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Conversica

Conversica

Overview

What is Conversica?

Conversica provides lead management software for marketing, inside sales and sales groups.

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Recent Reviews

TrustRadius Insights

Conversica has become a valuable tool for businesses across various industries. It addresses the problem of leads staying stagnant in the …
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Coversica 2020

9 out of 10
December 09, 2020
Incentivized
The AI is being used to contact cold leads and bring the viable clients to the surface. We are a small company and it save a lot of time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Starter Edition

$1,499

Cloud
per installation

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.conversica.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Automotive Sales Assistant Demo

YouTube
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Product Details

What is Conversica?

Conversica provides Intelligent Virtual Assistants (IVA) to help organizations attract, acquire and grow customers at scale. By automating routine business conversations, and personalizing interactions at scale, Conversica is designed to augment workforces allowing business professionals and Intelligent Virtual Assistants to work together harmoniously.

According to the vendor, Conversica Sales AI Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying, and following-up with leads via natural, multi-channel, two-way engagements. The Conversica Customer Success AI Assistant enables people and AI Assistants to work together for customer retention and account expansion.

With Conversica's extensive library of purpose-built and ready-to-use conversational skills backed by a proven and patented intelligent automation platform, Conversica’s AI Assistants can be deployed quickly, are designed to be human-like and personal, and to provide accuracy and autonomy.

Conversica Features

  • Supported: Engages and qualified leads
  • Supported: Notifies when a lead hasn't been contacted
  • Supported: Automates outreach to free up salespeople
  • Supported: Re-engages older leads to identify new prospects

Conversica Screenshots

Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources

Conversica Video

Conversica is a leading provider of Intelligent Virtual Assistants for business, helping organizations augment their workforce to attract, grow and retain customers. The flagship Conversica® Sales AI Assistant helps companies find and secure customers more quickly and efficien...
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Conversica Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Conversica provides lead management software for marketing, inside sales and sales groups.

Outreach, Yesware, and Marketo Sales Connect are common alternatives for Conversica.

Reviewers rate Support Rating highest, with a score of 8.9.

The most common users of Conversica are from Mid-sized Companies (51-1,000 employees).

Conversica Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)15%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)15%
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Comparisons

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Reviews and Ratings

(152)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Conversica has become a valuable tool for businesses across various industries. It addresses the problem of leads staying stagnant in the database without engagement and ensures that potential clients and prospects are not slipping through the cracks. Users have found Conversica to be effective in reaching out to low-value leads, engaging old leads, and warming up leads before they are sent to the sales team. The AI Sales Assistant in Conversica is able to initiate and maintain conversations with these leads until they are ready for a sales conversation with a human. Additionally, Conversica is used as a lead retention tool, providing persistent follow-ups with cold leads and attempting to win back canceled accounts. By implementing Conversica, businesses have seen an increase in conversion rates and lead turnover, while also saving time in lead qualification and support quotes. It has proven particularly helpful for sales and marketing teams, as it generates warm leads at a competitive price per lead and ensures that all digital, webinar, and event leads are contacted. In addition to sales and marketing departments, Conversica has been successfully utilized by recruitment departments to handle a large number of hot leads received through traditional marketing email automation. Overall, users recommend Conversica to other businesses due to its effectiveness in improving lead engagement and conversion rates.

Exceptional Support: Users have consistently praised the exceptional support provided by the Conversica team, with multiple reviewers highlighting their understanding of business models, goals, and metrics. They appreciate the continuous efforts made by Jen Amundgaard and Caleb Clapp to improve campaigns and optimize the use of the service. The commitment to customer success and responsiveness throughout the purchasing journey and ongoing support has been highly valued.

Time-Saving Automation: Many users find Conversica's service valuable for working with low-level leads and identifying those that show genuine interest in their product or service. By automating outreach, sales and account managers can focus on other activities, saving time and resources. This feature has been seen as a significant benefit.

Engaging Unresponsive Leads: Several users have praised Conversica's effectiveness in engaging unresponsive leads and reaching out to database segments that had lost contact. They consider this capability impossible to replicate with human capital investments. Conversica's ability to bridge the gap between users and potential clients through non-promotional, soft touchpoints for reengagement has been highly appreciated.

Confusing User Interface: Some users have found the user interface of Conversica to be confusing, stating that it could be improved to enhance usability.

Limited Reporting Capabilities: Users have expressed dissatisfaction with the limited reporting capabilities in Conversica. They feel that there is a lack of ability to delve deeper into reports once they are initially created.

Lack of Flexibility in Messaging Options: According to user feedback, some users have mentioned that Conversica lacks flexibility in messaging options. They feel that more varied responses and approaches would be beneficial for their communication needs.

Users commonly recommend the following actions when using Conversica:

  1. Start using Conversica as soon as possible to increase business. Users advise implementing Conversica at the earliest opportunity to capitalize on its potential for generating leads and assigning them in a structured sales process. They emphasize the importance of actively participating in training and customization of Conversica to achieve optimal results.

  2. Treat Conversica as a valuable team member and solicit feedback on conversations. It is suggested to treat Conversica as an integral part of the team and seek feedback on its conversations. This approach can lead to better alignment with sales goals and customer expectations. Additionally, actively monitoring and interacting with Conversica is essential for success.

  3. Have the necessary resources and personnel to manage Conversica effectively. Users recommend having a good IT person available to troubleshoot any AI-related issues. It is also important to have a plan in place and ensure a clean database before utilizing Conversica for outreach. Moreover, having dedicated resources and personnel who can manage Conversica effectively is critical for maximizing its impact on lead generation and engagement.

Overall, users highly recommend integrating Conversica into sales processes, starting early, actively managing it, seeking feedback, and dedicating adequate resources to achieve significant benefits in lead generation and customer engagement.

Attribute Ratings

Reviews

(1-25 of 95)
Companies can't remove reviews or game the system. Here's why
Melanie Tobiasson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It has chatbots with real and natural conversations, which allow us to build relationships with potential customers attracting them to our brand.
  • Lead management, allows the system to only throw out the best customers and companies so that our human agents can approach them.
  • Natural language processing makes customers feel that they are being served by a human, allowing a natural approach to the sale.
  • Its interface is a bit confusing to understand at first and the more leads it generates, the more saturated the main screen becomes.
  • To get the AI to feel completely natural there is a lot of trial and error testing to be done. This is in order to make conversations feel more natural.
  • On some occasions, it has sent double and triple information from the same customer.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The onboarding team did a great job.
  • The concept itself seems to really work and prioritize leads for us.
  • The platform is easy to work with.
  • The platform will notify lots of team members by default, but this can be turned off easily.
January 19, 2021

Happy with the support

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Persistence of communication.
  • Friendly staff.
  • Immediate notifications of leads
  • would like additional customization for templates
  • dashboard can sometimes be confusing to navigate
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Conversica helps to significantly reduce the effort around emailing prospects and solve the issue around a fast growing database and "to many leads."
  • From implementation to day-to-day usage, our success manager is very supportive and works closely alongside the team to ensure we're getting the most out of the tool, answers any questions, and quickly resolves minor issues.
  • Email isn't dead. Conversica does a good job of keeping the emails positive, helpful, non-obtrusive, and professional.
  • It takes considerable effort to create the conversations and associate leads/contacts to SFDC campaign on an ongoing basis.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Answers Direct Questions
  • Supplies information and links to students requesting them
  • Reengages potential students that requested information early in their high school education
  • Frees our admissions team to only reach out to potential students with a sincere interest
  • Adjusting message timing, both on a macro and micro level
  • Lead uploading - make it easier for all users to access the uploader and execute said uploads
Nick Ciambrello | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to implement because it is a SF cnnection you just upload those users
  • Pretty reliable results knew we would get 15% hot rate every time no more no less
  • Tough to work around the static talk boxes we had
  • Static boxes for talk tracks made it tough to have natural language sometimes
  • Easier to include calendar links
  • More useful strategy meetings
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • The timing of AI interpretation to messaging is a quick turnaround
  • Leads have several stages they can enter based on responses and are properly bucketed
  • Conversation flows are fairly comprehensive and have a wide range of use cases.
  • AI interpretation is not always correct.
  • Conversation flows cannot be easily manually altered
  • Only a small amount of messaging text can be altered and customized
  • Some of the messaging can appear as if it's robotic
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Allowed us to expand into other regions with their Spanish conversation which opened up new revenue opportunities
  • Ensures that leads never slip through the cracks, the AI assistant never forgets to send an email or follow up
  • Ensures that we can strike whilst the iron is hot. Within minutes any inbound leads are contacted by an AI assistant helping to increase conversion rates.
  • A little bit more flexibility with the conversations. Sometimes the assistant struggles if anything out of the ordinary is mentioned in the conversation.
  • Although persistency is a good thing, sometimes the assistant can be that little bit too persistent
  • Sometimes that assistant can jump the gun. The customer might just be asking for more information and she'll jump straight in to try and arrange a call.
December 09, 2020

Coversica 2020

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Saves time.
  • Engages at scale.
  • Connects us with some viable leads.
  • Misdiagnosing of lead responses.
  • Limited text to insert into a conversation.
  • Inability to uniquely brand to raise brand awareness.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • AI Assistant Management of responses. We have large lists that we are in constant communication with. The AI Assistant's ability to respond, very professionally, to every comment creates a tremendous customer experience.
  • Organization of Leads: The "intelligence" to understand the responses and prioritize them is a tremendous time management benefit. The platform organizes your leads into "hot leads," "further action needed," "stopped leads," and more based on the response. It is extremely accurate.
  • Reporting: The ability to pull reports by campaign and export them into PowerPoint presentations is very helpful and impressive.
  • Most of the campaigns have 7 attempts in their path. If a lead does not respond the AI agent will make 7 attempts until it stops messaging the lead. In most cases, this is wonderful. In some cases, the outreach is too much. The ability for the "user" to be able to decrease the # of attempts would be a good feature.
  • The time frame between "attempts" from the AI Agent. This is actually possible, however, the user must set this up with the Conversica Technical Team. Now, while I am putting this down as an opportunity, I must note that the staff and team at Conversica are some of the most professional and welcoming I have dealt with in my career. They are always eager to help.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
  • Conversica is also useful in weeding out leads that are not strong.
  • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
  • The conversation framework is great, but since you have to restrict your text/script to the fields, so there are some limitations with the flexiblity/customization of the conversations.
  • While you can set up rules within SFDC to automate some functions such as to disqualify a lead etc, it would be great if you could set up these in Conversica instead of having to rely on an SFDC admin.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Conversation paths are realistic and drive action from the recipient despite being AI-driven.
  • Easy interface for sales reps to find, engage and convert leads who respond to the AI.
  • Granular and customizable reporting tools built-in help us identify ROI and areas for improvement, and are easy to speak up to Executive level reporting.
  • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
  • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
  • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Offloading low-quality, unproductive marketing qualified leads from sales.
  • Increasing virtual human touch without having to increase sales headcount.
  • Re-confirming contact info and verifying an appointment was completed.
  • Contextual understanding of email responses - resulting in false hot leads or not turning real interest to hot leads.
  • Conversation track build and mapping interface - could be more intuitive.
  • Reporting - lack of ability to go deeper once the initial report is created.
October 09, 2019

New user of Conversica

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Our AI assistant, Kelsey, follows up far more diligently than the reps.
  • Consistent, accurate followup.
  • Often leads towards a call meeting with the reps.
  • The ability for reps to request that Kelsey stop contacting. I have to do that.
  • The feedback has been very positive from the team.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • The bot is reliable with its cadences and memory of when to reach back out of a lead indicates a better time to engage.
  • The Conversica support team is talented and helpful.
  • The product is focused on sales, which is great -- we are able to paste full conversations inside of Salesforce, if we don't want reps to have to log into Conversica directly to follow up with qualified leads.
  • As a customer admin, I am not able to control much on my own. I have to reach out to support for pretty much any changes to the system.
  • When I review the bot's qualification decisions, they appear to be unreliable. Many leads are marked as hot simply because they said "yes" somewhere in the conversation, but they could say "Yes! I'd like to speak to someone about (selling their own software to us), but no, I have no use case."
  • The bot requires a lot of feedback to start becoming more accurate. This onus is on the customer to staff and execute on this.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Conversica does a good job of prospecting.
  • We love that they have a follow up feature that allows us to hold our staff accountable for reaching out to those who are interested in timely manner.
  • The dashboard in Conversica helps us to both navigate current conversations and leads easily, as well as view the progress of current and past conversations.
  • We would love more options for conversation types. Our organization has so many different things that we offer, we sometimes don't find how what we are trying to offer would fit into a current conversation.
  • We would like to be able to customize the text on the templates a bit more so it was more relevant to our readers.
  • We would love for Conversica to remember conversations from each individual so that if they are engaged again in a future conversation it will already have a profile for that individual which will help to create a more personal touch and could assist with replying to certain requests themselves verse assigning a sales person to reply.
September 20, 2019

Conversica is worth a try

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Simple way to interact via email and get reps involved when the right moment arrives.
  • Conversational AI is pretty good - Conversica actually understands most conversations.
  • It doesn't take a ton of time to figure out how it works - it's pretty straightforward.
  • They sell texting capabilities, but the offering feels pretty limited there.
  • Alerts could be better integrated.
  • Does require quite a bit of up front effort before you can start getting value
  • Require a year contract.
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