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Constant Contact

Constant Contact

Overview

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…

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Recent Reviews

It's ok

4 out of 10
March 27, 2024
Incentivized
We use Constant Contact to send out our company newsletters and to promote events for the public. Our main purpose for using Constant …
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Good tool for email marketing

8 out of 10
March 27, 2024
We use Constant Contact as our CRM and email marketing tool. It is also used occasionally for surveys. We design our email templates …
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TrustRadius Insights

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its …
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Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (109)
    9.1
    91%
  • List management (111)
    8.2
    82%
  • Standard reports (108)
    8.1
    81%
  • Dynamic content (98)
    7.9
    79%

Reviewer Pros & Cons

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Pricing

View all pricing

Lite

Starting at $12.00

Cloud
per month

Standard

Starting at $35.00

Cloud
per month

Lead Gen & CRM

Starting at $449.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $12 per month
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Product Demos

Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman

YouTube

For Retail: How to Drive Online Marketing Results with Constant Contact

YouTube

How to Sync your kvCore Contacts with Constant Contact

YouTube

Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads

YouTube

How to Run Goal-Based Fundraising Campaigns | Constant Contact

YouTube

Autoresponder set-up with Constant Contact DEMO

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8
Avg 8.5
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Product Details

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact aims to help users:

- Grow their audiences
Build a list fast with landing pages, and social media lead ads.

- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.Screenshot of Detailed campaign reporting.

Constant Contact Videos

An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.

Watch Constant Contact's SMS Marketing tool.

Watch About Constant Contact's AI Content Generator tool.

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $12.

Mailchimp, ActiveCampaign, and Brevo are common alternatives for Constant Contact.

Reviewers rate Email deliverability reporting highest, with a score of 9.1.

The most common users of Constant Contact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(842)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.

Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.

Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.

Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.

Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.

Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.

Attribute Ratings

Reviews

(1-25 of 114)
Companies can't remove reviews or game the system. Here's why
March 27, 2024

It's ok

Rebecca Lee | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We use Constant Contact to send out our company newsletters and to promote events for the public. Our main purpose for using Constant Contact is for the mass email/ newsletter feature with the ability to build newsletters and event pages that we can send out, as well as the ability to organize lists of contacts/ people to mail out to.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Constant Contact for advertising, marketing campaigns, newsletters and to send transactional emails to our clients. I found it easy to use, because of the drag and drop editor that it offers to create landing pages, emails, etc. without worrying about the compliance with digital marketing regulations. Features like Automation for triggered campaigns make it more powerful tool for digital marketing campaigns.
Liana Epstein | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use Constant Contact for all email communications. These usually revolve around fundraising activities, programming events, and educational programs. Sometimes, they are also just thought pieces shared.
David Moss | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Constant Contact to email targeted constituent groups. Our organization has a retail side, in which we keep our list of 39,000 customers aware of new product releases, sales, and events. On our nonprofit side, we email our members with organization updates, membership renewal requests, year-end and seasonal donation appeals, in-store promotions, events in the community, and opportunities for increased participation.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our bank uses Constant Contact to communicate with over 180k customers. We needed a software that integrated into our CRM so that we could design custom email journeys for each individual customer and Constant Contact allows us to do just that. The most powerful way we're able to utilize the software is through our monthly email newsletters. We have a newsletter for Business customers and Consumer customers. We love everything about Constant Contact and highly recommend it.
Score 8 out of 10
Vetted Review
Verified User
We use Constant Contact as our CRM and email marketing tool. It is also used occasionally for surveys. We design our email templates within Constant Contact and use Constant Contact to send the emails to our contact lists. Constant Contact is also where we manage our email lists and segments.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it for marketing through the sending of newsletters that highlight our portfolio of credit and noncredit courses. This includes for one offs such as webinars, or to also announce new degree or certificates. Specifically Constant Contact is used to share our college offerings and to assist with awareness as well as with enrollment.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Constant Contact to publish and send ongoing newsletters to our followers, alerting them of upcoming events and essential news they should know about. We also utilize Constant Contact to host a directory of our contacts on our mailing lists. Constant Contact is our primary channel for connecting with followers outside social media.
Lisa Parshan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We sell services. We often go to trade shows and get leads from our booth's presence. Our leads are entered for outbound marketing. Then, we write informative and "teaching" newsletters to tell the public about our services. We include videos, blog posts and sometimes humor to help engage our customers and hopefully get them 'clicking' to find out more. We hope that the leads we get from tradeshows will purchase our services, so we are attentive to their response, unsubscribes, click rate etc.
Valeria Sisson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I've been using Constant Contact for my email marketing needs, and I'm thoroughly impressed with the platform. The user-friendly interface makes it easy to create visually appealing and effective email campaigns. What sets Constant Contact apart is its robust set of features, including customizable templates, seamless contact management, and detailed analytics. The platform's automation tools have significantly streamlined my marketing processes, saving both time and effort. The customer support is outstanding—responsive and knowledgeable. Overall, Constant Contact has proven to be a reliable and powerful tool for anyone looking to enhance their email marketing strategy. I highly recommend it!
November 29, 2023

Best Choice of the YEAR

Score 10 out of 10
Vetted Review
Verified User
The "AI" tools are really helpful and have such a simple ease of integration. Everyone has a day or two when you can't think fast enough, but with the "AI" tools given, you don't have to worry about that. It is also super simple to teach. I work with a few older folks in my office and they are able to understand Constant Contact with ease compared to a few other programs I frequently use.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact allows our organization to market to our diverse swath of audiences. We have a number of different programs so the software allows us to segment our contact list into different countries, different types and different programs. We also use Constant Contact to manage our contacts across the organization. This means that if we are sending messages or marketing to certain contacts, we can easily do that without having to re-compile all of the contacts we have gathered over the last few years. Finally, its features give us the ability to plan out our campaigns in advance and organize our marketing strategy.
September 14, 2023

Intuitive Email Marketing

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Constant Contact for email marketing of our 10,000+ user database to keep our clients informed, as well as collect data on how ready the client might be to making a purchase decision. With a buying window that can be 3+ years easily, this is a highly effective way to accomplish this task. We do not use Constant Contact as our CRM but export and import into Salesforce.
Score 7 out of 10
Vetted Review
Verified User
We predominantly use Constant Contact for our mass emailing campaigns. The product allows us to reach more people than other products on the market. We are able to segment our audience into regions and divide them among our sales guys. This way, we are able to connect sales with their target market and make sure customized content goes out to each region.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use Constant Contact for corporate email marketing. With Constant Contact, I am able to easily create an unlimited number of email lists for each of the different categories of leads, clients, partners, employees, event attendees, etc. The ability to duplicate and edit email campaigns helps speed up the creation process.
April 20, 2023

Best marketing tool

Score 10 out of 10
Vetted Review
Verified User
Creating beautiful and fun emails for my list of people. I love that you can schedule when you want the email to be sent. But there is so much more one can do such as event registration and websites. I use Constant Contact daily for eNewsletters to registrations.
Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
[Constant Contact] is very appropriate for managing our contact metrics for emails, we know that we must purge contact lists and with Constant Contact it is possible, we have also managed our entire extensive contact base with Constant Contact. I have a large number of contacts with Constant Contact and I like to be able to handle all the metrics without problems.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use constant contact to communicate with all of our constituents on a regular basis. Each of our divisions uses the platform to update Current Parents and relay information as needed. We also use it in the Advancement Office to share information with potential donors, store donor contact information and market the school to interested families.
Jason Kelly | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is being used as our primary marketing email sending and list storage service. We also use it to for event registration and ticket payment, which integrates with a third-party payment processor. Furthermore, we use Constant Contact's reporting tool to measure email open and click rates and perform AB test to improve those numbers.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We used Constant Contact for several of our clients to deliver electronic emails. We did experience some difficulties with the product. After getting several positive reviews for an alternative platform, we stopped our subscription to Constant Contact and went with the other option. We are much happier now.
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