions of email marketing -- setup, sending, reporting and database management. With the help of Constant Contact, we are in contact with our customers and prospects on a periodic basis and have generated real leads from the information we supply. In our case, I have been the primary user but it is simple enough for others in the company to use, as well.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We utilize Constant Contact in our marketing department and our customer service department currently. It allows us to send targeted messages to our customers, prospective customers and partners. We send email newsletters out to all of our customers on a bi-weekly basis, we send news blasts to geographic areas on a monthly basis and we also send reminder emails to recurring customers to remind them of service that is coming due.
Ken Dwight | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's being used by the whole organization (one-person company)! Used to share information with clients and prospective clients, in the form of newsletters, invitations to webinars and other events, and distributing additional resources to clients. Constant Contact handles the details, such as list maintenance, unsubscribes, spam filters, and blacklisting, as well as compliance with the CAN-SPAM Act.
Emily Westergaard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Constant Contact to send regular email communications with donors and other interested parties. Constant Contact integrates fully with our donor management software, which makes it significantly easier to keep email addresses updated and manage communication preferences from donors.

Constant Contact also provides a way to evaluate the success of our communications by tracking what features, articles, and info the recipients interact with.
Corinne Gibson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
In my previous position, I used Constant Contact just within the marketing department. Now, as a consultant, I see it used primarily in the same way. Within marketing or communication departments. For one of my clients, they have users across the organization, but with limited capabilities to simply view the data at their leisure rather than actually having a role within the software. The business problems it solves is organizing customers/contacts/clients and allows you to regularly communicate with them.
Terri Betts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Currently, Constant Contact is being used for email marketing and fundraising at Health Care Center for the Homeless. Year-end giving and opportunities like Giving Tuesday are the main uses. As a one woman development department with a strong lean towards proposal writing, I wish I had more time to use it to provide regular newsletters and patient or clients stores to keep our supporters up to date and informed of all the good work we do. While COVID-19 should have pushed our usage higher, it turned my focus to other areas and temporarily derailed my plans to make better use of this platform.
Darcy Knapp, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Constant Contact to keep in touch with all our customers - in multiple channels. Our corp clients all receive a monthly newsletter and an occasional extra email blast. Our ecommerce clients get quarterly sales alerts. Our event clients get alerts structured around our annual events. By having multiple touch points for all channels we keep our branding in the minds of our customer groups.
Stephen Sokolowski | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Prohashing had never used E-Mail marketing before. About two years ago, we added an opt-in checkbox to our website for a future mailing list, but we never got around to sending any messages. This year, I researched multiple platforms and decided that Constant Contact would be a good place to start, given that we had little experience with marketing and that their interface was easy to use. We had about 6218 subscribers.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is the main way that we reach out to our donors and team members. It provides easy to use formats and they are appealing to the eye! It can be used by our whole team. This makes sending mass emails a breeze. We are able to select certain groups, tags, etc. and tailor the email to them.
Jason Carlage | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is used to send email campaigns to current and prospective customers. It allows us to send an email with a variety of fonts and images to hundreds or even thousands of contacts at once, and provides helpful analytics such as open and click rates. We can use email templates or we can copy the same campaign over and over, saving us time from having to recreate what we've done.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is mainly used in the marketing department. However, we use the software for other business units within the organization. It solves the problem of creating professional looking emails, scheduling and sending those emails, and being able to analyze and improve our overall email marketing plan by reviewing analytics and making adjustments.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's being used every day to manage a large load of customer mail communications, across countries and regions. Databases are managed natively in the tool and designs are adapted also within the tool. Analysis is collected and viewed natively.
Return to navigation