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Constant Contact

Constant Contact

Overview

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…

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Recent Reviews

It's ok

4 out of 10
March 27, 2024
Incentivized
We use Constant Contact to send out our company newsletters and to promote events for the public. Our main purpose for using Constant …
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Good tool for email marketing

8 out of 10
March 27, 2024
We use Constant Contact as our CRM and email marketing tool. It is also used occasionally for surveys. We design our email templates …
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TrustRadius Insights

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its …
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Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (109)
    9.1
    91%
  • List management (111)
    8.2
    82%
  • Standard reports (108)
    8.1
    81%
  • Dynamic content (98)
    7.9
    79%

Reviewer Pros & Cons

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Pricing

View all pricing

Lite

Starting at $12.00

Cloud
per month

Standard

Starting at $35.00

Cloud
per month

Lead Gen & CRM

Starting at $449.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $12 per month
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Product Demos

Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman

YouTube

For Retail: How to Drive Online Marketing Results with Constant Contact

YouTube

How to Sync your kvCore Contacts with Constant Contact

YouTube

Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads

YouTube

How to Run Goal-Based Fundraising Campaigns | Constant Contact

YouTube

Autoresponder set-up with Constant Contact DEMO

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8
Avg 8.5
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Product Details

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact aims to help users:

- Grow their audiences
Build a list fast with landing pages, and social media lead ads.

- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.Screenshot of Detailed campaign reporting.

Constant Contact Videos

An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.

Watch Constant Contact's SMS Marketing tool.

Watch About Constant Contact's AI Content Generator tool.

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $12.

Mailchimp, ActiveCampaign, and Brevo are common alternatives for Constant Contact.

Reviewers rate Email deliverability reporting highest, with a score of 9.1.

The most common users of Constant Contact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(842)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.

Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.

Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.

Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.

Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.

Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.

Attribute Ratings

Reviews

(1-25 of 128)
Companies can't remove reviews or game the system. Here's why
March 27, 2024

It's ok

Rebecca Lee | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use build feature
  • Ability to make lists
  • The system is often down and prevents me from sending out newsletters on time
  • Cannot drag and drop for photos
  • The photo edit feature can be slow
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Automation trigger for campaigns
  • Precision targeting and reporting
  • Compliance
  • Easy implementation and integration with Wordpress, WooCommerce etc.
  • Brand customization
  • Documentation could be better
Liana Epstein | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Email builder UX.
  • Repurposing for multi-channel social media posts.
  • Good starting templates for design.
  • Brand kits.
  • Limited building blocks in email builder.
  • Limited capabilities for tagging on various social media integrations.
  • Limited native integrations with CRM.
David Moss | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Constant Contact allows me to send to particular groups of customers and donors.
  • It's easy to test messages, send to multiple staff members for edits and feedback.
  • The AI tool is great when you have writer's block.
  • I can see how often constituents open and click on our emails.
  • I wish there was more we could do to customize the email templates.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • ability to create your own templates and move things around
  • color schemes
  • easy to navigate
  • Wish I had full ability to choose colors of background and it would be easier to navigate that change
  • more variety of templates for various types of communications
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Constant Contact allows you to quickly build emails that look good.
  • Constant Contact is great for customer journeys.
  • Constant Contact has excellent integration capabilities.
  • Limited customization in designing an email.
  • Limited drip campaign options without a third party integration.
  • Lack of ability to edit customer data on a mass scale.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Directory of contacts based on interest and preferences.
  • Integrated with Canva for easier use.
  • Added option of resending emails that are unread/unopened.
  • Look and feel of content.
  • Appearance of content from recipient standpoint - Blocked content.
  • More of a variety of templates.
Kendra Kuiken | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • They offer a variety of templates to help you get started.
  • They have video integration.
  • They provide stats that help further the outcome.
  • Some of their features are outdated.
  • Video integration has to be a YouTube link, would be nice to have other options.
  • Not a lot of font options.
Score 7 out of 10
Vetted Review
Verified User
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
  • Reporting: sometimes, IT departments automatically open and click on all the links in emails, and those are sometimes reported as real opens and clicks. It's hard to tell.
  • Email builder: we use different software for creating emails, and then export them over to Constant Contact. There isn't a plethora of options and flexibility within their email builder.
  • Importing lists: it would be beneficial to us if we could somehow export from our Salesforce lists directly to Constant Contact. Instead, we need to export from Salesforce to Excel, and then import to Constant Contact.
April 20, 2023

Best marketing tool

Score 10 out of 10
Vetted Review
Verified User
  • Templates are really great.
  • Easily customizable
  • Easy to create marketing emails.
  • Make registrations more user-friendly from an Admins perspective.
  • Customer service is typically not fast or friendly.
  • More pre-set email templates once the shell is created. It can be done, but it's a lot of manipulation.
October 06, 2022

Avoid Constant Contact

Score 1 out of 10
Vetted Review
Verified User
  • They've been around a while
  • Their interface is ok
  • Easy to sign up and enter your payment information
  • Impossible to cancel. You have to call a number and wait on hold FOR A LONG TIME.
  • Archaic compared to newer tools.
  • Bad support.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Tracks contacts who were sent, clicked, and opened each email.
  • Allows our teams to create lists and tags to keep constituents organized.
  • Provides colorful and attractive email templates.
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Jason Kelly | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
  • Constant Contact's email-creation UI is easy and powerful. This makes creating new emails and newsletters fast for even non-technical users. The user has many options to customize the email with images, buttons, links, and more.
  • Constant Contact is more than just a email sending service. Their other campaign types include event registration, surveys, and A/B tests. Each of these campaigns can add value to your company beyond just email.
  • Constant Contact offers many email templates to choose from. Whether you are looking to send a bulk newsletter or a more personal note, there will be template for you to work off of and further customize.
  • Constant Contact's list management UI is not the best. Selecting a list on the Contacts home page does not link you directly to the list, so refreshing the page means you have to re-select the list, which is a couple clicks away. This becomes troublesome when updating contacts in a separate tab and hoping to refresh the list page to see the results.
  • The UI of the Contact page is also not great. There is a confusion between lists and tags, and the data fields are not organized well.
  • The reporting features, while useful, lack customizability. More than surface level data analysis needs done with an import into Excel.
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