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Conversica

Conversica

Overview

What is Conversica?

Conversica provides lead management software for marketing, inside sales and sales groups.

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Recent Reviews

TrustRadius Insights

Conversica has become a valuable tool for businesses across various industries. It addresses the problem of leads staying stagnant in the …
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Coversica 2020

9 out of 10
December 09, 2020
Incentivized
The AI is being used to contact cold leads and bring the viable clients to the surface. We are a small company and it save a lot of time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Starter Edition

$1,499

Cloud
per installation

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.conversica.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Automotive Sales Assistant Demo

YouTube
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Product Details

What is Conversica?

Conversica provides Intelligent Virtual Assistants (IVA) to help organizations attract, acquire and grow customers at scale. By automating routine business conversations, and personalizing interactions at scale, Conversica is designed to augment workforces allowing business professionals and Intelligent Virtual Assistants to work together harmoniously.

According to the vendor, Conversica Sales AI Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying, and following-up with leads via natural, multi-channel, two-way engagements. The Conversica Customer Success AI Assistant enables people and AI Assistants to work together for customer retention and account expansion.

With Conversica's extensive library of purpose-built and ready-to-use conversational skills backed by a proven and patented intelligent automation platform, Conversica’s AI Assistants can be deployed quickly, are designed to be human-like and personal, and to provide accuracy and autonomy.

Conversica Features

  • Supported: Engages and qualified leads
  • Supported: Notifies when a lead hasn't been contacted
  • Supported: Automates outreach to free up salespeople
  • Supported: Re-engages older leads to identify new prospects

Conversica Screenshots

Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources

Conversica Video

Conversica is a leading provider of Intelligent Virtual Assistants for business, helping organizations augment their workforce to attract, grow and retain customers. The flagship Conversica® Sales AI Assistant helps companies find and secure customers more quickly and efficien...
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Conversica Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Conversica provides lead management software for marketing, inside sales and sales groups.

Outreach, Yesware, and Marketo Sales Connect are common alternatives for Conversica.

Reviewers rate Support Rating highest, with a score of 8.9.

The most common users of Conversica are from Mid-sized Companies (51-1,000 employees).

Conversica Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)15%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)15%
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Comparisons

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Reviews and Ratings

(152)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Conversica has become a valuable tool for businesses across various industries. It addresses the problem of leads staying stagnant in the database without engagement and ensures that potential clients and prospects are not slipping through the cracks. Users have found Conversica to be effective in reaching out to low-value leads, engaging old leads, and warming up leads before they are sent to the sales team. The AI Sales Assistant in Conversica is able to initiate and maintain conversations with these leads until they are ready for a sales conversation with a human. Additionally, Conversica is used as a lead retention tool, providing persistent follow-ups with cold leads and attempting to win back canceled accounts. By implementing Conversica, businesses have seen an increase in conversion rates and lead turnover, while also saving time in lead qualification and support quotes. It has proven particularly helpful for sales and marketing teams, as it generates warm leads at a competitive price per lead and ensures that all digital, webinar, and event leads are contacted. In addition to sales and marketing departments, Conversica has been successfully utilized by recruitment departments to handle a large number of hot leads received through traditional marketing email automation. Overall, users recommend Conversica to other businesses due to its effectiveness in improving lead engagement and conversion rates.

Exceptional Support: Users have consistently praised the exceptional support provided by the Conversica team, with multiple reviewers highlighting their understanding of business models, goals, and metrics. They appreciate the continuous efforts made by Jen Amundgaard and Caleb Clapp to improve campaigns and optimize the use of the service. The commitment to customer success and responsiveness throughout the purchasing journey and ongoing support has been highly valued.

Time-Saving Automation: Many users find Conversica's service valuable for working with low-level leads and identifying those that show genuine interest in their product or service. By automating outreach, sales and account managers can focus on other activities, saving time and resources. This feature has been seen as a significant benefit.

Engaging Unresponsive Leads: Several users have praised Conversica's effectiveness in engaging unresponsive leads and reaching out to database segments that had lost contact. They consider this capability impossible to replicate with human capital investments. Conversica's ability to bridge the gap between users and potential clients through non-promotional, soft touchpoints for reengagement has been highly appreciated.

Confusing User Interface: Some users have found the user interface of Conversica to be confusing, stating that it could be improved to enhance usability.

Limited Reporting Capabilities: Users have expressed dissatisfaction with the limited reporting capabilities in Conversica. They feel that there is a lack of ability to delve deeper into reports once they are initially created.

Lack of Flexibility in Messaging Options: According to user feedback, some users have mentioned that Conversica lacks flexibility in messaging options. They feel that more varied responses and approaches would be beneficial for their communication needs.

Users commonly recommend the following actions when using Conversica:

  1. Start using Conversica as soon as possible to increase business. Users advise implementing Conversica at the earliest opportunity to capitalize on its potential for generating leads and assigning them in a structured sales process. They emphasize the importance of actively participating in training and customization of Conversica to achieve optimal results.

  2. Treat Conversica as a valuable team member and solicit feedback on conversations. It is suggested to treat Conversica as an integral part of the team and seek feedback on its conversations. This approach can lead to better alignment with sales goals and customer expectations. Additionally, actively monitoring and interacting with Conversica is essential for success.

  3. Have the necessary resources and personnel to manage Conversica effectively. Users recommend having a good IT person available to troubleshoot any AI-related issues. It is also important to have a plan in place and ensure a clean database before utilizing Conversica for outreach. Moreover, having dedicated resources and personnel who can manage Conversica effectively is critical for maximizing its impact on lead generation and engagement.

Overall, users highly recommend integrating Conversica into sales processes, starting early, actively managing it, seeking feedback, and dedicating adequate resources to achieve significant benefits in lead generation and customer engagement.

Attribute Ratings

Reviews

(51-57 of 57)
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David Da Silva | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We initially started using Conversica for dealing with leads on mass from tradeshows, and had some great success. Since then our usage of the product has evolved and we are now running multiple conversations, and even have Conversica integrated to our inbound lead flow activity. The use cases for this product are constantly growing and we can see future value with Conversica to support the wider business (client sales and even finance).
  • Quite simply, it works. We now can have our sales teams working on the best contacts which improves their conversions/focus, whilst our AI agent will work on the leads to find those diamonds in the rough.
  • The roadmap is strong. I've been lucky enough to attend the customer user groups and not only are the features coming very interesting, but they have actually delivered on the timelines.
  • The team at Conversica is incredible - v ery responsive, easy to work with and provide great suggestions and support.
  • I think some more can be done around tracking Salesforce activity. For us, if the data isn't in Salesforce, it doesn't exist. We have recently come up with a custom way to track specific conversation success to a campaign with custom statuses to do this, but as I understand this isn't something any other customer is doing currently. I know the team is working on tracking opportunities to conversica success which will be interesting.
If you, like us, find yourself with large numbers of leads following events - this product is for you. Although there are many other use cases for your wider business, for us this is the core value this product delivers for us. The product is on track to pay for itself, and our sales team have adopted Anna as part of their team.
Melinda Cormier | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The marketing department uses Conversica to engage with inbound, English speaking, top of funnel leads who have not yet been qualified by sales. Our goal is to identify potential opportunities earlier in the sales cycle through personalized conversations based on the lead's activities.
  • Assistant activity reporting.
  • Identifying next steps based on a lead's response.
  • Optimizing the message cadence and tone to produce more positive responses.
  • There could be some improvements during onboarding around the best practices for integrating Marketo and Conversica.
  • The ability to report on informational statement A/B testing would be great.
  • Detailed reporting or filtering based on the static list that the lead is a member of, not just the high-level lead source, but the actual event that triggered the lead to enter into Conversica. (i.e. product download vs. webinar attendee).
Conversica is well suited for inbound leads that have not yet requested a direct contact from sales. The "assistant" appears genuinely helpful and in a junior role that most people respond well to. Conversica may not be suited for "hot" leads which require a bit more personalization and tailored response or where there is a complex sales qualification process.
Nicholas Hughley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Conversica has been instrumental in helping us to nurture and qualify prospects that enter our CRM by doing much of the heavy lifting on the front end of our sales process. With our prospect outreach goals in place, we have been able to use Conversica technology to increase engagement with prospects without having to compromise the all important human element.
  • Establish personable and relevant conversations that create a high level of response from prospects.
  • Smart technology that recognizes responses from prospects and when to end a conversation and transition these prospects over to the representative.
  • Detailed daily reports that keep you well informed about prospect engagement and lead status.
  • More of an effort made to continue reaching out to prospects that do not initially respond.
  • It would be helpful if there was a last ("goodbye") response that ended engagement with a prospect that is not interested.
Well suited for scenarios that demand multiple outreach efforts to a large population.
Gwen Nguyen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Conversica as a lead qualification tool. Our company does not have a business development or inside sales team to make the first pass on all the leads we generate. Conversica can do this job more efficiently and at a much lower cost.
  • Customer support is excellent. Their response time is always quick. Conversica constantly seeks feedback from their customers and enhances the product accordingly.
  • Marketers are always worried about whether sales follows up on the leads that we pass over to them. Conversica equips marketers with facts and details as to when that disconnection happens. I feel assured that all of our prospects at least hear from us.
  • I wish there was a way that we could control the conversation parameters more even though technically that would be difficult to achieve. The feedback we constantly hear from the field is that Conversica is doing great, but we always wish for more.
  • Reporting could be more robust.
Conversica is great to follow up with event and content marketing leads. It is not so appropriate to use for accounts/contacts that [you've] already established sales relationship with.
Mark Farnell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Conversica to be more efficient in lead follow-up, so it is primarily used by sales and marketing. There are three specific use cases. Firstly at certain events, we generate thousands of leads, which flood our sales development team meaning some leads get follow up outside our usual SLAs. Secondly, we have identified a cohort of accounts which we want our teams to focus on. In both of these cases, we use our data to prioritise and route the leads either to our team or to Conversica to qualify. Lastly, we use a re-engage program to recontact prior MQLs after 60 days.
  • Sales Cycle - I have been involved in many tech purchases and working with Conversica through the business case was a smooth process. We did trial the product as part of this process with clear success metrics.
  • Customer Success Team - awesome, always available to help and provide answers. One of the best I have ever worked with.
  • Development - particulalry improving the UI.
  • We created a custom program type in Marketo to handle the various responses that can be generated, it's great but perhaps Conversica should be providing this for all its customers, especially those that may be new to Marketo.
Definitely use Conversica if you are generating too may leads for your sales team, or if you can easily identify a group of leads that do not convert so well - send these to Conversica and save your sales team time.
January 31, 2017

Good Product

Chris O'Shea | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use it for email blasts and to answer direct contacts. It is like having your own personal assistant - saving companies money rather than having to hire another head.
  • Great at responding to inquiries
  • Good for email blasts, specifically to drive interest for events
  • Allows me not to worry about little things, since it takes care of them for me
  • No issues at this point
It's great when you're trying to drive attendance to a large event, and reaching out to the masses because it can provide a personal response to everyone which you would not be able to personally do.
Ted Nehls | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are using Conversica to generate warm leads for our sales agents. The system helps supplement the number of qualified leads at a very competitive price per lead.
  • Conversica eliminates the need for a sales agent to communicate with the prospect till they are ready to purchase.
  • Conversica weeds out the "Window shoppers".
  • The system is very easy to use - upload your data and let your AI assistant go to work generating qualified ready to buy prospects.
  • It would be nice to be able to upload your database via the web portal instead of an FTP server.
  • The reporting tool could use a little work.
[It is well suited for] anyone who makes a living making large amounts of phone calls. Conversica is a great and less intrusive way to generate qualified leads.
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